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  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Twitter] How to Cultivate a Company-Wide Social Media Culture
    You may also consider implementing a reverse-mentoring social media training program in which younger, more social media-savvy employees train less experienced employees on the basics of Facebook, Twitter, LinkedIn, and the like. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. 3) Lead by example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 31, 2013
    [Twitter] Understanding the moving target of Facebook reach
    Related Stories Why research firms are screwing up content marketing The Future of Twitter What skills do you need to succeed in marketing? 'In our latest Marketing Companion Podcas t, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach? Are we safe? Of course you are!
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 30, 2012
    [Twitter] What’s the Deal with Venture Capital Funding?
    Vispi Daver, Partner, Sierra Ventures [ Linked | Twitter ]. Katie Rae, Managing Director, TechStars [ Linkedin | Twitter ]. Linkedin | Twitter ]. An Angel, VC and Accelerator Provide Insights. These are Yale Alumni who have first hand experience and are immersed in this space. They are great people to listen and learn from.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 22, 2011
    [Twitter] 4 Ways to Protect the Reputation of Your Small Business Online
    Before you worry about launching a  Twitter  channel or pitching a post idea to a local blogger, you need to take a step back and consider how online conversations might impact the reputation of your small business. We really liked it at Mashable and wanted to share it with our readers too. Research & Planning. Who am I trying to reach?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 22, 2012
    [Twitter] 3 Easy Questions To Answer For Your First Blog Post
    Now I’ve written before about the business value of blogging and how marketers need to get social , find the time for blogging ,  twitter and other social tools. Last week I wrote about the biggest reasons people don’t do social media. But I think blogging in particular can bring value to your business and to your personal brand. Who are you?
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Twitter] 5 Tips to Be a Lean, Agile Inbound Marketer
    Twitter followers and blog subscribers, for example, are popular vanity metrics.) One of the most popular books circulating around HubSpot this fall is Eric Ries’ New York Times best seller, The Lean Startup. Lean What? Traditional companies build a product at scale, then launch and sell it at scale. right away. WRONG! Translation?
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Twitter] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. 'Have you checked out your competitors’ websites lately? If so, you might have noticed they recently went through a redesign that refocuses their website on lead generation. Nearly half of these firms (46%) redesigned their website in the last year.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 23, 2011
    [Twitter] Copyright to prevent copy wrongs in B2B content marketing
    Then, while viewing your search engine results pages or your saved Twitter search, you notice another site in has "borrowed" your content and branded it as theirs without giving any attribution, credit or link back to your original site. You've worked hard researching, writing and editing your content for your B2B website. What did you do?
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Twitter] Savvy Speaks: Tips for Crowdsourcing
    Pitch that question on Twitter, Facebook, or on your blog – you'll soon find out. If you're publishing quotes and such - make sure you attribute them properly, including links to people's sites and Twitter pages, etc. The rise of social media has made crowdsourcing all the rage. Heather. Ask for a little - Get A Lot!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [Twitter] Is Social Media Really Living Up to Expectations?
    Are your efforts on LinkedIn and Twitter paying off?” Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. she queried. How many leads have you generated? How about you?”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Twitter] Innovation Games and Marketing – a match made in Heaven!
    You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information. What if there was a better way? Luckily there is thanks to Luke Hohmann. and applied Innovation Games to solve them. Need to prioritize a list of marketing initiatives? FANTASTIC! Bingo!
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Twitter] 9 Unique Ways to Generate Leads With QR Codes
    So broadcast your message using your blog, Twitter, LinkedIn, Facebook, Google + or any of the other social media tools at your disposal. This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. But what should you do next? Visitors to the site can scan the QR codes to download the clues.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 19, 2012
    [Twitter] What to Know Before You Start Your Blog
    Engage in social media such as Twitter, Facebook, Google+, LinkedIn and even Pinterest to interest readers and promote your content. Guest post by Darcy Leutkemeyer. Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. Build Your Blog.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Twitter] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    Seemingly every company today has a blog, Facebook page, Twitter handle, and more. 'As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Be Well-Prepared.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Twitter] Everything You Should Know to Prepare For Google+ in 2014
    This change in popular social networks like Facebook, Instagram, Twitter, etc. Already have a strong following on Twitter or Facebook? Or because Google+ doesn’t limit characters, share a helpful, quick industry tip or two on Twitter that links to an entire list of related insight on Google+. 'There is no ignoring it.
