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  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 23, 2013
    [Twitter] Encore: Changes in B2B Marketing – My interview of Paul Dunay, CMO of Maxymizer
    To hear more from our special guest Paul Dunay, read his  blog  or follow him on  Twitter. 'Buffer. Encore: Join guest host  Jeff Ogden  of Find New Customers with special guest Paul Dunay, CMO of Maxymizer  and author of Facebook Marketing for Dummies , as they discuss: Recent changes in B2B marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 19, 2012
    [Twitter] Meet Jeff Ogden, President of the lead generation company Find New Customers at Content2Conversion in NYC
    Use Twitter hashtag #B2BContentEvent Sorry, this event is Sold out! Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event in New York City on April 24th. Content2Conversion  and sponsored by DemandGenReport. The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Kenny Madden. It is the last Friday of the Month, so next week we announce a new FOTM for September.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. Announcement from Find New Customers. month is none other than Kenny Madden. He can be reached at Kenny at spiceworks.com. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Twitter] The “Whom to Consider?” Buying Phase
    He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook. Lead Generation Companies | The “Whom to Consider&# buying phase. Now his mind turns to the decision of whom to look at. He might do a Google search. The Whom to Consider buying phase is a great opportunity.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Twitter] B2B Lead Generation: The Power of Video
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Do Salespeople Need More Leads? Yes, Indeed! B2B Lead Generation Using Online Video. One of the key theme in B2B marketing is video. Should you have a YouTube channel? Yes, you should. Want to see a great example of a B2B video? Quality sales leads matter.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Twitter] Hosting the B2B Track at the Aprimo Marketing Summit 2011
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Are you joining me at the Aprimo Marketing Summit ? world class line up of speakers. Great content. superb location. Why not? It opens this Sunday evening. If you are a B2B company going, I’ll be your host. look forward to meeting you. contact-form].
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Twitter] Personality – the Missing Ingredient in B2B Marketing
    Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. What’s the biggest problem in B2B marketing today? Here’s what’s wrong with B2B marketing today. It’s deadly dull. Boring. Sleep inducing drivel. What does B2B Marketing really need today? healthy dose of Personality. Check this out.
  • THE POINT  |  WEDNESDAY, JUNE 27, 2012
    [Twitter] 5 Campaign Ideas for When You Have No Content
    Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Run a survey. Host a game or sweepstakes.
  • THE B2B RESEARCH BLOG  |  SATURDAY, JUNE 25, 2011
    [Twitter] 47% of B2B marketers endorse using sex to sell
    Follow me on Twitter:   @andydalg. Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side ( see post here ). Perhaps that’s why my interest was piqued by a recent discussion on the B-to-B Marketing LinkedIn Group. Her boss is insistent but she has concerns.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 29, 2013
    [Twitter] The New Rules of Lead Generation Book Review
    Social media advertising (Facebook, LinkedIn, and Twitter). 'There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. new book by David T. The 7 Most Successful Lead-Generation Tactics. Search engine marketing.
  • BIZNOLOGY  |  FRIDAY, MARCH 22, 2013
    [Twitter] Online and Offline Marketing Combine for Customer Engagement
    Nobody would know about what is going on in your company if there wasn’t a blog, a Facebook Fan Page or a Company Twitter. Photo credit: C. Though traditionally online and offline experiences are frequently juxtaposed, they work perfectly together. Online and offline are not foes – they’re friends that are mutually supportive.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Twitter] 4 tips for generating more return business in any industry
    Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). 'If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Twitter] A Lead Generation Plan Begins With Content Marketing Strategy
    Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships.  In essence, this is what we do. Introduction.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Twitter] A Lead Generation Plan Begins With Content Marketing Strategy
    Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships.  In essence, this is what we do. Introduction.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Twitter] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    There’s  multiple tactics to promote landing pages in social media, including: Twitter:  Give your landing page a URL shortener and promote your unique white paper.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Via your landing page. Website Content Strategy. Get it?
