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  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Twitter] Three Reasons Customer Experience Management Fails – Part II
    or follow me on Twitter @bizmarkter. Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Reason #2: We focus on the problem. think car dealers have figured this one out. Uh oh.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Twitter] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    And if the buyer has been misled, or the product is not good, there are an unlimited number of channels the buyer can use to express their dissatisfaction -- G2Crowd, Facebook, Twitter, etc. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. Good question.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 15, 2015
    [Twitter] The Untapped B2B Marketing Resource: Social Media Data
    report by  Content Marketing Institute  found that these professionals increasingly view social as essential for developing business, with over 90% distributing content on LinkedIn and 85% on Twitter. B2B Marketers are embracing social media like never before. Tapping In. The Opportunity with Social Media Data. Photo credit: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 26, 2015
    [Twitter] The one social media rule ALL businesses should follow
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. But the one social media rule I think EVERY. SINGLE. BUSINESS. should follow is this: Be the boss of your own information. And if you’re thinking, “Brooke, duh. Peeps know this already.”
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Twitter] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. Tango uses Twitter’s mobile ad network MoPub to run native ads within the app. 6) Line. This post originally appeared on Agency Post. Millennials.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Twitter] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements? We''re hoping your two Twitter followers aren''t your parents ;). I''m kidding, but even if they were, everyone starts somewhere -- and you''re right in saying your top priority right now should be building and growing your online presence.
  • HUBSPOT  |  FRIDAY, DECEMBER 10, 2010
    [Twitter] 10 Common Business Blogging Questions Answered
    The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. You can implement the social media sharing buttons directly from Facebook and Twitter. How do you drive traffic to your blog? in the way we are doing with this post!). 2. Connect with HubSpot
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    You can read more about my marketing philosophy and get practical advice by visiting  www.unleashpossibleblog.com  or following me on twitter  @samanthastone . Have you ever been in an executive planning session when sales managers have explained that they might miss goal because there weren’t enough leads? August, 2014. July, 2014.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Twitter] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Twitter] Make the Short List by Connecting with Content
    You can follow her on Twitter or read more of her posts on Savvy B2B With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. Highlights of the findings: On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals. Challenges.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Twitter] What Comes After Lead Generation?
    Avaya’s widely cited case of a $250,000 sale via Twitter  is a great example. Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change. Inbound Marketing.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Twitter] Savvy Speaks: Know Thy Customer
    If they are engaged on Twitter, which hashtags do they search on? Which content is drawing the deepest engagement in terms of comments, Facebook likes and Twitter retweets? Marketing is all about knowing your customers – but how do you get this data? Heather. B2B customers very rarely "happen upon" your product. Jamie.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Twitter] New Social Media Features for Marketers to Be Aware Of [Marketing Update]
    Twitter Announces Twitter Web Analytics. Twitter announced last week that it will be releasing its own official Twitter Web Analytics tool. How much web traffic Twitter generates for their website. What do you think about Facebook's and Twitter's latest tools and developments? Connect with HubSpot
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Twitter] 10 Amazing Email Marketing Statistics for 2014
    But here’s a reason marketers keep hitting send: Email is almost 40 times better at acquiring new customers than Facebook and Twitter, McKinsey & Company found. We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. billion in 2018.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Twitter] 3 Viral Marketing Campaigns That Are Worth the Catch
    Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter. The #TacoEmojiEngine campaign lives on Twitter, where trends are a way for users to gauge which topics are going viral that they are most likely to care about based on their interests, network, and location. That free trial of Netflix you signed up for?