  • BIZNOLOGY  |  WEDNESDAY, JULY 24, 2013
    [Twitter] Wake up to the Internet of Things
    We love to grab other people’s attention but we don’t like our future employers to sneak into our Facebook page or Twitter accounts. 'Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. We see this everywhere. Scary? Absurd?
  • LEADER NETWORKS  |  SATURDAY, MARCH 19, 2011
    [Twitter] Thought Leadership Is The New Currency Of Online Professional Collaboration
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Social media has finally broken through the "party-girl ceiling" and entered a new, higher level of utility. In some ways, they hearken back to the thought leadership salons of yesteryear - think of the Lyceum or the Bloomsbury Group.
  • WEBBIQUITY  |  MONDAY, AUGUST 19, 2013
    [Twitter] Nine More Expert Guides to Local SEO
    He steps through the process for local keyword research, on-site optimization, taking advantage of local business directories, obtaining local reviews, local marketing through Facebook and Twitter, and more. 'Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. by MarketingSherpa.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 28, 2011
    [Twitter] TV Really Is Easier to Measure than Social Media
    Share your thoughts in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Follow @jaybaer @jaybaer Jay Baer. link].
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Twitter] Five Reasons Your Facebook Giveaways Should Not Run on Business Pages
    Related Stories New Facebook Contest Rules: What You Need to Know The Anatomy of a Well-Executed Mobile Facebook Contest 5 Hot Tips for Running Successful Twitter Contests. 'Last month, it became cheaper and simpler to market on Facebook. Featuring Contributions from Global Thinkers.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Twitter] Is It Really All About Relationships? Yes, It Is!
    While many people were attempting to quantify the “value” of a Facebook Fan or a Twitter follower I felt they were asking the wrong question.  Measurements like people talking about you on Facebook and watching for the RT’s and mentions on Twitter (or check-ins on Foursquare) are more likely to give you an idea of value.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Twitter] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    Nearstream uses social networks like Twitter, LinkedIn, and Facebook to identify and engage based on buyer intent and LoopFuse provides marketing automation to manage sales prospects through the buying process – website visitor tracking, email lead nurturing, lead scoring, CRM integration, and conversion analysis.  Great things ahead!
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Twitter] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Follow her adventures on her Twitter. Guest post by Celina Conner. It’s very rare that anyone prefers the packaging of an item to its contents. So while appearance is important, content is still king.
  • WEBBIQUITY  |  TUESDAY, JUNE 15, 2010
    [Twitter] Three Words That Should Never Be Used With Social Media
    To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc. It’s a component (an increasingly essential one) of an overall marketing and PR plan. Automate. Campaign.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] An Open Letter to B2B CMOs
    Follow David on Twitter:   @David_Srere. 'This is your time. As customer touchpoints multiply with the never-ending emergence of new delivery channels, B2B organizations are recognizing the critical role of a clear, credible, compelling and consistent brand—and, therefore, the critical role of a capable CMO. So now you arrive. The reward?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Send him a tweet on Twitter or connect with him out on LinkedIn 'Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? But don’t fret! You’re busy.
  • B2BBLOGGERS  |  THURSDAY, MAY 20, 2010
    [Twitter] What I Learned About B2B Social Media In Memphis
    In his presentation, Chris Brogan mentioned he spends 60% of his time in Twitter search; listening. The creation and use of a Twitter hashtag adds context, connection, and relevance to an event and the benefits of using one are experienced before, during, and after. Your B2B Marketing Plan Doesn’t Need Twitter. Sign up.