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Twitter] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    There’s  multiple tactics to promote landing pages in social media, including: Twitter:  Give your landing page a URL shortener and promote your unique white paper.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Via your landing page. Website Content Strategy. Get it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Twitter] Six hot trends in social influence marketing
    Social scoring is rapidly moving beyond the Twitter-centric days of just a year ago. Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. Influence has been democratized! This begs the question … Now what? Tweet.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Twitter] Five Keys to Creating Content that Drives Awareness
    Noting the launch of Twitter lists today isn’t helpful. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Current marketing wisdom says content should be mapped to buying cycles. Question: Where is awareness most valuable in the buying cycle? Answer: “Well, DUH!&#.
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 8, 2011
    [Twitter] The Best There Is in B2B Marketing. No Brag, Just Fact.
    Kelly was on stage for our entry for The @B2BTOTY Awards (The B2B Twitterer of The Year), for which we were a finalist. The 2011 B2B Twitterer of The Year Awards - @B2BTOTY. When I was a kid, there was a TV Western starring the famous character actor Walter Brennan called the “Guns of Will Sonnett.” No brag, just fact.”
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Twitter] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities. Exercise the 80/20 rule. Encourage internal involvement.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 16, 2010
    [Twitter] Reputation Holds the Key to Email Deliverability
    Learn more by subscribing to Marketo’s B2B Marketing Blog or following us on Twitter and Facebook. Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. Your B2B Marketing Plan Doesn’t Need Twitter.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Twitter] Content Curation on Steroids
    Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. The problem with curation is that it’s labor-intensive.
  • SAZBEAN  |  FRIDAY, NOVEMBER 12, 2010
    [Twitter] 10 Traits of Highly Effective Blogs
    There are many ways to help readers get your updates these days – by email, RSS feed, Twitter, Facebook, etc. This post is a stop along Tanya Peterson’s Blog Tour 2010. Tanya is the blogger behind Blogelina , where she writes about blogging your way to success. inter-related. consider them all important! Good Community. Engagement.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Twitter] LinkedIn Sponsored Updates: A Beginner’s Guide
    In addition to linking to your homepage, LinkedIn Sponsored Update campaigns can be bolstered by linking to your company's Facebook page or Twitter feed. Creating a dedicated Twitter hashtag for your campaign can also increase your reach by prompting others to help spread the message and organically generate Tweets. percent.
  • PAUL GILLIN  |  TUESDAY, MARCH 1, 2011
    [Twitter] Got a Cause? Pen a Poem. Win 10 Grand.
    You can also follow #ctkgrant on Twitter. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S., They’re Googling to be sure.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] If you don’t ask, the answer is NO
    I simply asked on Twitter and she said “Yes.” 'I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. “ If you don’t ask, the answer is no. ” I agree 100%. How did I book the Chief Marketing Officer of GE, Beth Comstock, on Marketing Made Simple TV?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] The Awesome Show – Marketing Made Simple TV
    You can follow me on Twitter at @fearlesscom p Filed under: MadMarketingTV , Marketing Made Simple TV , Remarkable content. 'Marketing Made Simple TV was a terrific show. It took all the lessons learned from hosting Act-On Software ‘s prior show, Mad Marketing TV. Bigger guests (Much, much bigger, like Guy Kawasaki and Daniel Pink).
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] Data Visualization: the Way of the Future, or Just a Trend?
    You can follow him on Twitter @NickARojas. 'With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. In business, this enhanced speed of thought can be good news for the bottomline. About the Author.
