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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. Even a vampire romance movie from 2008. Social media has changed the way we consume information and naturally, that applies to fashion. She’s meant to go unnoticed.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. Follow these tips for success as you make your case for additional social media resources.

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The information processing view of humanity

Buzz Marketing for Technology

Recent Media Appearances. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. ve written.

Web 2.0 100
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MarTech’s event marketing experts to follow

Martech

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. of Corporate Communications for media companies Macmillan and Primedia. Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. Before that he was V.P.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

Recent Media Appearances. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Future Exploration Network. Books and Reports. s a very valid question.

Web 2.0 100
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How to Create a Social Media Business Continuity Plan

Oktopost

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. Social media offers a multi-functional and useful channel for communications. Especially in today’s increasingly connected world, the smart implementation of social media in your business continuity plan can make or break a business.

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Kimberly-Clark uses a social media quiz to woo young talent

Biznology

As part of this campaign, my agency, Gerris Corp , is helping Kimberly-Clark get the word out using an extensive and aggressive earned-media micro-influencer marketing campaign in close formation with Kimberly-Clark’s People Strategy department and their AOR, Relish Marketing. Sounds easy, but easier said than done. Like this post?