Influencer marketing tools of the trade
JUNE 14, 2016
BaseCamp 2 — I started with BaseCamp back in 2007, had a BaseCamp mutiny, have tried Asana and Trello and many I have forgotten. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. My clients know it. Love it!
Playing the online reputation shell game
OCTOBER 1, 2013
Past the other Chris Abrahams, the Artistic Director of Crow’s Theatre since 2007 and the open source software developer for The Open Planning Project in New York. Reputation Management abraham chris abraham lincoln Brent Franson Google Google AdWords mtv video music award polly wood Search engine optimization My name is Chris Abraham. Secondly, misspellings. Really mix it up.
Google AdWords Average CTR and Best Practices
SEPTEMBER 20, 2007
It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. Soâ€”how can you optimize your Google AdWords CTR to beat those averages? As noted, DoubleClick provides fairly reliable data across those media.
Best of 2007: Articles and Blog Posts on Google AdWords
JANUARY 24, 2008
This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign.
Best of 2007: Web Analytics
FEBRUARY 25, 2008
Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure." One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important? Personally, I'm skeptical.
Best of 2007: SEO Copywriting
FEBRUARY 18, 2008
With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO. The most crucial single element of SEO is the content on a website. Everything elseâ€”h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.â€”is driven by the site's copy.
Best of 2007: Interactive PR
FEBRUARY 13, 2008
Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to Nevertheless, worth checking out.
Best of 2007: Marketing Research
FEBRUARY 11, 2008
Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. How is online consumer behavior changing? Which SEO tools and techniques produce the best resultsâ€”according to the experts who use them? Does advertising on social media sites really work? People Do Read Online -- Who Knew?
Best of 2007: Website Design
FEBRUARY 4, 2008
With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. It's very useful for finding just the right colors for a new site or website redesign.
Best of 2007: Cool Online Tools
MARCH 3, 2008
File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. free trial of the software is available here. Very cool.
How to Improve SEM Conversion Rates
OCTOBER 9, 2007
To optimize the results of a Google AdWords, Yahoo! Utilizing these practices will help achieve your ultimate objective in SEM campaignsâ€”generating prospects and buyers. ** technorati tags: Google AdWords, Yahoo Search Marketing, SEM, conversion rates, landing page design, best practices, navigation, call to action, SEM campaigns del.icio.us Keep the contact form short.
Best of 2007: Miscellaneous Marketing Stuff
MARCH 5, 2008
From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. No flashing whack-a-mole banners. But that's actually good. You want those failures. seconds.
Best of 2007: Web 2.0 Sites
FEBRUARY 27, 2008
A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 Ning Marketing 2.0 Web 2.0
More of the Best Website Marketing Tools
JANUARY 15, 2007
Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.
How to Select an SEO Firm
NOVEMBER 15, 2007
If you want to make sure your company appears on the top half of page one on Google for a specific term, buy the term in your AdWords program. Or to put it in Biblical terms, quoting Matthew 5:15 , "No one lights a lamp and puts it under a basket." So, case made, how do you select an SEO partner? Prepare an RFP (good advice in any agency selection process). Have realistic expectations.
Top Internet Advertising Networks
JANUARY 29, 2007
Although Google AdWords and Yahoo! Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks. Here the top Internet ad network alternatives: Chitika Serves up mini-malls and guided shopping services through a large network (10,000+) of websites and blogs. Strictly B2C. Also B2C-focused. Now owned by AOL.
Best of 2007: Amusing and Creative Marketing Stuff
MARCH 11, 2008
It's the finalâ€”and bestâ€”installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. What's going on here? Does Sex Sell?
Looking Back at 100: Top 10 Posts
APRIL 10, 2007
15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 8) Backflip: A Dot-Com Survivor Story (June 29, 2005) A fascinating true-life story of Internet riches-to-rags-to-rebirth, complete with millionaires and rock stars. 7) WMC Interviews: Mike Schultz (Apr. 1, 2006) Marketing wisdom from the founder of the Wellesley-Hills Group and publisher of the RainToday professional services marketing newsletter. 6) "Guaranteed Web Traffic" - Really? 22, 2007) A quick look at browser branding and geo-targeted web marketing. 3) The Age of the Micromarket?