  • LEADSLOTH  |  WEDNESDAY, OCTOBER 20, 2010
    [Twitter] Eloqua Experience 2010
    Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. Eloqua University.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 25, 2011
    [Twitter] 5 Steps To A Better Marketing Plan
    For more posts and discussion on B2B Marketing, follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. The first step to great marketing is having a great marketing plan. ” If you haven’t started your marketing plan exercise, now is the time! Identify your business goals. Strategy
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Twitter] BMA Keynote Recap: GE and Perpetual Motion Marketing
    Check out the BMA Keynote Presentation and other event resources, and follow the event hashtag on Twitter #BMA14. by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ). Why should they care?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Twitter] How Empire Avenue crushed my soul
    What would you think about a platform that rewards its members for gaming their blogs, Facebook pages, Yelp reviews, customer sites, and Twitter accounts? What would you think about a platform that rewards its members for gaming their blogs, Facebook pages, Yelp reviews, customer sites, and Twitter accounts? Well, all but one that is.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Twitter] Our Favorite Online Marketing Blog Posts and Articles of 2014
    You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. You can see more of the posts, articles, and information Brendan likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. From Casie Gillette. Definitely worth bookmarking.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 19, 2011
    [Twitter] 10 Questions to Ask Before You Blog
    Do you follow those keywords using Google Alerts or watch their usage on Twitter? (to find the influencers in your market ). One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and even what software to use. Here are a few…. Can it?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Twitter] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. It’s not quite clear why this is happening. And it’s not only Google. But what does it mean? Experiment.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Twitter] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    It provides unified access to digital and offline data, automated predictive modeling, cookie-free Web behavior tracking through an alliance with Celebrus , user-defined response measures, posting of Twitter comments to customer profiles, and “extended” data tables that draw from multiple sources. responsive design").
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Twitter] 9 Criteria for Selecting a Social Media Monitoring Tool
    Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Twitter] CEOs are finally embracing social. What does it mean to you?
    You probably don’t want the first CEO social media experience to be a Twitter chat or a live broadcast on Meerkat. There was a great Harvard Business Review article recently on CEOs and social media. The findings are interesting because not long ago being social was once considered too risky, the article said. LinkedIn rules. Education.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Twitter] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. . by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Quiz. 1.  Lots of people. 
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Twitter] 12 Digital Marketing Statistics to Consider
    34% of marketers use Twitter to successfully generate leads ( Jeff Bullas ). It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. 57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). W3Techs ). eMarketer ).
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2011
    [Twitter] Savvy Week in Review: November 18th
    It's not as sexy as Facebook or Twitter, but LinkedIn has a lot of potential if used wisely. Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. each week of the year. Enjoy! Avoid these mistakes or risk ruining your SEO campaign.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Twitter] How Google’s failure helped me become a dramatically better writer
    But I soon learned that if something important were trending, I would pick up on Twitter or some other way. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Who knows? Brian Shih, former leader of the Google platform, said it was political. have no idea.
  • CLIENT BRIDGE  |  FRIDAY, JUNE 22, 2012
    [Twitter] INFOGRAPHIC: When to Post?
    From Bit.ly and Raka, here's an infographic guide that shows you the most effective times to post content on Facebook or Twitter. Want click-throughs on the content you publish? Post it at 3pm on a Wednesday. View Original Article
  • CONNECT THE DOCS  |  TUESDAY, OCTOBER 6, 2009
    [Twitter] Happy Sixth Month Blog Anniversary!
    Follow ClickInsights White Paper Experts on twitter with one-click. Michael Stelzner WritingWhitePapers Twitter Mike_Stelzner. Jonathan Kantor WhitePaperPundit Twitter Jonathan_Kantor. Sarah Mitchell Global Gopywriting Twitter globalcopywrite. Stephanie Tilton TenTon Marketing Twitter StephanieTilton. Top 3 Posts.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Twitter] The CMO's Guide to Marketing Org Structures [SlideShare]
    Contribute to the conversation in the comments, or on Twitter via #CMOPOV. The old playbook is broken, consumers are in control, and technology has enabled more marketing innovation and accountability than ever before. Want to talk more about different ways to structure your marketing organization? Inbound Marketing
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 5, 2012
    [Twitter] B2B CMOs – Get Out of Your Silo and Lead
    Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor  their company and products or services online. B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. The way people buy has changed forever.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 22, 2011
    [Twitter] What’s Wrong with Your B2B Web Site?
    Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? (By “all or nothing” I mean the one where the web site says “ Contact Us!” Tweet.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Twitter] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • PAUL GILLIN  |  THURSDAY, JUNE 17, 2010
    [Twitter] The Changing Rules of B2B Marketing
    In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. The Twitter initiative really gained traction when Hanson became @DellServerGeek and Sullivan became @SANPenguin. Your feedback is welcome. In 2008, about 100 people visited the site every day.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Twitter] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    After some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? So, where do you begin? Well, Pinterest is no different.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Twitter] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    He was featured in the  “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time. . The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent. Content Marketing
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Twitter] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. Goldman’s Twitter account, which has over 500,000 followers, is full of positive PR and industry links, but there’s no user interaction. Twitter and LinkedIn have hundreds of millions. Look at Goldman Sachs, for instance.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] Creating Visual Content With Canva
    Depending on what you want to create Canva offers pre-sized templates for a variety of different content including covers for your social media pages, sizing for your Twitter, Facebook and Pinterest posts, flyers, and invitations. When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 5, 2014
    [Twitter] Why Ad Agencies aren’t adjusting to a real-time social media world
    They still haven’t done anything on the social media scene (other than a token Facebook page and Twitter account) because they can’t move their organization and budget process away from the quarterly advertising metrics and budgeting cycle. Usually when I hear a sentiment three times in week it is a signal for a blog post. Repeat.
  • HINGE MARKETING  |  MONDAY, JUNE 15, 2015
    [Twitter] Visible Expert? Interview With SEO and Content Marketing Wizard Rand Fishkin
    Follow us on Twitter for tips and content on becoming a industry thought leader. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Committing to content marketing to build your personal and firm brands.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 28, 2012
    [Twitter] Content Marketing Checklist
    Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Twitter] An Overview of My Top Content Published Throughout 2015
    Posting daily content to Facebook, Twitter, LinkedIn, Google+ might seem downright dreadful, but, if you stick with it, I promise you will start to see results. How to Write a Kick Ass Twitter Bio. Your first opportunity to convert a casual Twitter user to a follower, before they even have a chance to see your content, is your Bio.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 30, 2013
    [Twitter] What makes a blog tick? An insider’s guide to audience connection
    It occurred to me that the variety of posts I ran two weeks ago represents a great cross-section of the overall content — and results — I get here on my blog.  I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content.
  • SAZBEAN  |  MONDAY, MARCH 23, 2015
    [Twitter] The Importance of Hashtags on Instagram
    Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. When the hashtag first took off on Twitter, few realized the power and influence it would one day wield. And it has really taken off on Instagram. Place-specific hashtags, for instance, are incredibly useful.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 11, 2012
    [Twitter] Social Business: Facebook for the Enterprise?
    Image via CrunchBase. As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? But you can’t get the good without the bad.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Twitter] Is It Finally Time to Bid Adieu to the Press Release?
    Some, like Twitter, have never issued a single one. You’ve spent all that time building a presence on Facebook, Twitter, Tumblr, and other social realms. I have a confession to make. Basically, I used my Newsweek email account as a filter. My “real” email was my personal Gmail account. Not Dead Yet, But Getting There. Fair enough.
  • TOMORROW PEOPLE  |  TUESDAY, JULY 24, 2012
    [Twitter] Zoober Digital Training to Launch with Summer Barbeque #OlympicsBBQ
    Find our more on Twitter via #OlympicsBBQ. What do you tend to do on a Friday afternoon? Friday afternoon. the work witching hour. Activities include throwing things at bins, making paper planes and watching the clock. But circle Friday, June 27, with a big red pen - because it could be the most productive afternoon you spend all year.
