Customer Experience Matrix

NOVEMBER 21, 2014

These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict. Sailthru was founded in 2008. message selection. pricing and company background.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? AI-powered Conversation Automation is spreading to both B2B & B2C industries. Conversica’s Revenue Digital Assistants augment revenue teams, mainly focusing on B2B use cases (e.g. Our company was founded in 2007 and our product launched in 2009.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Biznology

APRIL 24, 2017

Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. 43% of both B2C and B2B companies say they use organic and paid social media equally. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Rev

OCTOBER 9, 2019

Wait, what B2B marketing crisis? While some blow off the talk as just that, we’ll never forget what surprised us in 2008. So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020? the next B2B marketing crisis). .

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

Case Study 90

Case Study Case Studies Work Management Studies 90

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Many of our B2B and B2C clients are facing challenges now because they depend on open to confirm actions or show legitimate intent. First, a moment of silence for the open rate.

Open Rate 138

Open Rate Email Marketing Planning Click Rate 138

Tomorrow People

OCTOBER 24, 2017

fearless content marketing spanning both B2B and B2C organisations. It all started in 2008, with the launch of GE Reports. Read our latest Report with B2B Marketing Dare to be different: The state of B2B content marketing differentiation in 2017. There are many examples of. content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. What has been your experience with building a B2B or industrial brand?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. .

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. .

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Adobe Experience Cloud Blog

JANUARY 25, 2018

With the rapid adoption of products like the Amazon Echo and Google Home, voice searches have increased by 35 times since 2008. That trend will affect B2B marketers and B2C marketers alike. Every day, 40% of adults perform at least one voice search. According to Google one in five searches comes from a voice query.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Integrated B2B

SEPTEMBER 23, 2015

When push comes to shove, it’s hard to find a CEO of a B2B company who sees marketing as the go-to function for business performance. Does that mean the CMO role at B2B companies is redundant? Perhaps the first is the legacy of marketing in B2B companies. New skills for B2B. Let’s face it, marketing has an image problem.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

When push comes to shove, it’s hard to find a CEO of a B2B company that sees marketing as the go-to function for business performance. Does that mean the CMO role at B2B companies is redundant? Perhaps the first is the legacy of marketing in B2B companies. New skills for B2B. Let’s face it, marketing has an image problem.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Bannerflow

JULY 30, 2020

Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. B2B and B2B brands alike assert that greater personalisation drives better ROI. Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Paul Gillin

JUNE 17, 2010

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. In 2008, about 100 people visited the site every day. Welcome to the new world of B2B communications.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

Social Media 20

Social Media Optimization Media Web 2.0 20

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SnapApp

MARCH 8, 2013

Whether you're a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time. For anyone who saw it, the immediate realization was that the world's fastest man could go even faster. and it's called SnapApp 2.0!

Lead Scoring 48

Lead Scoring Lead Ranking Content Marketing Content 48

WebMarketCentral

FEBRUARY 24, 2009

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. With that in mind, here are 7 ways to trigger emotions in your copy," Lisa Packer shows how to effectively add emotional appear to B2B or B2C writing in this brief but insightful post.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

Leadspace

DECEMBER 15, 2015

I’ve been a B2B marketer for about 20 years. We’ve never had trouble identifying the unique challenges we face compared to B2C: B2B deals have a much longer sales cycle, there are more influencers and the buying decision is much more complex. “If inbound) marketing, with more than a little success.

Account Based Marketing 48

Account Based Marketing Advertising Agencies ABM Paid Search Agency 48

Tony Zambito

NOVEMBER 15, 2010

  When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered.      In many ways, eBay's Marketplace can be viewed as a microcosm of the larger economy of marketplaces. 

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

Golden Spiral

APRIL 16, 2019

You brought up four key words that I think can apply to B2B tech companies. Where do B2B companies struggle with relevancy? Now, you're in B2B. What started that season, I thought, was a differentiation from B2C, and B2B. So when you're thinking about some of our B2B friends, talk to me about that.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Exo B2B

MARCH 16, 2017

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Please note that this post was about Web marketing influencers, many of which work in B2C (Business to Customers) and a few of which work in B2B.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Buzz Marketing for Technology

JULY 7, 2008

This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. The social side is interesting when it comes up in B2B or B2C. Upcoming Events. Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Content Marketing Institute

DECEMBER 5, 2017

Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. Zappos Insights began in 2008 when CEO Tony Hsieh offered headquarter tours, and public interest grew so rapidly Zappos needed a streamlined way to manage it. Ultimate Planning Checklist for Successful Webinars. dawnpapandrea Click To Tweet.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WebMarketCentral

SEPTEMBER 15, 2008

My take is that he does miss the distinction between B2B abd B2C here (PPC ads are very productive, especially for software and computer hardware products) but he's absolutely correct that search advertisers often underappreciate the value of branding and PR to enhance PPC results. Most of my clients are comfortably above that level.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

nDash

FEBRUARY 1, 2022

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. What are some B2B brands that you admire for other reasons? Melisse: I largely come from the B2C world, so I won’t pretend to be as in-depth as some of my colleagues would be about the B2B space.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing Media Planning 60