Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me! Giving back.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Roketto

MAY 10, 2018

Original Equipment Manufacturers (OEM) often find themselves struggling to figure out why their marketing efforts aren’t bringing in the ROI that they expect. Shockingly, it’s estimated that as few as 20% of manufacturers have taken the time to put together a comprehensive, and cohesive marketing strategy.

Marketing & Strategy 79

Marketing & Strategy Marketing Strategy Inbound Marketing Top of Funnel 79

Salesforce Marketing Cloud

JULY 20, 2021

retailers will face an extra $223 billion in costs of goods sold this holiday season, Salesforce predicts, which include year-over-year jumps in the costs of freight, manufacturing, and labor. The prediction is based on proprietary research, data on the actual activity of more than 1 billion global shoppers, and several market assumptions.

Cost 98

Cost Merchandising Pricing Price 98

Lake One

JULY 29, 2020

Marketing and selling to b2b buyers continue to become an ever more complex landscape. For manufacturers, the complexities of product and channel only compound the challenges. So should manufacturers looking to build a modern sales and marketing machine just give up? Solution: Marketing automation. Definitely not.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Planning Sales Cycle 52

Roketto

MAY 10, 2018

Original Equipment Manufacturers (OEM) often find themselves struggling to figure out why their marketing efforts aren’t bringing in the ROI that they expect. Shockingly, it’s estimated that as few as 20% of manufacturers have taken the time to put together a comprehensive, and cohesive marketing strategy.

Marketing & Strategy 64

Marketing & Strategy Marketing Strategy Inbound Marketing Top of Funnel 64

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Sana Commerce

AUGUST 28, 2023

Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. Through that time, we have gathered enough information to notice clear trajectories and trends within the B2B market. Want to save for later?

B2B 52

B2B B2B Sales Work Management Burn Rate 52

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? Click To Tweet. This could be due to many possible reasons (e.g.,

Research 100

Research Planning Marketing Budget Creation Content Marketing 100

Vidyard

FEBRUARY 12, 2020

Here’s why video is an essential part of a successful internal communications strategy and why it’s only going to become more important. Why Use Video for Internal Comms? You would think we’d be living in a golden age of internal communications. Yet many employees are disengaged with their work. But there is hope.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

KoMarketing Associates

JANUARY 5, 2016

This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. The industries leading the charge with the most closed-won deals last week were computer software, consumer goods, and manufacturing. What We're Seeing.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

Sharpspring

OCTOBER 31, 2021

The Revenue Rockstars Series continued with a live-streamed session featuring marketing industry icon Ann Handley! The session entitled, “ Writing for Response and Revenue ,” focused on how today’s marketers can effectively create engaging Marketing and Sales content for response and revenue growth. Do I see myself?

Top of Funnel 62

Top of Funnel Advertising Agencies Paid Search Agency Webinar Metrics 62

Valasys

SEPTEMBER 21, 2021

Through these examples of successful brands and how they architected their social media marketing campaigns, we’ll take a closer look at the content types to create for social media and the benefits of social media as a whole. What is the appeal of social media marketing for businesses around the world?

Social Media 52

Social Media Examples Campaigns Media 52

Kapost

APRIL 17, 2017

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. During the week of April 27, the number of sales emails sent from portals dropped 9%, but email send rates are still above pre-COVID levels. About the Data.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Hubspot

NOVEMBER 13, 2023

That’s why your ecommerce packaging needs to be clever, carefully, designed, and inventive. Table of Contents What is ecommerce packaging? Why does packaging influence buying behavior? Image Source These are staggering numbers, which is why ecommerce packaging is now an integral part of the buyer’s journey.

eCommerce 71

eCommerce Best Practices Word of Mouth Viral Marketing 71

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. Or that 80% of marketers say video has increased time spent on their website? Table of Contents. Let’s dive in!

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Conductor

NOVEMBER 4, 2019

Ricardo Diaz, who leads the SEO technology platforms at Amway, sat down with Humans of Marketing to discuss his non-traditional journey from manufacturing to marketing, his commitment to making a positive impact in the world, and the unique conversation starters he keeps on his desk. It wasn’t even in a related field either.

