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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. November 2008 was a blowout lead gen month. How to Generate Leads with HubSpot ).

Brands that Tweet

Buzz Marketing for Technology

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!

C Level Tweeters

Buzz Marketing for Technology

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Stacey Acevero.

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership. emerge.

Additional Twitter Tricks - Twhirl

PR Meets Marketing

Mack Collier just wrote about Tweetburner and Ellie of HubSpot commented on other ways to track the links in the comments. Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. My main difficulty was how to manage more than one account for person and work related tweets. Shorten URLs automatically.

HubSpot's Social Media Delivers on ROI

Acquiring Minds

Last week, I interviewed Mike Volpe , VP of Marketing HubSpot , for his perspective on social media ROI. HubSpot is a stellar example of how a small business can excel in social media marketing and in the process, attract $17 million in venture capital for a social media and online marketing solution ( read more on why small business succeeds with social media ). However Mike disagrees and with good reason: HubSpot favors social media for demand generation. HubSpot’s inquiries from social media support Mike’s position.

Best of 2007: SEO Analysis Tools

WebMarketCentral

Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts. This tool is useful for identifying quality URL link possibilities.

SEM 7

PRMeetsMarketing Weekly Articles: April 10, 2008

PR Meets Marketing

Selling Blog - HubSpot's Small Business Blog is one of my favs for getting useful tips. The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. frankly haven't been able to get through my RSS feeds, which at one point, numbered over 600.  . will now try to keep up with my blogging duties in the future =):  .  . Bordering Cultural Differences - AdAge highlighted the issues of cultural advertising in an increasingly global world. Frankly, I thought this was funny and was obviously meant for a specific market.  .  . del.icio.us

RSS 2

PRMeetsMarketing Weekly Articles: February 7, 2008

PR Meets Marketing

Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. Here is this week's summary of articles. You  can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. I'm surprised that the number of links to your blogs and Technorati Authority weren't included as ways to measure your social media. BRITE Conversations - Valerie Maltoni provides some food for thought in advance of an interactive CMO Summit being held at the Center for Global Brand Leadership. Is this PR Person You?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Stacey Acevero.

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Business Blogging Tips from a Business Blogger by HubSpot's Inbound Internet Marketing Blog Mike Volpe interviews Leigh Anne Wallace of The B2B Lead blog about blog naming, thought leadership, reusing blog posts to get the maximum mileage out of them, and other topics.

Marketing Edge

Marketing Edge

So when I saw a case study about Hubspot’s inbound marketing system on Marketing Sherpa I was intrigued by their approach. Instead of a typical “we are greater than sliced bread” marketing, the Hubspot internet marketing created a unique website that invited businesses to use a small part of the Hubspot system. That’s why we have on this podcast Mike Volpe , Vice President of Marketing for Hubspot. January 2008 Book Drawing Giveaway This month we are holding a drawing to win the book The New Influencers by Paul Gillin. What should I do? Paul, MN food shelter.

Grade Your Press Release

PR Meets Marketing

HubSpot just announced the availability of PressRelease Grader. technorati tags: PressRelease Grader HubSpot PR Public Relations. tags: PressRelease Grader HubSpot PR Public Relations. icerocket tags: PressRelease Grader HubSpot PR Public Relations. Based on the company's  Website Grader , the idea is to help companies optimize their releases for SEO purposes.  I think PressRelease Grader will be a good tool for marketers and public relations professionals seeking to optimize releases for SEO purposes. Looks like my releases are graduate level. del.icio.us

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The Muppets and Content Marketing: 3 Things You May Be Missing

Junta 42

Since announcing the new movie back in 2008, various Muppets have been seen on SNL , Nightline , and many others. Hubspot has inbound marketing. Case Studies Content Marketing Content Strategy content mission david meerman scott GoToMeeting Hubspot muppetsThe Muppets are back! The new Muppets Movie  starring Jason Segel comes out this Thanksgiving. Let’s take a look.

Be Passionate or Quit!

PR Meets Marketing

I recently saw Gary Vee’s Video keynote (via HubSpot) from the MarketingProfs Digital Mixer. To paraphrase part of his keynote, he said that if you’re not passionate about what you’re doing, then quit. Quit now. Find what you’re looking for. This reminds me of my friend Molly Rosen. When Molly was about to turn 40, she went to a book store looking for a book to help her with this significant transition in her life. However, she left the book store empty handed. Encouraged by her husband, Molly decided to compile an anthology herself. Some essays will resonate now.

SEO Is Not Dead, Just Changing: What This Means

WebMarketCentral

Since there will no longer be a reliable measure of search engine position for any individual site and search phrase, other metrics will become more important: overall search traffic, quality measures such as bounce rate, and SEO page grade as measured by tools such as HubSpot's Website Grader , the search engine optimization analysis tool from SEO Workers, or Traffic Travis. "SEO is dead."

