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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Q: We’re at a HubSpot conference, so I know that’s your CRM. We look at SMB — anything under 100 employees, enterprise — anything really over 3000 employees. What parts of it do you use the most? A: We segment by size.

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9 call analytics platforms for marketing teams to consider

Martech

Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Santa Barbara, California-based Invoca was founded in 2008. Iovox offers a combination of inbound call tracking and value-added services to SMB and enterprise accounts. CallTrackingMetrics. It has 65 employees and is privately funded. Target customers.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SMB and Distribution. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Cindy Bates.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SMB and Distribution. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Cindy Bates.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much. 75% of U.S.

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B2B Marketing ROI

Online Marketing Institute

I also follow them on Twitter @ SEOmoz HubSpot Blog The HubSpot Blog provides great thought leadership for SMB marketing. HubSpot demystifies SEO and social media for smaller companies. It is quite widely read and the comments after each post can be insightful as well.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. This is up from 16% in 2008. Only one of the white papers requires registration and all were published within the past year.