Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!). Blog content provides the fuel for social media, i.e. Tweets, FB, G+ or LinkedIn status updates. Blogs allow you to converse with customers, prospects and fans one-to-one. These are all great reasons to blog. But I have another one. blog leads to increased exposure for your business. think you get the point.