Earnest about B2B

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Testing Event Technologies at EventLab

Earnest about B2B

On the day we used #techabreak to host the conversation on twitter and all posts were pulled through to big screens around the venue by the power of Tweet Wall Pro. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose? To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. It’s that easy.

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How to improve your luck: 4 simple tips

Earnest about B2B

“I''m a greater believer in luck, and I find the harder I work the more I have of it” ? Thomas Jefferson. Good luck at the meeting” said my colleague, cheerily, in between louds gulps of lukewarm, sugary tea. “I don’t need luck” I replied, with no small amount of sass, “I’m prepared ” and I confidently waggled my gonky folder full of notes, budgets, and timings at him. White. Roosevelt.

7 key takeaways from The State of Inbound 2016

Earnest about B2B

Sales teams are stepping up their use of LinkedIn and Twitter to reach and communicate with leads and customers (28%, compared to 22% in 2015). Inbound has been gathering pace, as buyers are becoming more and more immune to traditional marketing and push tactics and marketers embrace new approaches. What are your company’s top marketing priorities over the next 12 months?

Live Streaming Apps - the future of Content Marketing?

Earnest about B2B

And then a few big things happened; Meerkat became one of the biggest, most talked about and used apps at this years SXSW, Twitter got their wallet out and dropped $100m buying Periscope and David Beckham tried his hand as a tech entrepreneur by investing a rumoured £2m into a little known app called myeye. Once downloaded you can sync with your twitter or Facebook and you’re off.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Velociraptors in the kitchen (or: the importance of context in social media)

Earnest about B2B

And if there is one thing we love more than social media, its people and brands getting ‘it’ wrong on Twitter and Facebook etc. She tweeted before getting on a plane, turned her phone off, took advantage of duty free and landed several hours later to an enormous Twitter kerfuffle. The importance of context in social media marketing. Shock! Horror! Great convoluted metaphor, Batman!

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Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m to his 2.4m). “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

lphabetical (for long lists of content). T ime (think Facebook and Twitter). Humans are ‘informavores’ after all. We need information to survive. What’s all this then? recently attended a day all about Information Architecture (IA) put on by Akendi. The importance to marketing teams is clear to note. IA is the structural design of shared information environments. Key principles of an IA. 1.

This is the week that was: B2B Marketing round up

Earnest about B2B

Biz is the founder of Twitter and tells the very humble story of how he took it from being an off the cuff idea in a Hackathon to the global phenomenon that it is today. The insight into why twitter was so successful and his view on what ‘social media’ really is gives a different take from the usual spiel so called experts give online. All the best bits in the world of marketing. Article of the week. The blog still plays an important role in any marketer’s inbound strategy, but is every blogger the same? The Educator, The Observer, The Polemicist and The Magpie.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog).

Pivoting, problem-solving and breaking the mould: 10 (and a half) learnings from Perk Me Up

Earnest about B2B

Or as, Biz Stone, founder of Twitter said: Any self-respecting start-up will go through at least three different names and brands in its first 12 months (Activity Banking, is now on its fourth incarnation and is making great strides). Who did we hear from? The theme this time around was ‘Breaking the mould’. So what did we learn? We’re all in the business of problem solving. After all….

Brand high jinx and what you can learn from Paddy Power's Mischief Maker

Earnest about B2B

They sit on Twitter all day. It means if something is big on Twitter it becomes the news. Be innovative: What can you do with one major golfing tournament, the Ryder Cup, a fleet of 6 planes and the power of Twitter? The result, something pretty damn amazing and over 18 million Twitter impressions – not to mention a whole load of media coverage. 4. Cautionary tale.

The marketing graveyard has shut up shop

Earnest about B2B

Get that right and it doesn’t matter if you are using twitter, email, DM or good old press ads – you will get results. Our audience will shut down their email, chuck away their newspapers and wile away the hours engaging with brands on twitter. We blog about channels, we debate the role of channels; we share our best use of email, twitter, DM. A blog post on the death of email caused quite a stir recently. The point was a fair one – B2B marketers are focusing on email marketing when in fact they should be keeping up with the latest marketing trends. Simple.”.

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For the love of your customers: How a free coffee can make all the difference

Earnest about B2B

Twitter and Facebook lit up with customers sharing photos of themselves adorned in their new hats. What does it take to make your customers feel appreciated? Last week, Clive Schlee, CEO at Pret a Manger dropped the f bomb in an interview. He spilt the beans that staff at the ever-expanding sandwich chain were actively encouraged to give away something for free to their favourite customers.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

What's the value of a Twitter follower? New infographic

Earnest about B2B

A handy infographic on why it pays to build your follower base on Twitter. However, this new Twitter infographic builds a compelling case for SMEs to invest in growing their follower base. We like it alot - but then Earnest did develop the infographic with Twitter. B2B social media business case twitter followers We hope you like it too.

