Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. And the more you use it, the more significant the impact.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Organizations realize that for more challenging issues, customers want to have the ability to connect with a human,” said Keith Kirkpatrick, research director, enterprise applications for The Futurum Group.

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Zoominfo

OCTOBER 23, 2019

If you’re skeptical about AI, today’s blog post is for you. The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). But, many businesses still question the effectiveness and practicality of AI.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Contently

NOVEMBER 22, 2021

Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. Consider the different ways in which you can distribute interactive content types (such as webinars and virtual events). Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

ClearVoice

NOVEMBER 25, 2022

To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content. AI-assisted content. However, the technology can assist with content ideation, outline creation, and proofreading. Content marketing is ever-evolving.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ConvertKit

DECEMBER 8, 2021

They can give you personalized recommendations for activities, get you a table at the hottest restaurant in town, and help you solve unforeseen issues. Someone with the expertise to help you with tasks you aren’t skilled at, don’t enjoy doing, or no longer have time to do. What is a virtual assistant?

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Webbiquity

JUNE 30, 2020

Outside hires can take up to three years to perform as well as internal hires in the same role. But they should replace in-person interviews with virtual conversations deeper into the process in these days of global pandemic. To ease concerns, businesses are adopting video software to conduct virtual interviews.

Work Management 269

Work Management Marketing Management Skype Paid Search Agency 269

Salesforce Marketing Cloud

JANUARY 3, 2024

As a sales professional, you don’t have to coerce or pressure. Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. What you’ll learn: What is a sales pitch? How do you craft your own sales pitch? That begins with your sales pitch.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

SmartBug Media

JANUARY 31, 2023

By addressing emerging trends and incorporating them into your business, you can get ahead of the competition, predict customer needs (based on data), explore new opportunities, and—most importantly—stay relevant to existing and potential customers. In fact, according to research reported by CleanLink, nearly 80 percent of U.S.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Marketing Insider Group

OCTOBER 21, 2021

Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Conversica

APRIL 28, 2021

From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere. The 2010s saw a jump in the number of households and businesses leveraging personal AI Assistants including Google Home and Amazon Alexa.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Stevens & Tate

MARCH 8, 2023

You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. Statistics show that approximately 2% of seniors live in assisted living facilities in the United States, translating to about 810,000 people.

Planning 114

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 114

SocialPilot

MARCH 11, 2024

By harnessing AI algorithms to sift through vast datasets, marketers can pinpoint the perfect influencer matches and precisely detect fraudulent activity. With AI at their disposal, marketers can overcome these bottlenecks and refocus their efforts to achieve the primary objectives. What’s AI doing in here?

Marketing AI 75

Marketing AI Advertising Agencies Planning Work Management 75

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Salesforce Marketing Cloud

DECEMBER 1, 2021

And the same goes for scrubbing in to assist physicians with equipment in the OR (operating room) – conventionally one of the best methods to cement bonds and pave the way to future business. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

Conversica

MAY 29, 2020

What’s the first thing you think of when you hear the phrase “Intelligent Virtual Assistant”? You wouldn’t be alone if you answered: “Chatbots.” However, an Intelligent Virtual Assistant is more sophisticated than a simple chatbot and is specifically designed to drive top-line growth for businesses.

Sales Qualified Leads 99

Sales Qualified Leads Opt-out Contact Marketing Opt-in 99

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Thus, making you time-efficient while enabling campaign management at scale.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Webbiquity

OCTOBER 17, 2019

million people) now use a voice assistant monthly, up from less than 10% in 2018. the Google Home) or a virtual assistant (e.g. Voice search can be used to perform a wide array of tasks, from searching the web to playing music, making phone calls, or setting timers. What is Voice Search? Apple’s Siri).

