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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Marketing partners can get you in front of new audiences in a manner that reduces resistance and enhances trust. The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. Embrace Marketing Partners.

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Klout is probably the most well known tool on this list.

Tools 92
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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. ” Owain Williams , Influencer Marketing Blogger.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Jivox is transforming the way the world experiences digital marketing by connecting brands with their audiences in the most personalized way. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. About Jivox.

eCommerce 114
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Marketing influencers: our 2018 Top 30

Exo B2B

People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy. Qualified audience in terms of numbers but also in terms of quality (ie: no fake accounts). Entrepreneur, blogger and speaker. Visibility and international presence.

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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The answer is by telling stories.

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Even if it doesn’t feel like the right move during economic uncertainty, the numbers prove that it’s a useful strategy: 73% of the top marketers use content to nurture their audience.