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  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    Follow the SiriusDecisions Summit discussion on Twitter with the hashtag #SDSummit. He currently runs B2B Fusion , a vendor neutral business helping business-to-business sales and marketing leaders accelerate revenue growth by connecting marketing investment to new revenue opportunities. Several trends of discussion were new this year.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Twitter] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • THE POINT  |  WEDNESDAY, JUNE 27, 2012
    [Twitter] 5 Campaign Ideas for When You Have No Content
    Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Run a survey. Host a game or sweepstakes.
  • LEADER NETWORKS  |  THURSDAY, SEPTEMBER 8, 2011
    [Twitter] Make B2B Communities Essential Through Process Improvement
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Online community managers often get asked a critical question: what did you do for the company, today? Whenever budgets get tight or CFOs get in a bind, the online community suddenly becomes cost center, and the response is to cut, cut, cut. Thanks!
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Twitter] Writing Better Web Content: Ask what? Who? Why?
    Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Twitter] Visual Social isn't Vanity, it's Vital.
    If they connect with your brand, they more than likely going to show that connection through a page like or a twitter follow. 'In the world of social media, the term "vanity metrics" gets thrown around quite a bit as an effort to describe what has been labeled as superficial metrics (the # of page likes, followers, downloads, etc.), test.".
  • THE TOP LINE  |  TUESDAY, SEPTEMBER 28, 2010
    [Twitter] Want more retweets? 5 secrets to success
    I have several hundred followers on both LinkedIn and Twitter.  Examples include the Get to the Point newsletters which they send out each week, the LinkedInGroup they started and moderate, and a strong Twitter presence built bit-by-bit with over 17,000 tweets. They have greater than 72,000 followers on Twitter alone. 
  • INBLURBS  |  TUESDAY, OCTOBER 12, 2010
    [Twitter] 5 Steps to Attract More Customers and Increase online Sales
    Tweet this on Twitter! 5 Steps to Attract More Customers and Increase online Sales. Attracting more and more customers for your business blogs is very essential to increase online sales. It is therefore needed for you to focus on better marketing strategies and techniques that will help you to attract more customers for your business blogs.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 14, 2010
    [Twitter] Eliminating Clutter Allows You to Focus on Important Stuff
    Multiple social media accounts — I manage my own Twitter, Facebook, Buzz, LinkedIn, and Google Reader accounts. Tweet. I’ve spent the last few months cleaning clutter out of my home. Cleaning out the clutter, while a dusty and dirty job, was oddly therapeutic. came away from the process having learned two valuable lessons: 1.
  • INBLURBS  |  TUESDAY, JANUARY 17, 2012
    [Twitter] Get social to get found from your future customers
    Tweet this on Twitter! Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too. But how to get into those results the smartest way?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Twitter] The Definition of Omni-Channel Marketing – Plus 7 Tips
    If we know their VIN [Vehicle Identification Number], if we know their name, if we know their Twitter handle, and we know whether they like to go to the dealership or they don’t like to go the dealership, this helps us treat them in a way that they want to treated.”. 'Author: Mike Stocker Marketing is undergoing rapid and major changes.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Twitter] 6 New Ideas for Your 2013 Marketing Plan
    Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year.
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 23, 2009
    [Twitter] Blog as hub, site as spoke
    The launch was a success (10,000 downloads in the first few days), and David stresses the essential back story--the hard work of the last few years building the agency's social presence through blogging , Facebook , Twitter , SlideShare , Scribd , LinkedIn , Flickr , and so on.  With the blog as a hub." blog makes perfect sense. Well, maybe.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 27, 2013
    [Twitter] Webinar Recap: Top 5 Online Lead Generation Techniques
    On Twitter or Facebook? 'We are recapping this month’s webinar “Top 5 Online Lead Generation Techniques” in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, reviews the key items you need to know for each online lead generation technique in order to drive leads and grow your business.
