article thumbnail

Predatory Pricing: What It Is, How It Works, & What It Looks Like

Hubspot

Competitive pricing is a fact of life for most businesses. Companies within a market are all vying for consumers' attention, and lower prices is an easy way to capture it. But what happens when pricing low turns from competitive to malicious? How Predatory Pricing Works. That's how predatory pricing works in a nutshell.

Pricing 60
article thumbnail

4 Selfish Sales Tactics That Could Be Costing You Sales, According to Databox's CEO

Hubspot

The backstory : In 2007, my eight-month-pregnant wife and I had just bought our first home. Prospects see salespeople’s agenda a mile away these days when they try to push a higher-priced option. If your pricing is transparent, don‘t be afraid to walk your buyer through the benefits of different packages. Don’t be this person.

Tactics 68
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Consumers Are Shopping for Cars Today and How the Automotive Industry is Responding

Porch Group Media

With the economic downturn, purchase intent is not what it used to be. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. Additionally, 93% of people said they were using their cars more and 20% of people who didn’t own cars before the pandemic are now considering car purchases.

article thumbnail

Programmatic Advertising Glossary & Brief History

Digilant

Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 billion in 2007). These ads were about reach, not relevance.

article thumbnail

6 tips to increase product feature adoption

Tomorrow People

After all, the use of B2B products is rarely an individual’s decision; according to Gartner, a typical B2B ‘buying centre’ involves six to ten decision makers — it’s likely that the same people are also involved even after the purchase. Loss aversion is commonly used by SaaS companies with a freemium pricing model. Example: Buffer.

Features 156
article thumbnail

11 inspiring case studies of digital transformation

Biznology

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. in 2014, an increase of 15% since 2007. COMPETITION: Rethink the competition and build platforms that deliver competitive advantage. LEGO achieved an EBITDA margin of 37.1%

article thumbnail

Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM.

eCommerce 114