B2B Marketing Traction

DECEMBER 10, 2014

If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. But it’s not enough just to know what the pain is and talk about your solution. You have to show your target audience that you understand and can solve their pain.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 5, 2016

A picture paints a thousand words. You can embed a simple hierarchical chart using Microsoft Word 2007 SmartArt. If there is an existing site, how will the structure navigation differ? Here diagrams embedded in the documents help tremendously. I’ve also used SmartDraw and MS Visio to generate web site diagrams.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

MAY 19, 2015

SuperOffice had multiple blog authors that produced frequent short blog posts of 500 words each. In their new campaign they moved to few authors producing a weekly blog of 1,000 words that had keyword-rich headlines. Moved from more frequent, shorter blogs to weekly, longer blog posts.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

DECEMBER 2, 2013

Don’t “Cyber-Monday wash” by slapping the words on your sales email, hoping to pick up traffic or a couple of transactions. Email a gift of a Starbucks shopping break (Starbucks will send $5+ to multiple recipients for you – custom logos & messages extra). inbound marketing b2b content marketing'

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

NOVEMBER 21, 2014

” just add the words, “And all… …that… …jazz…!” If your provider is just showing you jazz hands with vague statements like, “You’re getting great results with our campaign!” ” or “Your new brand is creating more awareness!”

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

APRIL 2, 2012

Note that when I wrote the question above, I specifically used the words “ quality blog post.” Maintain a list of topics – use Evernote , Notepad, a Word document, an Excel spreadsheet (Excel is what I use so I can sort topics in a variety of ways), or a folder to store topic ideas that come to you.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

OCTOBER 12, 2012

Instead of the buyer meekly walking onto the sales lot at the mercy of a car salesperson, with the advent of the Internet buyers began to walk on the lot armed with prices, the cost basis, in other words, negotiating ammunition! Just keep repeating these words, “Change is good! Change is good! Change is good!”

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MAY 23, 2013

When you need to get the word out about a new product, service or an event, it’s important to have good data and at least one marketing medium in place to do so. .” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

NOVEMBER 19, 2014

Do some keyword research and find out the most popular words and phrases used by buyers to find vendors in your industry. Chances are that the top search performers are getting most of the market share. To identify your the top competitors online, you’ll need to do several searches.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

DECEMBER 1, 2011

Up to six months for SEO results – in other words, you start to come up on search results for your keywords. It takes time. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction. It’s important to be realistic about your expectations for online marketing.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

JULY 9, 2013

But, if your website is just an amalgam of landing pages going to nowhere (in other words your pages don’t go deep with drill-down capability to more gooey, rich content), Google is less than impressed. A great way to track offline marketing such as ads or articles is to create landing pages, so we may have created a lot of them.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

JANUARY 6, 2014

84 Speaking visually , in which instead of manuals and presentations, we use more images and fewer words to provide information. #87 . #64 Needle free vaccine using dissolvable patches, non-needle “jet” transmission of liquid medicine, dry vaccines. #84

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

OCTOBER 24, 2014

Who knows – they may share the creative work from the campaign with others they know and help spread the word! Your success probably means more business for them. Share your campaigns with your suppliers. Your community loves a successful marketing campaign. Everyone loves good marketing. “Got Milk?”

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

MAY 11, 2012

The New York Times article also provides some words of caution – that neuroscience doesn’t have all the answers. .” In her article, Singer argues that because most of our brain’s activity is unconscious, neuromarketers believe that traditional surveys and focus groups are inaccurate. According to Dr. Robert T.

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

AUGUST 19, 2013

If it says Some Rights Reserved (see image below), I will click on those words to view the details and see if I can use it. Then, with any photo I’m interested in (I typically scan through and flag the ones I like as favorites, then select one), I click on the photo and scroll down into the details to view the copyright info.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

MARCH 30, 2012

Be mindful about the words you use to describe yourself online. Corporations are searching for specifics such as “R&D Tax Credit Specialist” or “Senior SQL Server Developer,” not generalities like “Founder” or “Co-founder,” as in the randomly-chosen example below.

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

AUGUST 29, 2011

Buy Vowels : “In the television game show Wheel of Fortune, contestants have the option of solving a word puzzle (a potentially risky move that can generate quick winnings) or buying a vowel (spending a bit of their cash to improve their knowledge about what the puzzle says). Wunker wrote about Rule #2.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

AUGUST 29, 2012

Note that if you don’t have descriptions, some search engines just grab the first words on the page and throw them up. If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. Meta Keywords – Not So Much. But Why Not?

