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  • MARKETING INTERACTIONS  |  FRIDAY, FEBRUARY 5, 2010
    [Twitter] Is Your Marketing Content Wardrobe Complete?
    Shorts - Twitter Not only due to length, but the even more personalized and casual stance that can be effective for engaging people with 140 characters or less. Twitter is really where valuable concise ideas and sharing the great stuff of others (along with your own) can make a lasting impression. came up with a correlation to fashion.
  • THE POINT  |  FRIDAY, JULY 12, 2013
    [Twitter] 7 Webinar Invitation Mistakes You Can’t Ignore
    Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. How do you prevent your Webinar campaign from being lost in the crowd? If you must use a graphic header, make it count. Secondly, the only message is “Register Now.”
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Twitter] What Happens When Inbound Marketing Works?
    prospect is following you on Twitter, visiting your blog and following the links you share socially. With Robert Rose, Mike Volpe, and Marcus Sheridan, we're bound to stir up quite a discussion. What I do want to talk about in this post is what happens when your inbound content marketing works. Do you have a response plan?
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 6, 2013
    [Twitter] Open 4 Doors to Sales
    Contact Michael via e-mail at topsalesdog@rapidlearninginstitute.com or connect via Twitter. Four Open Doors.  . We offer you a Guest Blog this week:Great idea’s to open 2013: Ken Thoreson. For all the confidence and poise they possess, sales reps can be paranoid individuals. But that would be a lie. Ask yourself these questions: .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 16, 2012
    [Twitter] A Multidisciplinary Approach to Breathtaking Content
    You can follow him on twitter @skooloflife. By  Srinivas  Rao, Contributing {grow} Columnist. Over the last two years I’ve read more books than I’ve read in my entire life. But there’s a slight problem with my reading. Every single book falls into one of these categories: Marketing/Business. Self Help/Psychology. Photos .
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Twitter] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
    Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. You''ve heard it before and you''ll hear it again: social media is getting more visual every single day. And that''s because visual content works. Promise.
  • READYPULSE  |  MONDAY, MAY 20, 2013
    [Twitter] Seven Ways to Effectively Promote a Webinar
    The social networks I have found most effective for promotion are Twitter, Facebook, Stumbleupon, and Reddit. Post the article on your blog and share a link to your blog on social sites like Twitter, Facebook and LinkedIn. ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Content marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 3 Lessons Spammers Taught Me About Marketing to Strangers
    To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. But what do those spam trolls want?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 30, 2011
    [Twitter] 7 Resolutions B2B Marketers Shouldn’t Make
    And Twitter! by Jesse Noyes | Tweet this Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. Today, we spotlight 7 wholesale New Years resolutions your marketing team should avoid. 1. We’re Going to Pass More Leads to Sales!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Twitter] Five tools to help with your social media makeover
    Follow Ian on twitter  @iancleary. By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. The gym is a chance for me to think about what I’ve delivered that morning, plan out my day and dream about potential ideas for my business. And maybe, just maybe, it’s time for a makeover. Ignite Facebook Fans.
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Twitter] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. According to an infographic by Oktopost , LinkedIn leads to approximately 80% of conversions. After reading the info and viewing the infographic, I think you will agree that the benefits of LinkedIn should not be ignored. Personal profiles: 3.63%.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Twitter] How to Measure Your Social Media Lead Generation Efforts
    Follow her on Twitter @ashjbee. This measurement counts any actions that your audience takes, including: Retweets, @Replies – These gestures on Twitter show that your content resonated with the audience, and they were inspired to share, ask a question, or associate themselves with your brand. Opportunity. Conversion. Analytics.
  • REVENUE JOURNAL  |  THURSDAY, NOVEMBER 4, 2010
    [Twitter] How are your landing pages and blogger pitches?
