Sat.Jan 07, 2012 - Fri.Jan 13, 2012

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6 Lead Nurturing Emails Every Business Should Send

Sazbean

Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course! In fact, HubSpot’s own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Those numbers are pretty encouraging, so where to begin? Emails That Educate. If you send only one lead nurturing email, the educational email is the one to choose.

Mastering the Art of Slow Blogging

Sazbean

Several years ago, I hired a personal trainer and we’d work out in the park near my apartment. One day she had me run the loop around the park and noticed that I had difficulty keeping a consistent pace, I would stop and start a lot. She suggested that I run slowly (which she claimed was smoother than jogging—running experts, feel free to debate). The result was that instead of being either in a short-lived sprint or an exhausted, limping jog, I could sustain a smooth, slow running pace by dialing down my intensity. How many people start a blog and then quit after two months? News & Notes

15 Tenets of Proper Email Marketing Etiquette

Sazbean

The ultimate vision for inbound marketers is to “make marketing that people love.” ” Rather than annoying and interrupting prospective customers with unsolicited and pushy messages, inbound marketing strategies are based on permission. And if inbound marketing is permission-based, marketers should be sure they’re practicing proper etiquette in their inbound efforts. This is particularly important in email marketing which, when executed poorly, can ride a fine line between pushy, outbound behavior and permissive, inbound behavior. Obtain permission first.

Top Internet strategy, marketing and technology links for the week of January 7, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of January 7, 2012…  . Social Media’s Explosive Growth is Only Beginning  (ReadWriteWeb). 12 Essential Tips for Revitalising Your Blog in 2012 (ProBlogger). Steps for Finding New Customers  (Mashable!). The Ultimate Glossary: 120 Social Media Marketing Terms Explained (HubSpot). Search Engine Guide).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

12 Questions That Should Guide Your Content Marketing Plan

Sazbean

When I sat down to build the content marketing plan for Right Source Marketing, I initially had a case of “planner’s block.” I’ve helped a number of clients with this type of planning, and yet I could not figure out exactly where to start. How is it possible that I didn’t have some type of template or process that would push me through this barrier? The answer was simple. wasn’t asking myself the right questions, and I wasn’t asking them in the same determined manner that I use with clients. I was letting myself off the hook. You heard right. There are a variety of ways to answer this question.

The Anatomy of Conversion-Optimized ‘Thank You’ Pages

Sazbean

After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This is where you bring back the navigation and direct people to other parts of your site or more offers in which they might be interested. Just as for landing pages, there are a number of distinct strategies that you can use to optimize your thank-you pages. Access to Your Offer. First of all, your visitor has just taken the time to complete your form, and has decided to download your content or sign up for your offer.

Interesting Tidbits About Facebook’s Possible IPO [infographic]

Sazbean

What do you think? Will Facebook IPO? Will they be valued at $100B? Created by: Accounting Degree Online. News & Notes

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing. More than 80% of U.S.

Infographic: A History of Disruptions in B2B Marketing

It's All About Revenue

by Joe Chernov | Tweet this “We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is wild ambition. But let’s face it: very few companies actually change the world. After all, it’s a tall order. It heralds a refined approach to content marketing.

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Why Google Social Search Means You’ll Probably Want a Google+ Page

It's All About Revenue

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. So, let’s say I wanted to search for “Antique Typewriters.”

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Social Mind: A New Research Project

Leader Networks

Interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways thanks to the advent of social media networks. This paradigm shift represents a major communications innovation in all markets, and is radically changing the way people and organizations engage and behave online. The study is open to all.

This is why you’re not Seth Godin.

grow - Practical Marketing Solutions

Seth Godin  is an insanely successful entrepreneur, marketing author and speaker.  Is his social media model of broadcasting without engagement scalable for you too? recently received this inquiry from a friend: I launched a new blog on Sunday. He has over 137,000 followers but that Twitter account follows 0. Well, if it works for Seth, why can’t it work for you? Let’s take a look.

60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson

Fearless Competitor

“On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” ” This should be a wake-call for all leaders in companies who sell products to other businesses. The world is passing you by. Over half of the decision is complete before they talk to you. The Corporate Executive Board surveyed 1,900 buyers to uncover insights regarding purchasing behavior. “The survey results were surprising.” ”  That data should surprise and shock you. What do you think?

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. How to implement A/B tests and what factors to consider. The content and design elements of a landing page that drives conversions.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. Not only are positive customer experiences powerful in attracting new customers, but in fact, organizations that sell without them could be losing out. Make sure your teaser is appropriately attractive.

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Look out. Twitter is way cool again.

grow - Practical Marketing Solutions

Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . Hello readers! It has been too long and I’ve missed you!  I’ve been a bit busy graduating from college, moving to New York City,  starting my job as a professional event planner and writing my own blog that has nothing to do with social media. But now I’ve had some time to breathe, so time to write!