Planning 75

Planning Paid Search Agency Work Management Advertising Agencies 75

Hubspot

AUGUST 24, 2023

Table of Contents AI Sales Reps Today Examples of AI Sales Reps How to Tell If You’re Taking to an AI Rep When (and Why) Human Reps Are Still Necessary AI Sales Reps Today Sales professionals have traditionally relied on personal interaction to close deals, making it easy to be skeptical of AI's role in this field.

Marketing AI 53

Marketing AI Allocation Work Management Lead Scoring 53

Vidyard

FEBRUARY 12, 2020

Learn More Here’s why video is an essential part of a successful internal communications strategy and why it’s only going to become more important. Learn More Here’s why video is an essential part of a successful internal communications strategy and why it’s only going to become more important. But there is hope.

Video Marketing 65

Video Marketing Work Management Marketing Management Training 65

BOP Design

MARCH 26, 2018

Is it a marketing manager who needs data to back up their recommendations?). These are crucial for drafting blogs that will resonate with your target market. Get more tips on Content Planning Basics. This is why your blog topics MUST give away your expertise. Before you say, “That’s ridiculous,” let me explain.

Tips 57

Tips Work Management B2B Marketing Management 57

Hubspot

JULY 25, 2018

Facebook's name has been in the news quite a bit over the past few days, from controversial interviews from its CEO, to new controversies around its content moderation practices. And while the site and most of its related apps are still prohibited there, the company created a Chinese subsidiary, Facebook Technology (Hang Zhou) Ltd.,

Facebook 47

Facebook Google CAN-SPAM Work Management 47

Heinz Marketing

MAY 25, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 109

Top of Funnel Peer-to-peer Work Management Lock-In 109

SpotMe Blog

NOVEMBER 29, 2022

Overcoming these challenges is a constant struggle for life science companies, especially when using event technology. Overcoming these challenges is a constant struggle for life science companies, especially when using event technology. And that there are many ways to keep HCPs engaged while complying with laws and regulations.

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

DivvyHQ

NOVEMBER 10, 2016

In late October, I had the opportunity to present on the topic of “Building a Better Process” for the Kansas City Chapter of the Search Engine Marketing Professionals Organization (SEMPO). Thankfully, this conference gave me some hope that search marketing isn’t walled off in a silo like it once was.

Search Marketing 40

Search Marketing Planning Work Management Long Tail Marketing 40

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Instead, it’s really about your customers or patients.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Content Standard

AUGUST 25, 2017

I can still remember my black and blue Bo Jackson glove my dad bought for me. At the end of the first game, I remember wondering why the other kids all dove on each other to get the ball, letting the batter score. The basics of agile are cross-functional teams (tech, marketing, sales, etc.) individuals and interactions].”

Work Management 86

Work Management Content Marketing Management Deliverability 86

Convince & Convert

DECEMBER 31, 2013

It doesn’t matter where you are in your career, if you have it rolling, or if you have it all figured out, or if you still are struggling to figure it out, there are things in this book that can help you improve your career and be a better person. Grab a copy, you won’t be sorry. affiliate). How Pam and how are you?

Work Management 124

Work Management Enterprise Management Social Media Rules 124

Content Standard

JULY 28, 2017

This sense of consumer influence has been rewarded by marketing departments that have jumped on ethical branding opportunities to curry favor with their target audience. From a marketing perspective, the ethical branding opportunity is one that’s hard to ignore, especially when consumer spending habits are getting more selective.

Ethics 42

Ethics Campaigns Brand Identity Branding 42

LiveRamp

FEBRUARY 7, 2019

To learn more about virtual CRM, Randy Antin, our Product Marketing Head of Audiences, interviewed Mike Dadlani, Vice President, Media & Data Partnerships, at Ibotta. How do you define that and why would someone want one? We all know that first-party data is king.

CRM 40

CRM Marketing & Strategy Ideal Customer Profiles Verticals 40

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Heinz Marketing

MARCH 30, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 88

Top of Funnel Webinar Metrics Training Work Management 88