  • VOLACCI  |  THURSDAY, NOVEMBER 28, 2013
    [Twitter] Observations From an Intern: Digital Marketers Never Stop Learning
    For more of my thoughts on intern life, follow me on Twitter @EmilyCRodvold. I’ll also be blogging here every week. I''ve wanted to work in digital marketing since I was a junior in college, and now I have my chance to learn what life is like in an agency! These are some of my observations from my first few weeks of working at Volacci.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Sharing photos on Facebook and Twitter will increase engagement and sharing. YouTube and SlideShare are the obvious channels, but you can also share videos on Facebook, Twitter, and Instagram. 3. Author: Heidi Cohen Is your content marketing like spinach? In other words, is your information healthy, but unappealing? Humans are visual.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2011
    [Twitter] Blogs on auto-tweet and the new world of Triberr
    I had a chance to catch up with Dino Dogan, an irreverant blogger, co-founder of Triberr, and one of my most consistently interesting Twitter friends. think you’ll enjoy this video! If you don’t know of Triberr , it has become a popular, yet polarizing, method for bloggers to share their blog posts on a large scale.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Twitter] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Twitter] The 2 Rules of Sponsored Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Welcome to my 2nd day coverage of  Content Marketing World. Yesterday Yesterday we covered the content quantity vs. content qualit y debate. Advertorials have been around for a long time.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] Small Business Saturday – November 29 – Shop Small and Local
    Follow Small Business Saturday on Twitter. Black Friday’s for big box stores. Cyber Monday’s devoted to online shopping. And for those of us who are small business owners (or who prefer to shop at small businesses), there’s Small Business Saturday. Just how important is small business? In 2012, people spent an estimated $5.5
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Twitter] Why the Blog Post Is the New Ad Unit
    Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Back at the turn of the century, blogging was in a nascent state.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Twitter] Should You Pay for Content Distribution?
    For example, this Lululemon Athletica post introduces us to a helpful blog article. 3) Twitter Engagement Tweets. Like Facebook promoted posts, Twitter engagement Tweets allow brands to directly target audiences that are likely to engage with their content. This doesn’t mean we’re throwing in the towel, though. Far from it, in fact.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Twitter] Live Streaming Apps - the future of Content Marketing?
    And then a few big things happened; Meerkat became one of the biggest, most talked about and used apps at this years SXSW, Twitter got their wallet out and dropped $100m buying Periscope and David Beckham tried his hand as a tech entrepreneur by investing a rumoured £2m into a little known app called myeye. But what are they all about? Risky?
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Twitter] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    Remember, you don''t have to be on every social network, but you should be on ones that can help grow your business. 3) Want more exposure on Twitter? If the only updates that appear on your Twitter account are just broadcast posts about your content, you''re doing it wrong. All of us are trying to get better at our jobs. Awesome!
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Twitter] Should You Care About Blog Comments?
    Today, they happen outside of your blog -- on Twitter, Facebook, Pinterest, Google+, etc. Let us know in the comments or on your favorite social network (We''re on Facebook , Twitter , Pinterest , LinkedIn , Google+ , and Instagram most often). Ever since I got into marketing, I''ve chatted regularly with bloggers. Rejoice! Blogging
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [Twitter] Sharing is how you build a Brand
    They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! The Answer: create and share good content.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Twitter] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. What is your quest? What is your favorite color? But we had a problem.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 9, 2011
    [Twitter] How Social Media Overtook Legacy Media
    When you think of the success of sites like Twitter, you see countless bite sized snippets of information. How Social Media Overtook Legacy Media. While this was not the first newspaper in the United States (the first continuous publication was The Boston News-Letter in 1704), it did play a significant role in print journalism. million words.
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Twitter] Facebook Business Pages; Measuring What Matters for Success
    Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click?  How’s your Facebook business page doing? The result?  New Likes. Lost Likes. Total Posts.  .
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [Twitter] emagine Website Designs: 4 New WordPress Powered Websites
    This multi foreign language site is complete with a responsive design, stick navigation, knowledge center and Twitter feed integrated on their homepage. The emagine team has been working non-stop creating killer B2B websites and assisting our clients with their SEO, Social Media, PPC and overall digital marketing strategies.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Twitter] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Though most SaaS companies depend on referral links or email as the primary source of ‘referring’, many others have been successful in gaining mileage through referrals made by existing users on social media platforms like Facebook and Twitter. Author: Laxman Papineni When was the first time you hopped on an Uber? Tying It All Together.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Twitter] Social Pro Case Study: Creating a Presence on Facebook
    The Social Pro program provides visual images to add to the appeal of each post on Facebook, Twitter or LinkedIn. Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [Twitter] Lies My Content Marketing Expert Told Me
    The drill usually involves talking to industry experts and doing lots of reading.  As far as the latter goes, here’s a great trick that I learned: tune your Twitter listening to #contentmarketing ; you will get a veritable fire hose of relevant information. I enjoy writing my monthly column for Windmill Networking.  Lie #1: Content is King.
