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  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Twitter] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    Familiarize yourself with their Twitter presence—specifically the hashtags they use—to get a sense of their interests and beliefs. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. Following the prayer, the quarterback threw a quick pass over the middle to score. Period. Reheat.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Twitter] Does Your Company Inspire Trust? How Online Communities Can Help!
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ Once trust is broken, it takes time and evidence to repair the damage. The dynamics of trust is a topic carefully tracked by Edelman’s TrustBarometer.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Twitter] Defining the Modern Marketer: Why Grit Matters Most
    Follow Roland on Twitter @rsmartly. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Twitter] Nine Expert Guides to Local SEO
    Frank Watson takes a look at recent developments in the evolving landscape of local search, including Google Places (“Google gives local placement in return for having businesses fill in the information and building their yellow page killer for them&# ), mobile, Twitter, and consumer review sites. Share this on Bebo. Digg this!
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 1, 2011
    [Twitter] How Are You Monitoring Your Competitors?
    Klout: [link] (Growing service for monitoring general online influence by using Facebook, Twitter, Foursquare and YouTube…will be adding more social media at a later date). Yeah I know you have your eyes on your major competitors. Michael Corleone in The Godfather Part lll said, Never hate your enemies-it affects your judgement.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Twitter] Content Marketing on a Shoestring Budget: Distribution
    Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. On Facebook and Twitter, be sure to use relevant hashtags. Ooh, #thingsmydoghaseaten is trending! I’ll be Twitter famous in no time!”. As promised, there will be puppies. Social sharing buttons on all content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Twitter] Why many of my students will not have a job upon graduation
    Follow her on  Twitter  and her  blog. By Jessica Rogers, {grow} Contributing Columnist . If you have made any kind of a career change in the past decade, more than likely you did not find your new position through a job fair or want ad. Yet, this is how many of my college students expect to find a job this spring when they graduate. Read on.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Twitter] B2B Content Marketing: How To Get Your Prospects To Love You
    When distributing your content, keep in mind that the half-life of a social media link is about three hours (about 90 minutes for Twitter). As marketing continues to evolve, the most successful marketers are keenly aware that the core restraints of marketing have shifted from space to attention. And lonely. What do they do for fun?
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Twitter] 12 Brilliant Ways To Save Time on Social Media
    One piece of automation we don’t recommend is automatically sending a welcome direct message (“DM”) to new Twitter followers. Or finding one thing to retweet on Twitter. How much time do you spend on social media every week? An hour? Four hours? Forty? It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 23, 2010
    [Twitter] Mayday and Caffeine – Two Google Projects That Changed Your.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. Think again. The question is no longer, “if we should get started?” Sign up.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Twitter] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Whether it’s through an email newsletter , a blog, via Facebook or Twitter, or in person, customers love to learn useful information about what they’re buying. Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. How do you stand out from the crowd? Give Free Stuff.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Twitter] 5 Tips to Inject Humor into Your Social Media Mix
    When the laugh-inducing “Ship My Pants” Kmart commercial was released on YouTube, several organizations including Time Magazine, Daily Finance, Huffington Post, Buzzfeed, and even ourselves, wrote quick posts including commentary, embedded the video, and shared it on Facebook or Twitter. LOL, ROFL, HAHA. Humor. Use YouTube to find humor.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Twitter] 3 Unique Ideas from SXSW B2B Social Media Panel
    NVIDIA and Cisco System have large LCD screens that display real-time Twitter streams and other social conversations in high traffic areas of their office (meeting areas, near bathrooms, etc.). At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.”