  • SAZBEAN  |  MONDAY, OCTOBER 25, 2010
    [Twitter] 14 Basic Blog Measurements
    Otherwise, do some searches for your blog name using Google and Twitter searches. Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away. The longer, the better. Do you blog?
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Twitter] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. Recently on Twitter, the customer service rep for a major company called someone an idiot. Here he shares his thoughts on the impact Web 2.0 has had -- and will have -- on B2B marketers. How does Web 2.0
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Twitter] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. Recently on Twitter, the customer service rep for a major company called someone an idiot. Here he shares his thoughts on the impact Web 2.0 has had -- and will have -- on B2B marketers. How does Web 2.0
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 31, 2013
    [Twitter] Sales Prospecting Perspective Weekly Recap – Week of May 28, 2013
    On Thursday, Business Development Rep Colleen MacNeil wrote about her business social media pet peeves spanning from platforms like Twitter and Facebook to LinkedIn and Instagram. For example, don’t send auto direct messages to everyone who follows you on Twitter redirecting them to another platform; you may be immediately unfollowed!
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Twitter] Social Media and Financial Services: What's the Point?
    That could be an active Facebook profile with hundreds of ‘fans’ interacting each day, or it could be a near-devoid Twitter account with just one or two tweets a month. It’s hard to underestimate the impact that social media has had on the world of business. In any case, it’s clear that social media is here to stay. Why Social?
  • SYNECORE  |  SATURDAY, MARCH 23, 2013
    [Twitter] The Best Branded Content of the Week: March 23, 2013
    Once again, they prove their amazing quick-wittedness in this latest Twitter conversation with Kit Kat. It all started when twitter user Laura Ellen posted this status: Can tell I like chocolate abit too much when I'm following @ kitkat and @ oreo hahahahahah. Spring is in the air! At least it is online in the world of branded content.
  • SYNECORE  |  SATURDAY, FEBRUARY 16, 2013
    [Twitter] The Best Branded Content of the Week: February 16, 2013
    Taking to social platforms like Twitter, YouTube, Pinterest and Instagram, Honda has launched a full-scale campaign to showcase innovative inventions. The campaign features its own dedicated website with live Twitter feeds showing chats with the inventors. Honda – Innovator Series. think they were quite smart to do so. Google.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 21, 2010
    [Twitter] Say “Cheese” Please – Creating and Maintaining Your Online Identity
    Show you care If you don’t have a picture (or at least an identifiable avatar) it just looks like you aren’t taking wherever you are – be it LinkedIn, Twitter, a group forum, or even your own website – all that seriously. One of my smart clients said something very smart to me the other day. You know who you are.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Twitter] More Than A Thousand Words: The Power of Visual Storytelling
    And comment here, on the @ Newscred   Blog  or follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+. 'It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. Information Overload. The Power Of Visual Storytelling. Of course!
  • B2BBLOGGERS  |  MONDAY, OCTOBER 25, 2010
    [Twitter] 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
    As a best practice tip, make sure you mention your new blog posts on Twitter, FaceBook, and other social media outlets and have your employees syndicate the mention. Your B2B Marketing Plan Doesn’t Need Twitter. Over time, you should amass a large following that will carry your viral campaigns on their own. 50 Ways To Make 2011 Rock 2.
  • HUBSPOT  |  MONDAY, SEPTEMBER 20, 2010
    [Twitter] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear
    Ways to Use Twitter to Support Your Blog. Okay, so maybe you're already using your Twitter feed to help promote your blog posts, but are you really taking full advantage of Twitter to support your blogging efforts? Does the thought of engaging your business in social media leave you (or your boss) trembling with goose bumps?
