| | | Earnest about B2B | |  Twitter | 38 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer Twitter) versus 49% of B2Cers. And the FTSE 100 are just plain running scared of Twitter. Just 16 of the FTSE 100 companies are using Twitter, despite the fact that 20% of Tweets contain a reference to a product or brand. 54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. | EARNEST ABOUT B2B AUGUST 18, 2010  Top Infographics for b2b marketers Neoformix: Profiled in June in Harvard Business Review , Neoformix has a variety of visualisation tools enabling you to analyse different Twitter accounts and keywords. Infographics are all the rage: visual representations of data that are both beautiful and enlightening. Web trend map: plots the Internet’s leading names and domains onto the Tokyo metro map . Web trend map. | | | | | |
| EARNEST ABOUT B2B APRIL 28, 2011 The proof is in the pudding – The essential benchmarks for all B2B Marketer’s 12% is devoted to digital marketing practices (keeping the twitter bods happy). Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. Let’s start with the big picture – marketing budgets. So 22% of the budget goes on events. Source: Hubspot. and 5.6% | EARNEST ABOUT B2B SEPTEMBER 14, 2010  Vital statistics for B2B marketers – The case study 30% increase in Twitter followers. Twitter: We recognised Twitter could play a key role in helping us spread the word about the video – not only to our humble following but also enabling viewers of the video to share it with their peers. 42% increase in Twitter followers – including a number of senior marketing professionals and influential figures in b2b. Objectives. | EARNEST ABOUT B2B OCTOBER 18, 2012  B2B gets Pinteresting Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. For example it is well known that Twitter’s 140 character limit when tweeting makes it excellent for announcements and regular updates but less effective at producing sales. The new contender. Charm. | EARNEST ABOUT B2B MAY 4, 2012 Don’t count your followers before they have hatched B2B B2B Social Media Marketing measurement Social media campaign measurement marketing ROI social media measurement social media roi twitter followersAs B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. All this means one thing – every piece of campaign activity has to be measured for its results, and ultimately the amount of leads these bring for the sales team. Over 400 Facebook likes! Who cares? | | | | | | | |
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EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 21, 2012  Why use social media? The business case.
85% of b2b buyers believe companies should present information via social networks and 20% are more likely to engage with existing suppliers on twitter. When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. However, if your business still needs convincing that it’s where you should be spending your budget here are the top 10 reasons to help you out. 1. The power has shifted. It’s no longer a case of you putting materials out and attracting customers. 2. Customers are out there researching. 6. It’s cheaper. MORE >> -
EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 13, 2010 When familiarity breeds intent: 5 tips to building brand awareness
Follow Paul Writer on Twitter for more good stuff on all matters b2b marketing @paulwriter. Sit down. Brace yourself. According to a recent DemandGen report, 9 out of 10 business buyers say that when they’re ready to buy, they’ll find you. Now ask yourself, in all honesty, will they? The fact is the b2b buy cycle is changing fundamentally – and vendors are on the back foot. The Internet has empowered buyers of business services and products with the ability to research, scope, specify, shortlist vendors, and even purchase, without us even getting a sniff of what they’re up to. MORE >> -
EARNEST ABOUT B2B | FRIDAY, FEBRUARY 15, 2013 Another B2B blog: Tell me something I don’t know
Fill up our twitter feeds with something people actually want to read. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Always tweet about it on a Tuesday. And definitely start with a joke. Everyone loves a joke. It’s with great trepidation, therefore, that this blog post touching on that very topic is written. But don’t flick over to Facebook just yet. This isn’t the usual gumpf giving ’12 crazy tips to make the perfect blog post’. Not what you know. MORE >> -
EARNEST ABOUT B2B | THURSDAY, MAY 27, 2010  Just how connected are the world’s top 5 IT services companies?
Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? Visibility of social network links from global site : Best of the 5 in terms of connections to Facebook, Twitter, Digg It, LinkedIn and Delicious on every page – then again they’re still firmly tucked away at the bottom of the site so it’s easy to miss them. Twitter presence: Guess @ibm, find this. With 80 plus IBM related Twitter accounts, the big challenge is discerning the official from the unofficial accounts. MORE >> -
EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 2, 2010  Trending in B2B: Earnest’s Top Tweets in August
The guys at Tagxedo have created a tool to turn your blog, or website or Twitter stream into a word cloud in whatever shape you want, be it a whale or the Mona Lisa. Top Tweeting. Would you believe it? Another month has flown by and even in the holiday season of August the world of B2B online has continued to churn out a flurry of facts, stats and information to wet your knowledge whistle. And so it’s that time again, our top 10 tweets of the month for you to peruse at your will. – [link]. Many creative advertisers and marketers often find ‘inspiration’ on the web for their ideas. MORE >>
- Together they stand. Divided they fall. EARNEST ABOUT B2B | TUESDAY, JULY 3, 2012
- Why too many clicks make you thick EARNEST ABOUT B2B | TUESDAY, AUGUST 31, 2010
- This is the week that was: Don’t put all your eggs in one digital basket EARNEST ABOUT B2B | THURSDAY, MARCH 8, 2012
- B2B Content Marketing: Reaching the people that matter EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 16, 2011
- This time it’s personal EARNEST ABOUT B2B | TUESDAY, JUNE 28, 2011
- Trending in B2B: Earnest’s Top Tweets in September EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 6, 2010
- It’s all in the message: Bringing clarity to complex propositions EARNEST ABOUT B2B | THURSDAY, JANUARY 6, 2011
- This is the week that was: Welcoming the wind of change EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 13, 2011
- This is the week that was: Can I ask you on a data? EARNEST ABOUT B2B | MONDAY, MAY 14, 2012
- Trending in B2B: Earnest’s Top Tweets in July EARNEST ABOUT B2B | WEDNESDAY, AUGUST 4, 2010
- This is the week that was: ‘If you want the rainbow, you gotta put up with the rain’ EARNEST ABOUT B2B | MONDAY, JULY 4, 2011
- This is the week that was: Viva Marketing EARNEST ABOUT B2B | WEDNESDAY, AUGUST 22, 2012
- This is the week that was in b2b EARNEST ABOUT B2B | FRIDAY, JUNE 17, 2011
- This is the week that was: Taking a look into the future EARNEST ABOUT B2B | THURSDAY, NOVEMBER 3, 2011
- This is the week that was in b2b: we love a bit of controversy EARNEST ABOUT B2B | FRIDAY, JULY 15, 2011
- The new 80:20 rule: Industrialising your marketing efforts to drive a better ROI EARNEST ABOUT B2B | THURSDAY, FEBRUARY 10, 2011
- The Joy Of Pitching And Where It Can All Go Wrong EARNEST ABOUT B2B | FRIDAY, NOVEMBER 19, 2010
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: Getting inside the minds of CMOs EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 26, 2011
- This is the week that was: What of the future generation? EARNEST ABOUT B2B | FRIDAY, AUGUST 19, 2011
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: Don’t put all your eggs in one digital basket EARNEST ABOUT B2B | THURSDAY, MARCH 8, 2012
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- This is the week that was: A slice of the BlackBerry crumble EARNEST ABOUT B2B | MONDAY, OCTOBER 17, 2011
- This is the week that was: When captain credit crunch reared his ugly head EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 20, 2011
- This is the week that was: The age of the digital bin man EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 6, 2011
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