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This is the week that was: Twitter turns 8, behavioural economics and the continual rise of mobile devices. Time to get optimised!

Earnest about B2B

Twitter turns 8. Last week Twitter celebrated its 8 th birthday and to mark the occasion it launched a tool that allowed you to see what some of the social site’s more famous users posted as their first tweet. B2B social media Behavioural economics mobile twitter Multi-device Another busy week at Earnest HQ, here is a round-up of what’s capturing our imagination. Read more about the tool here: [link]. What was your first tweet? Where we’ve been this week. Read a review of Kahneman’s book here: [link]. Have a good week, all.

Vital statistics for every B2B marketer

Earnest about B2B

Twitter) versus 49% of B2Cers. And the FTSE 100 are just plain running scared of Twitter. Just 16 of the FTSE 100 companies are using Twitter, despite the fact that 20% of Tweets contain a reference to a product or brand. 54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

12% is devoted to digital marketing practices (keeping the twitter bods happy). Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. Let’s start with the big picture – marketing budgets. So 22% of the budget goes on events. Source: Hubspot. In theory.

Together they stand. Divided they fall.

Earnest about B2B

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). And Twitter had an answer. The Twitter vs. LinkedIn scenario could just be the beginning of a movement by the big social networks to put up the barriers. Social media. It’s all about sharing.

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Don’t count your followers before they have hatched

Earnest about B2B

B2B B2B Social Media Marketing measurement Social media campaign measurement marketing ROI social media measurement social media roi twitter followersAs B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. All this means one thing – every piece of campaign activity has to be measured for its results, and ultimately the amount of leads these bring for the sales team. Over 400 Facebook likes! Who cares?

This is the week that was: The science of Christmas charm

Earnest about B2B

Using a clever tool to analyse John Lewis’ twitter followers he found trends that are clearly reflected in the creative. The one and only b2b round up. As we shine our shoes for the impending B2B Awards , here are some of the best ideas and insights we have stumbled across this week. Opinion of the week. If we are honest with ourselves, it doesn’t make sense. Digital advice of the week.

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Why use social media? The business case.

Earnest about B2B

85% of b2b buyers believe companies should present information via social networks and 20% are more likely to engage with existing suppliers on twitter. 5.       People want content in various forms. When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. It’s no longer a case of you putting materials out and attracting customers.

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This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

As Apple announce their brand new iPad and get the twitter and blogsphere buzzing; this week a new member arrived at Earnest towers and we put the finishing touches to two big campaigns, set to launch later in the month (keep your eyes peeled for the case studies). The ROI model is therefore relatively simple. Has your business embraced the power of the app yet? What’s your view? Confusion!

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This is the week that was: Searching for the answer

Earnest about B2B

It seems that in the board rooms of the big social networks the key strategy is to watch what Facebook does and follow suit later, sometimes in a matter of days or in Twitter’s case this week, a good matter of months. All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. Social network development of the week.

This is the week that was: Welcoming the wind of change

Earnest about B2B

PowerPoint Twitter Tools and Keynote Tweet enable you to embed a Twitter feed into your presentation essentially allowing your audience to react to the presentation in real time. Back on dry land it was business as usual for the B2B mob, keeping the marketing wheels greased and rolling… B2B resource of the week. Dip in, dip out and take note. Presentation tip of the week.

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B2B Content Marketing: Reaching the people that matter

Earnest about B2B

Check out #b2bevents on Twitter to see the discussions and feedback from the day. Yesterday Earnest had the pleasure of a guest speaker spot at B2B Marketing ‘s Content Marketing seminar. Earnest took on the topic of Content Distribution. Below is a copy of the presentation for your delectation… Content distribution: Reaching the people that matter.

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This is the week that was: Can I ask you on a data?

Earnest about B2B

Showing off your personal data as a status symbol – how many friends on Facebook, how many followers on twitter and even more precisely how much exercise done in a day (check out the Nike Fuel band). The writer strike is off, the reading and research has begun and the news and views of the B2B community are once again distilled into one blog post. Enjoy. Content advice of the week. Content.

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

As Apple announce their brand new iPad and get the twitter and blogsphere buzzing; this week a new member arrived at Earnest towers and we put the finishing touches to two big campaigns, set to launch later in the month (keep your eyes peeled for the case studies). Marketing measurement of the week: When planning any traditional marketing campaign, benchmark figures can provide a good indication of those are likely to reply, how many will turn into hot leads and how many will convert to a sale. The ROI model is therefore relatively simple. What’s your view? Then add in PPC activity.

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This is the week that was: Searching for the answer

Earnest about B2B

It seems that in the board rooms of the big social networks the key strategy is to watch what Facebook does and follow suit later, sometimes in a matter of days or in Twitter’s case this week, a good matter of months. Twitter has now announced it is going down the business page route – allowing organisations to be much more creative with the way their Twitter page looks and enhancing the experience for those visiting the page. All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. Well worth a look.