Ads Producing An ROI Are Bought, Not Sold
Cliff Allen on Marketing
JULY 5, 2007
For example, it has become possible to connect Google AdWords placements to shopping cart sales results -- with the ROI for each ad tabulated in Google Analytics (or another Web analytics system). Seth Godin talks about how difficult it is to sell advertising -- especially advertising in media that are not trackable and cannot demonstrate an ROI. My first career was in radio and TV -- two of the most un-trackable media there are. I did what I could to fix this problem with our reach-and-frequency software, but their problem is too big for most advertisers to deal with.
getting stuff done with ms outlook
The Effective Marketer
FEBRUARY 25, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions.
Smart Marketing: Search engine marketing tip - Read Search Marketing Standard
MARCH 12, 2007
In this most recent issue there are articles by noted search engine marketing experts on such issues as: Finding the Right Search Marketing Firm Google AdWords Optimizer Video Marketing Click Fraud Standards In it youll also find an article I wrote called "Top 10 Pay-Per-Click Campaign Mistakes" If you dont yet subscribe to Search Marketing Standard , I suggest you do.
Best of 2007: Articles and Blog Posts on Strategy and Branding
FEBRUARY 20, 2008
The first step in crafting a marketing plan is to determine overall strategy, and among the first questions to ask when thinking about the strategy are "What do I want my brand to stand for?" and "What are best ways to communicate my brand message?" While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services.
Best of 2007: Articles and Blog Posts on SEO (Part 2)
JANUARY 30, 2008
Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups. It's all fundamentals, but that's often what SEO comes down to. However.a
Best of 2007: Articles and Blog Posts on SEO (Part 1)
JANUARY 28, 2008
Here are (part one of) some of the best posts and stories devoted to SEO in 2007: 20 Hard Core SEO Tips by SEO Theory and Analysis Blog A compelling mix of indispensable (Learn how to write Who, What, Where, When, and Why in 4 paragraphs or less. SEO is dead? Balderdash! Because you should never write a press release that starts out with, â€œJohn Shlock Smith the Shmuck proudly announcesâ€¦.â€)
9 SEO Tactics That Just Don’t Work Anymore
JUNE 26, 2015
To solve these problems, try using Google Adwords to create a great keyword strategy relating to your business, and be sure to use enticing meta descriptions to get people to the site. Google’s own, Matt Cutts, warned us in 2007 against stuffing your page with keywords to rank higher in the search results. It's 2015 and SEO hasn't gotten any easier for digital marketers.
It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
Modern B2B Marketing
FEBRUARY 15, 2016
marked departure from the clutter of the earlier websites, Barack Obama’s 2007 website harnessed the power of a clear message and call-to-action. In fact, on hillaryclinton.com she has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords. voters. Having a strong digital presence is now table stakes for political candidates. The Website.
The History of Marketing [Infographic]
AUGUST 7, 2012
Google launches in 1998 and launches paid search marketing through Adwords. Twitter launches in 2007 and doesn’t stop growing. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more impressive is the rate in which a single message is distributed instantly to millions or billions of people. Internet advertising spikes in 1995-2002 as the dot-com bubble grows. Anyone?
3 Steps to Blow Your Visitor’s Mind with Content Marketing
JUNE 17, 2014
Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. In a recent analysis of nearly 100,000 AdWords accounts, representing $3 billion in annualized spend, we found that the average click-through rate of ads in the first position is between 5 and 6%. About the author: Larry Kim founded WordStream in 2007. And there’s a lot of noise!
The Biggest SEO Shakeups of All Time
JULY 21, 2014
In 2007, Google said goodbye to its standard, 10-listing search engine results page (SERP), and said hello to an integrated system that incorporates results from Google News, Images, and other verticals. If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. Like, not even remotely close. Don’t give it a vote.”
Payment systems for eCommerce websites: which one to choose?