    Talks about how bloggers drive traffic to blogs (mostly Facebook and Twitter, not surprisingly, with LinkedIn being a distant third). Two great studies surfaced this week that will really help you target bloggers more effectively and improve your landing pages. TechCrunch: 2010 State of the Blogosphere. read more.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Twitter] 5 Tips to Writing More Effective Cold Emails
    If I was emailing someone about a social media marketing solution, I could use this strategy in the following way: Hi X, I noticed that you have been putting a lot of emphasis on building a  twitter presence. Finding ammunition is as simple as checking the corporate twitter. Demonstrate That It’s a Unique Email. That’s amazing.
  • JUNTA 42  |  FRIDAY, MARCH 23, 2012
    [Twitter] Etch A Sketch Wins, Then Loses with Social Media
    Here are some thoughts: Ohio Arts and Etch A Sketch have no Twitter account. Even this Chicago Tribune article states , “ Ohio Arts, alas, does not have a Twitter Handle. If you’ve been following the political scene over the past few days, it was a big win for Ohio Arts and their classic product, Etch A Sketch.
  • MARKETING INTERACTIONS  |  SATURDAY, MARCH 26, 2011
    [Twitter] 26 Ways to Screw Up Your Content
    This happens a lot on Twitter when you think you're going to get one thing, but land somewhere that has nothing to do with what you expected. I work with a lot of writers. wrote a blog post about how B2B marketers need to tune and hone their writing skills. This said, there are a number of things that screw up content. human does that.
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [Twitter] What Can Social Media Do for Your Business? Simple: Leads.
    So you've been listening to your techie nephew talk about Twitter and Facebook. The graph above represents leads generated on HubSpot.com from visitors who were originally referred to HubSpot via a social media platform like Twitter or Facebook between April 2008 and March 2010. How do we generate those leads? Connect with HubSpot
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 13, 2010
    [Twitter] 3 Keys to a Winning Call to Action for B2B Content
    You can follow her on Twitter or read more of her posts on Savvy B2B Last week when Stephanie and I were presenting about content marketing at MarketingProfs B2B Forum, one of our co-presenters, Amy Black , asked the audience what they had learned thus far. So, what makes a good call to action? How in the world will a reader know where to go?
  • B2BBLOGGERS  |  THURSDAY, JULY 22, 2010
    [Twitter] Content Marketers: How to Think and Act Like a Publisher
    For blog articles, of course Twitter , Facebook , LinkedIn , but look for other niche destinations too – BusinessWeek Exchange is great for B2B. Email, Twitter, events, etc.) note: possibly link to their site or Twitter feed?] (It makes an iPad imminent for me.) Your B2B Marketing Plan Doesn’t Need Twitter. Sign up.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    [Twitter] because you can't beat free marketing training
    Waiting for reply – Thanks – Regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. Welldone!
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Twitter] Is This The End Of Social Media?
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. What do you think?
  • INSIGHTIQ BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Twitter] A Marketing Reflection: Quaero's 2011 Webinar Recap
    and more about, "What's new on Facebook and Twitter?" Twitter added branded pages and introduced a more robust advertising platform. Here at Quaero, it's a magical time of the year. Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts. And there was a lot of new in 2011.
  • BIZNOLOGY  |  THURSDAY, AUGUST 2, 2012
    [Twitter] Awaiting the Next Horizon–Will the Internet Enforce Social Good?
    Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value. 
