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  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] Pinterest Announces Promoted Pins
    Pinterest will follow in the steps of Facebook and Twitter by calling the paid advertisements, Promoted Pins. Pinterest announced today that the company will begin using paid advertising. The move will allow businesses to pay to have a pin show up at the top of search results or category feeds on the image-centric social network. Pinterest
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Twitter] Do You Know The New 4 Ps of Marketing?
    —– Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Marketing has changed drastically since I started almost 18 years ago. The recent grads coming into the marketing field today don’t remember a world without the internet. They are social savvy digital natives.
  • BIZNOLOGY  |  THURSDAY, JUNE 5, 2014
    [Twitter] Repurposing: Content marketing made easy!
    You probably have several media properties—a blog, a YouTube channel , a Twitter account , for example–and repurposing content for each of these channels is a great way to cross-promote your channels. But it doesn’t have to be that way. Now, what do I mean by repurposing? Seriously, that’s often illegal and definitely not cool.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Twitter] Social Media For B2B Explained
    Twitter. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network. Youtube.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Twitter] Sorry Toto. We’re not in NYC any more.
    Follow the President of Find New Customers on Twitter here. Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers.
  • THE POINT  |  WEDNESDAY, JUNE 27, 2012
    [Twitter] 5 Campaign Ideas for When You Have No Content
    Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Run a survey. Host a game or sweepstakes.
  • E-QUIP  |  TUESDAY, MAY 29, 2012
    [Twitter] E-Quip Blog: Making the Compelling Case for Change
    Share to Twitter Share to Facebook. Twitter Page. Tuesday, May 29, 2012. Making the Compelling Case for Change. When the pain of change exceeds the pain of staying the same, change is unlikely. That quote from sales trainer Bill Scheessele has proven true over my 20-plus years as a change initiative leader. reassigning them). About Me.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Twitter] How to Master Content Marketing on LinkedIn
    This means that you can pick and choose which posts you want to share with everyone, share with just your connections, or share with both everyone and your Twitter network. While it may be acceptable to post 20 times a day on Twitter, the landscape of LinkedIn is a little different. There has to be another option, right? More exposure.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Twitter] Marketing Is NOT About Relationships
    Share your perspective in the comments below or with me on Twitter ( @wittlake ). Develop a relationship. Don’t propose on the first date. Relationships take time. You talk about relationships as a marketer. You use the same words and clichés. However, you don’t really mean a relationship. Photo by Natesh Ramasamy.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Twitter] 37 Fantastic SEO Guides, Tips and Tactics
    From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Keep up with SEO trends and changes. ranking.”
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Twitter] 8 Ways to Not Get ReTweeted
    Twitter is a social network that allows users to share brief, 140 character messages. Twitter is a fairly literate, intelligent audience. People love using Twitter to spread links to content they liked. Don't Talk About Twitter. Twitter users like Twitter, and they like talking about it. Talk About Yourself.
  • SAZBEAN  |  WEDNESDAY, JUNE 20, 2012
    [Twitter] Why the Interest Graph Is a Marketer’s Best Friend
    Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? For example, we know that Facebook “likes” don’t equal sales. So what’s the alternative? Enter the interest graph, which offers a new way to develop connections based on what people like, not who they know.
  • SAZBEAN  |  MONDAY, NOVEMBER 7, 2011
    [Twitter] 6 Best Practices For Small Business YouTube Marketing
    YouTube is actually the biggest social media site,” he says. “It’s bigger than Facebook or Twitter.”. Image via CrunchBase. Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs. News & Notes
  • SAZBEAN  |  TUESDAY, OCTOBER 25, 2011
    [Twitter] 5 Ways To Double Your Social Media Results
    Here’s a quick run-down before we get into the details: BufferApp : Single-click, editable auto-sharing (Twitter, and soon available for Facebook updates) at whatever upcoming time slot is likely to get you the most clicks, retweets and likes. Who wouldn’t want to wake up one morning and see twice as many sales, visits or retweets?
