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How To Increase Your Value To Buyers And Create Unshakable Loyalty

Tony Zambito

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Enabling buyers in a positive way leads to loyalty. When gathering buyer insights through the use of qualitative research methods, B2B companies can be in a position to anticipate buyer needs.

Loyalty 195
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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

However, eCommerce sites today have the responsibility of retaining buyers, inspiring loyalty, and promoting a positive brand image. This was pretty common in 1999, as it wasn’t yet the age of interactive sliders that could display large information within small spaces. The information provided was much clearer and more concise.

eCommerce 119
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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Less than one-third had clear contact information or instructions for blind users on how to seek help. They updated them twice since then, in 2008 and 2018. Understanding these challenges and the positive results of becoming more accessible, how do you get there? Colors on your website are cues to different sets of information.

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. In the past few weeks, we have engaged in an informal polling of business leaders on the impact of COVID-19. The COVID-19 pandemic has forever altered the global business economy. Digitization.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Even a vampire romance movie from 2008. Social media has changed the way we consume information and naturally, that applies to fashion. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Here’s why. How social influences fashion trends. ac loverrmore – ady.

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The future of data management platforms in the era of CDPs

Martech

But it’s also going out of its way to position itself as a partner for CDPs. That was back in 2008. ” The Lotame tag for the same brand can do a “quick look-up” that distinguishes known customers (with customer IDs) from unknown visitors where information is limited or absent.

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B2B Messaging: Why it Matters More in Times of Crisis

Oktopost

In these brainstorming sessions and conversations, consider how to position messaging in a way that feels more appropriate for the moment. Put Yourself in the Chair of Your B2B Buyer: At the moment, everyone is being flooded with information. Ask them what they want to hear from your brand and if your current B2B messaging is on point.

B2B 122