  • HUBSPOT  |  WEDNESDAY, AUGUST 11, 2010
    [Twitter] 30 Awesome B2B Social Media Resources
    Seven Steps to Creating a B2B Community on Twitter by Social2B. B2B Marketing Twitter List. Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. B2B Marketing 2.0
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 7, 2010
    [Twitter] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
    Follow Rick on  Twitter or connect with him on  LinkedIn. Rick Volz. In a recent MarketingProfs “ Get to the Point ,&#   it was stated that in the rush to grow leads, B2B marketers are often tempted to use “quick-fix&# lead-generation tactics, according to Jep Castelein in a post at the Connected Marketer blog. Bad idea, he writes.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [Twitter] Is It Time To Stop With The Social Networking “Addiction” label.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? Your B2B Marketing Plan Doesn’t Need Twitter. interviewed him.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 31, 2010
    [Twitter] How to become a CMO in 10 tweets or less
    Nathan seemed like a bright guy and at the end of the webinar, he invited the participants to follow him on Twitter and LinkedIn, so I did. Through Twitter, I appeared on Nathan’s radar and he began reading my blog.  By providing meaningful content through Twitter, I appeared on Nathan’s radar screen. Ideas
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 5, 2011
    [Twitter] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
    We consider platforms such as Twitter , Facebook and LinkedIn to be an extension of how we connect with, and can be a resource to, our customers, prospects and the community at large. We also use Twitter to respond to customer inquiries, share industry news, participate in Twitter chats, and publish our insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    [Twitter] If I give away my content, don’t I give away my business?
    Build your brand, 2) Actively, aggressively build a social media audience by: Participating in relevant Twitter chats. 'The other night I had dinner with some dear friends who have a successful consulting business. ” So let’s dig into this and see how the new information economy works. The content conundrum. They always have been.
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Twitter] Using Social Media Analysis for a Competitive Advantage
    Measure engagement rates for all your social networks, or at least Facebook or Twitter. For Twitter, there are several free and paid tools available to calculate engagement rate, or you can manually calculate it by taking Mentions + Retweets/Number of Followers. Below are three areas to measure when performing a competitive analysis.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Twitter] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    7: To tweet or not to tweet, that is the question  – Whether at a tradeshow or conference, many attendees are likely using Twitter to communicate with others and to share with their followers anything of importance. Twitter can be a great note-keeping tool to help jog your memory when it’s time for a blog post recap of the event.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JUNE 22, 2014
    [Twitter] NextPrinciples Offers Integrated Social Marketing Automation
    Users set up “trackers” to listen to social conversations on Twitter (today) and other public channels (soon), based on inclusion and exclusion keywords, date ranges, location, and language. 'Social marketing is growing up. We’re seen this movie before, folks. It starts when a new medium is created – email, Web, now social.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Twitter] Everything You Need to Run a Successful Social Media Contest
    Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. When you’re running a contest, just like any day on Twitter, make sure you’re following The Twitter Rules. So you want to run a contest on social media, eh? promise.
  • ENGAGE  |  TUESDAY, APRIL 16, 2013
    [Twitter] 4 SEO Reasons Why You Need to Stop Ignoring Google+
    Recent data shows it has leap-frogged YouTube and Twitter as the second largest social network. social signal could be a retweet on Twitter, a “like” on your Facebook page, or the sharing of a post. 'In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. Image: kurichan+ ].
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Twitter] 11 Killer Social Media Presentations Worth Watching
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Presentations are a great way to consume information and learn about new topics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Twitter] 22 Essential Mobile Apps for Your CMO
    Boxcar : I am going to assume your CMO has one of the many Twitter apps running on her mobile device. Twitter. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  The solution: Help your CMO manufacture more time.
  • BUYEROLOGY  |  THURSDAY, MAY 5, 2011
    [Twitter] Turn B2B Buying Into a Social Experience
      Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means.  Image via Wikipedia.   That is, until now. 
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Twitter] Marketing Must Be Integrated Into The Whole Business
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. 'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
  • WEBBIQUITY  |  MONDAY, APRIL 1, 2013
    [Twitter] The Social Media Sick Day
    The top social networks for business are Twitter , LinkedIn and Facebook. There are many tools for managing your accounts so you can have your tweets automatically post to Facebook and have your blogs automatically post to Twitter. Guest post by Megan Totka. Think about the business structure where you work. The flu? Pneumonia?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 26, 2012
    [Twitter] Social Media meet-ups you won’t want to miss
    My talk on Twitter best practices follows Guy Kawasaki. Nothing is more fun for me than meeting up with friends from the {grow} community in real life. would love to meet you at some of the awesome social media meetings and conferences coming up! Here’s where you will find me over the next few weeks. March 28 at 2 p.m. See you there?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Twitter] Where does social media fit in the marketing mix?