  • HINGE MARKETING  |  MONDAY, JUNE 15, 2015
    [Twitter] Visible Expert? Interview With SEO and Content Marketing Wizard Rand Fishkin
    Follow us on Twitter for tips and content on becoming a industry thought leader. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Committing to content marketing to build your personal and firm brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Twitter] Eight Scintillating Lessons from SXSW
    Social media and society – I expected SXSW to be dominated by Facebook- and Twitter-related topics but it was not that way at all. A big theme was mobile, personal and location-based apps and how these personal interactive technologies were being applied to diverse businesses and social problems. Here is his TED talk. He said the U.S.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Twitter] The month in #mrx
    Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.  And in first place…@esoGOV. Topping the bill was ESOMAR Government Affairs ( @esoGOV ).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Twitter] Finding The Path To The Perfect World Of Prospecting
    LinkedIn, Twitter, and other social media sites can become powerful resources for your inside team if they are trained in how to effectively use them. In a perfect world of teleprospecting, every call would result in success, every assistant would be helpful, and every list would contain nothing but accurate, relevant information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Twitter] What are we going to do with all the social media ads?
    Twitter’s “enhanced profile pages” — and features on other social networking sites — are also clearly intended to drive ad-based revenues and bolster the bottom lines of social media providers. Where will come from? And how are we going to know if it is doing any good? Will it be diluted into oblivion?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Twitter] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Tell us on Twitter @ NewsCred ! By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014. More than ever, marketers focused on providing valuable content to their consumers, and making it accessible on every platform, including mobile. With Funny will win the day. ” 11.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [Twitter] emagine Website Designs: 4 New WordPress Powered Websites
    This multi foreign language site is complete with a responsive design, stick navigation, knowledge center and Twitter feed integrated on their homepage. The emagine team has been working non-stop creating killer B2B websites and assisting our clients with their SEO, Social Media, PPC and overall digital marketing strategies.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Twitter] B2B Marketing Predictions For 2011
    While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 27, 2014
    [Twitter] 3 More Trigger Marketing Tips To Improve Engagement
    Follow Josh on Twitter  @jhaynam. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. What makes you take action? Read part one here. .
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Twitter] Your website sucks
    Include Google+, Pinterest, reddit, StumbleUpon, Facebook, Twitter, and even Tumblr. Some people use their Twitter accounts as a de facto bookmarking tool. If you can, you need to start spending some of all that time you lavish on other people’s sites (Facebook, Twitter, Pinterest, Google+, Tumblr, et al) on your own. See above.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Twitter] Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
    You can reach him at steve@28marketing.com or follow him on Twitter at @sgersh. Thank you @ckburgess and @tompick for referring @fearlesscomp as a “Special Honorable Mention&# for the #nifty50 men of Twitter. We’re honored to bring you insights from him. Steve Gershik. Thanks Steve. _. By Steve Gershik. Thanks Steve.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Twitter] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    In fact, Pinterest is also sending more traffic than Bing and Twitter, too, coming in at Shareaholic users' fourth largest traffic driver in August. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. That’s right. It’s confirmed. It’s true!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    Follow the SiriusDecisions Summit discussion on Twitter with the hashtag #SDSummit. He currently runs B2B Fusion , a vendor neutral business helping business-to-business sales and marketing leaders accelerate revenue growth by connecting marketing investment to new revenue opportunities. Several trends of discussion were new this year.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 23, 2012
    [Twitter] Should Google+ Be Part of Your Content Marketing Strategy?
    According to recent stats, as of January 2012, there are over 90 million users (Twitter has 100 million active users). Some of you may have already jumped into Google+. To put this in perspective, they launched Google+ by invitation in June of 2011 and opened it up to the public in September of 2011. Search will do the rest.
  • HUBSPOT  |  SUNDAY, JULY 8, 2012
    [Twitter] The History of the Internet, And Other Marketing Stories of the Week
    Twitter & LinkedIn Break Up, From HubSpot. Last weekend, we covered the public breakup of LinkedIn and Twitter on our blog. Twitter and LinkedIn announced that their partnership, which was forged in 2009 and enabled users to automatically share tweets on LinkedIn, was no more. Take a gander at the infographic here.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Twitter] B-to-B Marketers: Is Print Advertising Dead?
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 56 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? take my survey [link].
  • SAZBEAN  |  SATURDAY, OCTOBER 22, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of October 23, 2011
    How to Put Your Company on Facebook, LinkedIn, and Twitter  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of October 23, 2011… Tips for Launching a Successful Networking Event  (MarketingProfs). Social Signals & SEO: Focus on Authority  (Search Engine Watch). Simply Zesty). Social Fresh).
  • SAZBEAN  |  SATURDAY, OCTOBER 15, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of October 16, 2011
    Twitter Business Guide  (Social Media Marketing). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). Superb Social Media Stats Presentation For 2011  (Simply Zesty). Taking Advantage of Social Media in the Workplace  (Social Times).