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Ellie Mirman of HubSpot contends that tapping into the conversations happening on Twitter related to your brand, product or industry is crucial even for niche businesses. variety.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. Get your "score" from Hubspot's TwitterGrader. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. Not useful, no follow.

SEM 1

New on WMC: Marketing Webcasts and Videos

WebMarketCentral

This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup. It's a one-stop page for marketing-focused intelligence from market leaders. Looking for engaging content from leading sales and marketing experts?

Lead Nurturing is about Relationships, not e-mails

B2B Lead Generation Blog

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. It's about relationships. Don't ever forget the human touch. Build relationships with the right people and companies regardless of their timing to buy. Think: customers for life.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

times increase in blog traffic in 2009 when compared to 2008 numbers. Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTubeOver the last few years blogging has become a recognized marketing tool as a component of a social media strategy.  B2B blogs are not only showing up within the websites of more companies, they are providing real and measurable success for those that are doing it well.  Louis E. What is exciting about mesh and fencing? 

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” Content ROI Is a Myth by HubSpot. ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business? But is it really possible to quantify the ROI or business value of content marketing efforts? What do you think?

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Further Reading Forrester's Laura Ramos provided an excellent summary of what she broadly termed lead automation management in August of this year, though it seems a bit odd to place Hubspot (inbound marketing / website optimization), Leadlander (site visitor tracking) and Zoominfo (an online directory / database) in the same group. lead automation management vendors. Was that you?

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return. How can you make a big splash in social media without a huge budget?

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Find these and more in this list of some of the best SEO tools and related reviews of 2008. Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Looking for an easy-to-use backlink checking tool (or two) for SEO? Or tools to help evaluate your competitors' online marketing strategies?

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools. Discover all of these and more here in another set of the coolest web tools. 17 Online Free Web Based Applications That You Probably Would Love To Use!

15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

HubSpot. Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015." The world of publishing has changed. As readers turn their eyes toward digital, new niche publications are sprouting up daily, the newsstand is being replaced by the News Feed, and smaller screens are having a bigger impact than ever. users in 2013." Media

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences?

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. How are marketers planning to allocate budgets this year? More than 1.5

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

high number of RSS subscribers is going to be your best Google indicator." 6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Web 2.0 Social Tagging

20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: March 3, 2008. Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! 3) eMarketing Association Network. Created: February 2, 2008.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.

Sherpa Answers 15 Common SEO Questions

WebMarketCentral

Lee Odden puts this breakout at closer to 60/40, HubSpot has it at 75/25, and Dynamic Digital says.a Blog posts create an ongoing stream of new, keyword-rich content that often generates links from other sites back to your website." As long as the blogging team follows a few simple guidelines and avoids the seven deadly sins of blogging , then absolutely! ** technorati tags: MarketingSherpa, SEO, paid vs. organic search, Lee Odden, HubSpot, Dynamic Digital Advertising, Anne Holland, long-tail keywords, blogging del.icio.us That's just plain wrong! Long-Tail Keywords rock.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). But… you just broke part of your lead gen machine. Maybe not. Ours didn’t.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). But… you just broke part of your lead gen machine. Maybe not. Ours didn’t.

How to Design and Validate CRO Experiments [Free Template + Calculator]

Hubspot

During the 2008 presidential election, the Obama campaign website saw an improvement of over 40% in sign-up rate after running a few conversion experiments. If you have great results, tweet at @HubSpot and @Snap_App with your winning experiments! Creating new content on a regular basis isn't always easy -- especially when you're on a small team. Just how powerful is it?

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. User interface is a second differentiator.

How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Hubspot

For example, let’s take this 175-word paragraph from the “Corporate history” section of HubSpot’s Wikipedia page : HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006. The company introduced the HubSpot software in beta in 2006 and officially launched it in December 2007. So come on. haiku is a Japanese poem. There.

How Much Money Has Been Invested In Content Marketing Technology

B2B Marketing Insider

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M and $284.9M HubSpot. https://www.crunchbase.com/organization/hubspot. There are 1876 marketing technology companies according to chiefmartec. according to analysts at PQ Media.

Why Inbound Marketing Should Take a Back Seat to Current Customers

Junta 42

If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If you owned content marketing, you would be a millionaire (per Google Trends March 29, 2016).

Want to Start a Podcast? Here's How to Do It [Free Guide]

Hubspot

That’s up from just 9% in 2008. Click to Tweet: "Learn how to create a podcast that your audience will love [link] by @HubSpot ". From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity. According to Edison Research , 17% of Americans (46 million and counting) listen to podcasts on a regular basis. Ready to get started?

E-Quip Blog: Strategies for Building Collaboration

E-Quip

My first real post in this space, in June 2008, was entitled " Collaboration as Competitive Advantage." I posited that most firms in our industry had not mastered collaboration across disciplines and with outside parties. ► 2008. (42). HubSpot. Friday, December 2, 2011. Strategies for Building Collaboration. One example is the growth of design-build. Posted by. 10:14 AM.