  • HUBSPOT  |  SUNDAY, FEBRUARY 3, 2013
    [Twitter] The Top 5 Super Bowl-Themed Marketing Stories of the Week
    Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic. "Sunday! Sunday! Sunday!". for 30 seconds.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, APRIL 19, 2012
    [Twitter] Hybrid Sharks and the Evolution of Marketing
    Connect with Barb on  LinkedIn  or follow her on  Twitter. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. The Australian Black Tip lives only in warm tropical waters, and is slightly smaller than the more common Black Tip that is found globally.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Twitter] The 25 Best Slideshare Presentations Of 2013
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites? Let me know what you think in the comments below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Twitter] Can you adapt to radical social media marketing change?
    Now you can explain to your spouse that all that time you’re wasting on Twitter is actually a career-advancement opportunity! The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  Pigeons strutted around me waiting for a speck of food to drop.  Kelly.  So there. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 20, 2010
    [Twitter] The Majestic Hope of Social Media
    recently had one of my marketing students tell me that Twitter had changed her life. Carrie Bond and I had been separated by thousands of miles and decades of living our own lives, but we now have such a supportive and fun relationship again through Twitter, Facebook and of course {grow}. Something incredible is about to happen.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 25, 2013
    [Twitter] Dreamforce 2013: We Came, We Saw, We Conquered!
    Social Coverage: At Dreamforce 2013, there were over 148,474 social conversations happening about #DF13 and InsideView dominated on Twitter. Please continue to connect with us on Twitter , see photos of Dreamforce activities on Pinterest and join our growing community on Facebook. 'Wow, what an amazing Dreamforce 2013 last week! 
  • LEADER NETWORKS  |  SATURDAY, JANUARY 23, 2010
    [Twitter] Engagement Is The Business Goal
    Some companies choose to engage on existing social channels, such as Facebook, LinkedIn and Twitter where there are a large number of people, thus increasing their odds of reaching more people. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778.
  • LEADER NETWORKS  |  TUESDAY, APRIL 20, 2010
    [Twitter] Business Credibility Is Different From Social Trust & Friendship
    Too often Twitter is misused by professionals who treat it informally. quick scan of a twitter stream can reveal inappropriate commentary, a likelihood of confidentiality breaches ("great sales call with XYZ! Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. So is credibility.
  • HUBSPOT  |  FRIDAY, DECEMBER 3, 2010
    [Twitter] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
    When starting out on Twitter without many followers, tapping into your immediate network is a great way to get the ball rolling. Ultimately, more Twitter followers and more retweets come from creating remarkable content that naturally compells others to tweet it. Am I the only one who hates Twitter? Absolutely. It is so boring.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Twitter] Do websites even matter any more?
    You can think of these outposts on Twitter, your blog, Facebook, YouTube or wherever as spokes or outposts leading your visitors home.  Studies show that web page  views have been dropping precipitously as folks park themselves on the social web. Your good old website (Ahhhh … remember that?) is still your hub.  Here’s why.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Twitter] Is This The End Of Social Media?
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. What do you think?
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Twitter] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Twitter] Colleges and Universities Lead the Way with Social Media Adoption
    84% are using Twitter. Some even have interactive tools on ‘how to find your major’ Prospective students can now surf to the webpage or follow a school on Twitter or Facebook all through their hand-held devices, connected 24/7. Social media is not just some fun tool that everyone is using these days. 86% are using YouTube.
  • ENGAGE  |  MONDAY, MARCH 5, 2012
    [Twitter] I Ain’t Speling Good No More: Why We Need New Rules for Language
    My first reaction was to chuckle and go back to dutifully looking up words I was about to egregiously misspell on Twitter. Okay, just a few on why you should write however  you want on Twitter and Facebook: = FUN! On Twitter, it’s a set number, but on everything else, the longer your post is, the less likely people are to read it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2011
    [Twitter] Dreamforce: Ending the “Accidental Revenue” Myth
    Twitter. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham! Google, or Apple or even Salesforce.com is born. While I was at the beach this year, I read Peter Sims’ Little Bets. Lather, rinse, repeat. Share email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2011
    [Twitter] How to Structure a Marketing Operations Team
    Twitter. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Twitter] In a Data-Driven World, What Is Highly Effective in Social Media?