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Twitter] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read” blogs and crown themselves ‘content marketers,” he explains. And I think the attention is well deserved. Until The Blog Tree.
  • LEADER NETWORKS  |  FRIDAY, MARCH 1, 2013
    [Twitter] Spotlight on Cognizant's B2B Online Community
    Our social media marketing is separate but integrated across platforms (SlideShare, FB, Twitter, Pinterest, etc.). Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Due to the insights and competitive advantages they offer, their inner-workings are often a best-kept secret. Why do you do it?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Twitter] How to Optimize Your Website for Sales Prospects
    Find Damian on Twitter at @idaconcpts and Google Plus Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. An online presence is essential in today’s competitive sales environment. Clients hate to read. And this is only in best-case scenarios. In font size 8.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] Job Board and HaleyMail Updates: Haley Marketing Release Notes v3.7.6
    released January 9th, 2016: Haley Marketing Release Notes for v3.7.6: Job Board Updates: Twitter: We added a "Twitter Site Handle" field to the Job Board Settings for social sharing of Twitter Card meta data. Using HaleyMail or our job board? Good news: They both just got better! What's a preheader, you ask? Cheers!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Twitter] 7 Nurture Programs You Need To Have
    Share your view in the comments below or with me on Twitter ( @wittlake ). Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Yes, it may be an improvement from when all you had were batch email blasts, but you can and should do so much more today. Warm Up.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Twitter] Is Context The Future Of Customer Experience?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. We recently launched an e-book on slideshare covering  The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Twitter] Your social media strategy plan: Where do you START?
    While it may seem natural to immediately migrate to Facebook, Twitter and YouTube, don’t overlook other sites and even industry-specific platforms if you are in a market where competitors have a well-established social media presence. Today’s post provides a step-by-step overview on how to move ahead. It must start with … 1.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] 26 Ways to Promote Your Blog Post
    Add a Twitter card to your post. This is a type of markup that will basically make your post look way better on Twitter. Twitter cards are free to use, and don’t take more than a few minutes to set up. It’s amazing what one tweet from someone with 200,000 Twitter followers can do. Congratulations! Fantastic. Yikes!
  • AD YOUR COMMENT HERE  |  THURSDAY, DECEMBER 20, 2012
    [Twitter] Social media means finding continual “Instant Marketing” opportunities
    This is really interesting, and indicative of a few larger trends coming together: Social media and the speed at which information and actions happen on platforms like Facebook or Twitter. In one exchange: “We talk about relevance, but we also talk about impact. You don’t have to think about how to say, “I liked it.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 25, 2012
    [Twitter] Falling in love with Instagram
    With the push of a button, you can pump the pics on to Twitter, Facebook, and Tumblr too. I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. But week by week I have been falling in love with Instagram. Here’s why I love it: My daughter and I via Instagram. Romania. Moldova.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] How Sage Does Social Demand Generation
    Today, the brand has 24 social leads, employees who dedicate all or part of their time to social media across the entire Sage brand and about 10% percent of its employees are active on Twitter alone. So if you have an email newsletter, think about how you can chop that up for Facebook, LinkedIn or Twitter. Do a Social Audit.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Twitter] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    With a busy week behind us, we’re ready to celebrate Friday with some of our favorite articles shared on Twitter this week: What Moneyball Can Teach Marketers about Small Business Lead Generation. Happy Friday, blog readers! With two new hires on board, we’re poised to reach out to even more businesses. Does inbound marketing work for b2b?
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Twitter] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    We were busy enough jumping from Facebook and Twitter to YouTube and LinkedIn. So in addition to Twitter, Facebook, and LinkedIn sharing buttons, start including Google+ as a sharing option next to your blog posts and offers as well. 3. Google+ has joined the box of social networking tools marketers should know and leverage.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 24, 2016
    [Twitter] Why Designing Your Marketing Technology Stack is a Waste of Time
    My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term 'mobile' 7-10 years ago. This got me thinking about whether we could learn something from other technologies that were once bleeding edge but later became commonplace. The most obvious of those is electricity.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 5, 2015
    [Twitter] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
    GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! GerryMoran.png">. Gartner Research).