    Understanding the moving target of Facebook reach The Future of Twitter. 'A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? How has it changed? Is it really about connection? Is it still a way to engage with customers? Have you listened to our podcast yet?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 8, 2012
    [Twitter] Social Media Event Marketing – 6 Things to Do Before Your Event
    1) Create and promote a hashtag In the world of event marketing, utilizing the power of Twitter hashtags in coordination with an event is almost a no-brainer for many in 2012. Hashtags are not only important for social media engagement regarding around your event – they also become search engine indicators that go beyond Twitter.
  • E-QUIP  |  MONDAY, AUGUST 20, 2012
    [Twitter] E-Quip Blog: Cold Calling or Offering Value?
    Share to Twitter Share to Facebook. Twitter Page. Monday, August 20, 2012. Cold Calling or Offering Value? Most technical professionals are uncomfortable making cold calls and thats understandable, because we all hate receiving them. Think clients are any different? Cold calls are an unwelcome interruption. How is this so? Posted by.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 10, 2014
    [Twitter] So what exactly is Virally?
    To solve the second challenge we give you the ability to add social connectors that enable your audience to be able to use their social accounts such as Twitter, LinkedIn and Facebook to download your content in a few clicks. 2) Understanding who downloads the content. Without the form you have no idea who downloaded. Enter Virally!!
  • VIRALLY BLOG  |  MONDAY, JANUARY 20, 2014
    [Twitter] Why Virally is great for authors
    Now most people are put off by manual forms but the option to just use a social account such as twitter or Facebook and a few clicks later the content is in their inbox is simple and quick. 'The Launch! Getting the word is out is of course easier today than it was 5 years ago. Social media has given everyone a voice and a platform. Virally.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 25, 2011
    [Twitter] How to Close an Online Community Without Hurting Your Brand
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Closing an online community should not be undertaken lightly.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 1, 2012
    [Twitter] 5 Ways to Get Readers to Respond
    Follow Straight North on Twitter and connect with Straight North on Facebook. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links. Internal Links.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Twitter] B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy
    The big three networks (Facebook, Twitter and LinkedIn) increased their mobile audiences by an average of more than 50%. Twitter’s mobile users increased 75% to almost 14 million. by Jason Miller. If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. 
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 12, 2010
    [Twitter] The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
    Next week’s trend Experimentation Is The New Best Practice Photo credit: Flickr Creative Commons By francescopozzi Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Sign up.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 20, 2012
    [Twitter] Demystifying Social Media for B2B, and I mean, B2B!
    It doesn’t mean, getting somebody who is not involved in the organization to run your Twitter feed or pushing out news stories, as I’m guessing, we all read the newspaper. This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. get it. What does that mean?
  • E-STORM  |  FRIDAY, FEBRUARY 25, 2011
    [Twitter] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
    Most retailers are taking some basic social commerce steps, like putting up a Facebook page and opening a Twitter account for marketing messages,&# said Paul Bryan , director of User Research and Design Strategy for Usography. An estimated $43.4 billion was spent online and social media played a pivotal role in its expansion. Absolutely not!
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Twitter] A Marketer's Guide to APIs
    As software companies like Twitter , Flickr , Facebook grow, the staff within that company quickly realizes that it has more ideas than it has development time and resources. Let's take a quick look at the Twitter API documentation as an example. Much of Twitter's growth has been because of outside developers. Need more leads?
