Digital B2B Marketing

AUGUST 11, 2011

On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. Earlier this week, I unfollowed approximately 300 accounts on Twitter. Share your feedback below or with me on Twitter. I work with B2B clients on media and integrated marketing programs.

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Digital B2B Marketing

MAY 1, 2012

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

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Digital B2B Marketing

JUNE 14, 2011

Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. Over the last 24 hours, here are a few of the Switchboard statistics from the links I have shared via Twitter: 64% of clicks are from people in marketing. 38% work in the marketing and advertising industry.

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Digital B2B Marketing

AUGUST 23, 2011

44% connect with brands on Twitter for discounts ( source ). Or, as Jay Baer said much more sucintly on Twitter last week, “You can only buy love for so long&#. Share your view below or with me on Twitter. I work with B2B clients on media and integrated marketing programs. How can social media create preference?

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Digital B2B Marketing

SEPTEMBER 27, 2011

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Share your view below or with me on Twitter ( @wittlake ). I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

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Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Your Turn Do you also see the one size fits all discussion of specific solutions in blogs and on Twitter?

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Digital B2B Marketing

APRIL 28, 2011

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. In targeted B2B marketing, this same approach will work for breaking into individual targeted accounts. THECOOLIST : Facebook is completely dominate.

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Digital B2B Marketing

SEPTEMBER 14, 2011

I would love to hear your view in the comments below, or share it with me on Twitter at @wittlake. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

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Digital B2B Marketing

OCTOBER 13, 2011

It takes longer than driving and your travel companions are not always ideal, but for many of us that work downtown, TriMet is a better overall value and experience than driving and parking. They don’t monitor Twitter outside of business hours, when many of their customers are riding the train. About Eric Wittlake.

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Digital B2B Marketing

APRIL 25, 2012

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. If my goal was to promote Babcock & Jenkins , the agency’s work would be more prominent on this blog, but my overall activity would be very similar. I use Triberr.

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Digital B2B Marketing

SEPTEMBER 13, 2011

Few people schedule smartphone time the way they schedule work time. Share your view in the comments below or with me on Twitter ( @wittlake ). I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

OCTOBER 23, 2012

LinkedIn content is now being broadly shared on Twitter and other networks. I’ve seen the change in just what I see on Twitter, you likely have too. If LinkedIn worked well for you six months ago, it doesn’t mean anything today. Similarly, if LinkedIn hasn’t worked in the past, consider another test.

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Digital B2B Marketing

JUNE 26, 2012

Integrated “Sure, we can add a twitter icon to our email. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? Add to the list in the comments below or share your reaction with me on Twitter ( @wittlake ). Clarity is critical.

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Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. On twitter, a common guideline is only one out of every eight tweets should be your own information. I work with B2B clients on media and integrated marketing programs.

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Digital B2B Marketing

JULY 26, 2011

For an example of this influence, see the bio I use on Twitter. I enjoy working through conceptual problems and tend to digress to the theoretical. With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. Food is important. I’m a thinker.

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Digital B2B Marketing

JULY 7, 2011

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Like does not automatically create trust or a desire to work with you. Share your belief in the comments below or with me on Twitter. I work with B2B clients on media and integrated marketing programs.

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Digital B2B Marketing

JANUARY 7, 2014

The results wouldn’t mean TV works or doesn’t work. It would just show marketers acting rationally: cutting things that don’t work and doubling down on what does work. Does this mean inbound marketing will not work? It doesn’t say anything about what will work for you.

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Digital B2B Marketing

JUNE 30, 2011

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content. I work with B2B clients on media and integrated marketing programs.

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Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Share your view in the comments below or with me on Twitter ( @wittlake ).

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Digital B2B Marketing

APRIL 25, 2013

When I first joined Triberr, even though my Twitter following was increasing quickly on a percentage basis, I saw average clicks per share (tracked through bitly) actually drop. With that in mind, in early 2012 I determined to test sharing 10 links per work day. Sharing Through Triberr. Content Social Media bitly twitterfeed'

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Digital B2B Marketing

NOVEMBER 6, 2012

However, marketing automation works with identified audiences only and can completely miss today’s self-directed buyer. Share your view in the comments below or with me on Twitter ( @wittlake ). What perception is today’s marketing creating? Photo Credit: Day 55/365 by ?ah33l ah33l on Flickr.