    For Twitter, some say use 100 characters of the 140 limit. If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. Then check: how much traffic did Twitter drive to your website from those posts. Eastern time.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Twitter] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    To help put this user growth into perspective, Leon Håland created a graph to show the paces at which Google+, Facebook, and Twitter all hit 20 million users. Google+ is hot. We have been blogging about it a ton since its launch. This infant of a social network hit a major milestone today, passing the 20 million users mark.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Twitter] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 16, 2012
    [Twitter] A Multidisciplinary Approach to Breathtaking Content
    You can follow him on twitter @skooloflife. By  Srinivas  Rao, Contributing {grow} Columnist. Over the last two years I’ve read more books than I’ve read in my entire life. But there’s a slight problem with my reading. Every single book falls into one of these categories: Marketing/Business. Self Help/Psychology. Photos .
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Twitter] Merging Social and Mobile to Maximize Your Reach
    Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn , Google , and Twitter have all launched new projects targeting the mobile web. If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Mobile
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Twitter] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Twitter] Our Favorite Online Marketing Posts of 2013
    You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. See what other content I’m sharing on Twitter , Google+  and  LinkedIn.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Twitter] Associated Press Includes Social Media Guidelines in 2010 Stylebook
    The guidelines also provide information and policies on how to use tools like Facebook and Twitter , how journalists can apply these policies and how to verify the sources found through them. Other terms with individual entries include "trending," "retweet, and "defriend," as relating to Twitter and Facebook. are still hyphenated.
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Twitter] 6 Ways Social Media Marketing Is Changing (For the Better)
    And we were there for the emergence of “pinning” (no longer just a wrestling term), the broad use of Twitter in crisis reporting, and seemingly countless redesigns of the Facebook Wall, err. Learn more about how Sales can use Twitter to connect with more prospects in this article. Timeline. for the better. The Cultural Shift.
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Twitter] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    concise, memorable Twitter hashtag for the webinar, embedded in every slide and visual, makes it easy for attendees to spread the word about the event, and opens up Twitter as a Q&A platform. Some webinar platforms will allow you to incorporate a live Twitter or other comment feed directly into the webinar content. license.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Twitter] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. 33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. It's no surprise. And how do you decide?
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Twitter] 41 Fresh Blog Post Ideas For Your Company Blog
    For tips like these for Twitter and Facebook, download the eBook here. Ask a question on Twitter and share the results with a Storify embed. Do a poll of your Twitter community with a Twtpoll or your Facebook community with a Facebook Question and post the results on your blog. But cranking out daily content is challenging.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 4, 2013
    [Twitter] Example of a LinkedIn Strategy That Gets Big Payoffs
    'While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! follow them on Twitter. Check out her LinkedIn strategies below to see why she is consistently a top salesperson. Here''s a little food for thought first. If you break these numbers down further, 20.3%
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Twitter] How B2B Companies Can Use Google +1 for Recommendations
    Ways B2B Companies Can Translate Tweets Twitter is a global platform with more than 60% of. Google just announced the +1 feature to bring social recommendations to search. The initial presentation of the button is that it gives people the ability to endorse search results, and share that with their networks. Go to [link]. CSV file).
  • FATHOM  |  FRIDAY, JUNE 13, 2014
    [Twitter] Advertising on Social Media? Be Prepared for Mobile Traffic!
    recently ran some paid social campaigns on Facebook and Twitter, and here is how their traffic broke down: Facebook had 87% of impressions and 98% of clicks from mobile devices. Twitter had even heavier mobile activity with 96% of impressions and 99% of clicks. Mobile has been all the rage on the search side of things. Real Life Data.
