Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. And, you need to start unifying your content strategy across all channels. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter? All rights reserved.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 7, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Convert | Glenn Friesen [.] I guess I better read the book before Scott arrives next month for #UnBookTourSLC, right?

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

JUNE 29, 2010

First, that our default state as a species is to create and share and collaborate, and we are just now moving back toward normalcy, aided by the vast increase in content creation and sharing mechanisms. Second, that making collaboration more convenient will inexorably cause it to become more commonplace.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. But remember, every successful content creator starts the same way – with no audience, and a blinking cursor.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 24, 2010

“ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here. One other thing that I would toss out there…in our community of Social Media, marketing, etc., “ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. All the content shown in each email is clickable. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. In addition to simply hunting, create value, distribute value, share value, and enable the networks to share your remarkable content. Customers don’t need more messages.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. That's what I mean when I say uni-directional social media. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. 6 things you need 2 incorporate into your social media plan. Now, he tweeted it to his 1.6 That Twitter widget is cool.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. I'm impressed with the quality as well as the frequency of your solid content.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. Each story shared becomes new content for the blog.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MAY 4, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JULY 26, 2010

The more content pointing to your site from sites with authority the better. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. But what if you’re a big business with lots of SEO already?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 10, 2010

“We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof. All rights reserved.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

MAY 13, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

FEBRUARY 5, 2010

Two is very graphical no personality (you need personality, I don't on my blog where it's not about me but the content). but a right-hand location on content sites. I also think the header should contrast the content area, and I think #1 does that best (option 3 is too much orange, but could be toned down). link] Adam Q.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. It all comes down to content (and creatives). link] Chris Baldwin Jay, Have you not been sleeping lately?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(. Need to … noodle on it a bit.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. How can you not know how to care? It's been 40+ days and they are still doing and saying dumb stuff. Is anyone advising them?

Social Media 158

Social Media Media PR Webinar Metrics 158