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 7, 2010
    [Twitter] Organize Your B2B Social Media Content By Audience
    As you create content for the social media outlets of your B2B company, whether they are a blog, Twitter or Facebook, think about who your target audience is for each piece of content. Related posts: 6 Steps to Find your B2B Audience on Twitter We all know Twitter is a great tool for connecting. For Your Industry.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [Twitter] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad. Blog B2BContentMarketing Twitter SeamusWalsh. Please focus on prospect presale engagement" Read on to get their insights. Blogs.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    You can read more about my marketing philosophy and get practical advice by visiting  www.unleashpossibleblog.com  or following me on twitter  @samanthastone . Have you ever been in an executive planning session when sales managers have explained that they might miss goal because there weren’t enough leads? August, 2014. July, 2014.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] How CMOs Can Make Big Data Relevant to the Sales Team
    Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. 'Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Mind you, that was in 1982— before we texted, tweeted, linked, liked, posted or pinned.  In
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 26, 2011
    [Twitter] Breaking Blogging’s Biggest Taboo
    I’ve had many reasons to feel blessed and grateful to you, my {grow} friends who have been with me every step as my blog creeped into the AdAge Top 50, my book The Tao of Twitter charged into the top 5 communications books on Amazon, and my teaching and consulting activities matured into more interesting and high-profile engagements.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 15, 2013
    [Twitter] On LinkedIn, If You Won’t Share, Then I Won’t Care
    It’s really a business networking play which takes out a lot of the silly minutiae that sharing on Twitter and Facebook can enable. Image via CrunchBase. This post will be a relatively quick one that is a mini-rant. If you are “rant-averse,” then turn away now. My My rant has to do with a piece of LinkedIn etiquette. Get it?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2011
    [Twitter] How to set up your Google+ Brand Page right
    Well, continue emailing your friends, blogging, and posting on your Facebook and announcing your new Google+ brand page on your Facebook Page or Pages, and tweet the heck out of it on Twitter. Image via CrunchBase. but even they agree that staking out your claim to your business or brand page is a good thing. So, how do you swap?
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Twitter] Savvy Week in Review - November 13
    The TGIF 'Revolution' Is Nothing Without a Marketing Strategy The use of Twitter, Google, the Internet and Facebook won't make a weak brand strong; instead, companies need a strategy. Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week. Enjoy and have a wonderful weekend!
  • ENGAGE  |  MONDAY, MARCH 5, 2012
    [Twitter] I Ain’t Speling Good No More: Why We Need New Rules for Language
    My first reaction was to chuckle and go back to dutifully looking up words I was about to egregiously misspell on Twitter. Okay, just a few on why you should write however  you want on Twitter and Facebook: = FUN! On Twitter, it’s a set number, but on everything else, the longer your post is, the less likely people are to read it.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Twitter] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • ENGAGE  |  MONDAY, AUGUST 27, 2012
    [Twitter] 5 Things I Learned About Journalism (That They Don’t Teach You in School)
    Twitter is a format ideally suited to the media field because it’s largely about link-sharing and facilitating the exchange of information. Journalism schools are scary places nowadays. They continue to teach bright, eager students to produce quality content, but sometimes, we’re not sure why. That’s what I’d heard, anyway. Image: j.o.h.n
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Twitter] 3 Traits Of Superstar Marketers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Empathy.
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Twitter] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    concise, memorable Twitter hashtag for the webinar, embedded in every slide and visual, makes it easy for attendees to spread the word about the event, and opens up Twitter as a Q&A platform. Some webinar platforms will allow you to incorporate a live Twitter or other comment feed directly into the webinar content. license.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Twitter] Inbound Marketing Defined in 140 Characters
    Well, like a typical inbound marketer, I decided to ask Twitter. And then I cc''d a bunch of important people with lots of Twitter followers so people would actually read it. 'My job is inbound marketing. But what does that mean? What exactly is inbound marketing? And when push comes to shove, how do you define it in black and white?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 8, 2010
    [Twitter] Can you answer the most painful question in marketing?
