Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. For an eCommerce site that is easy, it is typically the value of transaction per visit. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. Social Fluency. It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. Category: Social Networking. © Copyright 2008 Dave Pollard. Last update: 01/03/2008; 9:10:47 PM. February 2008.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Industrial Marketing Today

JULY 20, 2010

As the conversation gets more serious, ad-hoc sales materials created by the sales team take over and do most of the heavy lifting. Instead of engaging the prospect in a meaningful conversation and discovering their real business issues, we resort to “Here’s what it is. Here’s what it does. Copyright © 2010 Tiecas, Inc.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. Instead of taking sides, I say use it to your best advantage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

B2B Marketing Savvy

SEPTEMBER 15, 2009

When I stumbled across Nick Douglas’ just published, way to funny collection of “ Twitter Wit: Brilliance in 140 Characters of Less ”, it got me thinking just what other signposts are out there indicating wider acceptance of social networking/social network marketing? A Smattering of Social Media Maturity Proof Points.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Paul Gillin

MAY 27, 2010

Conversations long ago expanded beyond troubleshooting and now encompass product reviews, career advice and swap meets for software utilities. It started in October, 2008 and had attracted more than 700 contributions 18 months later. &# It started in October, 2008 and had attracted more than 700 contributions 18 months later.

Communities 50

Communities B2B Work Management Marketing Management 50

Hubspot

FEBRUARY 1, 2017

Original model: " An online directory that connects people through social networks at colleges. ". Its founders have spoken to the press about it on more than one occasion. Members can do more than ask questions and start conversations -- they can post original content on Inbound.org. Founded: 2008. 3) Facebook.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Convince & Convert

JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. You'll see a line that resembles this: © 2008-09. | All that stuff?

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. All rights reserved.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. That can be no further from the truth — the conversation is occurring and they're essentially not at the table.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Industrial Marketing Today

OCTOBER 26, 2009

Low conversion rate — is the percent of site visitors who take a desired and measurable action. Drive traffic to these landing pages and your bounce rates will decline and conversion rate will climb. High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

APRIL 15, 2010

link] [link] Six Cent Press Inc RT @EricBuchegger: Good insights on content marketin. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Are you taking charge in writing blogs, taking photos, creating videos for your brand? All rights reserved.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Hot Conversations. Start a Conversation. networking. social networking. But IT departments are hard-pressed to protect mobile data and to manage security software, wireless clients and regulatory compliance for mobile workers. in Soapbox.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Adobe Experience Cloud Blog

JUNE 24, 2013

There are no more mass channels (consumers expect personalized conversations). They expect companies to keep seamless track of their purchasing history, communication preferences, and desires… and they demand that companies use that information to create individual, personalized conversations. Facebook Graph search).

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JANUARY 4, 2011

“With social media and blogging, it’s kind of changing that dynamic.&# Click paths, return visits, lead and shopping cart conversions are critical for blogs that use content and valuable information to stimulate the cash register. “In previous years, visitors went straight to our website,&# says Newton.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Buzz Marketing for Technology

JUNE 27, 2008

Only a handful of articles have appeared in the academic and public press about PLEs since the term gained currency in 2004. This article has been compiled after tracking recent conversations in the blogosphere and following social bookmarks. Posted by Deborah | 21 May, 2008 06:11. In March 2006, Blackboard Inc.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Convince & Convert

AUGUST 26, 2010

Conversation Driver Analysis – Examination of words, phrases, themes Location Analysis – Where conversations about you are occurring in the “real&# world People Analysis – Who’s talking about you? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

APRIL 8, 2010

Many people leave their laptops at home on 1-2 day trips already and just bring BlackBerries or iPhones (especially the tradeshow crowd unless you are a member of the press or blogosphere, and unless you have to give a presentation). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Hubspot

JUNE 26, 2012

If you ask marketers outside of the ecommerce world , Pinterest still has a lot of work to do to prove itself as a viable social media network. It's just not right for your industry, and besides, Facebook and Twitter are all the social media your business needs, right? How "boring," right? 1) Healthcare.

Creativity 28

Creativity Social Networks Demographics Network Marketing 28

Convince & Convert

JULY 13, 2010

Would love to do it after work, but I'll be writing press releases until the wee hours. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. So, until it becomes something I can bill and include in my review, I'll leave it to the other department.&# All rights reserved.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. link] Mark Levy Great list Jay. Just a thought!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 30, 2010

[link] [link] waxgirl333 It still kills me that with all press on social media, email is still the leader by a mile. link] waxgirl333 It still kills me that with all press on social media, email is still the leader by a mile. Great post!! Great post!! Great post!! Great post!! Great post!!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Online Marketing Institute

OCTOBER 31, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. link] Mark Levy Great list Jay. Just a thought!

Social Media 40

Social Media Paid Content Tools Media 40

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. May 22, 2008. Comment by Jonny Goldstein on May 22, 2008 @ 12:19 am. Comment by Dr. Wright on May 22, 2008 @ 12:22 am. Comment by Rahsheen on May 22, 2008 @ 12:28 am. Comment by Melissa (Pronoia) Pierce on May 22, 2008 @ 12:29 am. chrisbrogan.com.

Work Management 100

Work Management Marketing Management Paid Search Agency Social Media 100

Hubspot

OCTOBER 9, 2012

And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry. For their daily information, online readers consult various sources, including newspaper sites, email, and social media.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

NOVEMBER 20, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage.

Youtube 75

Youtube Paid Content Features Mobile Advertising 75

Hubspot

JANUARY 29, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage.

Youtube 78

Youtube Paid Content Features Mobile Advertising 78

Online Marketing Institute

DECEMBER 13, 2010

Blogs form the basis for the formation of interest graphs , which, for all intents and purposes, represent the next stage of social networking. Additionally, an overwhelming majority are tasked with contributing to industry press. Visibility is the minimum honor for thoughtfulness and dependability.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Hubspot

MARCH 3, 2020

The network, which originally targeted college students, had already reached millions of users in young adult age groups and had just gone through a few major redesigns since it first launched in 2004. Prior to this launch, you'd simply see their profile when logging into the social network. The News Feed.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media. If nothing else, you’re part of the conversation.

Twitter 148

Twitter CRM Business Paid Search Agency 148