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  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Twitter] 30-Day Blog Challenge Tip #15: Join the Blogging Community
    Follow other bloggers you respect on Twitter or other platforms. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Read their work. Share posts you love. Comment on them. Blogging
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 5, 2015
    [Twitter] Does your content marketing need a dye job?
    You can read more about my marketing philosophy and get practical advice by visiting  www.unleashpossibleblog.com  or following me on twitter  @samanthastone  . . Early in my career, I did everything in my power to look more mature. dressed in conservative suits. For the record, you can’t fake maturity. didn’t fool anyone. link].
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Twitter] How to Run an A/B Test [FAQs]
    For example, let''s say that you''re curious if Twitter followers will like something on a landing page, you wouldn''t want to promote the A/B test content anywhere other than Twitter. Not on Facebook, not through email -- just through Twitter. When was the last time your boss said, "We have enough leads for the day. Awesome!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 20, 2013
    [Twitter] LinkedIn Launches Company Showcase Pages for B2B Brands
    It would be nice if there were some visual reference to this showcase page, although this gentleman does appear on their Twitter background. This image appears on both Twitter and Facebook, so this page is branded consistently with Dynamics’ other social channels. Note that Adobe has 45 product pages like this.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 8 Dos and Don’ts of Networking Follow up
    DO : “Like” a business you’re interested in on Facebook and follow on LinkedIn and Twitter. For example, “It was great meeting you at the ABC Event. I’d like to keep in touch about the possible partnership we were chatting about.” DON’T : Buy a list of event attendees and email them all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Twitter] Are B2B companies that refuse to engage in social media facing extinction?
    That can kill a business faster than an inactive Twitter account. “No.&#. That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora ).  It got my attention because it is a question I often hear in my classes too.  Oh puhleeeze.  Let’s see.  What do you think? 
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Twitter] Putting It All Together: Social Sharing on LinkedIn
    At the Haley Marketing Group, we definitely recommend sharing on Facebook and Twitter but in this case study, we just utilized LinkedIn sharing and saw great results. People are in the mindset to find professional content and come in a professional mindset to LinkedIn. I’m not saying don’t share on Facebook and Twitter. Why LinkedIn?
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Twitter] The Evolution of Social Business
    Then they moved the conversation to MySpace and other social networks – and then graduated on to corporate blogs, Facebook and Twitter. A business leader doesn’t wake up one day and realize that the B2B organization needs to evolve into a social business. The social customer is not a new concept. No related posts.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Twitter] Email's Future: Custom App Experiences for the Inbox
    Using custom API integrations, marketers can pull live social media feeds directly into their email from Twitter or Instagram. Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Twitter] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    And Excel really comes in handy for Twitter -- it''ll count your characters so you don''t go over the 140 character limit. 5) Use It as a Traffic and Leads Goal Calculator. I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) But I’ve grown since then, emotionally and mentally. Okay, take a deep breathe.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Twitter] 4 Tips to Attract More Readers to Your Business Blog
    Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. But coming up with a successful blog can be a tough job. Use SlideShare. Guest Author bio.
  • HUBSPOT  |  SATURDAY, APRIL 18, 2015
    [Twitter] The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
    Twitter can provide you with high numbers of impressions, but that doesn't always equal clicks. Engagement rate and the click percentage were independent, and most of the engagement was happening on Twitter, not on The Atlantic. This post originally appeared on HubSpot's Agency Post. made a big mistake. broke up with Google. JANUARY.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Twitter] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    Related : Twitter and Facebook Apps for iPhone and Android. Twitter was made for mobile devices -- after 140 characters, your thumbs start to wear out (unless you''re a teenager, in which case you can mostly likely write SMS novels by now). You know that panicked feeling you get when your mobile device isn''t immediately nearby? think.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Twitter] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    Crop your images to dimensions for Twitter, Facebook, or really any size you want. Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. But here''s a little secret, marketers: You don''t need Photoshop to create great designs.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Twitter] Find New Customers: 6 Keys to B2B Marketing Success in 2011
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. “We want to have a great year in 2011 and grow sales, profits and market share. What should we do to ensure our success?&#. If you want to find new customers using lead generation programs , you need to do a few things very well. What a concept!).