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Twitter] 10 Examples of Captivating Data Visualization
    Echelon Insights nailed it with this piece -- it visualizes the most talked-about news stories of 2014 on Twitter. Data can be very powerful if you can actually understand what it''s telling you. Enter data visualization. Using charts, graphs, and design elements, data visualization can help you easily explain trends and stats. What do 184.5
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 23, 2015
    [Twitter] Carlos Hidalgo On His New Book Driving Demand
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. This week my good friend Carlos Hidalgo released his first book called  Driving Demand. According to Carlos: The book is  a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. Check it out: 1.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Twitter] IDC Sees Massive Disruption From Industry’s Platform Shift
    Frank Gens (photo by Jeff Ballard via Twitter @jballard). The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.
  • HUBSPOT  |  FRIDAY, JULY 27, 2012
    [Twitter] 11 Social Media Automation Mistakes to Avoid Like the Plague
    Remember , the half life ( the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak) of a link shared on Twitter is only 2.8 You can read the full story here, but essentially what happened was, AT&T hired a marketing agency to execute its Ticket Chasers Twitter campaign for March Madness.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Twitter] What My Paper Route Taught Me about Content Marketing
    Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. There are no shortcuts, either. Shortcuts to avoid include things such as –. Multiple search options.
  • B2BBLOGGERS  |  THURSDAY, MAY 13, 2010
    [Twitter] The Future of Marketing: The Greatest Marketing Challenge of our.
    Check out Pandora and Uber Twitter.  We’ll see more of this as everyday, basic content changes as time progresses, so start organizing your product or service offerings now. You can read more from Dan at Vivid Ascent’s PR, social media and SEO blog or follow him on Twitter @danielmobrien. Your B2B Marketing Plan Doesn’t Need Twitter.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [Twitter] 5 Amazing Infographics to Guide Your Online B2B Marketing
    Statistics such as: 60% of companies have Twitter accounts; 54% have Facebook fan pages; and 33% have corporate blogs, show the corporate giants are taking these digital channels seriously. The State Of B2B Social Media Marketing. The numbers show that although more B2B companies are using social media, B2C companies are more active.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Twitter] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Tweets and on Your Twitter Background: Consider customizing your Twitter background and including a simple CTA. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. Furthermore, you can use your Twitter bio and link as CTA real estate. it's a content promotion problem.
  • SAZBEAN  |  WEDNESDAY, APRIL 3, 2013
    [Twitter] The Golden Age of Social Lead Targeting Has Arrived Fully
    This post I wrote in 2010 about mining Twitter for leads remains one of my most shared posts) But now we’ve moved past the point of crude social lead digging to a much more elegant phase in which prospective clients can be discovered, scored and nurtured using social networks and everyday relationship building tools. News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Twitter] Week in Review: February 22
    Leverage Twitter's Influence To Work For Your Brand by @nick_eubanks via @sewatch. recent study shows that stock prices move up with Twitter mentions. Another week has flown by but we managed to ensnare some real treasures from around the blogosphere in our nets. Check 'em out, leave your thoughts, and share the goodness!
  • SAZBEAN  |  WEDNESDAY, JANUARY 9, 2013
    [Twitter] Are You Wasting Too Much Time On Social Media Marketing?
    Admit it, you’ve wasted time doing things on Facebook and Twitter that had nothing to do with your overall marketing goals. shudder to think of how many hours I’ve wasted Facebooking, watching stupid YouTube videos, laughing at ridiculous parody Twitter accounts, etc. The average tumblr and Pinterest users devote 1.5 by Eric Brantner.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 26, 2012
    [Twitter] How Authorship can take your blog to the next level in 2013
    Whilst it’s certainly not yet a Facebook or Twitter, Google is doing everything it can to push and promote it. Of course I can hear you asking why should I care, I already share my content on Twitter and Facebook which has a far greater reach. That’s something that as a blog owner you should give serious consideration to.
  • SAZBEAN  |  THURSDAY, OCTOBER 25, 2012
    [Twitter] Beyond Klout: Better Ways To Measure Social Media Influence
    Ever since Google failed to renew its deal with Twitter to include real-time tweets in its search results, I’ve looked for a way to track who’s tweeting and sharing my stories. Measuring social influence online is becoming a more sophisticatd, refined and granular process. Hey, I’m a journalist. I’m vain.)