  • HINGE MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Twitter] Visible Expert Profile: Lori Randall Stradtman
    Through her personal blog, social networking on Facebook and Twitter, and client referrals, word spread quickly that Lori was a social media guru. ” On Twitter or Facebook? We study them because we want to understand how they attained that status and what we can learn from them. How did she get there? Making her own way.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, JANUARY 13, 2012
    [Twitter] The Reasons Why Social Media Will Boost Your Sales In 2012
    On pages like Facebook, Twitter, and Google+, businesses can make posts and then view customer comments and questions. For businesses that use Twitter as a social media tool, links to infographics are a great way to share your products and ideas with customers in a small URL. Quantifiable Marketing Techniques. Marketing
  • THE NEW STRATEGIST  |  SUNDAY, MAY 29, 2011
    [Twitter] 3 Lessons About Social Media Marketing Learned From Transformers
    The perfect example of this is the typical ‘Twitter is useless’ or ‘Facebook is for kids’ stereotypes we hear all too often. Social Media is awesome. Transformers are awesome. Coincidence? ll let you decide. Lessons can be drawn from anywhere. also stumbled across one of my old G1 Transformers toys the other day. Here we go…. at first.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 6, 2011
    [Twitter] How One Business Used Google Plus to Fight Their Competition
    In fact just do a Twitter advanced search query for questions and you’ll see that there are people looking for answers to their problems everywhere. Conversations happen all the time and everywhere in social media. Participating in conversations is one way to develop business on LinkedIn. No names are given to protect their privacy.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Twitter] Pinterest Banks on Web Analytics
    For example, data from e-commerce consultant RichRelevance shows that Pinterest shoppers, on average, spend roughly $170 per browsing session, a huge increase over that of Facebook ($95) and Twitter ($70) users. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 23, 2012
    [Twitter] I’m 25 And I’m Offended!
    have a tumblr/facebook/pinterest/twitter/etc. As I scroll through the hundreds of responses that this article garnered I notice how offended my fellow mid-20s peers are. Hollis suggests we aren’t mature enough, our friends are volatile and not to be trusted, and our communication skills rival that of a rock.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 10, 2012
    [Twitter] It's A Beautiful Day In The Office
    Follow up your voicemails with an email, send an evite to set aside time on your prospects’ calendar, try connecting on Linkedin, Twitter etc. Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Colleen MacNeil. He always listened patiently, allowing his guests to feel like they could speak freely.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 29, 2011
    [Twitter] Prospects DO Judge Your White Paper by its Cover
    You can follow her on Twitter or read more of her posts on Savvy B2B. I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Twitter] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    With a busy week behind us, we’re ready to celebrate Friday with some of our favorite articles shared on Twitter this week: What Moneyball Can Teach Marketers about Small Business Lead Generation. 'Happy Friday, blog readers! With two new hires on board, we’re poised to reach out to even more businesses. Does inbound marketing work for b2b?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Twitter] How Strong Company Cultures Increase Productivity, Passion and Profit
    Comment below or find us on Twitter or Facebook and leave a short review 'Ask not what you can do for your company. Ask what your company can do for you. In the past few years, discussions of company culture have multiplied across start-ups in Silicon Valley, trusted businesses in Boston, and several other areas around the world.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Twitter] 33 Examples of Dynamic Tags to Personalize Your Email Sends
    For example, say you were running a social media campaign and you wanted to target Twitter users with large follower counts, considering they have the biggest reach. Because you have [followercount] Twitter followers, you're eligible to participate!" Twitter Follower Count. What does that mean, email marketers? Wrong. Last Name.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 29, 2013
    [Twitter] Memories From Eloqua Experience 2013 (Slideshow)
    Follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13. 'by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content, information exchange, and networking. Who Took Home a 2013 Markie Award? .
  • B2B VOICES  |  FRIDAY, AUGUST 24, 2012
    [Twitter] Klout Gets Closer But Can It Ever Arrive?