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Twitter] How to Become a Stellar Guest Blogger
    Reply Ann Smarty June 14, 2010 at 2:18 pm Follow on Twitter: @seosmarty Lisa, Thank you so much for accepting the post as well as for your kind words. I am thrilled to be here! Reply Laura @ Learn affiliate marketing June 14, 2010 at 4:49 pm Follow on Twitter: @IMteacher Nice article, Ann! Guest posting works best when done regularly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 31, 2014
    [Twitter] Winning NFL teams have winning social media strategies too
    All 32 NFL teams have Twitter and Facebook accounts. Data used to determine team rankings: Number of Twitter followers, Facebook Page Fans, and Facebook “Talking About” Stats. you should follow him on Twitter. All 32 NFL teams have Twitter and Facebook accounts. By Ralph Cipolla, {grow} Community Member. The game plan.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 7, 2010
    [Twitter] Social Media: So What’s Holding You Back?
    She gives you an overview and basic steps to get set up on Facebook, Twitter and LinkedIn. I know it’s hard to believe, but not everyone has bought into the social media scene. Some are just disbelievers (we can’t worry about them), while others are intimidated by it. So in essence, the book never goes out of date.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 3, 2015
    [Twitter] Only You Can Prevent Feature Puke
    or follow me on Twitter @bizmarkter. If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner. When they aren’t trying to plan their own events, they can be found sitting in the back of other people’s events dishing out the catty remarks that make the back row so much fun. Nasty.
  • BIZNOLOGY  |  THURSDAY, AUGUST 2, 2012
    [Twitter] Awaiting the Next Horizon–Will the Internet Enforce Social Good?
    Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value. 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Twitter] 2011 Trends for B-to-B Blogging
    Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. So what’s next for B2B blogging? There’s much more.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Twitter] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Mobile social media apps like Facebook and Twitter do not pass the referrer information to Analytics, so these visits will be counted as direct traffic. The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. So what? We want to know!
  • FATHOM  |  FRIDAY, SEPTEMBER 27, 2013
    [Twitter] Why Mobile and Search in Higher Education are Critical
    And not only are more students searching for their schools of choice, but they are also consuming information via social profiles such as Facebook, Twitter, Google+ and YouTube. Measuring offline advertising ROI. Developing a holistic strategy. Think Mobile First. Google reports that 40% of education search queries happen on a mobile device.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, AUGUST 8, 2009
    [Twitter] City attacks unemployment through social media
    Can Twitter help people find jobs? They also created a Facebook page and a dedicated Twitter account aimed at connecting people with jobs. One person sent a message that he applied for a job he never would have known about if it hadn’t been for the Twitter alerts,” she said. It seems to be working in Richmond, VA.
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    [Twitter] Tried and True Techniques for Fusing Offline and Online Marketing
    InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. Why not include a Twitter # at the end of your ads, to give people an incentitive and place to talk about it? Old Spice also promoted a discussion on Twitter via "Fabio Beats Old Spice Guy?". Create Calls-to-Action. Great!
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Twitter] 3 Steps to Using Data in an Imperfect Data World
    Share them in the comments below or with me on Twitter ( @wittlake ). Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. However, the problem with online data is it is inherently dirty. Glad you asked.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Twitter] 7 Tips to Kick Your Next Marketing Webinar Up a Notch
    This could be as simple as establishing and sharing with attendees a unique webinar-specific hashtag through which they can engage in conversations about the content on Twitter. We already mentioned the importance of creating a Twitter hashtag to give attendees a centralized way to connect about the content you're presenting.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Twitter] How Big Data is Driving Business Growth
    Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? In the technology community, data has become likened to oil as the next great natural resource.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [Twitter] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Your B2B Marketing Plan Doesn’t Need Twitter. Read the full version here.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Twitter] Three Reasons To Stop Calling Customers “Assets”
    Yesterday’s #IMCchat (Integrated Marketing Communications) on Twitter included a conversation about customers as assets. I don’t believe customers should be called assets, and I found myself in a very lonely minority. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Twitter] Top 10 B2B Social Media Posts of 2013
    Top 10 B2B Companies on Twitter (2011). They invest in Facebook and Twitter and (more and more) in LinkedIn. The best way for me to wrap up the year is to share what B2B social media posts resonated most with readers this year. Half of these top posts were published in 2013, including the top three. Read more. 9. Read more. 8.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Twitter] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    Follow the event discussion on Twitter with the hashtag #EE13. by Amanda Batista | Tweet this Lead nurture programs offer marketers the opportunity to distinguish a plethora of data points — from what content is being viewed, and key answers to progressive profiling question — to comments pages, and sidebar calls-to-action, and so much more.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 20, 2015
    [Twitter] Think You Can Trick Google? Think Again…
    Oh, and don’t forget to join in on the conversation on Twitter using #B2BSEOMistakes. Search Engine Optimization is simply not what it used to be. As the Web continues to grow and expand, search engines continue to challenge businesses in achieving that #1 spot. Here’s what they won’t tell you… You can’t trick Google!