  • SAZBEAN  |  FRIDAY, MARCH 23, 2012
    [Twitter] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    On Twitter it’s even lower at 2.8 So unless you want to spend the entire day clicking refresh on your Twitter stream, implementing some social media monitoring technology is the best way to stay on top of the conversations. News happens in a flash, and thanks to social media, it travels even faster. hours. News & Notes
  • SAZBEAN  |  FRIDAY, MARCH 16, 2012
    [Twitter] Five Reasons to Begin Podcasting Today
    This part of your audience probably loves communicating with you directly through Twitter, Facebook, or other social media channels where they can share personal, one-to-one conversations. And now I have become an advocate of the podcast. Here are just a few reasons why I love podcasting, and why you should love it too. In walks the podcast.
  • SAZBEAN  |  WEDNESDAY, MARCH 7, 2012
    [Twitter] Blinded by Facebook
    When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. These “stakeholder media” aren’t always Facebook or Twitter. With my colleagues Luk N. News & Notes
  • SAZBEAN  |  FRIDAY, FEBRUARY 10, 2012
    [Twitter] A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify
    Armstrong, @dooce on Twitter, having a negative customer service experience with appliance brand Maytag. It’s not easy to empower and trust employees to actively participate in your organization’s social media strategy, says Josh Bernoff, but it’s absolutely necessary. And you’ll like it. Empowered Customers & Complaints Gone Nuclear.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Twitter] 6 Tips to Make Your Blog More Successful in Reaching the.
    The more content can also fuel repurposing content through other social media platforms such as Twitter, Facebook and LinkedIn. 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Be consistent.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Twitter] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. As for social networking sites like Facebook or Twitter? What people fail to understand is that there are 2 types of marketing. One is not better than the other.
  • JUNTA 42  |  FRIDAY, MARCH 23, 2012
    [Twitter] Etch A Sketch Wins, Then Loses with Social Media
    Here are some thoughts: Ohio Arts and Etch A Sketch have no Twitter account. Even this Chicago Tribune article states , “ Ohio Arts, alas, does not have a Twitter Handle. If you’ve been following the political scene over the past few days, it was a big win for Ohio Arts and their classic product, Etch A Sketch.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Twitter] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    Track calls from referring websites like Facebook, Twitter, partner sites, etc. Referrals from all other sources (Bing, Yahoo, Facebook, Twitter, etc.) On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] 5 Marketing Takeaways From Dreamforce 2014
    For more highlights from Dreamforce, follow the event discussion on Twitter with the hashtag #DF14. Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. We journeyed through the marketing sessions to hear what the trendsetters had to say. Connectivity -.Right
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 29, 2010
    [Twitter] 11 Reasons Why Outbound Telemarketing Programs Fail
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Sometimes, inbound demand generation isn’t enough to fill our funnels. Thanks for emphasizing the point!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Twitter] 5 Ways to Differentiate Your Marketing Content
    Follow Simon on Twitter @mrjonesinsf. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Twitter] Is User Generated Content building a Wall between your Brand and your Customer?
    150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) Tags: Content Marketing Facebook Inbound Marketing Social Media Social Networking Twitter So let’s dive into that for a moment …. Now take that same dynamic and put that in front of your brand. Email this to a friend?
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Twitter] Savvy Speaks: What's Your Keyword Strategy?
    Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Stephanie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 9, 2013
    [Twitter] How to beat Hubspot at its own game
    Related Stories Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule 10 reasons why Twitter is content marketing’s best friend Social media zombies and the 2 percent solution The 6 critical questions guaranteed to drive your social media strategy. ” she asked. Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 26, 2011
    [Twitter] Breaking Blogging’s Biggest Taboo
    To have an opportunity for massive reach, you can’t depend on Twitter or Facebook updates — you MUST have a blog. I’ve probably read 10,000 blog posts and there is one topic that I rarely see expressed. So today, I’m going for it. But it is never, ever cool to be proud. think the reason is simple. Blogs are important!