This is the week that was: Taking a look into the future

Earnest about B2B

Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. There is no doubt that twitter is a great tool to communicate and interact with your customers. As the clocks went back last week, Europe’s leaders really wish they could turn back time as the EU economy tail spins into further disaster. Meanwhile protestors have been showing their disdain at the bankers outside St Pauls Cathedral and Vince Cable has been trying to save his own money where he can by not paying his taxes. Business turn-around of the week. Future scope of the week. Let us know.

B2B Summit Crunched

Earnest about B2B

The lifetime of a message on Twitter is 17 minutes (Maria Burnee, Dell). Everything you need to know from the people in the know. ?b2bsummit. b2bsummit. 400 B2B Marketing professionals, 34 expert speakers, 4 workstreams, 2 keynote presentations, 1 unmissable day in June. We came, we saw, we crunched…. The grass is looking greener on this side of the fence. 42% of B2B Marketers are more confident of delivering improved results in the next 12 months versus 33% of B2C Marketers (James Smee Purestone). But B2B marketers need to adapt as the way people buy is changing…. Teach me something.

The new 80:20 rule: Industrialising your marketing efforts to drive a better ROI

Earnest about B2B

Follow Paul Writer on Twitter for more good stuff on all matters b2b marketing @paulwriter. Last year Accenture conducted an extensive survey into the strategic priorities of senior marketers globally. Whilst the results were hardly revelatory, there was a remarkable consensus of opinion with 81% of executives citing ‘operating more efficiently’ as their most important goal. Faced with budgetary pressures, headcount issues, demands to demonstrate greater ROI and simply, not enough hours in the day, b2b marketing execs are certainly feeling the pressure. Win:win for everyone.

This is the week that was: Viva Marketing

Earnest about B2B

Well not only are organisations allegedly still struggling to see a clear ROI from being on Twitter but it is leaving them open to a barrage of uncensored abuse. As the sun in London continues to shine, we are shaking off our post-Olympic blues and hovering our fingers over the ‘go live’ button on a number of big campaigns. Looks like we were in luck. This is the week that was.

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

Twitter slip up of the week: This week the award sadly goes to us, after a direct message was sent out to all of our followers claiming we had seen a blog bad mouthing them. The sad truth is, as great as Twitter and the likes are, there are still people out there looking to ruin it. As we brush off the dust from the winter coats and ponder the annual question of why there are Christmas adverts on the TV already, there is another week of news to digest. There was one more addition to the history books as Col. Gaddafi left us for the next life. Here are the highlights.

This is the week that was: A slice of the BlackBerry crumble

Earnest about B2B

Useful tools of the week: Twitter continues to dominate as one of the most useful tools for sharing content in the B2B marketing space. The majority of organisations have some sort of presence on Twitter today, even if it is just a token nod towards the social side of marketing. This list of the top Twitter tools should help resolve this problem. There was a lot going on out there last week. Once a trusty and secure business favourite, BlackBerry has had a hard time of it lately. WinBerry anyone? Seeding this content is important – and search should be a big consideration.

Another B2B blog: Tell me something I don’t know

Earnest about B2B

Fill up our twitter feeds with something people actually want to read. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Always tweet about it on a Tuesday. And definitely start with a joke. Everyone loves a joke. It’s with great trepidation, therefore, that this blog post touching on that very topic is written. But don’t flick over to Facebook just yet. This isn’t the usual gumpf giving ’12 crazy tips to make the perfect blog post’. Not what you know.

This is the week that was in b2b: we love a bit of controversy

Earnest about B2B

As Twitter celebrates its 5 year anniversary, it’s the humble tactic of hash-tagging that’s been under scrutiny this week. A new study  showed that posts with hashtags on the microblogging site receive 5% fewer clicks than posts without hashtags. As the plot thickens at News International, some lucky Scots scoop £161m in Europe’s biggest ever lottery prize and we learn that spelling mistakes ‘cost millions’ in lost online sales, another week draws to a close. But cut to the chase you say, what’s been going on in the world of b2b marketing? Hashtag bashing of the week. Or so we thought.

This is the week that was in b2b

Earnest about B2B

The new look Twitter has been here for some time now, but we’re still noticing a whole host of b2b brands that haven’t adjusted their branded Twitter backgrounds to reflect the new format. In the week that saw a Facebook user jailed for contempt of court, IBM kick start its centenary celebrations and the British PM getting a much deserved berating – what, you may ask, has been going on in the heady world of B2B? Here’s Earnest’s take on the last 7 days: More pitches than a farmer’s field at Glastonbury. So far so good on the shortlisting front – so watch this space.