Hubspot

JANUARY 21, 2019

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. Like most types of marketing, though, a global marketing strategy comes down to one thing: audience. Global Marketing Strategies. What Is Good Global Marketing? Easier said than done, right? Dunkin Donuts.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

nDash

OCTOBER 16, 2018

I bet you weren’t expecting scripture references in our content marketing blog, but there ye go! Our category of content community — like all examples of brand category creation — isn’t really new at all. In other words, we’re going to briefly examine the history of content communities.

Communities 49

Communities Practices Content Marketing Management 49

Seismic

MAY 2, 2024

He knows it’s not enough to reshare his company’s marketing content, even if it’s great material. I consider LinkedIn like a community,” she says. “I The notion that LinkedIn is a community of professionals is central to the thinking of the most successful social selling strategies. I started in 2008,” DeJuan told me. “I

Examples 40

Examples Enterprise Management Peer-to-peer Linkedin 40

Top Rank Marketing

NOVEMBER 27, 2023

75 percent of B2B marketers are investing in influencer marketing , with 93 percent planning to use B2B influencers even more during 2024 , according to recent Ogilvy data which we covered in our “ 5 Winning Ways To Personalize Content With B2B Influencer Marketing.”

Marketing AI 111

Marketing AI B2B Marketing Enterprise Management Marketing Management 111

Convince & Convert

JULY 28, 2013

Communities don’t thrive on their own. Each day they are answering questions, cajoling, encouraging and fostering a sense of communal spirit that keeps people coming back to learn—and to buy. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Content Marketing 152

Content Marketing Correlation Work Management Content 152

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Zoom out Under normal circumstances, requesting additional marketing resources would call for a clear pitch that explains the value for your team and overall strategy. What content formats (design, visual) are your competitors prioritizing?

Social Media 111

Social Media Work Management Marketing Management Social Marketing 111

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

Social Media 100

Social Media Communities Wiki Work Management 100

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. He was a regular content contributor to the publication I founded almost 15 years ago, SLentrepreneur, dedicated to “making money in the metaverse.” What are the community norms, rules and regulations?

Rules 143

Rules Planning Work Management Advertising Agencies 143

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Creating educational #content can differentiate your brand, says @johnoxford1. Click To Tweet.

Class 99

Class Digital Asset Management Education Webinar Metrics 99

SocialPilot

JANUARY 31, 2024

To drive a successful influencer marketing campaign, staying up-to-date with the industry trends and success strategies is most important. B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. Here we go!

Case Study 88

Case Study Case Studies Work Management Studies 88

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. He was a regular content contributor to the publication I founded almost 15 years ago, SLentrepreneur, dedicated to “making money in the metaverse.” What are the community norms, rules and regulations?

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Then, we asked the CMI community for additional answers. What is content marketing?

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

Onalytica B2B

AUGUST 23, 2017

We’ll provide clarity on what influencer marketing is; why you should be doing it; how to define your strategy and objectives; how to identify and engage with your influencers, right the way through to measuring your success. Dare we call this the influencer marketing bible? The rise in social media channels.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. These influential figures can help your brand attract audiences with their engaging content and charismatic personalities. With a whopping 27.3

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Featured Video: How to Measure the Success of Your Content Marketing Campaign. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. February 6, 2008. Strategies For Interactive Marketing In A Recession. Original air date: Thursday, June 05, 2008. Copyright © 2008. Skip to global navigation. Skip to local navigation. Skip to account links. Skip to footer. Search Forrester.com. Advanced Search. Welcome to Forrester.com.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Exo B2B

MARCH 8, 2018

People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy. To create action, you need content and relationships.” Contribution to the Web community (lectures, teaching, social involvement).

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

6sense

NOVEMBER 9, 2021

Take the case of Reckitt Benckiser: In the recession following the 2008 financial crash, the company launched a marketing campaign aimed at persuading its consumers to continue purchasing its more expensive and better performing brands, despite the harsh economic climate. They viewed advertising as an investment rather than an expense.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Convince & Convert

FEBRUARY 17, 2016

Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. Social Fresh is a company dedicated to social media growth and education, including influencer marketing strategy. Business 2 Community. In This Episode. Jason Keath on Twitter: @jasonkeath.

Social Media 91

Social Media Social Marketing Media Paid Search Agency 91

Strategic-IC

MARCH 24, 2020

Many CMOs will be asking searching questions of their marketing strategies and investments as major pillars such as in-person events and physical direct mail are now becoming irrelevant. Now is not the time to be gating "trust building" content. Now is not the time to be gating "trust building" content. Let’s be clear.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. However, they were more ad than content.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Litmus

APRIL 1, 2021

2014 – Dynamic content is used to create personalized experiences with subscribers. To take things a bit further, we asked our community on Twitter to share the first email campaign they ever sent (thanks #EmailGeeks!). I designed this in photoshop in 2008, at my very first graphic design internship. Garish buttons.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

ClickZ

JANUARY 29, 2020

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. I first joined Acquia in 2008, leaving in 2011 to run a non profit. Q) Can you give us a brief introduction to Acquia?

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. If I publicly endorse you, the permission is pretty much part of the package, right?

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Well, because there were some features we considered more important than others and so should you. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Content Standard

NOVEMBER 19, 2015

As brands enter the editorial space and work to develop a content marketing program that tells stories rather than pushes product benefits, marketing teams could benefit from creating their own Editor’s Letter. ” This post will explore brands embracing content imperfections and the growth that has emerged from that mantra.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

As brands enter the editorial space and work to develop a content marketing program that tells stories rather than pushes product benefits, marketing teams could benefit from creating their own Editor’s Letter. ” This post will explore brands embracing content imperfections and the growth that has emerged from that mantra.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

SpotMe Blog

MAY 17, 2022

Going virtual asks for a combination of both live and on-demand content. After the event, additional content is available on-demand. Content on-demand pulls participants back into the conference. Networking & community tools. Others can offer dedicated virtual spaces for sponsored content. App store containers.

Conference 52

Conference Best Practices Webcast RFP 52

SpotMe Blog

FEBRUARY 2, 2022

The timeline for your event or meeting strategy are key as well. an agenda builder (even agenda recommendations), access to pre-event on-demand content. You spent many years building your client community. It focuses on helping clients engage their audience, and build a thriving virtual community. Audience needs.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52