Sat.Sep 17, 2011 - Fri.Sep 23, 2011

Conversionation

Trending Sources

Research Sheds More Light On Why People Follow Brands Via Social Media

Conversionation

Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.]. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketing

Influence And Power: The Delusion of The Social Klout Elite

Conversionation

Earlier this month, I wrote a post about Klout and influence. When comparing the number of tweets it got, with those of other posts, I guess the post – and maybe, most of all the topic – affected quite a few people. Klout sparks debate, as do ‘social influence’ or ‘online influence’. wasn’t the [.]. Connected marketing Social media marketing influence influencer marketing Klout word-of-mouth

Content Marketing: Blogs Deserve the Same Attention As Websites

Conversionation

The benefits and possibilities of blogs and blog marketing are – hopefully – well-known by now. Blogs play an important role in an integrated and people-oriented inbound and content marketing approach. In social media marketing, blogs are often – not always justly – described as the “hubs&# around which all social activities take place. However, [.]. Blog Blogging Content marketing Social media marketing content marketing conversion corporate blog CRM dialogue marketing automation reputation

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,”  readers of {grow} seemed to get hooked too!  So here we are with the third edition. These are all real Twitter bios … @MichaelACaruso. I’ve learned I don’t know anything. 

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Infographic of the Week: Unique US Audience Composition Index to Social Networks and Blogs [INFOGRAPHIC]

Ad Your Comment Here

For this week we looked at the statistics behind what demographics are using and viewing social media and blogs. According to Neilsen a quarter of the time we spend on the internet is on blogs or other kinds of social media. 40% of these people using social media are accessing it through their cell phones. Check out the infographic to learn more!

E-Books: The Next Front for Journalists in Transition

B2B Memes

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. He gave two answers. Probably not.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design.

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Buyerology: The New Science of Understanding Buyer Behavior

Tony Zambito

goalcentric

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

How NOT to pitch a blogger

Biznology

Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Now, Marketing Conversation gets loads of pitches as well.  It is sort of like dating.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Second, develop a content marketing strategy.

Content Strategy Visualized – The Blog Tree Sprouts New Growth

B2B Marketing Insider

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. When I speak about content strategy, I often see eyes glaze over. until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov.

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5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. If your business puts video online, make sure it’s optimized for search engines. What have you done?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Blogging world flipped by AdAge Apocalypse

grow - Practical Marketing Solutions

I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog there is a fancy orange badge naming this site as a top marketing blog, as determined by AdAge magazine. Gini Dietrich posted that she was “really pissed&# by the changes. These two important measurements have been replaced by feeds from Facebook and Twitter.

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[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.  Understanding how users are using the service is key to developing such a plan. when comparing the last 2 months. What does this mean to Marketers?

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How, When and Where Buyers Want Content

Fearless Competitor

B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. It’s shocking how bad most companies are today.). Sorry to give a plug here, but we recommend our Content Marketing Workshop. And you should also download the great white paper from our friends in the UK at Velocity Partners too – the BtoB Marketing Manifesto. Clearly, they want detailed stories.

How HP Case Studies Cater to Readers and Skimmers

Stories that Sell

Over and over, we hear that most buyers don't really read marketing copy, but rather skim it. So how does that affect the way you present customer stories? First, that may not always be true. Some skim while others want to read more. Or, someone might intially skim but read more closely further into the buying cycle. On a web summary, do the same. Skimmers have all the info they need right there.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Book Review: Adam Needles' Balancing the Demand Equation

Customer Experience Matrix

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA. His book starts with a review of changes in the B2B buying process and the new demands these place on B2B marketers. The discussion then switches to tactics. Needles saves his own contribution for last.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Optimize Social Traffic. Then compare them against a control group of people that had not interacted with social media. Tweet with them. #3.

Your Life According to Facebook: Facebook Overhauls Personal Profiles

It's All About Revenue

by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Facebook Timeline. This video explains it well.). Integrated Apps. Share email.

The Most Important Question In Business…

B2B Marketing Insider

…is “ how are you doing? ” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. would ask them if they’d like to hear about our new product release…crickets. would ask if they had any budget they needed to spend…”nice try!”

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

B2B Buyers: It’s all about the Benjamins

The ROI Guy

Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. This according to new research, The Considered Purchase Decision , a survey of 448 b2b buyers across a broad range of industries, confirming that as the economic malaise continues, Frugalnomics remains in full effect. And these pricing discussions need to be proactive.

Build Your B2B Brand on Twitter with Twylah | Marketri

Marketri

Build 33

Confronting the Trust Barrier

Savvy B2B Marketing

We're pleased to present this guest post by Britton Manasco, who specializes in helping companies establish thought leadership and enable their sales teams to engage more prospects and close more business. Read on for his insightful thoughts on what it takes to earn the trust of prospective buyers. Trust is essential to successful selling, particularly if you are engaged in a high impact sale. But here’s the problem. Trust is now trading at a higher premium than ever. Why is that? Well, look around. Unpleasant factors that once were cyclical seem to have to have become structural.

This app may not have a prayer. A {growtoon}.

grow - Practical Marketing Solutions

{growtoons

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Why Sales needs Content Marketing and Marketing Automation

Fearless Competitor

B2B Demand Generation | The Benefit to Sales. If you’re in BtoB Sales, you may be thinking that this great content stuff and demand generation talk belongs in marketing. After all, you need to close deals! “This mumbo-jumbo’s not for me. need to be out there talking to prospective customers.” ” I think the problem is us. We’ve been talking about the marketing point of view for a long time. Now let’s talk about your world in Sales. Let’s examine a Sales scenario to illustrate the power of content marketing and marketing automation software.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? Our white paper experience. We’ve penned 3 great white papers to date – all are free at Find New Customers. Lead generation -  How to Find New Customers ( Marketo ).

Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. tweet charts regularly via my Twitter stream which are archived on my Posterous site here. Not Surprising But Good to Know.

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Best New B2B Marketing Blogs – The Blog Tree (Infographic)

Webbiquity

The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. It’s gratifying to see that Webbiquity sprouted a leaf this time out. As Joe Chernov explains in his blog tree post ,  “All gene pools benefit from healthy DNA, and if the blogosphere is going to continue to evolve, it’s important that new voices are heard.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

10 SlideShare Presentations That Will Make You a Better Salesperson

Sales Intelligence View

For all of you sales fanatics out there scouring the Internet in search for an article, a blog post, a post-it note, anything, for some solid, rich content on how to become a better sales person…you’re quest is over. Below are 10 phenomenal presentations that will make you a better sales person. View more presentations from Minh Tran. 2.  How to Use LinkedIn for Social Selling.

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