  • VOLACCI  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] Share User Generated Social Media Content Risk Free by Embedding Posts
    As videos, tweets, photos and even simple quotes take on lives of their own on formats as diverse as Twitter, YouTube, Pinterest, Google+ and Facebook, it is hard to separate where content ends and social messaging begins. Pictured here are the options for Twitter, Google+ and Facebook. 2. Chris Gaffney (@GaffneyCh) August 19, 2013.
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Twitter] 10 Ways to Misbehave on LinkedIn
    Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. How’s your professional brand? Polished? Cutting-edge? Or maybe a little rough around the edges? Any one of those is fine – so long as it works for you. Not everybody has to keep up appearances online. But a lot of us do. Like this: 3.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Twitter, Facebook, Linkedin, etc. Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. After the webinar, we received dozens of questions. Content Marketin
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Twitter] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Twitter] Which Marketing Tactics Are The Most Overrated? [New Data]
    For example, a company called Coffee Groundz started using Twitter as a direct order channel with customers and increased sales and market share via Twitter by 20-30%. But what if you asked them to name the most overrated marketing tactic? Would their answers vary that much? Here's what we found. Click to Enlarge.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [Twitter] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    ” Follow Sean on Twitter @Sean_f_Callahan. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Markeitng Remix. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine. 27), New York (Mar.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Twitter] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Okay, not really.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Twitter] The One Effective Use of Facebook for B2B Marketing
    And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. pick up a lot of new Twitter followers here, and a fair number of LinkedIn connection requests, but rarely a Facebook invitation. Not even close. It isn’t demographics. They buy from people.&#
  • SYNECORE  |  TUESDAY, JULY 23, 2013
    [Twitter] How to Run Your Social Media Marketing Like a Newsroom
    Some may call it silly. Some may call it a waste of time. But, you just can’t argue with the power of social media. It’s real-time connection with people across the globe. Sometimes it makes your head spin with the constant updates and the “always on” feel, but sometimes it’s like one big party. Prepare the royal bottle service! Let’s do it.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 11, 2015
    [Twitter] What Did Your Brand Ever Do To Deserve Bad Photos?
    or follow me on Twitter @bizmkter. Marketer #1: Hmmm. Time to update our corporate website again.  That swell webinar we went to said we should use more images on our web pages and printed materials because humans are beginning to lose the ability to read. We sell to businesses, and those businesses are full of people who work in teams.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 4, 2015
    [Twitter] Distance Between Decision-Makers and End Users is Key
    or follow me on Twitter @bizmarkter. One of my favourite business writers, Geoffrey James , once wrote that B2B selling is “not only different from B2C selling, it’s massively more difficult …”. Here’s the whole article. In the consumer world, the distance is pretty short. Interesting Things I Found This Week.
  • LEADERSHIP  |  FRIDAY, DECEMBER 4, 2015
    [Twitter] Create Snackable Content for Your Mobile Customers
    Apps like Vine, Twitter, Snapchat, and Instagram are popular ways to share content that takes seconds to absorb and spread throughout your network. It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look at our phones at least a dozen times per day.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Twitter] How to Cultivate a Company-Wide Social Media Culture
    You may also consider implementing a reverse-mentoring social media training program in which younger, more social media-savvy employees train less experienced employees on the basics of Facebook, Twitter, LinkedIn, and the like. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Yours.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Twitter] Digital Awesomeness Series: A Day In The The Life
    Check Facebook, Twitter, Instagram, LinkedIn, and email for anything I missed while I was sleeping. Follow companies and contacts on Twitter. So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. In all honesty, this post is really important. 30am – Get to it.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] Top 5 Marketing Skills
    For example, new prospects may be asking questions in LinkedIn groups, influencers may be on Twitter and customers in dedicated online communities. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Twitter] 11 Ways to Make Social Media Marketing Less of a Time Suck
    Let's say you have to update your company's Twitter account with new content every hour during the business day. So either keep your company's Twitter login credentials under wraps, or give some serious training to anyone you give those credentials to! 9) Pre-schedule your checkins throughout the day. Nailed it. Uh, not really. social.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 8, 2015
    [Twitter] Your About Us Page Isn’t About You
    or follow me on Twitter @bizmkter. What’s on your About Us page?  I’ll bet you don’t even know. When was the last time you looked at it? Did you get the summer student to write it eight years ago? Did you put that fun 5,000 word history of the company commissioned three CEOs ago? This includes your About Us page. . It’s about your customer.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [Twitter] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    Email, Twitter, LinkedIn to name a few. Welcome to another new blog series! This series titled Digital Awesomeness will showcase one of our newest additions to the Business Development team, Leah Crusan, as she paves the way to becoming a successful salesperson in the digital world. Zero sales experience. I’ll share the boring part first.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 31, 2013
    [Twitter] 2013 Roundup of Marketing Miscellany
    Twitter: Adweek scores again, with the funny/sad 5 Epic Branded Twitter #Fails of 2013… …and the inspiring 5 Awesome Branded Twitter Plays of 2013. Every day the inbox brings a flood of predictions for 2014 and best-of-2013 collections. Video: Lots of brands had a good year on YouTube. It’s not. And hey!