    When you’re helping a client get a new or revamped Twitter presence off the ground, it can be encouraging to use Klout to simply show that the world is noticing.  Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite frankly.  All good. What does that even mean?
  • B2B VOICES  |  FRIDAY, AUGUST 5, 2011
    [Twitter] How do you reach the guy with the wallet?
    I had a client who works in the production/post-production technology industry for the film, advertising and broadcast verticals – straight B2B transaction-  ask me what the benefits were of using tools like Twitter were for selling a product that’s tens of thousands of dollars directly to a production house or film team.
  • PAUL GILLIN  |  TUESDAY, MARCH 1, 2011
    [Twitter] Got a Cause? Pen a Poem. Win 10 Grand.
    You can also follow #ctkgrant on Twitter. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S., They’re Googling to be sure.
  • B2B VOICES  |  TUESDAY, NOVEMBER 6, 2012
    [Twitter] The Three I’s of Social Business Media
    As these tools have evolved from communication experiments to integrated marketing tools the next phase we need to watch will be the transition to how Twitter, LinkedIn and other tools become part of an organizations’ business processes. Influence, Information, Interpretation. Part of this transition will cause frustrations. ”).
  • B2B VOICES  |  WEDNESDAY, AUGUST 3, 2011
    [Twitter] Quotes That Inspire Me and Why
    Knowing how to use tools like Twitter, Google, YouTube and delegating tasks are all important skills to do your research. Looking for inspiration to improve your work can come from many areas — colleagues, customers, partners and even competitors. Sometimes inspiration can come simply from a quote. — Henry David Thoreau. Emerson.
  • B2B VOICES  |  TUESDAY, JUNE 22, 2010
    [Twitter] Social Media for Financial Communicators
    Felix blogged about the conference and his thoughts on why companies should be using Twitter. One of the key takeaways for me about the panel is that they are all connected to and use Twitter daily — not so much as a broadcast medium but for a way to monitor trends/issues and meet new people (potential sources). Enthusiasm.
  • BIZNOLOGY  |  THURSDAY, AUGUST 9, 2012
    [Twitter] Olympics, Diversity and Social Business Platforms
    Social business platforms often fall in the same trap:  instead of catering for a very diverse workforce, several of them seem to assume that the whole digital social world is like Facebook or Twitter. Photo credit: clevercupcakes. The two countries I cheer for–Brazil and Canada–are particularly diverse. Simply astonishing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Twitter] Facebook Takes a Swing at LinkedIn
    If I want to read those kinds of updates, I put on my career hat and head over to LinkedIn or Twitter.&#. Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. Facebook for business? BranchOut soothes the pain.  Fake posts?
  • HUBSPOT  |  THURSDAY, JUNE 6, 2013
    [Twitter] 14 of the Worst Typos We've Ever Seen
    5) Ironic Twitter Shaming: a dish best served cold. 'Here''s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. Some call that schadenfreude , others call it being a jerk. The other thing about typos? 10) Pssst.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Twitter] 7 Excellent Examples of Email Personalization in Action
    4) Twitter. But I thought maybe they'll be open for brunch since the game isn't until much later, so I took to Twitter to see if they have a username. and didn't yet follow on Twitter -- and the other three are people and places that are right up my alley in terms if similar interests in the "brunch space," if you will.