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Twitter] 6 Deadly Marketing Myths BUSTED
    Finally, his research on Twitter showed that highly followed accounts tend to have a lower percentage of their overall tweet stream starting with an “@” sign. If I were allowed to keep only one piece of advice in my marketing career, that would be, "question conventional wisdom." We want to take you down the latter path. Myth #6.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [Twitter] Is Thought Leadership The Future of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and  the future of search. Tell us: who is Liz Alexander? don’t blame them.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Twitter] How to Double Your Lead Flow in 30 Days [Free Email Course]
    And don''t forget to keep us updated with your progress using #DoubleLeadFlow on Twitter, too. 'According to the 2014 State of Inbound Marketing , marketers are obsessed with generating more leads: Nearly a quarter of surveyed marketers rank lead generation as their number one priority. Surprised? Thought so. Sound good?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Twitter] #Webcast for #IBMConnections partners, users & brands w/ @ckburgess @mnburgess @ajay #IBM #socbiz
    An expert blogger on social media topics for AT&T Business Solutions, Mark is ranked 32nd in the world among Top Marketing Professors on Twitter. Listed as #25 in a 2013 B2B Social Insights Report: Marketing Executives on Twitter, she is also the winner of four Twitter Shorty Awards in Marketing. Date: Jan 21, 2014.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Twitter] The Most Important Marketing Metrics
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 3, 2011
    [Twitter] Blogging and your moment of truth
    We don’t need another list of the Five Biggest Mistakes on Twitter. You’ve probably never heard of Ernie Watts , but he is among my favorite jazz musicians. ve listened to his music for 20 years and I would know his distinctive sax “voice” even if I was listening to a new recording. This is as good as I get in this moment. It’s who you are.”.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 14, 2013
    [Twitter] Hook, Line & Whitepaper: Why Content Needs to Know Its Place
    or follow me on Twitter @bizmarkter. 'I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers , worksheets, calculators and webinars into the ether for years. Truly this is content’s Golden Age. Here’s a hint: to sell things. Fishing is the universal metaphor for everything.).
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 4, 2013
    [Twitter] Treat a Trade Show Like Your Office, Not Your College Dorm
    or follow me on Twitter @bizmarkter. Just back from my first two trade shows of the season, and I am sad. It would seem, dear friends, that despite our resolve to not suck at these things, we just can’t seem to get it right. So why is there so little selling? think we need to apply a new, simpler standard. Exactly. And
  • MEASURABLE MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Twitter] If You Don’t Know this about Social Media Headlines You’re in Big Trouble
    For one thing, many social media sites require concise titles (think Twitter – 140 characters max) so you need to be able to pack a punch with your headline. When it comes to social media content, it’s important that you can catch your key audience’s attention immediately. How can you do that? Stick to the classics.
  • HUBSPOT  |  FRIDAY, JULY 27, 2012
    [Twitter] 11 Social Media Automation Mistakes to Avoid Like the Plague
    Remember , the half life ( the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak) of a link shared on Twitter is only 2.8 You can read the full story here, but essentially what happened was, AT&T hired a marketing agency to execute its Ticket Chasers Twitter campaign for March Madness.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, AUGUST 12, 2012
    [Twitter] Sales Prospecting Perspective Weekly Recap - Week of August 6, 2012
    In her post Facebook, Tumblr, Twitter Oh My! and Facebook, Tumblr, Twitter Oh My! Part II , Colleen reveals how Facebook, Tumblr, Linkedin, Reddit, and Twitter should be used in conjunction with one another and how you need to reserve certain content for certain sites. My favorite statistic out of the 13: 1. source: HubSpot).
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2011
    [Twitter] Savvy Speaks: Don't Try These Marketing Tactics!
    know a really smart and talented book author who decided two years ago that he didn't have time to get a handle on Twitter so he decided to pay a small but ambitious group of 20-something social media gurus to establish a Twitter presense for him while he was going to be busy on a book tour. Or a link to a Twitter feed.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Follow Amanda on Twitter:  @AmandaKahlow. 'Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. Here are three ways you can action your data right now to hit the ground running on January 1 st , 2015.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Twitter] 9 Internet Trends Charts You Need To See
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Twitter] The Expanding Role Of B2B Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strateg
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 2, 2010
    [Twitter] Social media was the engine for America’s Tea Party “revolution”
    Twitter. Many believe the first seeds of the movement were planted on a list of top conservatives on Twitter, dubbed #tcot&# for short. Twitter was used to unite disparate voices and organize conference calls, town hall meetings and rallies. Many are pointing to the role of social media channels in spreading this movement. 
