The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. What I’ve appreciated in working with Spear is that they share that same ROI focus – which you don’t always see in search agencies.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Webbiquity

JANUARY 22, 2019

Lori Greiner of Shark Tank has famously described entrepreneurs as “the only people who will work 80 hours a week to avoid working 40 hours a week.” Year founded: 2008. Webbiquity: What inspired you to work on a solution to this particular problem? ” They are that, but also much more. Risk takers.

Marketing AI 173

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 173

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. I’ve worked in the tech and startup space for over 15 years. Focus on the things that you can control and work to win, understanding as you engage with your team, or anyone really.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Brandwatch Marketing

OCTOBER 3, 2022

It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research. The free version of the tool also comes with a few handy analytics features, such as the ability to compare the followers of up to three different Twitter accounts.

Tools 92

Tools Blogger Demographics Social Media 92

B2B Marketing Directions

JANUARY 14, 2023

In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high. And respondents predicted that spending on marketing analytics will grow by 63% in three years. Data science has also become an integral aspect of marketing at many companies.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Martech

MARCH 6, 2023

That was back in 2008. The answer was that the demand for the kind of functionality that has historically lived within a DMP would persist: “Such as access to third-party data, built-in analytics, modeling capabilities, and really mature pipes into the adtech ecosystem,” Theriault explained.

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

B2B Marketing Directions

FEBRUARY 26, 2023

The work of Kahneman and Tversky laid the foundation for the behavioral science discipline we now call behavioral economics. System 2 (slow thinking) consists of thinking processes that are reflective, controlled, deliberative, and analytical. Kahneman can accurately be described as the intellectual "godfather" of behavioral economics.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Trade Press Services

MARCH 11, 2024

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. If I can tell that work is well-researched, well-sourced, and that you’re a good writer, then I’m always willing to take chances on those people.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Onalytica B2B

JULY 17, 2018

Bio: Adam Saxton is just a guy in a cube doing the work! Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. As part of troubleshooting, I would work with the source code frequently and learned how the products worked internally.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Martech

APRIL 9, 2024

Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Hootsuite, based in Canada, has partnered with Talkwalker to provide social analytics tools to customers for the last seven years. Talkwalker’s Blue Silk GPT genAI social analytics technology. In your inbox.

Analytics 115

Analytics Paid Search Agency Companies Enterprise Management 115

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Cloud-based CRM platforms allow for instant updates so you can get right to work on your new sales goals. Predictive analytics: Predictive analytics use data to forecast future sales results. 2. The rise of big data.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Biznology

APRIL 24, 2017

Do they work better together? 36% of businesses use social media analytics for more than competitor analysis. 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Is one more effective than the other? What’s the right balance? Hootsuite ). Marketing Charts ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Buzz Marketing for Technology

JULY 16, 2008

Monday, July 14, 2008. Is constructing knowledge based on analysis a work literacy skill? The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Martech

NOVEMBER 14, 2022

Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. Segmentation comes into play with the customer data platforms (CDPs) and advanced analytical tools. When I worked at Responsys, we found platform usage was actually closer to 10%.

Enterprise Management 111

Enterprise Management Work Management Paid Search Agency Marketing Management 111

Hubspot

JUNE 11, 2014

If you''re thinking like that, you''re using predictive analytics. Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance. The problem is, we may be using predictive analytics all wrong. Predictive Analytics Still Have Their Place.

Analytics 28

Analytics Statistics Education Ad Building 28

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” What does an average day look like at work? We work together!

Research 107

Research Ad Building Storytelling Content 107

Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. . In order to track and measure their success, HW Media uses Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. . Analytics to understand what’s working, what’s driving ROI, and what we should leave behind.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Zoominfo

DECEMBER 19, 2018

Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_, sets the benchmark for a new era in marketing. If you work in digital marketing, this channel is for you! Featured Video: How to Rank on Google for Thousands of Keywords (With One Page). Marketing TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Bannerflow

FEBRUARY 11, 2019

With improved workflows, brands are questioning why they should pay an external agency to do the same work they can do in-house , often a lower cost. Thanks to added analytics and optimisation features from the Bannerflow CMP. The right technology can provide accountability over budgets, analytics, and optimisation.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Bannerflow

APRIL 6, 2023

According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business. When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Crimson Marketing

DECEMBER 3, 2014

Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. Rather than push marketing messages they thought might work, Domino’s started to “listen” to their audience. All of that changed when the recession hit in 2008 and growth took a downturn.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

ClickZ

JANUARY 29, 2020

Marketers have tools in the stack to look at what’s working and what’s not working. I worked my way up to become a general manager and vice president of marketing at Lotus Notes, which you may now know as part of IBM. I first joined Acquia in 2008, leaving in 2011 to run a non profit. I returned to Acquia in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Valasys

MARCH 11, 2020

The company is a marketing & advertising company found in the year 2008 & headquartered in Vancouver, BC. It is privately held & specializes in Social Media Management System, Twitter, Facebook, LinkedIn, Social Media ROI, Collaboration, Analytics, Engagement, Security, Dashboard, Marketing, Promotion, Outreach & Instagram.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Valasys

FEBRUARY 20, 2023

In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed. Working collaboratively with teams and clients is vital as many companies strive towards centralizing processes, automating tasks, and improving productivity.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? Revenue leaders need to get their teams focused on the right work—building relationships and closing deals. More than anything, you want happier and more productive workforces working on high-value tasks. It’s all about scaling what works.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Marketing is Essential During a Recession.

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

WebMarketCentral

AUGUST 17, 2009

There's lots more red meat for web analytics data junkies as well. by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories."

SEO 20

SEO Best Practices Adwords Copywriting 20

Zoominfo

OCTOBER 5, 2021

Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_, sets the benchmark for a new era in marketing. If you work in digital marketing, this channel is for you! Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Parse.ly

NOVEMBER 3, 2021

The working thesis for this is that the story actually originates all the way back 100,000 years ago at the cradle of humanity in Africa, and it was then carried through all the different migration patterns of humans around the world. So the question is, how did this story exist with the same characteristic across all these different places?

CMS Development 52

CMS Development Ad Building Bandwidth Content 52

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. How does the math work on that?

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Varicent

MARCH 8, 2018

We're a global company with over 6,000 customers and what we’re really known for is making sure that the internet is working smoothly for you and your business - both speed and reliability. The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. We just don't know which is which."

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Rev

OCTOBER 13, 2018

David’s team has helped more than 400 clients, including SAP, Dell, and Apple, to make martech work. Then the sales-accepted ones (SQLs), the ones that sales is working on, are in another inventory bin, and the qualified ones, the opportunities, are in another bin, and so on. That pushing mindset doesn’t work.”. Lead scoring.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

DemandBase

APRIL 2, 2020

Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. Content Marketing: An Employee Engagement company used Site Analytics to discover a huge surge in traffic to a “remote work” piece they published on their site. Impressive!

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52