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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

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Activate Acquires Green Leads

Smashmouth Marketing

He said hello with a big smile and carried the conversation for what felt like an hour. He’s a master at conversation, for those of you that know him. I recall being in his corner office, when in the middle of an engaging conversation a smart-looking, professionally-dressed young woman walked in and interrupted us for his signature.

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. A trickle, yes; but, depending on how many people you need to visit per every sales conversion, maybe that’s enough.

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How Homethreads is leveraging data to create a new customer experience

Martech

Then you have the folks who want somebody to guide them, but they actually want to press the button to purchase. And if I can start to serve more relevant information for your space in an email, then I have a higher likelihood of igniting passion, igniting loyalty and hopefully conversion. ’ A: I think you’re right.

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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

Second, you’ll see certain conversations stall because you lack a crucial piece of content. It sounds like your boss is stuck in a 2008 SEO mindset, so I’d challenge you to show your boss where this strategy is falling short. Set up conversion goals to track these pathways. It’s honestly soul-sucking.

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Marketer of The Month Podcast- EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy

Outgrow

We had some amazing insightful conversations with Pierre and here’s what we discussed about – . So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. Lessons learned from 24 years as CEO.

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Conversica Announces a Strategic European Reseller Partnership with LeadFabric

Conversica

Conversica’s Intelligent Virtual Assistants deliver a personalised human touch at scale engaging prospects and customers in authentic conversations over email or SMS to surface sales-ready leads that have a higher probability to convert into pipeline. LeadFabric Media Contacts: For press enquiries contact: udavis@leadfabric.com.