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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. . 

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20 Best Business Books of 2017

Hubspot

20 Best Business Books of 2017. Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. Principles. Unshakeable.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Joseph Campbell, a renowned mythologist, introduced the concept in his book “ The Hero with a Thousand Faces.” The basic story outline is an excellent way to explain your product or solution.

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

User experience or UX includes all aspects of the user’s interaction with a business and the products or services it has to offer. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Visitors had to browse different categories to search for the books they desired, which made the whole process time-consuming.

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Why account-based marketing is a game changer for Japan

Biznology

His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Why did you decide to focus your new book on Account-Based Marketing (ABM)? All sales people had to do was go grab it, especially as they represented products of ever-improving quality.

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The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

Given the importance of technology/data science and behavioral science for marketing, I'll be providing a reading list of the books I've found most useful for learning about these topics. I'll cover books relating to technology and data science in a future post. Here are my essential must-reads.