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Twitter] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. could see where my friends were, what they were up to and with whom.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Twitter] 12 Experts Define Key Performance Indicators (KPI’s)
    Follow Rob on Twitter: @RobPetersen. By Rob Petersen, {grow} Community Member. Key Performance Indicators   (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. Every business should have them. Really.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Twitter] How Should Our Staffing Firm Use YouTube?
    As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Related posts: How Should My Staffing Firm Use Twitter? The unique aspect of YouTube is the focus on video content. Create videos!
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Twitter] 3 Types of Big Data for Driving Marketing Strategy
    Or, use tools such as Moz’s Followerwonk to find out what times of day social followers on Twitter are most active. It is commonly stated, and as my coworker Chris has brought up before , that 90% of the world''s data has been created in the past two years. But what should marketers really be focusing on? Social media feeds. Website data.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Twitter] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership. The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. What can the BMA do for you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 8, 2012
    [Twitter] Adopting a Piggly Wiggly View of Social Media
    You can follow him on Twitter @LouHoffman. By {grow} Community Member Lou Hoffman. Companies understand the intellectual argument for embracing the digital world. Prospects, job candidates and other target audiences increasingly conduct due diligence on the Net before making decisions. That’s the easy part. Getting Past the Fright.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [Twitter] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Nothing could be further from the truth. Many at the show were just at the beginning of their marketing automation journey. Share and Enjoy. Database Marketing
  • SAZBEAN  |  WEDNESDAY, MARCH 9, 2011
    [Twitter] An Easy Method for Content Curation
    Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 8, 2011
    [Twitter] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
    From blogs to Twitter accounts, you can find top executives from many companies surfing the Web. You can also search social media sites like Facebook, Google+ and Twitter to locate potential candidates in your geographic area. See if the potential candidate is on Twitter, Facebook, or Google+. Take advantage of social networks.
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Twitter] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Share your view in the comments below or with me on Twitter ( @wittlake ). In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 19, 2011
    [Twitter] Social media marketing progress in a developing country
    Kimmo hs been a Twitter friend for two years and a valuable member of the {grow} community.  . If you can’t see this video, please click here: Mark Schaefer interviews Kimmo Linkama. The capital of Tallinn is also an extremely beautiful city with much of its Medieval city center in place.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Twitter] Hooks That Make Contests and Sweepstakes Successful
    by Neil Ferree Related Stories 7 Essential Functions for Viral Facebook Contests 5 Hot Tips for Running Successful Twitter Contests Facebook Contests: What You Should and Shouldn’t Do. What makes a contest attract 10.000 participants or only 20? Comments I like your approach for running a contest. Would love to hear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2011
    [Twitter] Social media gold lies in the inner circle
    You can read more of her original material at her blog,  Coherent Social Media  or on  Twitter  where she is @neicolec.  So, follow @CurateXpress on Twitter or sign-up on our CurateXpress website to be notified when we launch the beta! By Neicole Crepeau, Contributing {grow} Columnist. Let’s look at the facts.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 16, 2011
    [Twitter] SNCR Research Findings Highlight the Evolution of Social Business
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Twitter] Influencer Marketing: 10 Questions for Successful Plans
    Share your view in the comments below or with me on Twitter ( @wittlake ). I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different. So how do you plan and measure an influencer marketing program?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Twitter] Influencer Marketing: 10 Questions for Successful Plans
    Share your view in the comments below or with me on Twitter ( @wittlake ). I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different. So how do you plan and measure an influencer marketing program?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Twitter] How To Chop Up Your Webinar Content
    Social networks with more volume, like Facebook and Twitter, are often the best way to attract the most traffic to your registration page. Editor’s Note: Today’s post comes courtesy of Liz O'Neill , a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 19, 2011
    [Twitter] Nonprofits and Social Media: Why Technology Isn’t Killing Customer Service
    The Red Cross went a step further and reached out to Davidson via Twitter and email to discuss the situation. Twitter chats are gaining popularity and are a great way for NPOs to connect with current and potential volunteers. Follow Amy on Facebook , LinkedIn and Twitter.