    The world doesn’t need more posts about the “Five biggest mistakes on Twitter.&#   However the world does need more of YOU.  The other night I was having a beer with a friend who is a beginner blogger. He was lamenting that he was not attracting many new readers or comments. confused and strained look came across his face.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 15, 2011
    [Twitter] The Power Of Mobile To Transform B2B Marketing and Sales
    Well after Twitter became all the rage came Yammer , the business version of the popular real-time information delivery network. To read more from Idan, see his blog or follow @digitalidan on Twitter. The Lateral Evolution of Business Apps. consumer service, feature or user experience paradigm goes mainstream. business apps adopt it.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 18, 2013
    [Twitter] 80% of sales jobs will change in the next 3 years
    And, the way we develop relationships is changing as we connect with people through social media sites like LinkedIn and Twitter. 'It is a fact. Many sales experts are telling us that 80% of sales roles will change by 2016. That doesn''t necessarily mean that 8 out of 10 salespeople will lose their jobs. You will love this short video.
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Twitter] The B2B Online Marketing Quick Checklist for 2014
    The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. Twitter. 'Your website is your company’s most visible face to the world! If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Content Management System (CMS).
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 24, 2011
    [Twitter] How Do You Sell B-to-B Management on Social Media?
    Show them who’s on Twitter or is blogging. One of the biggest challenges marketers face, especially in the B-to-B market, is trying to sell something to their bosses who don’t really understand. Social media falls into that category more times than not. If they are less familiar they will want more control as well as metrics.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 17, 2010
    [Twitter] Meeting IRL Makes Social Media More Meaningful
    The best part was meeting other marketing professionals from the US and Canada IRL (in real life), more than a few of whom I've followed on Twitter for quite some time. He can also be found @TheSocialCMO @KentHuffman – Kent is CMO of a Texas-based business and one of the most helpful marketing professionals on Twitter. Alys is awesome!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 23, 2013
    [Twitter] The Six Signs of an Authoritative Blog
    He can be reached via Google+ or Twitter. By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. Identifying authoritative bloggers may be an essential way to grow your audience and promote your business. It can be fun and rewarding.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Twitter] What to Expect at Eloqua Experience
    Can’t attend… follow us on Twitter with the #EE11SF hashtag. by Jesse Noyes | Tweet this Today’s the day. Eloqua Experience 2011 kicks off after much anticipation. We’ve already detailed a breakdown of who is attending the event. Yet, we thought the best way to prep you was with photos. Here’s a sneak peak.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Twitter] Example of a LinkedIn Strategy That Gets Big Payoffs
    'While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! follow them on Twitter. Check out her LinkedIn strategies below to see why she is consistently a top salesperson. Here''s a little food for thought first. If you break these numbers down further, 20.3%
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Twitter] 4 Metrics You Need To Track In B2B Lead Generation Programs
    Share your advice, or questions you have, in the comments below or with me on Twitter ( @wittlake ). 'Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. Measuring B2B Publisher Lead Generation Programs.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 1, 2012
    [Twitter] Search, Social and Content – The Keys To Inbound Marketing
    If you think you need to get some “more of the twitter,” then you’re in really big trouble! If you think SEO is the abbreviation for an airport, then you’re in big trouble. If If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If Photo Source.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Twitter] What to Know: SMX West 2014 Takeaways
    According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result. 'It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. Everything is Becoming Personalized.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Twitter] 6 Fundamental Value-Based Selling Tips
    Follow Mike on Twitter @MikeKamo. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike Kamo , VP of marketing at  Strideapp , a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Some say selling is an art form. Others claim sales is a science.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 24, 2010
    [Twitter] Reps vs. Factory Direct: The Debate Continues…
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 54 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? As an independent rep.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Twitter] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Twitter] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Twitter] B2B Marketing Tactics That Work Today
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner  from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ). QR codes?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Twitter] Case study: A marketing strategy when you have nothing to sell
    They have a lively Facebook and Twitter presence emhpasizing “no other mountain compares to the inspiring scenic beauty, varied terrain and rockin’ nightlife.” You can find her blog at [link] or on Twitter @tiffabrown. The dismal outlook at Lake Tahoe. guest post by {grow} community member Tiffany Brown. Last year, 7.6 Studios.
