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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52
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10 Split Testing Tools to Grow Your Optimization Program

Convert

Are they privacy conscious? Not only that, but privacy is another large issue for us. It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. Do they care about Privacy? Do they care about Privacy? What do independent 3rd party users say about the tool?

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Interview with ?Carme Artigas

Onalytica B2B

Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. In 2007 I cofounded a Big Data consultancy firm after more than 20 years in the Telecommunications and innovation field. Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Location: Madrid, Spain.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox allows brands to engage with consumers using consented data that consumers provide to brands in a privacy-compliant manner.

eCommerce 114
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Interview with ?Carme Artigas

Onalytica B2B

Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. In 2007 I cofounded a Big Data consultancy firm after more than 20 years in the Telecommunications and innovation field. Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Location: Madrid, Spain.

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Infographic: Digital Marketing for The Manufacturing Industry

Online Marketing Institute

The Need for Training Thankfully, analytics solutions make progress measurable by defining specific goals, tracking progress towards those goals, and relevant variables that can help a company to perfect and refine the strategies they settle on. . Across industries, digital marketing can increase sales from existing customers by up to 15%.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.