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Twitter] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Follow Ve Interactive on Twitter Follow Beth on Linkedin 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. In a recent companywide meeting at Ve Interactive US HQ , we discussed Steve Job’s secrets to great presentations. And why should they continue to care?
  • STORIES THAT SELL  |  TUESDAY, SEPTEMBER 11, 2012
    [Twitter] Supercharge Your Sales Conversations with Story
    For more story resources, visit [link] and connect with @nemiccolo on twitter , Facebook or email. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. Much of this apprehension is due to some misunderstandings about story. First, Ask Instead of Tell.
  • LEADER NETWORKS  |  WEDNESDAY, DECEMBER 5, 2012
    [Twitter] Online Community Content Map (Part II): Why Online Content Must Answer The “So What?” Question For Members
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778In part one o f this series, I discussed how content in an online community has to answer the “So What?” question for members. The types are: Individual Exposure , Idea Exchange and Reflective Practice. What are the characteristics of each?
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 18, 2013
    [Twitter] 5 Lies About Easy Ways To Create Content
    Share them in the comments below or with me on Twitter ( @wittlake ). 'There are easy ways to create good content, right? Sorry. Creating good content is hard. And it’s getting harder. Here are five common bits of advice you shouldn’t follow. Easy Content Myth 1: Just Post Your Slides On SlideShare! Yeah, I didn’t think so.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Twitter] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Twitter] 3 Steps To A Customer-Driven Marketing Plan
    Please comment below and follow the conversation on Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? And the biggest marketing mistake you can make is to just focus on what you have to sell. Wikipedia).
  • CK'S B2B BLOG  |  SATURDAY, MAY 22, 2010
    [Twitter] A 3-Point 'Recycling' Framework For B2B Thought Leadership: Repurpose, Repackage, Refine.
    The case study PDFs that you've published can become a "best practices series" delivered through a set of special Webinars where users can post questions via Twitter and Facebook with your team answering them in real time. Diving into social media and mobile media can be quite daunting for B2Bs. But how, you ask? Organize.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Twitter] You Can Grow Your Business with Social Media. Learn How Here.
    You even have a Twitter account. Steve is an enthusiastic early adopter of new marketing channels including Twitter and other social media. As Google’s social specialist for the B2B vertical market and the voice of the @GoogleB2BTeam Twitter feed, Judith monitors the social strategies for leading B2B brands. But now what?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Twitter] How to Grow Your B2B Business Using Social Media
    You even have a Twitter account. Steve is an enthusiastic early adopter of new marketing channels including Twitter and other social media. As Google’s social specialist for the B2B vertical market and the voice of the @GoogleB2BTeam Twitter feed, Judith monitors the social strategies for leading B2B brands. One week from today.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 23, 2010
    [Twitter] Technology Naughty Vs. Nice In 2010
    Now Firesheep , a Firefox browser extension, makes it extremely easy for anyone on an open Wi-fi network to take over your Amazon, Facebook and Twitter sessions. Author: Sean Sullivan | Website | Twitter Sean Sullivan, security advisor for F-Secure North America. Your B2B Marketing Plan Doesn’t Need Twitter. Or Does It?
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Twitter] How to Grow Your Business with Inbound Marketing
    57 percent of businesses have acquired customers through their company blog and 42 percent through Twitter. Artillery B2B Marketing Blog > The Forward Observer. If you have more brains than money, you should focus on inbound marketing.". In essence, inbound marketing is all about earning your prospect’s attention. Probably not.