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Twitter] Focusing on your Klout score is detrimental to your business
    By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc. Argument #3: crowd noise vs. quality of the link Not all inbound links are created equal; one could be a tweet from a Twitter account with 0 followers, or one could be a link-mention from a high-value business periodical.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Twitter] Awareness Plus Fatigue Does Not Equal Consideration
    or follow me on Twitter @bizmkter. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. That is some serious competition. Welcome to Consideration, Step 2 on our Journey of Unreciprocated Love. But I’m not sure this is true, and I’m particularly suspicious of it in B2B marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Twitter] 3 Lead Management Questions Sales will Ask Marketing
    Twitter. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. What did you stop doing?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 8, 2012
    [Twitter] Seven Steps to Becoming a Corporate Charity Rock Star
    Follow me on Twitter @bizmkter. I am not ashamed to admit that I’ve been in the ladies toilets a great deal lately. You see it’s United Way campaign time and I’m feeling a little bit like a baby seal on an ice flow. They come after the marketers first. “You guys always have such creative ideas!” Techies? Children?
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Twitter] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, JANUARY 19, 2013
    [Twitter] Top Internet strategy, marketing and technology links for the week of January 19, 2013
    Practical eCommerce) Using Slideshare for Research and Blog Posts  (Small Biz Trends). News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Twitter] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Twitter Releases Web Analytics Tool  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [Twitter] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • SAZBEAN  |  SATURDAY, DECEMBER 15, 2012
    [Twitter] Top Internet strategy, marketing and technology links for the week of December 15, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 15, 2012… Social Media Disconnect: Are Marketers Out of Touch? Marketing Profs) Your Social Media Marketing Checklist for 2013  (Mashable!) News & Notes
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Twitter] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Who is Using Twitter and Why? Study: Twitter User Insights for Marketers  (Clickz). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Read Small Message, Big Impact to Get Your Message Out in a Big Way  (Small Biz Trends).
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Steps to Hosting a Successful Twitter Chat (HubSpot). Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Simply Zesty). Introducing Social Media to Your Business (Danny Brown).
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    How Are People Using Twitter? LinkedIn, Twitter or Facebook? Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches  (Marketing Profs). Review of Social Media Judo  (Small Business Trends). Mashable!). Are You Bored With Social Media?
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Twitter] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Twitter Adds @User, Activity Tabs, New Reply Feature (Search Engine Watch). Crowdbooster Nudges You When New Twitter Followers Have Klout (Mashable). Here are the top Internet strategy, marketing and technology links for the week of August 21, 2011… Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 25, 2011
    [Twitter] Top Internet Strategy, Marketing & Technology Links – Week of June 25, 2011
    100 Must Follow Twitter Accounts To Improve Your Social Media Knowledge  (Simply Zesty). Tips for Better Twitter Chats  (Mashable). Here are the top Internet strategy, marketing and technology links for the week of June 25, 2011… Behind the Scenes on 8 Innovative Social Media Campaigns  (Mashable). Mashable). Mashable). Penn).
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Twitter] What Life in Modern Marketing Looks Like: 13 Personal Stories
    turn to Twitter for information. What is life in modern marketing like? Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. According to work done by Scott Brinker , there are over 1,876 vendors in the marketing technology space alone. er, borrowed
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Twitter] How We Overcame 2015’s Top Content Marketing Challenges
    Drop a comment below or connect with me on Twitter to share your thoughts! It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. Need Content Ideas?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 7, 2011
    [Twitter] Social Media as a Catalyst for Social Change
    jan25 became one of the most famous Twitter hashtags in Egypt’s history. Through Facebook, Twitter, and YouTube, and the world watched as history unfolded in real-time. Twitter usage spiked – #Fukushima, #Sendai, #Japan and Text REDCROSS trended, as Netizens rallied for aid, attaching #prayforjapan in every tweet.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Twitter] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    Tweets. 1 in 3 marketers have generated leads through Twitter. Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 3. Take your fill. Blogs.