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Twitter] Everything You Should Know to Prepare For Google+ in 2014
    This change in popular social networks like Facebook, Instagram, Twitter, etc. Already have a strong following on Twitter or Facebook? Or because Google+ doesn’t limit characters, share a helpful, quick industry tip or two on Twitter that links to an entire list of related insight on Google+. There is no ignoring it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 14, 2012
    [Twitter] What Proctology Exams Teach Us About Social Media
    Twitter for president. A {growtoon}. By {grow} Community Member Chris Reimer. ” Ripping an event from the headlines and attaching “lessons for social media” to it is a common and cheap way to develop content. But sometimes I have to wonder if these bloggers are even thinking. Do we really need that? Here it is. What say you?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [Twitter] Why you will never see an ad for Find New Customers
    Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation , How to Find New Customers. “We rely on fans to spread the word for us.&#. Jeff Ogden, President of Find New Customers. We are a different kind of b2b lead generation company. Find New Customers doesn’t advertise. No pay-per-click. No billboards.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 26, 2011
    [Twitter] 4 Landing Page Designs for Better Lead Capture
    You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. Landing pages designed for lead capture can help you determine the level of interest a visitor has as well as gather information about who they are. We categorize landing pages for lead capture in the following four ways and suggest the fields for each one: 1.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Twitter] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Step 1: Identify Your Audience.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 22, 2012
    [Twitter] 3 Easy Questions To Answer For Your First Blog Post
    Now I’ve written before about the business value of blogging and how marketers need to get social , find the time for blogging ,  twitter and other social tools. Last week I wrote about the biggest reasons people don’t do social media. But I think blogging in particular can bring value to your business and to your personal brand. Who are you?
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Twitter] Marketing Lessons From Politicians' Social Media Abuse [Marketing Update]
    The social media world is all abuzz with how politicians are using social media and Twitter to engage with voters in advance of the U.S. Earlier this month, one of Newt Gingrich’s former campaign staffers revealed to Gawker.com that most of the Republican Presidential candidate's Twitter following is fake. 2012 elections.
  • HUBSPOT  |  MONDAY, MAY 16, 2011
    [Twitter] Lessons in Viral Marketing From the Sh*t My Dad Says
    While many of us marketers are secretly crossing our fingers that the new video we produced ends up the next big hit on YouTube or that our little marketing meme ultimately spreads across Facebook and Twitter like wildfire, let's be honest -- the majority of our efforts won't make it that big. Creating content that goes viral is no easy feat.
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 1, 2013
    [Twitter] This Week in Digital Strategy 11.1.13
    It has nearly overtaken e-mail as the third most popular sharing channel behind Facebook and Twitter. Happy Friday, everyone! As the world keeps turning in the world of digital strategy new insights keep getting uncovered and we are here to round them all up. Effective marketing begins with identifying your audience. Well, yes and no.
  • B2BBLOGGERS  |  THURSDAY, JULY 15, 2010
    [Twitter] Mobile and B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Mobile and B2B Marketing [#B2Bchat] July 15th, 2010 | By Andrew Spoeth What does the move to mobile mean for B2B marketing ?
  • INBLURBS  |  TUESDAY, JANUARY 17, 2012
    [Twitter] Get social to get found from your future customers
    Tweet this on Twitter! Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too. But how to get into those results the smartest way?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Twitter] 30 Gifs To Inspire Any Social Media Community Manager
    You know that Murphy’s Law absolutely applies to Instagram/Twitter going down when you need to post. By  NewsCred Contributor, Lauren B. Mangiaforte. Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Get on our level!). 4. noshame.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 21, 2010
    [Twitter] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
    You can follow her on Twitter or read more of her posts on Savvy B2B Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. The tennis racquet is an expression of his desire to change something in his life, but just making a purchase won't accomplish that.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Twitter] 3 Marketing Lessons Learned in 3 Weeks
    This was certainly no surprise to me but it is pretty amazing how many people you will find talking about how much they hate Comcast on Twitter. If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. Enjoy! 1.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Twitter] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] How Trigger Data Guides Workflows for Sales and Marketing
    Follow her on Twitter and LinkedIn You Don’t Need a Weatherman to Know Which Way the Wind Blows… Well, You Might in Marketing and Sales. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at iLantern. Let’s not write off the weatherman just yet. The moral is: timing is everything.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Twitter] The Time I was a Featured Guest on Hubspot TV
    You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. In fact, our Twitter ID’s are on our name cards in front of us. Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. That is nine years old! That is what we did.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Twitter] 23 Eye-Opening Mobile Marketing Stats You Should Know
    17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing , starting now could seem a little daunting. Or even do a little mobile SEO. since 2010.
  • BUYEROLOGY  |  THURSDAY, MAY 5, 2011
    [Twitter] Turn B2B Buying Into a Social Experience
      Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means.  Image via Wikipedia.   That is, until now. 