Business Growth Development
FEBRUARY 13, 2012
Integrates with AdWords, therefore the fees are much lower for AdWords account owners. Since 2007 this provider has become one of the largest merchant acquirers in the world, having processed over 4 billion transactions in that year. Which on-line payment systems are the most popular? Which purposes do they serve? What is the best to choose for an average eCommerce web-store?
7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
OCTOBER 7, 2013
Chief Almir of the Sururi tribe in the Brazilian Amazon started using Google Earth in 2007 as a way to protect the rain forest and preserve his people’s way of living in harmony. Determine which of your AdWords ads are most effective. Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. The benefits of the apps are substantial. Google Apps in Action.
Gene Carr's Patron Technology Blog
Buzz Marketing for Technology
JULY 24, 2008
December 2007. November 2007. October 2007. It was a study of responses from 30,000 surveys sent in April, to senior executives at companies with 2007 revenues exceeding $100 million. But then again, neither was Google until it invented AdWords. Gene Carrs Patron Technology Blog. marketing Insight to help arts & non-profit organizations leverage the Internet.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Facebook was valued at $15 billion in 2007, but is expected to go public next year at a valuation of close to $100 billion. Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Oh yeah.
What have you learned from Mobilegeddon?
MAY 18, 2015
When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. 2007: Social media is an important kind of content. A few years ago, Google showed a sea of blue links leading to web pages. What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Like this post?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% in the latter half of 2010. Google Instant is bad for long-tail searches, but good overall for AdWords advertisers: overall impressions for paid search ads have increased by more than 9%, while clicks are up more than 5%. Which social media platforms are most effective at influencing buyer behavior?
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Lee Odden says: August 29, 2007 at 9:43 am This is amazing. Jason Falls says: August 29, 2007 at 10:46 am Wow! Jason Billingsley says: August 29, 2007 at 12:06 pm This is a great topic Lee. Please don’t. Kudos! Get it?
SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize
Modern B2B Marketing
APRIL 24, 2012
In 2007, search engines like Google and Ask.com began to incorporate images, books, videos, news, maps and more into their results. In 2010, Twitter introduced search ads similar to Google’s AdWords, and it continues to acquire search-related companies, such as Julpan and Bagcheck. This is your chance to ask one of the masters anything you want about SEO and social media.
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
The list has changed considerably since the last look back after 300 posts. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3% qualifying as outstanding.
Looking Back at 300: Top 10 Posts
NOVEMBER 24, 2008
Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Also, I think, the first time on this blog I made the case that SEO is far from dead. #8: Web 2.0 version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs.
Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. This is characterized by use of search engines to drive traffic to Web sites. I’m being arbitrary but let's date it from 1998 to 2007. 4. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness.
Top Blog Posts in First Three Years of WMC
JUNE 25, 2008
Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008â€”A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. 9. It's been three years since the launch of this blog, and it still gets less traffic than the Huffington Compost (sigh). Maybe I should set my goals a bit more modestly? and loyal readers.
better time management with smart calendars
The Effective Marketer
MARCH 12, 2009
In order to give other people access to your calendar in outlook, do the following (Outlook 2003 and 2007): Go to “tools – options” Click on “Calendar Options” Click on “Resource Scheduling” Click on “Set Permissions” Click on the “Permissions” tab Click on the “Add” button, the contacts list will open up Select the person you’d like to add to your permissions list and select from the drop down list of ‘Permission Level’ the type of role that user will have. If using MS Outlook 2007, you are lucky! This will help you in two ways. If not, give me a couple of days and times….”.
Why Won’t Anyone Return My !*#@$% Call? (guest post)
B2B Conversations Now
SEPTEMBER 16, 2010
Moreover, it seems like prospecting has gotten more difficult since 2006 – 2007, when I was selling most every day to get this company started. If they search in Google – they do – you need to rank well and advertise in AdWords. Creating accounts on Twitter, LinkedIn, AdWords and YouTube is not enough. This is a guest article by Don Fornes , CEO of SoftwareAdvice.com. You can find the entire post here: Why Won’t Anyone Return My !*#@$% Call? Want to know why B2B sales is getting tougher? Enjoy! Recently, one our our best sales people went out on maternity leave.