  • TERMINUS  |  MONDAY, NOVEMBER 23, 2015
    [Twitter] What I learned in My First Month of B2B Marketing
    This was even more obvious when I began looking for articles for the FlipMyFunnel blog, Twitter , and Facebook page that I would be helping to moderate. It was at 10:30 a.m. on a Friday morning when I heard the news confirming that I had been offered the Internship position of my dreams! By 11 a.m. What would you do? Account Based Marketing
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 2, 2014
    [Twitter] The Marketing Made Simple TV Oscars
    You can also follow all of them on Twitter in this list. The Oscars are on TV tonight and “stars” will be decked out and preening like roosters. Millions will be watching, but not me. could not care less! To me, real stars are the wonderful business celebrities that have appeared on Marketing Made Simple TV. Those are my stars.
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Twitter] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    Connect with Scott on Twitter via @ScottAVaughan or on Linkedin. CMO-CIO alignment has hit the “trending” phase as Marketing organizations invest in technology to improve customer experience, increase customer value and drive revenue. The alignment effort is set up to fail in today’s fast-paced, customer-driven business environment.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Twitter] Hosting the B2B Track at the Aprimo Marketing Summit 2011
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Are you joining me at the Aprimo Marketing Summit ? world class line up of speakers. Great content. superb location. Why not? It opens this Sunday evening. If you are a B2B company going, I’ll be your host. look forward to meeting you. contact-form].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    [Twitter] Five steps to create breakthrough actions toward “Everest Goals”
    Follow her on Twitter  and  LinkedIn. By Shauna Chymboryk, {grow} Community Member. Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? Step 1: Find Inspiration. If Erik can climb Mt. Who inspires you?
  • BIZNOLOGY  |  FRIDAY, MAY 15, 2015
    [Twitter] What does it take to launch a link building campaign?
    However, while it’s possible to find influencers through built in tools like Twitter Lists, third party tools such as BuzzSumo and Followerwonk can make the process much easier. A great deal of work goes into launching a link building campaign. Determine Scope of Project. You need to set specific and realistic goals for your campaign. Recap.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Twitter] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    Follow him on Twitter. Follow him on Twitter. You can follow Paul on Twitter or Google Plus. Follow him on Twitter. Follow her on Twitter. by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2011
    [Twitter] Case Study: How e.Republic Went from Awkward Conversations to Automation
    Twitter. by Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. When Noel joined e.Republic as Director of Marketing Automation, he sat down with a colleague who had worked within the company for ten years. Her reply: What metrics? Share email.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Twitter] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Follow Ve Interactive on Twitter Follow Beth on Linkedin Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. In a recent companywide meeting at Ve Interactive US HQ , we discussed Steve Job’s secrets to great presentations. And why should they continue to care?