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Twitter] Is Your Social Media Strategy Dynamic?
    Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. The fastest growing demographic on Twitter is the 55–64 year age bracket. And if you’re not using it – why not? So there they are.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 10, 2012
    [Twitter] Webinar: Making SEO Fun In a “Boring” B2B World
    Connect with Casie ahead of time on Twitter or Google+. KoMarketing’s Director of Online Marketing Casie Gillette will be holding a free webinar with BrightTALK next Tuesday, October 16th at 3pm. The webinar will cover B2B SEO tips, including ways businesses can think outside the box and make their SEO efforts fun. Session summary.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Twitter] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • TRADESMEN INSIGHTS  |  FRIDAY, SEPTEMBER 3, 2010
    [Twitter] Podcast: What the Plumbing Industry is Doing about Water Conservation
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 54 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? take my survey [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 23, 2013
    [Twitter] The Positive Power of Jealousy: Finding Your Direction
    One man—who didn’t know me at all except through Twitter—commented “you travel too much.” My doctor asked, judgmentally, “but how can you travel so much when you have children?”. Find Kerry on  Google+  and  Twitter. Laila Ali. By Kerry Gorgone, {grow} Contributing Columnist. Follow the fear,” he told attendees. Run down that path.
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Twitter] Your Klout Score: Why You Need to Care Now
    First off, make sure you sign into Klout and work your profile by linking your Twitter, Facebook, YouTube and other accounts so that Klout can see your full online influence. Does Your Klout Score Determine Your Online Value? Get ready to hear a lot more about Klout in the next few months. Start Paying Attention to Your Klout Score.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Twitter] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    Twitter responded by going absolutely insane (evidence below), showing that great content, a connected audience, and social media can have far greater reach than a more traditional approach to announcing news, as evidenced by the Tweets below: The reporter who worked with LeBron on the story (Over 8K retweets in less than an hour). Of course.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Twitter] Customer-Centricity: The Age Of The Empowered Individual [Video]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. Social Media
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 17, 2011
    [Twitter] Is Gaming Your Customers Okay?
    After all, 140 characters on Twitter doesn't leave a lot of room for disclosures. I've had a number of conversations lately with B2B marketers who are becoming concerned with, hmm, let's call it the overzealousness of some B2B marketing practices that are emerging. Statements below pulled verbatim from the guide linked to above.
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Twitter] Building Your Content Brand In The Content Marketing Arms Race
    Author: Doug Kessler | Website | Twitter tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Your B2B Marketing Plan Doesn’t Need Twitter. Two choices.
  • HUBSPOT  |  FRIDAY, DECEMBER 10, 2010
    [Twitter] 10 Common Business Blogging Questions Answered
    The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. You can implement the social media sharing buttons directly from Facebook and Twitter. How do you drive traffic to your blog? in the way we are doing with this post!). 2. Connect with HubSpot
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Twitter] 6 Social Media Marketing Myths to Avoid
    As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. Twitter Is Useful Only for Big Companies and Known Brands. Social Media Will Let Me Reach Only Younger Customers. myth you can keep.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Twitter] Instagram Photography Tips for Beginners
    When you''re ready to post your posts, you have the option to cross post in other social channels such as Facebook, Twitter, Tumblr, Flickr, and Foursquare. Important note: In order to post Instagram photos to Twitter and have them show up in your feed, you''ll need to use a tool called "If This Then That" ( IFTTT.com ). Lighting.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Twitter] Using New Data for Marketing that is “Just Right”
    Share your reaction in the comments below or with me on Twitter ( @wittlake ). You go to Macys.com and you see baby clothes prominently featured on the homepage. You sign up for the newsletter that promises daily special deals on baby clothes and toys. It is a no-brainer, your first child is on the way. On Fridays, it arrives at 6:30 AM.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 21, 2011
    [Twitter] B2B Social Media Example: Dell on Facebook
    Follow Laura on Twitter at @LPT. At the recent South by Southwest Interactive conference I had the opportunity to talk with Laura Thomas of Dell about Facebook for B2B companies. She is a Senior Consultant in the Small and Medium Business Group and responsible for digital media. Advice for B2B companies getting started on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Twitter] Your social media strategy plan: Where do you START?