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Twitter] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing? Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. It's called Marketing Grader. What's your marketing grade ?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Twitter] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    Yes, Google+ doesn’t have as many users as LinkedIn, Twitter, or Facebook, but it does have more than Pinterest and Slideshare, two fast-growing visually-based social networks. Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Twitter] 42+ Social Media Marketing Tools
    Twitter - A staple for all of us. Here's a must read basics of Twitter article. Twitter Management. Tweetdeck - The ultimate Twitter management system. Hootsuite - Manage multiple twitter accounts from one dashboard. Twitterfeed - Set your RSS feeds to post automatically on Twitter. The Basics. Yahoo!
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] Meet Deadpool, The Best-in-Class Marketer of His Own Movie
    With a built in clickbait generator that shares directly to Facebook and Twitter, the page further markets the movie with what most consider bad marketing. Why should a sophisticated marketer like you be reading about a crass comic book and movie character like Deadpool? For one, he’s Canadian. It was bad. In short, they killed Deadpool.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Twitter] 15 Blog Optimization Stats You Need to Tweet. STAT
    12) The majority of social shares were on Facebook and Twitter. You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content. You''ve got to optimize your posts for search engines. practice. can feel daunting. Tweet this stat ).
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] Why Marketing Automation Software is like a set of nice golf clubs
    You can follow me on Twitter at @fearlesscomp. Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. Expensive software only used for email marketing! But were they mentioned in any of these news articles? No, they were not.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Twitter] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    This year, however, journalists made it even easier on us: Most of the quotes and tips included in the deck were taken straight from the interwebs, specifically Twitter, where reporters are all too eager to share what’s working and what isn’t when it comes to media outreach. Make Follow-Ups Relevant and Meaningful. Are reporters perfect?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 20, 2012
    [Twitter] Four All-Stars of B2B Social Media Branding
    With 27,000 Twitter followers and 129,000 Facebook likes, CAT certainly has its social media fans. The company promotes engagement among customers and cultivates advocates for its varied product lines with presence on Twitter, Facebook, Google+, blogs and YouTube. How are you integrating social media into your B2B marketing? mmm!).
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Twitter] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Twitter. Based on the Periodic Table of Marketing Attribution , this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. click to view larger). Attribution Data. Attribution Program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Follow Rob on Twitter: @RobPetersen Illustration (c) businessesgrow.com The post 14 Data Visualization Tools to Tell Better Stories with Numbers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. Shift-drag will pan.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Twitter] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    Follow the event discussion on Twitter with the hashtag #IP2014 for more pearls of Digital Marketing wisdom. . by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Twitter] 9 brands prove vulnerability is good for business
    DOMINO : Via TV spots, Facebook, You and Twitter, J. Twitter account became inundated with tweets by frustrated customers. On Twitter, Taco Bell linked to comedian Steven Colbert’s musings on the controversy; on Facebook, they offered free tacos, encouraging customers to make up their own minds about the beef in question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 3 Lessons Spammers Taught Me About Marketing to Strangers
    To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. But what do those spam trolls want?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Twitter] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
    The notion of whether or not to email on the weekend was top of mind for me as I recently debated the topic on Twitter. by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer. What’s the correct answer?
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [Twitter] Where Does Print Advertising Fit Into Today's Marketing Mix.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? Your B2B Marketing Plan Doesn’t Need Twitter. Safety?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 29, 2014
    [Twitter] Be Bold: Delete Your Frustration
    Learn more at jeffshore.com and follow Jeff on Twitter AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. People have a lot to say about control. There are times when you have every reason to believe that you have a good lead. Don’t believe it! Or, erase it.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Twitter] How the Internet has made your B2B sales process outdated
    Use LinkedIn, Twitter, Facebook–whatever works–to help nudge the clients through the last few stages. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does).