  • WRITTENT  |  FRIDAY, NOVEMBER 22, 2013
    [Twitter] 3 Social Media Tools That Make Experts Happy
    This Twitter management tool is often used because of its simplicity and ability to save time. You look after your Facebook, Google+, LinkedIn, and Twitter accounts from a single, easy-to-use dashboard. Your marketing strategy will never be complete if you don’t maintain a social media presence. Image Credit: PhotoPin. 1. SocialBro.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 15, 2009
    [Twitter] The lamest excuses to avoid social media marketing
    But the intense, high-value B2B industrial relationship is like a marriage and that important, long-term bond can certainly be enhanced through the constant contact enabled by social media. 2) Our customers are not going to buy from a company based on what you say on Twitter. The power of Twitter is not intuitively obvious.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Twitter] 6 Steps to Practice Your Social Selling Skills
    Using Twitter or LinkedIn Advanced Search, locate C-level executives in the corporations with Twitter and LinkedIn accounts. have been a part of a number of cases when a person has reached out complimenting me about my blog post or helping me out with a problem I post through Twitter which has opened up lines for business.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Twitter] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    This includes coverage across channels (live streaming via satellite or cable TV, the NBC Sports Live Extra App available for both iOS and Android, the NBCOlympics Twitter handle, and so on). Olympic rings. And they would be right. Then again, the Olympic Movement symbolizes something much larger than just the games themselves. Immediately.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Twitter] It’s Never Too Early to Be a Marketing Genius
    Instead of spending time hand-crafting email newsletters, picking through recipient lists manually, and copying and pasting messages from email to Facebook to Twitter to Instagram to Pinterest, marketers can automate campaigns from within one platform. encourage startups to invest in marketing automation before they get big.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Twitter] 4 Pervasive Myths About Brand Journalism
    by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? Often bandied about brand journalism has garnered a lot of attention , but not much clarity. The problem is the philosophy behind it came before the practice. Brand Journalism is Just PR.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Kenny Madden. He can be reached at Kenny at spiceworks.com. Why don’t you follow him? Thanks for your support, Kenny.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 15, 2011
    [Twitter] Find New Customers Fan of the Month – Don F. Perkins
    He is also on Twitter at @donfperkins. B2B Lead Generation | Find New Customers Fan of the Month. Each month we will recognize a special fan of Find New Customers. This month our fan of the month is none other than Don F. Perkins. Don F. Perkins. According to Linkedin, Don is a Business Development Executive at Innovative Information Inc.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Twitter] Find New Customers Fan of the Month – Don F. Perkins
    He is also on Twitter at @donfperkins. B2B Lead Generation | Find New Customers Fan of the Month. Each month starting in July, we recognize a special fan of Find New Customers. This month our fan of the month is none other than Don F. Perkins. Don F. Perkins. Don is also the author of the MindMulch blog. Why don’t you follow him?
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [Twitter] Unique Selling Propositions Are a Myth
    or follow me on Twitter @bizmkter. My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. Why?” I said. “It’s the second box on page three” , he replied. “I mean, why do you need a USP?” He didn’t know and neither did I. Mowing naked?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Twitter] Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry
    The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). Do you wonder if it is worth the effort to start a Twitter account or a Facebook page? But which one(s) are the most active for your industry? Download our free eBook to read more.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Twitter] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Promote your blog articles through social posts (Twitter, LinkedIn company page, Facebook, etc). Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Long story short, there were no more golden eggs in the pipeline.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Twitter] How to Grow Your Business via Word of Mouth – Become Fans of your Fans
    ” And the tweets come back: MargaretMolloy 7:41pm via Twitter for iPhone. Buffer One of the very best ways to grow revenue does not cost a dime. And it’s such a simple idea, anyone can embrace it. Become fans of your fans. first learned of this idea in the great book, Brains on Fire. Do I buy PPC ads or sponsored tweets?
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Twitter] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Facebook and Twitter have done it. Twitter and Facebook let you upload customer lists for email retargeting. LinkedIn Lead Accelerator. love the fancy name, but folks, it’s retargeting!  Nothing new here.  Here’s a link to the product sheet. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Twitter] 4 Science-Backed Reasons to Read More (Even If You're Busy)
    Don’t check Twitter, Facebook, Instagram, or email. When was the last time you read a book? If you’re like me, you probably have a reading list of books and articles a mile long. It's not that you don't want to read them, but making time to actually do so isn't always easy. So how do you make time to read? Simple. You don’t. On the toilet?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Twitter] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media. “So, how do we get started with social media?”