    While it may seem natural to immediately migrate to Facebook, Twitter and YouTube, don’t overlook other sites and even industry-specific platforms if you are in a market where competitors have a well-established social media presence. Today’s post provides a step-by-step overview on how to move ahead. It must start with … 1.
  • VIEWPOINT  |  FRIDAY, OCTOBER 14, 2011
    [Twitter] Takeaways from BtoB's NetMarketing Breakfast in Boston
    In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Twitter] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. Will the Old Spice viral video campaign sell more Old Spice? Yes or No?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Kenny Madden. It is the last Friday of the Month, so next week we announce a new FOTM for September.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Twitter] Personality – the Missing Ingredient in B2B Marketing
    Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. What’s the biggest problem in B2B marketing today? Here’s what’s wrong with B2B marketing today. It’s deadly dull. Boring. Sleep inducing drivel. What does B2B Marketing really need today? healthy dose of Personality. Check this out.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Twitter] How to Leverage LinkedIn for Lead Generation and Recruitment
    Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. LinkedIn for Recruiting. LinkedIn for Lead Generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 30, 2012
    [Twitter] Facebook, You’ve Failed Us
    Connect with Neicole on Twitter at @ neicolec. By Neicole Crepeau, Contributing {grow}  Columnist. There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Tweet.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Twitter] B2B Sales Enablement: Using B2B Sales Optimization Dashboards
    Connect with George on  LinkedIn or follow him on  Twitter. George Hollister. Wikipedia defines Sales Enablement as “…the process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue.” It’s focused on enabling a sales force to excel. Tweet This! Post on Google Buzz.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] 4 Non-measurable actions every business should take
    Simply signing up for accounts won’t get the job done; you need to cultivate engaged consumer followings on the large social networks like Facebook and Twitter and some of the smaller, niche ones that make sense for your industry. The basis of any business is making money. Earning money is not always linear, though. Yes, it can.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Twitter] 7 Companies That Totally 'Get' Their Buyer Personas
    Just look at this tweet aimed at the millennial world traveler, for instance: Or this tweet with the whimsical, and again, free wheelin' hashtag, #thatswhereiroll: And the contests don't end on Twitter -- they carry them over to Facebook, too! One of the first things any marketer needs to figure out is who the heck they're marketing to.
  • MARKETRI  |  THURSDAY, FEBRUARY 21, 2013
    [Twitter] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
    Connect your profile with Twitter and Facebook. If your firm is also active on Twitter and Facebook, you may connect these profiles directly to Pinterest under the “Account Settings” page for your profile. Lay a Strong Foundation. Therefore, you should ensure that your profile is informative and appears professional.
  • VIEWPOINT  |  THURSDAY, DECEMBER 8, 2011
    [Twitter] The R and the I – What’s Engagement Worth?
    recent lawsuit, for instance, values Twitter followers at $2.50 Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 5, 2015
    [Twitter] 5 Ways Marketing Can Help Sales Succeed
    Follow Brenda on Twitter @BSStoltz. There’s often a surprising amount of disconnect between Sales and Marketing teams. The two, in theory, should work together to grow the company’s customer base, but what often happens is the two have their own separate objectives and plans to achieve those goals.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Twitter] How To Avoid the Biggest Pitfall of Progressive Profiling
    Let me know in the comments below or on Twitter ( @wittlake ). According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Then, as they come back over time, continue to gather a little bit more. And then it all falls apart. Source , Page 6).
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Twitter] 9 Criteria for Selecting a Social Media Monitoring Tool
    Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Twitter] 30-Day Blog Challenge Tip #15: Join the Blogging Community
    Follow other bloggers you respect on Twitter or other platforms. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Read their work. Share posts you love. Comment on them. Blogging
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Twitter] 4 Content Curation Ideas to Implement Now
    Curated Twitter Feed The original concept for the Junta42 Twitter feed was exactly that - curating the best content marketing articles each day (now with over 350 listings). I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. Brands must position themselves as the trusted industry experts.