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Twitter] 7 ways to use bloggers in your content marketing strategy
    Whether it’s for YouTube, Facebook, Twitter, Vine, or Snapchat, most bloggers are pretty video-savvy and can throw together engaging pieces that feature your products or services. If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Hire them to consult.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Twitter. Twitter, on the other hand, should be handled differently. Now, Twitter embeds SlideShares in tweets, so people can view your presentation without clicking through to SlideShare.net. Just like Twitter, LinkedIn also allows people to click through SlideShares without leaving their news feeds. Include Numbers.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 12, 2012
    [Twitter] Sharpen Your Social Marketing: MarketingProfs’ Digital Marketing World Recap
    Using Twitter to Drive Business and Generate Leads. Much like Judy Schramm’s presentation above, Erik Deckers, author, co-owner and VP of Creative Services for Professional Blog Service, reveals creative ways to generate new sales leads via Twitter. Can You Really Generate Leads on LinkedIn? And the most beautiful thing?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Twitter] The Top 3 Priorities for 2010 Marketing Budgets
    Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Twitter] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. “Our biggest competitors are our customers.” After seeing his new book released I wanted to see what Adamson had to say about Challenger Marketing and some interesting insights on the CEB website and also in this video online. But first.
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 20, 2012
    [Twitter] A Calculator of the Value of Social Media Followers
    Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. UpM (Unlikes-per-Month) Unlikes and unfollows. Hubspot has also built an easy to use calculator at ValueOfALike.com.
  • SAZBEAN  |  MONDAY, DECEMBER 22, 2014
    [Twitter] Avoid Sites That Sell Followers
    Buying followers from “businesses” outside of Facebook, Twitter, et al. It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. will not get you the results you desire. So you’re new to a social media site and you see that low follower count. And even if they do?
  • BIZNOLOGY  |  TUESDAY, AUGUST 7, 2012
    [Twitter] How to court Google with chivalry and courtly love
    Don’t over-water and don’t show preference to any one plant: in that modest 15-minutes, update your Twitter and do a blog post; then, the next day, update your Google+ business page and Tumbl something. Online reputation is a marathon and not a sprint. Google Demands Courtly Love. Google requires courtship and courtly behavior.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Twitter] Which Mad Men Character Are You? [Quiz]
    The Season 7 premier of Mad Men was the talk of the Twitter town on Sunday night. But to my surprise, it wasn''t all fandom and praise. Vogue tweeted that it wasn''t ''dazzled'' by the episode, and some fans shared that they fell asleep within minutes. Because we''ve become invested in the characters. He''s our spirit animal. Advertising
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Twitter] 6 Expert-Endorsed Ways to Improve Your Marketing TODAY
    But, as Twitter for Dummies author and HubSpot evangelist Laura Fitton observes, “the most influential people on Twitter give freely of their time, energy, and influence. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? The result? What to Do Today. What to Do Today. What to Do Today.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 7, 2013
    [Twitter] Tips For An Effective Content Marketing Strategy
    But don’t think that just because you developed a Twitter handle or Facebook page that you have the right to only broadcast your blog content. With all of these options, it can be difficult to determine what will work best for your audience when developing your content strategy? Why try and re-invent the wheel if you don’t have to?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 26, 2012
    [Twitter] 5 Reasons to Hire a Content Marketing Writer for Your Business
    Contact her on Twitter @seelindaplay. “ Content is king. Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Twitter] Banners Have 99 Problems And A Click Ain’t One
    Please follow me on Twitter , LinkedIn ,  Facebook and Subscribe here for regular updates. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. The First Banner Ad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 20, 2011
    [Twitter] Building a blog community? Don’t overlook “digital babies”
    Follow him on Twitter at @skooloflife. By Srinivas Rao, Contributing {grow} Columnist. In the earliest days of my blogging career — well, to be honest that was just 18 months ago! — people taught me about getting my name out there by commenting on well-known blogs and guest posting at big blogs. New Bloggers Need Encouragement. 
  • INBLURBS  |  MONDAY, FEBRUARY 7, 2011
    [Twitter] Old school marketing vs. inbound marketing
    You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. You are commenting on Twitter, industry related blogs and forums and you have established great relationships to your audience and industry related bloggers.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 3, 2011
    [Twitter] Spring Training, Spring Football and Marketing
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. B2B Lead Generation – Have You Built the Foundation? love the spring. Flowers bloom. The sun warms the Earth. My alma mater, The University of Notre Dame, starts spring football. The Yankees finish the grapefruit league and head to the Bronx.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Twitter] Finding social media success in regulated industries like banking and healthcare
    Vanguard took a leap this year by launching a Twitter handle and a Facebook program that embraces engagement within regulatory limits.  I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “No.&#. “No.&#.
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