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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. There are many changes occurring in local markets as well as the global market that should help ensure that an MBA is in demand well into the future. Guest post by Mathew Jade. Changes That Will Keep MBAs in Demand in 2020.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. The range of ways they can help, and their structures for providing that assistance, are similarly diverse. Emotionally, people want to feel special.

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Thankfully there are a few free tools that can help you identify suitable influencers and figure out which individuals will help deliver your message to the right audience.

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Blogger: Redirecting

Buzz Marketing for Technology

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Advertising methods are too ephemeral

Biznology

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. The post Advertising methods are too ephemeral appeared first on Biznology.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Bloggers started writing about how online reviews help with SEO. They were very helpful and resolved my issue. Most customer service reps (CSRs) are smart, diligent, helpful people. Here’s a bad example.