  • BIZNOLOGY  |  TUESDAY, JULY 24, 2012
    [Twitter] You must commit to reddit to succeed
    Eschew Facebook and Twitter for a little while and replace Flipboard on your iPad with reddit. Image via CrunchBase. have been with reddit way over 5 years and I have yet to get any traction there. Like I said last week, commit to reddit completely. Commit making reddit your morning news and the novel you read before you go to sleep. My bad.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Twitter] Optimizing your site information architecture (IA) for Panda
    Follow him on twitter @James_Mathewson. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. Conclusion.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 12, 2011
    [Twitter] B2B Ideas @ Work Blog Posts: The Top 10 for 2010
    Is Twitter's Sun Setting or Rising for B-to-B Marketers? Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers. B2B Marketing Idea Takes Flight On Twitter. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards. Follow me on Twitter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Twitter] Marketers: How To Get Noticed by “Influencers”
    Don’t just stop at Klout scores when measuring influence, there are many great tools out there including Twitter Grader , Peer Index and Twitalyzer. Twitter. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. It’s a persistent discomfort. which ran in FastCompany in 2008. Be normal. Reddit.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    Social Media Stuff - You could do advertising on Twitter, Facebook, or LinkedIn. 'Today I was reviewing a great Hubspot presentation about B2B lead gen. One of the slides just JUMPED off the page. It had a question on it: Tomorrow you wake up with a $10,000,000 marketing budget. What''s the first thing you do? That''s an incredible question.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Twitter] How to Grow Your Business via Word of Mouth – Become Fans of your Fans
    ” And the tweets come back: MargaretMolloy 7:41pm via Twitter for iPhone. 'Buffer One of the very best ways to grow revenue does not cost a dime. And it’s such a simple idea, anyone can embrace it. Become fans of your fans. first learned of this idea in the great book, Brains on Fire. Do I buy PPC ads or sponsored tweets?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Twitter] Facts about Fearless Competitor
    fearlesscomp has over 3,700 followers in Twitter and scores a perfect 100 out of 100 in TwitterGrader.com. Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. Every Friday at 11am). Thoughts about this blog on B2B lead generation and marketing. 47,949 views all-time as of last night (Gulp! Why not?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 7, 2011
    [Twitter] Lead Generation Companies: Services Matched to Your Needs
    Follow  Jeff on Twitter or download the white paper,  How to Find New Customers. Lead Generation Companies : Improve 2011 results by finding the right service for your business. As this graph shows, the #1 challenge facing chief marketing officers is the need to “Generate High Quality Leads&# And that need is growing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Twitter] Getting Ready for the Aprimo Marketing Summit
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Not to worry, dear readers. We’re still here for you. Off to sunny Florida for a few days to host a slew of B2B companies at the Aprimo Marketing Summit. How will these popular blogs publish while you are away? The answer: Work well ahead of deadline.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 14, 2010
    [Twitter] The Era of the Specialist has Arrived
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies &# David Siteman Garland argues that the era of big companies and big firms is over. Product Launch Service. Need accounting work done?
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Twitter] 4 Content Strategies for B2B Corporate Blogging
    Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog. This article focuses on the writing component.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 6, 2011
    [Twitter] Does Blogging Fit Into Your Overall Marketing Strategy?
    By utilizing other social media tools like Twitter, LinkedIn and Facebook to drive more eyes to our blog by posting links on these sites, it insures that people keep coming back to the blog. Not all companies should be blogging. How do you determine if you’re one of them? Why should you blog? Build your brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2011
    [Twitter] Stop shoving social media down my throat
    Don’t worry about Twitter.&#. Certainly employees can become online &# beacons&# for your brand, but don’t force them to do it or dismiss it as a “hiring problem&# if they don’t want to blog or participate in Twitter. This is a philosophy that sounds good, but is often detached from practical reality.
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Twitter] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The BMZ then uses social signals from sites like Facebook, Twitter, LinkedIn, and delicious as well as clicks and views.  What’s changed is that now the BMZ enables you to sign up and provide your Twitter and LinkedIn info. Over time, the site has evolved and added new features to enhance its value to readers.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Twitter] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
    Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. The full report can be downloaded at [link]. However, there is a big difference by age.  The Opportunity for Social.
