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| Page 1 of 1 | Previous | Next | SAZBEAN JANUARY 9, 2012 Mastering the Art of Slow Blogging Several years ago, I hired a personal trainer and we’d work out in the park near my apartment. One day she had me run the loop around the park and noticed that I had difficulty keeping a consistent pace, I would stop and start a lot. She suggested that I run slowly (which she claimed was smoother than jogging—running experts, feel free to debate). The result was that instead of being either in a short-lived sprint or an exhausted, limping jog, I could sustain a smooth, slow running pace by dialing down my intensity. How many people start a blog and then quit after two months? News & Notes | SAZBEAN JANUARY 12, 2012 15 Tenets of Proper Email Marketing Etiquette The ultimate vision for inbound marketers is to “make marketing that people love.” ” Rather than annoying and interrupting prospective customers with unsolicited and pushy messages, inbound marketing strategies are based on permission. And if inbound marketing is permission-based, marketers should be sure they’re practicing proper etiquette in their inbound efforts. This is particularly important in email marketing which, when executed poorly, can ride a fine line between pushy, outbound behavior and permissive, inbound behavior. Obtain permission first. | | | | | |
| SAZBEAN JANUARY 13, 2012 6 Lead Nurturing Emails Every Business Should Send Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course! In fact, HubSpot’s own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Those numbers are pretty encouraging, so where to begin? Emails That Educate. If you send only one lead nurturing email, the educational email is the one to choose. | SAZBEAN JANUARY 7, 2012  Top Internet strategy, marketing and technology links for the week of January 7, 2012 Here are the top Internet strategy, marketing and technology links for the week of January 7, 2012… . Social Media’s Explosive Growth is Only Beginning (ReadWriteWeb). 12 Essential Tips for Revitalising Your Blog in 2012 (ProBlogger). Steps for Finding New Customers (Mashable!). The Ultimate Glossary: 120 Social Media Marketing Terms Explained (HubSpot). Search Engine Guide). | SAZBEAN JANUARY 11, 2012 12 Questions That Should Guide Your Content Marketing Plan When I sat down to build the content marketing plan for Right Source Marketing, I initially had a case of “planner’s block.” I’ve helped a number of clients with this type of planning, and yet I could not figure out exactly where to start. How is it possible that I didn’t have some type of template or process that would push me through this barrier? The answer was simple. wasn’t asking myself the right questions, and I wasn’t asking them in the same determined manner that I use with clients. was letting myself off the hook. 1. Why are we doing this? You heard right. News & Notes | SAZBEAN JANUARY 10, 2012 The Anatomy of Conversion-Optimized ‘Thank You’ Pages After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This is where you bring back the navigation and direct people to other parts of your site or more offers in which they might be interested. Just as for landing pages, there are a number of distinct strategies that you can use to optimize your thank-you pages. The four most important components of an effective thank-you page are: access to your offer, social media sharing links, secondary calls-to-action, and auto-response emails. | | | | | | | |
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SAZBEAN | THURSDAY, JANUARY 12, 2012  Interesting Tidbits About Facebook’s Possible IPO [infographic]
What do you think? Will Facebook IPO? Will they be valued at $100B? Created by: Accounting Degree Online. News & Notes MORE >>
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