Peering deeply into the soul of creativity

grow - Practical Marketing Solutions

Can you guess the subject of this photo? This is a predawn picture of Australia’s Lake Eyre salt flat taken by the extraordinary photographer Murray Fredericks. Every winter for eight years, Fredericks rode his bike into the heart of the most featureless place on earth and camped for five weeks — to take photographs.  I have become obsessed with his pictures of “nothing.”

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Make the offer look like an offer. The free guide on offer is an ebook, a downloadable PDF. It is not – as the offer image might have you believe – a spiral-bound hard copy. Misleading, you say? Perhaps. What would I change?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. These are links that originate from another site and point to a page on your domain. What are internal links? Types of internal links.

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What Really Creates Marketing Automation Success: Data from Gleanster

Customer Experience Matrix

Research firm Gleanster released its free “Gleansight” report on marketing automation late last month. I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. (I’ll also share in the revenues, which come when vendors pay for the names of people who download the report.) Back to the data.

Get Found: 7 Steps to Fire Up Your Inbound Marketing

B2B Marketing Insider

I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. And now, after playing in the traditional marketing margins for years and chasing smaller and smaller response rates, many marketers are realizing that we have quite literally reached the point of no return with much of our outbound marketing. The future of marketing is inbound.

Tips for Building a Quality Twitter Following

Paul Gillin

I breached the 10,000-follower mark on Twitter yesterday. marked this milestone quietly because I’m not big on numbers games and have been outspoken against counting success solely in terms of fans and followers. Nevertheless, I have to admit to taking some pride in this number because of the way I reached it. have never played games to run up my follower count and I only tweet about stuff that interests me. The people who follow me have no incentive to do so other than to discover and learn from information I share. When I publish something, others help me promote it. The Road to 10K.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The seven R’s of thought leadership

The B2B Research Blog

Thought leadership.  Everyone’s claiming it but, by very definition, only a handful ever delivers.  So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used. Five reasons to develop a thought leadership strategy. B2B marketing has always been better suited to engagement over broadcast.  Those consistently doing so and coupling it with solid advice or lateral thinking become known as thought leaders. It’s a valuable moniker for many reasons: It sets you apart. 

The missing topic on b2b digital lead generation: advertising

NuSpark

Remember advertising?  Remember media plans?  If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away.  Don’t believe it.  Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry.  SEO marries the user queries with my solutions.

The Ultimate List of Email SPAM Trigger Words

Hubspot

Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It's the last of these concerns that we're here to help with today. Back off, SPAM filters! Commerce. As seen on. Buy direct.

Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. These were curated by Amy Kenly and her team at innovation consulting firm Kalypso (Amy will also be a speaker at the April 27 Social Slam event!). think you’re going to be energized by these inspiring ideas!

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

The Greatest Danger in Marketing: Metrics

Digital B2B Marketing

Without marketing metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs. Short term metrics are easily gamed, and it often happens unintentionally. Is traffic a key goal? Is revenue key?

The social web. Where dreams really do come true.

grow - Practical Marketing Solutions

This story starts with a song.  A sweet, funny song.  To understand this post, you should really hear it.  By the time it was over, I had a lump in my throat. Here it is: (If you cannot view this video, you can see it HERE. But that was just the beginning.  It was a wild week for Ms. Gill: Jan. Jan 05 2:30PM:  The songstress is featured on Entertainment Weekly  online and Perez Hilton’s site.

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2012 Outlook: Marketing Will Lead Businesses To Growth

B2B Marketing Insider

I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them. mean, let’s face it: fear is a powerful force in the human mind. There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Well, I am an optimist and plan to present an alternative view!

The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012

WindMill Networking

The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly. Let’s have a look at the top plugins that I recommend you utilize in 2012. Social Media WordPress Plugins for 2012. Disqus Comment System. SEO Facebook Comment. Tweet Old Post.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

A Marketer's Guide to Getting Past Email Spam Filters

Hubspot

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered if your subscribers will even get the opportunity to read your email? 14 Things Not to Do If You Want Your Emails to Land in Inboxes. 1.)

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Online Community Decision: Public, Private or Hybrid?

Leader Networks

Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. As the team gathers in the conference room with whiteboards, markers and lots of coffee, you start by talking about other online community examples the organization might want to emulate, or those that have caught your fancy.

One Thing That Can Get You From Here to There in 2012 and Beyond

Tony Zambito

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond.  Primarily, it has to do with how to get from here to there. 

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Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. It makes many think of the spam emails selling a database of millions of top executives. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. According to IDC, the challenge is not just email sellers. Keep an audit trail.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

8 Ways to Increase Sales

Sales Intelligence View

How a few shifts in your sales process can have a huge impact on sales revenue. read a great article on Inc. yesterday on 12 ways to increase sales. The author Geoffrey James pointed out some of the most important things a salesperson or sales manager should do to increase sales in 2012. Reduce the number of opportunities you pursue. It’s not a numbers game. There will always be admin work.

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