Marketing Management 173

Marketing Management Emarketing SEO Search Marketing 173

Heinz Marketing

AUGUST 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing I’m enjoying the summer while it lasts and I for one go into the Fall kicking and screaming. Leverage Events and Webinars: Virtual and IRL Research and select relevant industry events, conferences, or webinars to participate in.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98

TrustRadius Marketing

MARCH 11, 2022

Technology can be utilized to improve teaching and learning and help our students be successful. However, technology can be a “force multiplier” for the teacher. Through the use of learning management systems (LMS) students can access online resources to get assistance on demand beyond the physical reach of their teacher.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Salesforce Marketing Cloud

APRIL 10, 2024

If they’re not impressed yet, here are three ways you can improve it. Most importantly, it’s what they prefer: our research found that 61% of customers would rather use self-service for simple issues. What you’ll learn: What is self-service customer service? Nobody likes to wait in a support queue for assistance.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. So how do you make a more sustainable event? However, as you can see from the above chart, travel contributes majorly to the carbon footprint of an event. Quick Takeaways. Augmented Reality.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Valasys

AUGUST 30, 2023

In this blog, I aim to answer these questions and briefly take you through the AI chronicles, going over the significant time stamps in the AI evolution. Modern artificial neurons can have multiple inputs and outputs, and they can be used to solve a variety of problems. But how did it all start?

CAN-SPAM 52

CAN-SPAM Phishing Training Ethics 52

FunnelEnvy

JANUARY 8, 2024

We’ll go over some research about what modern SaaS buyers are looking for in the sales experience. We’ll go over some research about what modern SaaS buyers are looking for in the sales experience. First of all, though, you should revisit the difference between sales and marketing before you revamp your strategies.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

ClickDimensions

OCTOBER 24, 2023

AI-powered tools like content generators and natural language processing (NLP) platforms can: Generate Content Ideas: AI can analyze trends and user behaviour to suggest relevant topics and ideas for your content strategy. Keyword Optimization for SEO Effective SEO is crucial for SMBs to increase their online visibility.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

ClearVoice

SEPTEMBER 22, 2023

The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few. Highlight the convenience of telehealth and the kind of information patients can get.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Specifically, ChatGPT can be used for a variety of tasks including: 1.

Marketing AI 112

Marketing AI User-Generated Content Training Press 112

Martech Advisor

JANUARY 29, 2020

Here’s how airline marketing professionals can leverage artificial intelligence and address strategic challenges in a customer’s air travel journey, writes, Asif Chowdhury, Managing Editor, Schulich School of Business’s Future of Marketing Magazine. How AI Can Transform Poor Customer Service.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. It is a musician robot that can chat, read sheet music, and play tunes on an electronic organ. trillion by 2027.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

FMG Suite

APRIL 25, 2024

As a financial advisor, you know your website is critical to your online presence. It’s the foundation of your marketing, serving as the home base where prospects and clients find you. Home Page Your home page gives people their first impression of you. Then, see if you can answer these questions: Who do you serve?

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Launch Marketing

DECEMBER 8, 2021

We hope these blogs, articles and eBooks will help you make 2022 your best year yet. Blog: Strategies for a Successful Product Launch in the Virtual World. Blog: Strategies for a Successful Product Launch in the Virtual World. Virtual events took 2021 by storm and are expected to increase almost 24% in the next few years.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Conversica

APRIL 26, 2020

We don’t have to tell you that times have changed. You are living it right now. Advances in AI help piece together digital body language (such as downloading an eBook, attending a webinar or requesting a demo) from several leads within the same company so sellers can more appropriately go after them. That’s a lot of pressure.

Marketing AI 91

Marketing AI B2B Thought Leadership B2B Sales Organic Leads 91

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. As an example—.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Martech

MAY 26, 2023

Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. It shouldn’t create 100% of your content, but it can be part of your content creation.

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

Sprout Social

JANUARY 9, 2024

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. And not just respond.

Social Media 125

Social Media Personalization Media Work Management 125

ClearVoice

DECEMBER 28, 2021

As we’re closing out 2021, I want to provide you with an end-of-the-year checklist for freelancers that will assist you with planning for 2022 while reminding you to remain diligent with working on your business as you work in it. Tackle these tasks so you (and your business) are ready for 2022.

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122