  • HUBSPOT  |  THURSDAY, AUGUST 1, 2013
    [Twitter] What It's Like Growing an Inbound Company Culture
    It''s easy to get upset and disheartened if you have the mindset that becoming active on Twitter and starting a blog will suddenly and magically grow your business. You can read her blog at Element Three or follow her on Twitter at @tiffanysauder Most people think of a transition to inbound marketing solely as a marketing decision.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, JULY 16, 2013
    [Twitter] Resentful Client, Cringing Agency Part Two
    BizMarketer is Elizabeth Williams You can reach me at escwilliams@gmail.com or follow me on Twitter @bizmarkter. Last week we looked at three of the six reasons we end up breaking up with our agencies and throwing all their clothes and magnet collections on to the front lawn and driving over them a bunch of times. 
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Twitter] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 1, 2013
    [Twitter] Great Content and Marketing Automation Tools Alone Won’t Build Your Marketing Plan for You
    You must build a Twitter and Facebook presence. If you’re a B2B marketer or sales professional, chances are you spend a lot of time and effort doing copious amounts of research on how to best market your product or service. Create compelling content. Direct Mail is dead! Direct Mail is alive! Email subject lines will make or break you.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 27, 2015
    [Twitter] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Author information. Neal Schaffer. Neal Schaffer. Social Media Conferences Uncategorized
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2015
    [Twitter] Social media challenges to parenting
    Follow him on Twitter. By Dexter Patterson, {grow} Community Member. Last week my 15-year-old daughter deleted a comment I made on her Instagram page about her new hairstyle. It’s not like my comment was negative. Needless to say, I wasn’t the only one that felt like social media was corrupting relationships with our kids. sociology
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JULY 29, 2009
    [Twitter] what's your marketing approach?
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? United States License.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Twitter] This Old Website – 7 Unfortunate Realities
    Twitter and Facebook and LinkedIn are how we tell people about new products, events, breaking news and product recalls. or follow me on Twitter @bizmarkter. At about the same time, I figured out how to make Word automatically substitute “Winged Angel of Death” any time I typed the CFO’s name.  Even the ones you forgot about. Sorry.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Twitter] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    Turn to Twitter to have conversations with these influencers. recommend creating a targeted list of influential designers on Twitter so you can follow their daily insights without having to pick out their tweets from a sea of friends, coworkers, and news sources. When I was in high school, I was always doodling in my notebooks. Blown.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 17, 2012
    [Twitter] 10 B2B Social Media Predictions for 2013
    The smaller explosive platforms like Pinterest and Instagram have driven up the importance of visual content, but Facebook, Twitter and LinkedIn have all continued to incorporate rich media into their platforms. It is that time of year again where we look forward and try to predict the future of social media for B2B companies.
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Twitter] Exclusive Interview With SAP's Director Of Social Media - Michael.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. Enjoy the read. Michael: Our customers are passionate. It’s about being real.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 1, 2015
    [Twitter] The Thrill of Victory: What Marketers Can Learn from the Win Column
    or follow me on Twitter @bizmkter. Were you successful in getting your hands on the win-loss report from sales? Don’t feel too bad about it; that sort of information is not something sales people share freely, especially the loss part of it. This week I want to talk about the importance of the good news bit of their report. How did you know?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Twitter] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    Some people truly believe that for most local businesses engaging in Social Media ( e.g. Facebook, Twitter, LinkedIn, blogging, etc. ) it is a complete waste of time, and worse – it’s a waste of money. While Maybe Twitter, Facebook and LinkedIn aren’t for them, but these geo local sites are just what the doctor ordered.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 21, 2012
    [Twitter] 9 Golden Rules of Social Media Etiquette for Business
    Facebook, Twitter, LinkedIn are helping businesses go from strength to strength, but only if you do it right. Using bots on Twitter will result in landing you with plenty of dodgy followers who try and catch you out with viruses (I think we’ve all experienced the infamous “ Hey, this person is saying horrible things about you” message ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Twitter] Blogging, social media use skyrocketing at universities
    Eighty-four percent have a school Twitter account (up from 59%) and 66% have a blog (up from 51%). From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. Some highlights: Social media usage soars. Podcasting has risen from 22% to 41% in just one year.
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