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

APRIL 15, 2013

Note that when you hover over it, it may display the word “Remove,” but click on it anyway, because first a drop down menu appears with other options – see the image above.) Hover with your mouse over a post and, when the “x” appears in the right corner of the post, click on it.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

APRIL 16, 2012

Can you read the company name or other words on the logo? You don’t want to launch a new logo and sink money into print materials and other collateral, only to have to redo it. Yes, there is a good chance your logo will be faxed. Do all the logo elements come through on a fax? Same as fax. Social media.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

APRIL 4, 2012

In this stage of the product, service, or company, you need to get the word out so that your buyers know you exist and understand the solution you provide. There are appropriate marketing tactics for each stage and corresponding marketing tactics that can help you define your budget. Introduction.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

MARCH 5, 2013

Myopia is defined as an inability to see beyond what’s right in front of you, in other words, an inability to see the forest for the trees. This blog post defines the myopic marketers and suggests ways to manage this marketing personality type. What are the signs of a Myopic Marketer? my·o·pi·a (m - p - ) n.

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

FEBRUARY 1, 2013

Every detail, every initiative, every word needs their approval. In my experience, this nay-sayer can often become the biggest champion of a new idea, even though they were adamantly opposed to it at the start. Marketing Micromanager. This marketing personality can’t let go.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

MAY 6, 2013

How one company used partnerships, guerrilla tactics to get the word out , inspired this blog post. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. An article in B2B Magazine, No booth? No problem.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 8, 2013

I’ve never forgotten those words. In the talk Peters said (I am paraphrasing) that workers today should hang out with cool people, work together on a job or project, and then disband to go on to the next thing. What do you think about interim workers? Disposable? Please comment below.

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

OCTOBER 28, 2014

Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage. If one or more of your competitors has a good online presence, you can glean what keywords their website, content and social media is focused on. Identify opportunities for a merger or acquisition.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

AUGUST 9, 2013

Imagine the conversation between Billy Beane and his Head of Scouting, Grady Fuson, if we change the word “Baseball” to “Marketing.” And old-time agency folks who haven’t made the marketing paradigm shift, are fighting the change.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

APRIL 13, 2015

If the people you are targeting are warm leads – in other words they have read your stuff, downloaded the case studies or other materials – you’ll have an easier time signing them up. If you piggy-back on an existing event such as a trade show or conference, you have more of a chance of getting people in the room.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JULY 20, 2012

We’ve developed websites with open source platforms Word Press and Joomla and have considered Drupal. I work with small- to mid-size businesses for whom cost makes a difference and productivity is key. My recommendation to my clients is that they go with open source technologies. Proprietary systems are, well, proprietary.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

NOVEMBER 1, 2011

In this stage of the product, service, or company, you need to get the word out so that your buyers know you exist and understand the solution you provide. There are appropriate marketing tactics for each stage and corresponding marketing tactics that can help you define your budget. Introduction.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

OCTOBER 21, 2011

The last word – now you hit hard with your solution.). What is an option now? What exists and why does it contribute to the problem? Still no mention of your product.). What is Your Solution? Why is your solution better than the generic? For more details about writing whitepapers, buy Michael Stelzner’s book.

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

NOVEMBER 18, 2011

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” ” Connect strategically now.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

APRIL 22, 2013

They know what colors are best, they critique the wording, they react to photos and images. I think one of the reasons for micromanagement in marketing is that so many people think they are just as good as anyone else when it comes to marketing. Why shouldn’t they direct the details? Micromanagement leads to poor morale.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

MARCH 12, 2013

In other words, don’t get sidetracked with topics that don’t tie back to your business or strategic plan. Typical agenda include project updates, review of special projects, initiatives or marketplace news, and results tracking review.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

OCTOBER 25, 2012

The word wheelhouse refers to a baseball term, which means “the sweet spot of a baseball player’s strike zone where the most power and strength can be utilized.” It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

JUNE 28, 2012

Finally, I renamed the “Uncategorized” blog category – on Word Press that is the default – so that if I forgot to select a category I didn’t have quite as much work to correct it. Rename the Default “Uncategorized” Blog Category.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

APRIL 5, 2013

Keep it “Light, Bright and Polite” In the words of Josh Ochs, MediaLeaders , “Keep your social media ‘Light, Bright and Polite.’”

Social Media 100

Social Media Media Wikipedia Conference 100