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Twitter] Why SEO Is The Key To Successful Marketing
    would be honored if you follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Twitter] B2B Marketers Must Balance Organic and Paid on Facebook
    And in the past couple of years we’ve gone from zero to six billion dollars in advertising on Facebook and half a billion on Twitter. On the side you have Twitter who was asleep for four years suddenly doing great things and being really interesting. Don’t Buy It. We were all social media marketers. There weren’t even fan pages.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Twitter] The Do's and Don'ts of Using Vine for Marketing
    It’s the latest social media feature available on Twitter. For example, People magazine gave a sneak preview of their latest edition to get their Twitter followers excited about the content, but without giving away so much information that someone wouldn't even need to buy the magazine. mean, what's working? What's not? I'm using Vine!"
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Twitter] How to Get Your Executive Team Active in Social Media
    Getting executives in social media isn''t as simple as signing up for a Twitter handle and asking them to tweet. Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. And who knows -- maybe one day, your CEO will want to take over Twitter for the day. You want these questions.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Twitter] The End of ‘Social Media’
    Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. Stunning.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] Your New Go-to Guide to Content Promotion [Free Ebook]
    You can download it for free by clicking right here and send an auto-populated tweet about this ebook by clicking the Twitter-sized image below: Click to Tweet: Learn how to generate more leads through strategic content distribution: [link] via @HubSpot. It''s no secret that we create a lot of content here at HubSpot. Well, you’re in luck!
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 13, 2013
    [Twitter] New Facebook Contest Rules: What You Need to Know
    Related Stories The Anatomy of a Well-Executed Mobile Facebook Contest Facebook Contests: What You Should and Shouldn’t Do 5 Hot Tips for Running Successful Twitter Contests. Two weeks ago Facebook announced that they are changing how businesses run their Facebook contests.  Featuring Contributions from Global Thinkers.
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Twitter] Turn B2B Buying Into a Social Experience
      Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means.  Image via Wikipedia.   That is, until now. 
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Twitter] After the Webinar: 7 Steps to Ongoing Audience Engagement
    steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. What happens after the live webinar is even more important than what happened before it. Here are seven ways to get the most out of your webinar investments: 1. Post and promote the on-demand recording. Follow up with the leads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Twitter] 4 Examples of Content Curation Done Right
    Curated content has not only increased web traffic on the Alcatel-Lucent corporate website, it’s allowed them to better monitor industry chatter, provide ideas for new original stories, and provide “great Twitter fodder,” according to Ed Youngblood, Alcatel-Lucent Enterprise’s Director of Content Strategy.
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Twitter] 3 Reasons Why Your Webinars Suck
    Think of Twitter hashtags as the gift that keeps on giving. Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Yes, you get to talk about your company.
  • NUSPARK  |  THURSDAY, JULY 22, 2010
    [Twitter] Paul’s Short Post #2- Follow Tweets on RSS Reader
    If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a hashtag, i.e. #b2b, Then at the bottom right of your Twitter home page is the RSS icon. Related posts. No related posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 31, 2011
    [Twitter] Power, influence and the social web
    What are the dangers and possible advantages of the “social proof&# that occurs through badges like the number of Twitter followers and Klout scores? Why is the power of favors toxic? Why are new power brokers emerging who have little real business experience?  What is the source of that power?
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] 4 Creative Ways to Make Your Website More Personalized
    If a visitor comes from a Twitter link, for example, they may prefer to read shorter-form content and have shorter forms that allow you to quickly capture their attention and then move on. We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name.
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Twitter] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. On Twitter or LinkedIn? Consistent online branding is an important element of how your firm is perceived by prospective buyers. Remember that the technology industry is unique.
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    To inspire you to approach content in a campaign mindset, we’ve curated some brilliant ideas on how you can find the best resources on social media networks and other web hubs: Twitter. The challenge with content curation on Twitter isn’t a lack of resources, it’s setting up effective filters for finding the right articles. Facebook.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Twitter] Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]
    Just a few weeks later, Twitter released Periscope, a similar live video streaming app. The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Because consumers care. A lot. hours in 2013. That's huge! How you can use live video in your marketing.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 17, 2011
    [Twitter] Sunday thoughts | Family and Outside In
    fearlesscomp , our Twitter id, gets 100 out of 100. B2B Lead Generation : We all work so hard, but whom do we really work for? What the real reason we work so hard? Regardless of the name on our paychecks, the fact is that  we work for our families. We want to be a good provider. Think Outside-In. Most companies work inside out today.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Twitter] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    Twitter. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product lines, services and the various different types of customers and prospects – well, things can get really complicated. Get Organized. Be an Enabler. Prepare.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Twitter] Why Google+ Matters to Marketers With @Shama Kabani [@InboundNow #32]
    Over time, Google+ will get diluted with people (like Twitter and Facebook), and the engagement will be lower. Put the time into Google+, but don't get rid of your fan pages or leave your Twitter account. You can follow Shama on Twitter @Shama , on Facebook on her page , and on Google+ by searching for Shama Kabani. Do it.".