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Digital B2B Marketing

OCTOBER 13, 2011

It takes longer than driving and your travel companions are not always ideal, but for many of us that work downtown, TriMet is a better overall value and experience than driving and parking. They don’t monitor Twitter outside of business hours, when many of their customers are riding the train.

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Digital B2B Marketing

NOVEMBER 14, 2013

We live, work and market in a dynamic, changing world, and we expect our plans change and embrace change when it comes. Share your answer in the comments below or with me on Twitter ( @wittlake ). Where the bathroom was, there were now exposed 2x4s in an empty alcove. My heart sank. Our Marketing Must Change. Strategy agile'

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Digital B2B Marketing

JANUARY 29, 2013

For a few companies, particularly those with a direct response marketing model, this might work. Your Marketing Infrastructure Still Works Assuming your infrastructure has been maintained over time, your current email solution, marketing automation implementation, community platform and so on are still working.

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Digital B2B Marketing

SEPTEMBER 1, 2011

As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. Share your answers in the comments below or with me on Twitter. I work with B2B clients on media and integrated marketing programs. The rules are at best guidelines, and nobody is requiring you to share mediocre content.

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Digital B2B Marketing

OCTOBER 11, 2012

What companies do you want to work with? Do people want to work with you? If you compete with Goldman Sachs and your prospect aspires to work with Goldman Sachs… yeah, that’s an uphill battle! Working with you needs to become an accomplishment and a milestone they measure their success by.

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Digital B2B Marketing

AUGUST 2, 2011

Share your experiences in the comments below or with me on Twitter. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. What are the most significant challenges? About Eric Wittlake.

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Digital B2B Marketing

JULY 21, 2011

Comment below or share your reaction with me on Twitter. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. If you do content marketing, what is your goal and how are you measuring it? About Eric Wittlake.

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Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

JUNE 16, 2011

No one is excited to work with a company that merely meets their expectations, and you need more than just a customer. Share your perspective in the comments below or with me on Twitter. I work with B2B clients on media and integrated marketing programs. &# if you stop marketing? Wow, You Are Amazing! About Eric Wittlake.

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Digital B2B Marketing

JUNE 2, 2011

Noting the launch of Twitter lists today isn’t helpful. When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

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Digital B2B Marketing

AUGUST 25, 2011

Let me know in the comments below or on Twitter. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. What questions would you add, and are you hearing any of these questions asked yet? About Eric Wittlake.

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Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

FEBRUARY 13, 2012

The Role I Want I want to work with a Demand Side Platform, the technology at the heart of making modern media buying possible for advertisers and agencies. Not as a client of a DSP (although I’m open to new partners), but as a marketer, educating the industry about the opportunities working with a DSP provides.

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Digital B2B Marketing

APRIL 30, 2012

Be the Sheriff and the Therapist Agencies are accustomed to working with other agencies and publishers historically have worked closely with agencies on business, but that does not mean it will always be smooth sailing. To keep everyone working together, be prepared to step in as both sheriff and therapist whenever necessary.

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Digital B2B Marketing

JUNE 9, 2011

Yesterday’s #IMCchat (Integrated Marketing Communications) on Twitter included a conversation about customers as assets. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

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Twitter Analysis Analytics B2B Marketing 100

Digital B2B Marketing

AUGUST 30, 2011

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). Share your view in the comments below or with me on Twitter. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

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Digital B2B Marketing

OCTOBER 6, 2011

Share your thoughts in the comments below or with me on Twitter ( @wittlake ). I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

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Digital B2B Marketing

OCTOBER 4, 2011

Please share your experience or view below or with me on Twitter ( @wittlake ). I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. If you represent a DSP and want to prove me wrong, let’s discuss.

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