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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Don’t forget to check out Social Media Success Summit 2010. Industry Report Overview from Michael A. Stelzner on Vimeo. Copyright © 2010 Tiecas, Inc.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. .&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Copyright © 2010 Tiecas, Inc.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

“Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. Content marketing succeeds through quality, not quantity.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel.

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22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?