Sat.Sep 17, 2011 - Fri.Sep 23, 2011

Conversionation

Trending Sources

Research Sheds More Light On Why People Follow Brands Via Social Media

Conversionation

Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.]. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketing

Influence And Power: The Delusion of The Social Klout Elite

Conversionation

Earlier this month, I wrote a post about Klout and influence. When comparing the number of tweets it got, with those of other posts, I guess the post – and maybe, most of all the topic – affected quite a few people. Klout sparks debate, as do ‘social influence’ or ‘online influence’. wasn’t the [.]. Connected marketing Social media marketing influence influencer marketing Klout word-of-mouth

Content Marketing: Blogs Deserve the Same Attention As Websites

Conversionation

The benefits and possibilities of blogs and blog marketing are – hopefully – well-known by now. Blogs play an important role in an integrated and people-oriented inbound and content marketing approach. In social media marketing, blogs are often – not always justly – described as the “hubs&# around which all social activities take place. However, [.]. Blog Blogging Content marketing Social media marketing content marketing conversion corporate blog CRM dialogue marketing automation reputation

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,”  readers of {grow} seemed to get hooked too!  So here we are with the third edition. These are all real Twitter bios … @MichaelACaruso. I’ve learned I don’t know anything. 

Lead Generation Checklist

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design.

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E-Books: The Next Front for Journalists in Transition

B2B Memes

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. He gave two answers. Probably not.

Infographic of the Week: Unique US Audience Composition Index to Social Networks and Blogs [INFOGRAPHIC]

Ad Your Comment Here

For this week we looked at the statistics behind what demographics are using and viewing social media and blogs. According to Neilsen a quarter of the time we spend on the internet is on blogs or other kinds of social media. 40% of these people using social media are accessing it through their cell phones. Check out the infographic to learn more!

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Second, develop a content marketing strategy.

B2B Marketing Trends for 2016

Buyerology: The New Science of Understanding Buyer Behavior

Tony Zambito

goalcentric

Content Strategy Visualized – The Blog Tree Sprouts New Growth

B2B Marketing Insider

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. When I speak about content strategy, I often see eyes glaze over. until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov.

Link 83

[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.  Understanding how users are using the service is key to developing such a plan. when comparing the last 2 months. What does this mean to Marketers?

API 74

Blogging world flipped by AdAge Apocalypse

grow - Practical Marketing Solutions

I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog there is a fancy orange badge naming this site as a top marketing blog, as determined by AdAge magazine. Gini Dietrich posted that she was “really pissed&# by the changes. These two important measurements have been replaced by feeds from Facebook and Twitter.

API 48

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

How HP Case Studies Cater to Readers and Skimmers

Stories that Sell

Over and over, we hear that most buyers don't really read marketing copy, but rather skim it. So how does that affect the way you present customer stories? First, that may not always be true. Some skim while others want to read more. Or, someone might intially skim but read more closely further into the buying cycle. On a web summary, do the same. Skimmers have all the info they need right there.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. If your business puts video online, make sure it’s optimized for search engines. What have you done?

Why Sales needs Content Marketing and Marketing Automation

Fearless Competitor

B2B Demand Generation | The Benefit to Sales. If you’re in BtoB Sales, you may be thinking that this great content stuff and demand generation talk belongs in marketing. After all, you need to close deals! “This mumbo-jumbo’s not for me. need to be out there talking to prospective customers.” ” I think the problem is us. We’ve been talking about the marketing point of view for a long time. Now let’s talk about your world in Sales. Let’s examine a Sales scenario to illustrate the power of content marketing and marketing automation software.

How, When and Where Buyers Want Content

Fearless Competitor

B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. It’s shocking how bad most companies are today.). Sorry to give a plug here, but we recommend our Content Marketing Workshop. And you should also download the great white paper from our friends in the UK at Velocity Partners too – the BtoB Marketing Manifesto. Clearly, they want detailed stories.

The B2B Demand Gen Marketing Playbook

The Most Important Question In Business…

B2B Marketing Insider

…is “ how are you doing? ” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. would ask them if they’d like to hear about our new product release…crickets. would ask if they had any budget they needed to spend…”nice try!”