  • NUSPARK  |  THURSDAY, JULY 22, 2010
    [Twitter] Paul’s Short Post #2- Follow Tweets on RSS Reader
    If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Something I should take advantage of a little more; following specific tweets on my Google Reader. Follow Categories: Do a search for a category of interest with a [.].
  • INBLURBS  |  MONDAY, JANUARY 24, 2011
    [Twitter] 10 Ways to enhance your Facebook Static page
    Your friends get to see these photos in your facebook page. #5 Twitter Updates: Twitter is very popular like facebook all over the world. The important thing is everyone is on the twitter right from politician to businessman. Tweet this on Twitter! Nowadays it is getting used for web marketing as well as web advertising.
  • ENGAGE  |  TUESDAY, APRIL 16, 2013
    [Twitter] 4 SEO Reasons Why You Need to Stop Ignoring Google+
    Recent data shows it has leap-frogged YouTube and Twitter as the second largest social network. social signal could be a retweet on Twitter, a “like” on your Facebook page, or the sharing of a post. In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. Image: kurichan+ ].
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MARCH 25, 2010
    [Twitter] Is Foursquare Relevant for B2B Marketers?
    With South by Southwest happening recently, the number of foursquare announcements on Twitter, of people “checking in” made #SXSW a top Trending Topic. Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impact on B2B marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 27, 2011
    [Twitter] LinkedIn Just Turned You Into a Butterfly
    Here’s another “visualization&# showing the power of my Twitter connections.  Don’t you thing these stupid new media “visualizations&# have gone too far? The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. If I hover over a nodule I get somebody’s face.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Twitter] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    While most are active to some degree on Twitter, Facebook, YouTube, LinkedIn and blogging, none exhibit a truly consistent, integrated social media presence. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 21, 2011
    [Twitter] How to Overcome the Four Main Challenges in B2B Content Marketing
    Follow Michael on Twitter: @BrennerMichael We're pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP. Read on for his suggestions on how marketers can produce content that engages prospects and customers. Why is content marketing so important? How hard can that be, right? Turns out, it is pretty darn hard.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Twitter] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. Marketing Needs to Evolve and Adapt to the Empowered Customer. We’ll be making public our editorial plan in 2012. Video Timeline. listening, conversational and monitoring environment.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 14, 2012
    [Twitter] Which Social Media Juggernaut is Winning the Mobile Battle?
    Twitter: While Facebook has experienced just about nothing but turbulence in mobile, Twitter seems to just keep on rolling with the punches and has outperformed Facebook in mobile at just about every turn. For mobile social media which service is best? While these ads tend to perform better, advertisers will be hesitant to buy in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2011
    [Twitter] Stop shoving social media down my throat
    Don’t worry about Twitter.&#. Certainly employees can become online &# beacons&# for your brand, but don’t force them to do it or dismiss it as a “hiring problem&# if they don’t want to blog or participate in Twitter. This is a philosophy that sounds good, but is often detached from practical reality.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 21, 2012
    [Twitter] Best LinkedIn Guides, Tips and Tactics of 2011
    Charlie White shares an infographic loaded with facts and statistics about LinkedIn use, for example: 61% of curvey respondents said that LinkedIn was their primary social networking site used for professional networking (versus 22% who said Facebook and 4% Twitter). What’s the best way to start and grow a LinkedIn group?
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Twitter] Online Display Advertising, Targeting, and Capturing Leads
    Related Posts: Performance Digital Display LinkedIn and Twitter Advertising and Marketing Options; A Primer Digital Advertising. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Cost models- CPM, CPA, CPL.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Twitter] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    For more information about ReachForce and revenue velocity best practices, visit our site at [link] or follow us on Twitter @reachforce. New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2011
    [Twitter] How to set up your Google+ Brand Page right
    Well, continue emailing your friends, blogging, and posting on your Facebook and announcing your new Google+ brand page on your Facebook Page or Pages, and tweet the heck out of it on Twitter. Image via CrunchBase. So, in this post, we’ll work on setting up your brand page right away in the right way. So, how do you swap?