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Twitter] The Rise of the Content Marketer « The Effective Marketer
    Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! What used to be clear roles (i.e. Does it sound familiar?
  • ACT-ON  |  THURSDAY, MARCH 3, 2016
    [Twitter] 8 Reasons Why Email is Still the Killer App – For Now
    But now, with our spiffy Facebook and Twitter and mobile apps, none of that old school stuff matters, right? Email is the oldest technology of the Internet. It’s even older than the Internet itself, if you define “ the Internet ” as when the government computer network known as ARPANET first started passing information via TCP/IP. Then don’t.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Twitter] New Facebook Verification Badges Highlight Dire Need for Disruption
    Twitter already has verified accounts. remember, because I wrote about them eight months ago for Pinterest, and I see them every day when visiting accounts on Twitter. Before I freak you out: there is no action item required from this news. But it''s interesting news nonetheless. Here''s why. TechCrunch explains it nicely, actually.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Twitter] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Twitter] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    Let me know on Twitter @ MoxieInGreen what trend is most interesting to you and your brand! For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “ Internet Trends Report.” ” She is a serious boss.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Twitter] 6 New Ideas for Your 2013 Marketing Plan
    Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year.
  • SALESFUSION  |  FRIDAY, DECEMBER 11, 2015
    [Twitter] Webinar Replay: Tips for Using Social Media in B2B Marketing
    Overall, there are three social platforms that should be a focus for B2B – Twitter, LinkedIn and Facebook. Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. Measuring Social Success.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 18, 2012
    [Twitter] #Nifty50 2012 Badge Code
    In April 2011, Cheryl Burgess ( @ckburgess , author of the Blue Focus Marketing Blog ) and I first decided to acknowledge some of the phenomenal men and women we’d gotten to know through Twitter. This year we made the lists more specific, focusing on engaging women and men on Twitter from the technology sector.
  • HUBSPOT  |  SATURDAY, MARCH 5, 2016
    [Twitter] How to Make the Last Hour of Your Workday the Most Productive
    Closing out of your inbox, removing other distractions as much as you can by setting yourself “Away” on messaging apps, and leaving Facebook and Twitter are crucial to keeping your concentration. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. It’s a marathon. But most of us aren’t.
  • JUNTA 42  |  TUESDAY, JANUARY 17, 2012
    [Twitter] Content Marketing and the War of Attrition
    By now, we all know about the Old Spice/Twitter/YouTube campaign from last year.  It was brilliant. There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. Poor execution.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Twitter] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased). As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. The effectiveness of cold calling is plummeting.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Twitter] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. ” Why Twitter, LinkedIn, and Google+ Fail(ed). We all know Twitter’s financials and the uneasiness broadcast by the company’s investors and users. The list goes on.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Twitter] Timeless Social Media Wisdom from Winnie the Pooh
    On Twitter. “It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?”. Written by Brian Adams. Via SocialMediaToday.com. Here are a few of their thoughts penned by A. Here are a few of their thoughts penned by A. A. Milne: On Content Creation. On Personal Facebook Posts.
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