  • SAZBEAN  |  WEDNESDAY, AUGUST 8, 2012
    [Twitter] Southwest Case Study: Turning Social Media Success into Sales
    Frequent flyers missed out on a great deal with Southwest Airlines on Friday August 3rd if they didn’t catch the news of their half-off fall flights deal on Twitter, Facebook or Mashable. Facebook fans of Southwest needed to use the code “LUV2LIKE” with their bookings before midnight on that Friday at southwest.com.
  • B2B MEMES  |  THURSDAY, NOVEMBER 10, 2011
    [Twitter] Social Media and the Clash of Brands
    The Perils of Corporate-Personal Twitter Names. MUD  day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding.
  • B2B MEMES  |  TUESDAY, APRIL 12, 2011
    [Twitter] Webcasts Grow Up
    There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today.
  • CONNECT THE DOCS  |  MONDAY, MAY 17, 2010
    [Twitter] Embrace True Nurturing Programs
    Blog Martketing Interactions Twitter ardath421. Why should you engage prospects consistently across the complete buying cycle? Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. What actions should marketers take in 2010?" Ardath Albee.
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 14, 2010
    [Twitter] Understand the Full Buying Process of your Buyers
    Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Why should marketers develop your subject matter experts as key industry influencers and thought leaders? Steve Woods. Over to you.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Twitter] ClickPredictions: The Short-Attention White Paper
    Blog WhitePaperPundit Twitter Jonathan_Kantor. We asked Jonathan Kantor "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Jonathan Kantor. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” Jonathan Kantor' s Marketing Action for 2010.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [Twitter] What is a Lead? What is a Prospect?
    They could also be subscribers to your blog, followers to your Twitter account, etc. 'As marketing rapidly evolves with marketing automation and predictive lead scoring , metrics and definitions evolve. Lead and Prospect are two words we hear a lot in marketing and sales roles but very rarely meaning the same thing. That’s it.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Twitter] 7 Keys to Lead Scoring Success in Sales Lead Generation
    And you can follow Jeff on Twitter at  @fearlesscomp. 'Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.”
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 8, 2013
    [Twitter] Buyer Insights are the Foundation of Great BtoB Digital Marketing
    million Twitter rollowers!) 'Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. The more relevant your content is for buyers, the more likely they are to digest it fully. In order to create relevant content, you need true buyer insights.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Twitter] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Follow all the show guests on Twitter. 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries. After all, who has a list of people like this? I can.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Twitter] 12 Marketing-Takeways from the B2B Marketing Manifesto
    Should you use Auto Direct Messages in Twitter? B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. I’d like to share Doug’s lessons with our fans. Be very specific. Guest blog.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Twitter] Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
    We love comments, retweets, Twitter followers and Facebook fans (okay, likes). Everyone talks about it. But the fact is: Very few sales and marketing team get along well. Bob wrote this great post including links to more information. We hope our readers enjoy it, and more importantly, find ideas to improve business results. Bob Apollo.
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Twitter] The FIFA World Cup: The Biggest Event in Social Media Yet?
    Sony has launched what they are calling the Twitter Cup , which will pit tweets from countries participating in the World Cup against each other. The 2010 FIFA World Cup begins in South Africa today, making it the first World Cup since the explosion of social media. ” The World Cup is also a massive groundswell of marketing activity.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] How Trigger Data Guides Workflows for Sales and Marketing
    Follow her on Twitter and LinkedIn 'You Don’t Need a Weatherman to Know Which Way the Wind Blows… Well, You Might in Marketing and Sales. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at iLantern. Let’s not write off the weatherman just yet. The moral is: timing is everything.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Twitter] 14 Marketing Life Lines in Case of Social Armageddon
    If your social strategy is focused on platforms owned by other people (LinkedIn, Facebook, Twitter, etc), you should be thinking about ways to create direct points of contact with your audience - ways that don't rely on third-party participation. Last week on {grow}, Mark W. Where will you go to hunker down until the storm passes?
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