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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. It was more difficult than I expected!

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

Undeterred, he pressed on and Internet Direct experienced breakaway growth. The spunky startup got on the radar of local business leaders in Phoenix, and Jay was next tabbed to start a full-service Internet business for the owners of a local television, radio, and magazine conglomerate.

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Paul Conley. There are some verticals in B2B now that are completely polluted by this crap.

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Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

May 12, 2008. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Watch more videos from the 2008 New Yorker Conference. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. Online Only.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008. Example 2: Shift Communication’s utilisation of natural language processing.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Zappos Insights began in 2008 when CEO Tony Hsieh offered headquarter tours, and public interest grew so rapidly Zappos needed a streamlined way to manage it. This article originally appeared in the November issue of CCO magazine. @SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers.

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