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Twitter] How to Focus Your Marketing Messaging on What People Really Want
    Follow Josh on Twitter  @jhaynam. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Tom is work centered: Tom is climbing the corporate ladder.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 11, 2011
    [Twitter] B2B Sales – A Whole New World
    Follow Jeff on Twitter or download his highly acclaimed white paper, How to Find New Customers. B2B Sales and Marketing: my, how the world changed. Listen to the Focus.com B2B Sales Roundtable here. Focus.com hosted another great roundtable on B2B sales with three top sales experts. Technology helps buyers and can help or hurt sellers.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Twitter] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! We like to get off the hook – the hook that says we are responsible.
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Twitter] Upcoming Event: How To Build A Demand Generation Machine With.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. Sign up. Get all the articles via email. How can we help you Make Good Media?
  • B2BBLOGGERS  |  TUESDAY, JUNE 1, 2010
    [Twitter] 17 Essential Tools You Need To Produce Your Own Videos
    Author: Talmadge Boyd | Website | Twitter tagged in B2B Marketing , Content Marketing , Video B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Your B2B Marketing Plan Doesn’t Need Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Twitter] Facebook Takes a Swing at LinkedIn
    Anything else that’s industry-specific or too corporate, I really could care less.  If I want to read those kinds of updates, I put on my career hat and head over to LinkedIn or Twitter.&#. My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Twitter] 7 Ways to Format Blogs to Engage Readers’ Brains
    Here’s an email I got yesterday: “One of the people I follow on twitter sent me a link to your blog article on building trust in your blog. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. How? 1. P.S.S.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 18, 2012
    [Twitter] Mythbusting in the Social Media Echochamber
    Share your favorite examples in the comments below or with me on Twitter ( @wittlake ). As a marketer it may be difficult to believe, but marketing is not a business objective. Marketing must maintain or advance the business in order to be valuable and there is no single right way to do this. Add your own in the comments below! Maybe.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Twitter] How Will the Social Web Monetize the Uptick in Visual Content?
    At any given moment on Facebook, Twitter, or Tumblr, you can find photos of your family or friends exercising. You can follow him on Twitter @Jamie_Thompson Remember the kindergarten exercise, show and tell? Well, based on its more mobile-friendly News Feed redesign , it appears Facebook will now be more show than tell.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Twitter] My top 3 tweets #9
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. No 3: Twitter Let Me Down. Welcome to my top three tweets for the week of July 13, 2015. – Chris.
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Twitter] Thoughts on #Socialnomics 2014 by Erik Qualman
    Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below). Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. The post Thoughts on #Socialnomics 2014 by Erik Qualman appeared first on Sazbean.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Twitter] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Twitter] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Twitter] Vine Is the 6-Second Way to Engage 40 Million Customers
    Vine, Twitter’s video app, allows users to easily create fun, compact videos. How Vine Works This visual counterpart to Twitter is a creative way for companies to reach millions of potential customers without breaking the bank. Filming a short clip on a smartphone, and posting it to Twitter or Facebook, is affordable at any budget.
  • MARKETING FINGER  |  WEDNESDAY, APRIL 11, 2012
    [Twitter] How to Demonstrate the ROI of Social Media
    Tune in to #B2Bchat on Twitter: Thursday, April 12 at 5:00 p.m. As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. targets for social media? Q. Eastern.
  • B2B MEMES  |  MONDAY, JULY 18, 2011
    [Twitter] A Boring But Mandatory Redesign Announcement
    The Really Simple Twitter Feed Widget to show my recent tweets in the sidebar. like the minimalist look of this widget much better than the gaudy excess of the official Twitter widget used in the previous design. Sadly, there’s nothing fresh or original about saying your redesign is fresh and original. The old look. couldn’t use that!
