Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Sound right?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Act-On

APRIL 10, 2024

For example: Junior employee downloaded an introductory guide to your general area of expertise? Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? We’ll give a step-by-step guide to building a lead scoring framework in the next chapter). How does lead scoring work?

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Martech

SEPTEMBER 11, 2023

I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” GenAI, as it’s affectionately called by those in the know, allows users to use simple text prompts to produce content like blog posts, book outlines, images, videos, music, and even complex software code. What is genAI exactly?

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Martech

FEBRUARY 28, 2024

Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. You could assemble a guide or lookbook for users to inspire their own looks.

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

SocialPilot

JANUARY 21, 2024

You can share videos, products and so on. But, just in case you get confused on the way, here is a customization guide: Note : Before you begin customizing your Page, just remember to create a username so it’s easier for you to link to the Page from your website. This works well for them as they are selling only one product.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 6.

Social Media 65

Social Media Template Work Management Marketing Management 65

Bannersnack

MARCH 18, 2024

11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads.

Facebook 52

Facebook Video Marketing Mobile Advertising Marketing Mix 52

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

The Lead Agency

APRIL 14, 2024

That list could guide you on new podcast topics, but it can also be an endless well of ideas and insights from which to create content across mediums. Slice up audio and/or video sections and turn them into short-form videos. Trend 2: B2B Video Adoption Will Rise Another one that is absolutely not new is video content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

NOVEMBER 2, 2023

The release includes AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability. Vidable Insights analyzes speech, text and other visual video elements to produce content metrics and other data assets via a customizable analytics dashboard.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Vidyard

SEPTEMBER 23, 2021

We have one goal and it’s this: To shatter the myth that video is difficult or expensive. It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Video Equipment and Software 1.1 Beginner Video Kit 1.2

Video Marketing 95

Video Marketing Product Enterprise Management Work Management 95

Martech

JANUARY 18, 2024

This helps brands create personalized and recognizable video content that appeals to their audience. It generates personalized copy based on the target audience, persona, or account, and users can guide the AI with prompts and edit the content. Typeform’s Formless creates conversational forms that can ask and answer questions.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Martech

APRIL 23, 2024

Dig deeper: A 5-step guide to retiring martech tools without disrupting operations 2. Has your vendor changed their product or marketing strategy? As a marketer, you know that just subscribing to your provider’s blog or email newsletter will not keep you fully updated on changes to your provider’s product or solution roadmap.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

Martech

APRIL 18, 2024

Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. It houses one of the best conversational AI models, one of the best image generators (DALL-E 3) and a ground-breaking video generation tool called SORA. Learn more : Meta AI.

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. She posts how-to guides and growth hacks on her website that can help digital marketing experts tailor a solid SMM strategy. She will guide you amid ever-changing content strategies scenarios.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

FEBRUARY 6, 2023

Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing. Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Product Guides: Bring eCommerce products into the spotlight.

Social Media 101

Social Media Features Media Curation 101

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? Have you planned ways that those or complementary videos can actually help convert and even retain your customers?

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Martech

FEBRUARY 15, 2024

This guide walks you through key steps to lead a seamless brand integration. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. In your inbox.

Work Management 104

Work Management Brand Identity Branding Marketing Management 104

Vidyard

SEPTEMBER 23, 2021

You want to start making videos. Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Each video creator is different, and they have different video equipment needs. Please—before you run out and buy anything—read this whole guide. Example Video Production Teams 2.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

APRIL 3, 2024

To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. What is Reddit?

Mobile Advertising 95

Mobile Advertising Social Media Aggregators Communities 95

Sprout Social

DECEMBER 6, 2023

In this guide, we’re diving into the essentials of B2B influencer marketing. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It’s not just a trend—it’s a proven strategy.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Salesforce Marketing Cloud

MARCH 19, 2024

Get service articles selected just for you, in your inbox Sign up now Stay one step ahead of industry trends The Serviceblazer Community serves as a real-time information hub where members can access the latest updates on Salesforce products , industry trends, and emerging technologies like generative AI. Trailhead never disappoints me.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Salesforce Marketing Cloud

JANUARY 3, 2024

A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. In other words, how your product solves their problems. Each time you guide someone to the next step, the invitation will evolve with the course of your sales process.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

DivvyHQ

JANUARY 26, 2023

If video marketing is a big part of your marketing mix, video asset management is essential. The more videos you have on deck, the more likely your production process is quite chaotic. With a combination of video asset management and DivvyHQ, you'll have a much easier time dealing with a beefy video production effort.

Digital Asset Management 86

Digital Asset Management Marketing Management Video Marketing Marketing Mix 86

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. It helps people interested in your topics or themes easily find your videos. Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. What hashtags are they using?

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Take a look at this video, which serves as an example of how Argos, a prominent U.K.

Cost Per Click 110

Cost Per Click Google Optimization CPC 110

Martech

MAY 16, 2023

Not yet, according to Ricky Ray Butler, CEO of BENlabs, which uses AI to place brands’ products in entertainment and influencer content. These tools] describe their value prop as productivity,” she said. AI requires human supervision As AI evolves, capabilities will expand.

Marketing AI 127

Marketing AI Planning Paid Search Agency Work Management 127

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. With the rise of the “selfie” style video , the marketing playing field is open to influencers, entrepreneurs and more.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168