  • ENGAGE  |  WEDNESDAY, MARCH 21, 2012
    [Twitter] How to Predict the Future of Content
    Hashtags on Twitter are a good example. But when it started it was unique to Twitter. So, if you create content for a living—let’s use Twitter as an example—you need to speak the language, so to speak? Or, congratulations, you checked in to watch our television program, you get to say something on Twitter. You just know.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [Twitter] The Social Media MBA: Part 3: Social Media Landscape
    Social media is not confined to Facebook and Twitter. Social media networks worth mentioning are: Twitter : Twitter is a micro-blogging tool that limits posts to 140 characters and allows link and photo sharing. Similarly, there are weekly chats you may be interested in joining via Twitter. This is HUGE! Social Media MB
  • WEBBIQUITY  |  MONDAY, MARCH 22, 2010
    [Twitter] How to Get Coverage in Blogs – Really
    Follow your targeted bloggers on Twitter. Help them promote their content through Twitter and other social media tools. B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Numerous bloggers have  written about how to pitch blogs, such as B.L.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 23, 2011
    [Twitter] Copyright to prevent copy wrongs in B2B content marketing
    Then, while viewing your search engine results pages or your saved Twitter search, you notice another site in has "borrowed" your content and branded it as theirs without giving any attribution, credit or link back to your original site. You've worked hard researching, writing and editing your content for your B2B website. What did you do?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Twitter] 10 Google+ Power Tips for B2B Social Media
    It lets you easily share any Google+ post, yours or others, on Twitter and Facebook. If automatically cross-posting to multiple social platforms is your thing, this extension will automatically post what you share on Google+ on your Twitter, Facebook and LinkedIn profiles. Social signals has proven to be another card in that deck.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Twitter] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Remove the #hashtag you used in Twitter and add a compelling graphic.” Among the facts David Erickson shares here: three times as many people have email accounts as are on Facebook, and compared to Twitter the ratio is ten to one. What are the most effective techniques for building an opt-in email list? Adam T. Between 0.5
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Twitter] Top 5 Social Media Trends For The B2B Marketer
    Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox  or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Twitter] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    7: To tweet or not to tweet, that is the question  – Whether at a tradeshow or conference, many attendees are likely using Twitter to communicate with others and to share with their followers anything of importance. Twitter can be a great note-keeping tool to help jog your memory when it’s time for a blog post recap of the event.
  • VOLACCI  |  THURSDAY, JULY 4, 2013
    [Twitter] Automatr Social Integrations: Socialize
    Setup is a breeze - simply click on the "Manage Accounts" button and add your Twitter and Facebook accounts. Once you''re up and running, you''ll have the ability to schedule, post and monitor your social presence on Facebook and Twitter. 'Social integration is finally here for Automatr! Our customers asked and we have delivered.
  • HINGE MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Twitter] Agile Marketing for Professional Services
    On Twitter or LinkedIn? 'Check out our latest video blog post above where we discuss the importance of agile marketing for professional services firms. With the constant evolution of marketing, there's a growing demand on marketers to develop their skill sets to keep up with new tactics. Follow us @hingemarketing and join us on LinkedIn.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Twitter] 4 Simple Ways To Get Started on Your Branding Strategy
    Facebook and Twitter, although similar in terms of purpose, certainly differ in terms of approaching content. For Twitter, on the other hand, snippets of information and time-sensitive links are generally more appropriate. 'Good branding is essential for every business, no matter how big or small. Decide On Your Brand Image.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Twitter] Hooks That Make Contests and Sweepstakes Successful
    by Neil Ferree Related Stories 7 Essential Functions for Viral Facebook Contests 5 Hot Tips for Running Successful Twitter Contests Facebook Contests: What You Should and Shouldn’t Do. 'What makes a contest attract 10.000 participants or only 20? Comments I like your approach for running a contest. Would love to hear.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Twitter] Two Personas Every Marketer Should Care About, Even if They Never Buy
    For example, there are only 34 Twitter users in New York who have “plumber” in their bio. You will get back a list of other common words these people have in their Twitter bio. This could help you identify other interests that plumbers have, giving you things they may link to or share on Twitter. The Company Fan. The Influencer.