  • SALES ENGINE  |  THURSDAY, JANUARY 14, 2016
    [Twitter] The best content marketing blends old, new, and what’s next
    Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc. Spread the word: To get maximum reach, post your blog or story to Facebook, Twitter, Instagram (pull the best short quote and embed a link to the full story.) Check in with people who have their finger on the pulse of the company.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Twitter] Analyzing the Competition Where It Counts
    You can follow her on Twitter or read more of her posts on Savvy B2B. As a former competitive analyst in technology marketing, I know how critical it is to keep your finger on the pulse of competitors’ activities, announcements, and positioning. Content marketing. Buying experience. The Shift from Thought Leadership to Idea Marketing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Twitter] 5 Ways Lean Nonprofits Should Be Using Landing Pages
    You likely have a number of channels in your arsenal: email, Facebook, Twitter, etc. For example, run a campaign that’s just on Twitter, and bring people to a landing page specifically for visitors from Twitter. In my work at Lean Impact , we help social good organizations use Lean principles. Follow Leah at @leahtn.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Twitter] The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
    That was wildly popular on Twitter this week. “Guest Posts no only bring links, they bring an audience too” – e-book on “ How to Create Compelling Content that Ranks Well in Search Engines ” from CopyBlogger.com. In fact, this e-book dedicates an entire chapter to guest posts – they are THAT important.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Twitter] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    This'll let you engage with them more quickly -- just like a lot of companies do on Twitter. word to the wise: We don't recommend you link your Instagram account to Twitter and Facebook so your Instagram posts are automatically published on those other accounts. Looking for inspiration? Why Not Just Buy Followers? Photography Skills.
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    Watch for trending topics on Twitter to inspire branded content. 2. Traditional advertising has taught us as marketers that content should be structured around a long-term campaign. But times have changed. The rise of social media and the desire for instant online gratification has put a damper on this kind of old-school advertising.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Twitter] How Do Buyers Consume Content?
    Follow Jeff on Twitter here. Lead Generation Companies : Creating Content Buyers Want to Consume using Buyer Personas. I’ve been preaching the need to gain deep understanding of prospective buyers for some time. Barbra Gago of LeftBrainMarketing wrote a great post for the Content Marketing Institute that says it very well. Amen, Barbra!
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Twitter] Top 10 Guest Posts You May Have Missed
    Follow Jeff on Twitter or download the high acclaimed white paper on sales lead generation. Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here. We hope you enjoy them.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Twitter] Why 78 % of Marketers Struggle with Content Marketing ROI
    For example, let’s say you use Facebook or Twitter to promote the content. Content marketing has traveled light years since its inception. We know it works, which is why our budgets for it are growing so rapidly. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. And then….
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Twitter] 5 warning signs that your website sucks
    And don’t forget the move towards image-sharing in social, including Instagram, Pinterest, and, yes, even Twitter (images are proven to make social posts more shareable ). Does your website suck? I’m not asking to be mean. Really. You want to project a robust, yet friendly brand. Sounds simple, right? Well… not really.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 23, 2012
    [Twitter] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
    Whilst it is important to be clear about which social media networks you have a presence on and why; you should also ensure that you do not unnecessarily limit your engagement to Facebook and Twitter. There are hundreds of social media networks leaving aside the big five (Facebook, Twitter, Linkedin, YouTube and Google+). Comments.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Twitter] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    Check out the  Straight North Blog , or follow @StraightNorth  on Twitter!  . Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. With a registered user base that includes over 10 million and grows every day, Pinterest represents great potential for influence. Plus, it’s fun! Online Reputation?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Twitter] The 9 Worst Ways to Use LinkedIn for Business
    However, just like Facebook and Twitter , there are several common mistakes that companies make on LinkedIn. Twitter). 5. It might seem like overkill to post updates on Facebook, Twitter, AND LinkedIn. LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Don’t Answer Questions.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Twitter] 12 Epic Marketing Fails That Made the World Cringe [Slideshow]
    The lesson here is that if there's going to be a ton of hype around something your company does -- whether it's self-generated hype or external -- you better live up to it whenever that event actually takes place. 3) Twitter Managers Use Company Accounts for Personal Tweets. Don’t believe me? Time to learn from these doozies!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 15, 2015