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [Twitter] Put The Phone Down – I’m Not Ready
    Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. love technology, marketing automation, CRMs — I couldn’t do my job without them. Big mistake. Does that warrant a call? When to make that first sales call?
  • INBLURBS  |  TUESDAY, JANUARY 18, 2011
    [Twitter] Social Media increases the pressure for better customer service
    Ben Nesvig, marketing manager of Fuzed Marketing said: “Businesses that don't actively answer support questions via Twitter and Facebook will feel the sting in 2011. Tweet this on Twitter! More and more companies discover social media as a marketing channel. Social media marketing opportunities are limitless.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Twitter] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Are B2B Marketers Shooting For The Wrong Target? Your B2B Marketing Plan Doesn’t Need Twitter. Neither? think we would. Sign up.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 8, 2012
    [Twitter] Social Media Event Marketing – 6 Things to Do Before Your Event
    Here are 6 things that you should consider to implement before your next event to both increase participation as well as have a more informed and engaged audience. 1) Create and promote a hashtag In the world of event marketing, utilizing the power of Twitter hashtags in coordination with an event is almost a no-brainer for many in 2012.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Twitter] Tips To Enhance Your Email Deliverability
    Follow Brian on Twitter @remarketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brian Hansford , Director of Client Services at Heinz Marketing, where he manages marketing automation practice and specializes in developing demand generation and marketing automation strategies for clients. Know your Sender Score.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Behind the scenes: How to write a business book
    This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I’ve learned from this intense process. This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I''ve learned from this intense process.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 11, 2012
    [Twitter] To Pin Or Not To Pin: 5 Security Risks Businesses Should Understand Around Pinterest and What They Can Do About Them.
    It has the “sharing” quality that makes Twitter and Facebook powerful. When Twitter burst onto the scene, people stood up handles for other people’s names and brands. For example, we’ve seen major corporations Twitter accounts hijacked by hackers. There’s a lot of interest in Pinterest now. Pinterest is no exception.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Twitter] New Facebook Verification Badges Highlight Dire Need for Disruption
    Twitter already has verified accounts. remember, because I wrote about them eight months ago for Pinterest, and I see them every day when visiting accounts on Twitter. Before I freak you out: there is no action item required from this news. But it''s interesting news nonetheless. Here''s why. TechCrunch explains it nicely, actually.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Twitter] How to Analyze Your Blog Posts: A Beginner's Guide
    Even though Twitter has the most visits, it has the lowest visitor-to-contact conversion rate. While Twitter may be a good channel in theory, LinkedIn has the higher conversion rate in this case -- so it'd make sense to consider whether or not your core audience is on LinkedIn rather than Twitter or Facebook. That's great news!
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Twitter] How the Big Social Networks Use Email to Increase Engagement
    Twitter. Only recently did Twitter start sending a weekly digest email -- we wrote about it just last week , in fact! Flattering, but not totally necessary, Twitter. Still, if any social media network needs these digest emails, it's Twitter. But you know what else it does? It brings users back to your website. Pinterest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 26, 2012
    [Twitter] Social Media meet-ups you won’t want to miss
    My talk on Twitter best practices follows Guy Kawasaki. Nothing is more fun for me than meeting up with friends from the {grow} community in real life. would love to meet you at some of the awesome social media meetings and conferences coming up! Here’s where you will find me over the next few weeks. March 28 at 2 p.m. See you there?
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Twitter] What Is Dark Social Media?
    Dark social media has been around longer than Facebook and Twitter, but nobody has quite realised just how much power it has.  When When someone clicks on a link from twitter to another URL, the web analytics programme lets you know where that visitor has come from. Dark social is a term coined by Alexis C.
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