  • B2B MEMES  |  TUESDAY, APRIL 5, 2011
    [Twitter] Journalism, Aggregation, and Doing Things with Words
    When Hamilton @replied me (twice) to ask how she was missing the point,  the limitations of Twitter made it difficult to know whether she was offended or looking for constructive debate. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Twitter] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    Twitter. Tweets more than doubled +1s with 231 million links shared, placing Twitter solidly in second place. LinkedIn’s users seem to share much less compared to other networks, while Twitter users share more than their proportional presence on social media. Twitter. billion shares. In order, they were: Facebook.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 24, 2010
    [Twitter] Reps vs. Factory Direct: The Debate Continues…
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 54 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? As an independent rep.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Twitter] 5 Tips for a Fantastic Marketing Conference
    Embrace the conversations by setting up Twitter hashtags, Facebook pages about the event, or other channels for people to share. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider.
  • FUNNEL FOCUS  |  THURSDAY, NOVEMBER 18, 2010
    [Twitter] Q&A Excerpt: Driving Leads with Social Media
    Social media – blogs, discussion forums, twitter feeds, reviews – shows up in search results. In Tuesday's webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads? View the entire Webinar. Christopher: Buyer behavior has changed. Social media is an important part of that shift.
  • HUBSPOT  |  THURSDAY, JANUARY 31, 2013
    [Twitter] The Sales Professional's Guide to Building Rapport With Leads
    It's less to find out whether they like cats versus dogs, and more to figure out what they care about as a business, what they're promoting, and then following up to say I read that link to the blog post they shared on, say, Twitter.". Marketers and salespeople alike are both concerned with building rapport with leads. or just plain creepy.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Twitter] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Twitter] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Twitter] Focus On Customers and Run Like Never Before
    So I invite you to check out the “Run Like Never Before” campaign on this site or through the SAP Youtube , Facebook or Twitter accounts and let me know what you think! If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Twitter] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    12) "I''ve seen plenty of Facebook and Twitter accounts that have become nothing more than a band-aid for responding to customer complaints and issuing apologies. 18) "Creating a Facebook page or Twitter account is an invitation to converse with your prospects, customers, and leads. 'Life is busy. 13) "Don''t try to do it all.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Twitter] 10 Things That Take a Webinar From Good to Great
    For example, we used #TwitterQA for our webinar with Twitter in January that was mainly a Q&A with an executive from Twitter. 5) Use speaker and company Twitter handles. Guy walked us through his daily social media activities, down to how he takes screenshots and posts them on Twitter! 2) Create a kick-ass deck.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 8, 2013
    [Twitter] Social business, the forest and the garden: Your intranet is not the Internet
    Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Why does that happen? Williams was published.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Twitter] Email bankruptcy and internal social networking
    Credit: Wikipedia. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And then you wonder: am I going to finally be free of the email jail, and have time to do real work?
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Twitter] Sales Operations Instant Lead Routing Technology Advances
    For more information on ReachForce, visit our web site at [link] or follow us on Twitter @reachforce. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Twitter] Let blog comments through – no matter if they are negative
    was chatting on Twitter with the Vice President of Content at their biggest competitor when an email came it about my comment. B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.). I adamantly disagree!
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Twitter] Canadian Companies Use of Social Media
    tweet charts regularly via my Twitter stream which are archived on my Posterous site here. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights. Some Thoughts to Consider.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Twitter] The Importance of Uncovering Root Causes in B2B Marketing
    You can follow Jeff on Twitter here. B2B Lead Generation : Uncover Real Underlying Causes by Digging. Do you know the real causes of your lead generation problems? Had an interesting conversation with a good friend, Jim Burns of Avitage. Steve wrote: Jim, Great to hear from you.  Hope that helps, Steve. Keep asking Why? What did we change?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Twitter] B2B Content Marketing: HubSpot May Be the Best in the World
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here. I’ll just give you a taste of it. Look out world! Here comes Hubspot!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 4, 2010
    [Twitter] Content Marketing – event you won’t want to miss
    When I posted a Tweet about this, I got an answer from Joe (He’s @juntajoe on Twitter, in case you wish to follow him. 180 seconds and well worth the time to review this. In the recent Online Marketing Summit in San Diego, Joe Pulizzi ( Junta42 and co-author of Get Content, Get Customers ) was presenting to a group of about 300 people.
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