Confronting the Trust Barrier

Savvy B2B Marketing

We're pleased to present this guest post by Britton Manasco, who specializes in helping companies establish thought leadership and enable their sales teams to engage more prospects and close more business. Read on for his insightful thoughts on what it takes to earn the trust of prospective buyers. Trust is essential to successful selling, particularly if you are engaged in a high impact sale. But here’s the problem. Trust is now trading at a higher premium than ever. Why is that? Well, look around. Unpleasant factors that once were cyclical seem to have to have become structural.

Build Your B2B Brand on Twitter with Twylah | Marketri

Marketri

Build 36

B2B Buyers: It’s all about the Benjamins

The ROI Guy

Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. This according to new research, The Considered Purchase Decision , a survey of 448 b2b buyers across a broad range of industries, confirming that as the economic malaise continues, Frugalnomics remains in full effect. And these pricing discussions need to be proactive.

A Content Formula for Complex B2B Organizations

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? Our white paper experience. We’ve penned 3 great white papers to date – all are free at Find New Customers. Lead generation -  How to Find New Customers ( Marketo ).

Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. tweet charts regularly via my Twitter stream which are archived on my Posterous site here. Not Surprising But Good to Know.

How to Get Linkedin Recommendations

Fearless Competitor

B2B Lead Generation | Linkedin Recommendations. Linkedin is the premier business social network and to have a good profile, you need recommendations.  But how? Every business person needs a Linkedin profile – with a photo and recommendations. The photo is easy, but how do you go about getting recommendations? Most profiles that I’ve seen have only 2 or 3. What do you think?

Weekly Wrap Up - September 23rd

Savvy B2B Marketing

For those of you in the norther hemisphere, welcome to fall. The equinox is behind us and we're officially moving into the colder half of the year. Around here, the Halloween decorations are already cropping up in the stores, pumpkins are arriving by the truckload, and the smell of apples is everywhere. Meanwhile, the Savvy Sisters are all hustling along on various projects and staying up-to-date with what's happening in the world of marketing by reading our favorite blogs. Here are this week's picks for top reads. Enjoy and go get yourself some apple pie! Don't panic.

Six Key Steps to Successful Marketing Automation Adoption

Best New B2B Marketing Blogs – The Blog Tree (Infographic)

Webbiquity

The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. It’s gratifying to see that Webbiquity sprouted a leaf this time out. As Joe Chernov explains in his blog tree post ,  “All gene pools benefit from healthy DNA, and if the blogosphere is going to continue to evolve, it’s important that new voices are heard.

Best 32

Attention B2B Marketers : Embrace the Future (It ain’t Plastics, it’s Mobile)

Fearless Competitor

B2B Demand Generation | The Future is Mobile. In the classic movie, The Graduate , a young man named Benjamin (played by Dustin Hoffman), fresh out of college was approached by a business man, Mr. McGuire. This dialog took place: Mr. McGuire: “ Benjamin, I want to say one word to you. Just one word.”. Benjamin: “ Yes, sir. ”. Mr. McGuire: “ Are you listening? ”. Benjamin: “ Yes, I am. ”. Mr. McGuire: “ Plastics. ”. Benjamin: “ Just how do you mean that, sir? ”. ” The similarities are striking. (By the way, our favorite mobile marketing expert is Christina CK Kerley. and Benjamin.).

How NOT to pitch a blogger

Biznology

Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Now, Marketing Conversation gets loads of pitches as well.  It is sort of like dating.

Five more tips for successful webinars

EMagine B2B Blog

Among larger B2Bs, webinars are a pretty common online marketing tactic… and why not?  Along with white papers, they’re a highly effective means of communicating complex material and/or establishing thought leadership …yet they provide a level of visual interest, personality and “live” interactivity that white papers can’t touch.  They can be used for brand building, [.]. B2B Web Strategy Internet Marketing

Paper 31

8 Ways to Create More Effective Lead Generation Programs

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Optimize Social Traffic. Then compare them against a control group of people that had not interacted with social media. Tweet with them. #3.

This app may not have a prayer. A {growtoon}.

grow - Practical Marketing Solutions

{growtoons

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Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. Let's face it: the reason most people buy there is price.) and 4 to 6 p.m.; these yield 20-40% more connections than calling at 10 a.m. hubspot lead generation inbound marketing innovation social media marketing

Book Review: Adam Needles' Balancing the Demand Equation

Customer Experience Matrix

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA. His book starts with a review of changes in the B2B buying process and the new demands these place on B2B marketers. The discussion then switches to tactics. Needles saves his own contribution for last.

B2B 26

Why B2B Content Strategies Are Paramount for Generating Quality Leads