B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. In addition to her work with clients, Kate is dedicated to educating the next generation of entrepreneurs. 10:54 – Prioritize authenticity and tone in branding.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. We’ve gone a bit sideways, wanting to wire out the role of the human,” Bill Schaninger, senior partner at McKinsey, said on a recent podcast. What does that role look like? Everyone wins. Learn more.

Work Management 98

Work Management Curation Training Gartner 98

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. And then you can look at the ways to generate revenue. Here’s a great podcast.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Tomorrow People

OCTOBER 24, 2017

It all started in 2008, with the launch of GE Reports. Then in 2015, GE broke the mould again by launching a fictional sci-fi podcast, creatively positioning themselves as technological forward thinkers with an engaging story of a cryptography team investigating alien activity. Not exactly a nimble startup. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Zoominfo

DECEMBER 19, 2018

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

QuanticMind

MAY 25, 2023

So far, they’ve stuck together and shown more unity than back in 2007-2008. How do you target those consumers to generate new revenue streams or new subscribers or whatever you may be selling? With the Screen Actor’s Guild and the Directors Guild preparing to negotiate their contracts as well, we don't know what's going to happen.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Zoominfo

OCTOBER 5, 2021

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Please Support Our Sponsors. Four Your Information.

Social Media 122

Social Media Media Best Practices Skype 122

Rev

OCTOBER 13, 2018

I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. You can listen to the two podcasts here and here. In the book, David covered five areas of demand generation and lead management: Buyer personas. You need a head of demand generation.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. He also has his own podcast with over 400 episodes, where he talks about everything there is to know about business marketing.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. It sounds like depending on the generation of consumers, new-age could work better for millennials and classic techniques for Gen Y. The answer is by telling stories. Create a S.T.A.R.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Cultivate your leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

FEBRUARY 24, 2016

If we’re lucky, some of his experience and savvy marketing insights just might rub off on us through this Influence Pros Podcast. And early on, 2008, 2009, 2010, we had to give people content, credibility, backlinks, and traffic.” —@jtobin. “I highlight to tweet) Reach means you’re generating impressions. In This Episode.

Paid Search Agency 95

Paid Search Agency CAN-SPAM Social Media Marketing 95

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Valasys Media understands the importance of user-generated content (UGC) & curates its content strategy around the latest B2B products or services.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

SnapApp

AUGUST 24, 2017

As they saw how their online efforts could complement each other, marketers started becoming more open to exploring and testing different online efforts, like ebooks, podcasts, and blogs. . But for the most part, early blogging in the 2000s wasn’t nearly as objective-driven and demand generation-centric as it is today. Podcasting.

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

NetLine

JULY 13, 2020

Of the 400 professionals surveyed, 44% said the impact of the Coronavirus will be “substantially” worse than in the 2008-09 financial crisis, with another 30% say it will be “somewhat” worse. How NetLine Helps Publishers Generate Revenues From Virtual Events. This certainly frightens and flummoxes many, but there is a silver lining.

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

JULY 28, 2013

But there are other places to get this kind of customer insight too, and smart marketers like Sterling combine 1-1 insight generation with data analysis. For example, an analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. Tools to Find Customer Insights.

Content Marketing 152

Content Marketing Correlation Work Management Content 152

Anyword

FEBRUARY 11, 2020

At the time Variety was still very focused on print, so in 2008 I left and went to PointRoll to be the Head of Sales for their Western region. We have a full slate of products including podcasts, live media, and custom content. The section generates a significant amount of industry support in terms of advertising.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Buzz Marketing for Technology

JUNE 27, 2008

millennial generation. user generated content. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. managing wiki growth. matt mullenweg. megaregion. Multi-touch. Net Neutrality. New York Times. Nine Inch Nails. Northern Voice. office 2.0. online communities. Presentation. project management. Publishing 2.0. wiki pilot.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. On June 26th, 2008, Gwynne Kostin said: Good and thoughtful post. Upcoming Events. Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Supernova 2008 - Interview with Umair Haque. April 2008. March 2008. February 2008. January 2008. Election 2008. Podcast Powered by podPress (v8.8) More openness to change here. Andrew McAfee. Enterprise 2.0

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Anything Goes Marketing

OCTOBER 30, 2007

for every dollar spent in 2008. Anna Chernis of the DNA claimed: "E-mail produces the highest response rate for lead generation —especially for house campaigns—of direct mail methods we have studied," The one item to note is that in 2005, email delivered $57.25 for every dollar spent on it so there is a downward trend here.

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Atomic Reach

JANUARY 3, 2019

In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast. He is a top-rated speaker, podcast host, university lecturer, and article writer. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

JANUARY 3, 2019

While videos, think pieces, and podcasts may feel two-way, your viewers, readers, and listeners will always be just that—consumers. The brand still relies on its members to generate new content and new members, which is one mark of a thriving community. Image attribution: Avel Chuklanov. Communities as Content.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Valasys

AUGUST 30, 2019

Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. trillion by the year 2020.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Buzz Marketing for Technology

OCTOBER 5, 2008

SHP Conference 2008. Published by Doug Belshaw on 4 October 2008 in thesis. It is a social construct that has gained some momentum by its explanatory power in the face of technological change that has left some bewildered by the abilities of one generation with respect to another. Podcast Powered by podPress (v8.8)

RSS 100

RSS Web 2.0 Wiki Skype 100

Buzz Marketing for Technology

JUNE 27, 2008

RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but The reasons, said the manager of the project, are generational, educational, cultural, linguistic, and psychological. June 10th, 2008 at 1:17 pm. June 10th, 2008 at 1:31 pm. June 10th, 2008 at 3:41 pm. Bmj.com has its Web 2.0

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Industrial Marketing Today

JUNE 29, 2010

Use video testimonials and/or interview your customers and convert them into podcasts. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Buzz Marketing for Technology

FEBRUARY 27, 2009

and a general tendency to speak in 140 character phrases! With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

MAY 14, 2010

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Try polls and surveys to gather data.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

DECEMBER 31, 2013

for the next generation. Pam: What I felt like happened, especially 2007 and 2008, when we had the major economic crash, it felt to me like all of a sudden as a collective global workforce everybody said, oh my God, nothing is sacred, no institution, including gigantic banks, is protected from instability within the marketplace.

Work Management 125

Work Management Enterprise Management Social Media Rules 125

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. in January 2008. The more personalized or account specific the marketing messages and programs are, the more likely that generated leads will be from potential (or "qualified") buyers. Brian Carroll's blog B2B Lead Generation Blog. Marketing Edge podcast.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100