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 16, 2012
    [Twitter] Quest for the Perfect B2B Marketing Cocktail
    A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone. Thanks for doing this!
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 5, 2010
    [Twitter] The Mi6 Tweekly: Week of June 28, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Chart: Five Degrees of Separation on Twitter? Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. OH Canada! So what! Wednesday. Thursday.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 2, 2012
    [Twitter] 25 Awesome B2B Blogging Tips
    Prevent this problem by keeping an eye out for topic ideas any time you are interacting with others in your industry, hearing questions from customers, reading Twitter updates from those in your network, etc. Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines. Set goals : Why are you blogging? To boost SEO?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Twitter] You Know You Work in PR When…
    You carry yourself with grace when dealing with media, analysts, or influencers because it can affect the reputation of the company (or end up on Twitter). 'Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. ” 4. You consider yourself the company storyteller.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 7, 2010
    [Twitter] Wake up and Send More Email
    If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Twitter] “The Message is the Messenger” [Infographic]
    If you’d like to follow them too, our public “The Message is the Messenger” Twitter list is a great place to begin.  by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics.  The answer is “change.”  Change” is also the lead character in today’s Eloqua + JESS3 infographic.  Share email.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Twitter] Ensure Your Business Looks Good Online
    YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. This is where ORM, or online reputation management , comes in.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Twitter] Celebrating 13 Years with a New VerticalResponse
    When we started, there was no Facebook, Twitter or iPhone. The new VR will help you spread your message by sharing your email on your Facebook and Twitter pages. You can also make quick posts directly to Facebook and Twitter to keep in touch between emails. 'These are exciting times at VerticalResponse! It really is that easy!
  • FATHOM  |  SUNDAY, JANUARY 19, 2014
    [Twitter] The Value of SEO and Quality Content
    For example, search to see if there are new hashtags pertinent to your content that could be used to reach an entirely new twitter audience. 'As you create your content, it should always be with an eye toward reaping the benefit of organic SEO. After all, if your content doesn’t show up in searches, it won’t matter how useful it is.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Twitter] New Facebook Verification Badges Highlight Dire Need for Disruption
    Twitter already has verified accounts. remember, because I wrote about them eight months ago for Pinterest, and I see them every day when visiting accounts on Twitter. 'Before I freak you out: there is no action item required from this news. Okay, so, today Facebook rolled out "Verified" pages and profiles. Here''s why. Analytics.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Twitter] How to Host a Facebook Chat
    Similar to a Twitter Chat , a Facebook Chat is a scheduled time to, well, "chat" with a group of people about a particular topic on Facebook. 'When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. indifferent. Settle in to learn how easy it is to host a Facebook Chat for your business. Pick a topic.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Twitter] [Video] What If You Couldn't Get Any New Customers?
    Follow me on Twitter , connect on LinkedIn or friend me on Facebook. Today's video is designed to get you thinking. Seriously thinking. If you're on a sales team, talk about it together. If you're on your own, explore the ramifications. What you discover may have a huge impact on your success this year. Are we missing anything? I'm serious.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 22, 2012
    [Twitter] 11 Best Marketing Books for Your 2012 Summer Reading List
    Lisa was one of my earliest friends on Twitter and I’ve been following her ever since I attended one of the # LeaderhipChat sessions she co-hosts. Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And the ones I do know, I have the highest regard for. Chapman (@ CC_Chapman ).
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 29, 2010
    [Twitter] Character Study: Chiquita Banana
    Get your B2B Twitter Toolkit As with many animated advertising mascots, Chiquita Banana was the brainchild of an established cartoonist – in this case, Dik Browne, creator of Hagar the Horrible. Chase Mitchell is a copywriter at MLT Creative, an Atlanta-based advertising agency specializing in business-to-business marketing.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Twitter] Three Principles for the Future of Marketing
    Share your perspective in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. In the future, marketing must be valuable. But that isn’t enough. It is a great perspective. The question is, how do you accomplish it? Please Market to Me!
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