    [Twitter] The Untapped B2B Marketing Resource: Social Media Data
    report by  Content Marketing Institute  found that these professionals increasingly view social as essential for developing business, with over 90% distributing content on LinkedIn and 85% on Twitter. B2B Marketers are embracing social media like never before. Tapping In. The Opportunity with Social Media Data. Photo credit: Flickr.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Twitter] Inbound Marketing Vs. Outbound – Why Inbound Has The Advantage
    Twitter wouldn’t exist until 2006. Opentopic blog >> opentopic.com What is Inbound marketing, and why does it have the advantage over outbound or traditional marketing approaches? Imagine the marketing world a decade or so ago. Facebook was just over one year old. Marketing ROI Cmo marketing roi
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 12, 2015
    [Twitter] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
    Twitter (316M). This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Twitter] Fall In Love With Google’s Social Search Functionality
    Now we are beginning to see other big networks appear and have more clout when it comes to social search, most recently being Twitter. The way we search is evolving all the time. We live in a word where everything is knowable with a quick search. Since November 2014 one section of this information has become more and more evident, social.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Twitter] 3 Marketing Lessons Learned in 3 Weeks
    This was certainly no surprise to me but it is pretty amazing how many people you will find talking about how much they hate Comcast on Twitter. If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. Enjoy! 1.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Twitter] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Twitter] Context Marketing in Context: Beyond Inbound and Content
    Some people build businesses they call inbound marketing agencies or worse, Twitter and Facebook marketing shops. Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. The term context marketing is not new.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Twitter] Social Selling: Step Up Your Game
    Its benefits are legion: according to InsideView , businesses with active blogs generate 67% more leads than their less-connected peers, and using Twitter can drive 2x as many leads. Imagine, for a moment, you’re at a party where you don’t know many people. Build relationships through social selling. Make personas a priority.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Twitter] Celebrating 13 Years with a New VerticalResponse
    When we started, there was no Facebook, Twitter or iPhone. The new VR will help you spread your message by sharing your email on your Facebook and Twitter pages. You can also make quick posts directly to Facebook and Twitter to keep in touch between emails. These are exciting times at VerticalResponse! It really is that easy!
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Twitter] Starting a New Blog?6 Things a Business Blog Must Have
    Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Design for Branding, Trust, Personality. Easy Navigation. Include a photo (or video).
  • TRAACKR  |  MONDAY, JULY 27, 2015
    [Twitter] How To Get Influencers To Share Your Content
    If your content is helpful, inspiring, relevant to their audience and/or about them, by simply mentioning the influencer’s Twitter handle in your social posts you are likely to get their attention and potentially a Retweet. Create a force of influence for your content. To Here are 6 ways to get influencers to share your content: 1.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Twitter] How Google+ Is Changing the Web, Even Though No One Wants It To
    It couldn't reach a deal with Twitter to include the popular social network's data in Google search results, and Facebook was already in a deep relationship with Google's core search competitor, Microsoft. Google gave the world something it didn't want with the launch of its social network, Google+. But that didn't matter. 62 million users?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 31, 2010
    [Twitter] Small business? THIS is how to work the social web!
    You told me that Twitter has been a challenge for you. Twitter’s cool – I use it occasionally, but I prefer Facebook. In my view, Twitter handed out what amounts to millions of virtual megaphones. They’ve come from Chandra Michaels. People are very smart.  And I’ve never paid for keyword advertising.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Twitter] Why You Need Social Media, Even if Your Customers Don't
    Turns out, search engines take cues from social media activities -- like when someone shares content from your website on Twitter, for example -- to determine the relevancy and authority of your site. Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Twitter] How To Analyze and Grow Website Visits
    YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Twitter] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Twitter] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree. percent were quality.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Twitter] IDC Sees Massive Disruption From Industry’s Platform Shift
    Frank Gens (photo by Jeff Ballard via Twitter @jballard). The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.
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