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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Twitter] Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? 'By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. I want to know what it would look like to them if a marketing effort worked.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Twitter] What You Need to Know This Morning: June 20, 2013
    Twitter Gunning for Television. Twitter and Viacom have struck a deal, reports GigaOm. 'New gluten-free pastries from Dunks, Paula Dean admitting that "Of course" she uses the N-word, and Brad Pitt yodeling from the rooftops -- a ton of crazy stuff went down in the past 24 hours! But, let''s not get caught up in the fluff. Yesterday P.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JUNE 22, 2014
    [Twitter] NextPrinciples Offers Integrated Social Marketing Automation
    Users set up “trackers” to listen to social conversations on Twitter (today) and other public channels (soon), based on inclusion and exclusion keywords, date ranges, location, and language. 'Social marketing is growing up. We’re seen this movie before, folks. It starts when a new medium is created – email, Web, now social.
  • MODERN B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Twitter] B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner
    Just as the Facebook audience is different from the Twitter audience, Pinterest allows you to appeal to a more visually focused crowd that may not be spending their slow hours on Facebook or Twitter. by Chris Russell Want the skinny on using Pinterest to promote your b2b marketing ?  For that alone it’s an amazing resource. Outdoors.
  • SAZBEAN  |  MONDAY, OCTOBER 25, 2010
    [Twitter] 14 Basic Blog Measurements
    Otherwise, do some searches for your blog name using Google and Twitter searches. Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away. The longer, the better. Do you blog?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Twitter] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
    Begin by identifying the influencers in your space: the individuals and organizations in your topic that have lots of visitors to their sites, followers to their Twitter accounts, etc. by Dayna Rothman We’d like to welcome Toby Murdock as the author of today’s guest post. You can reach Toby at toby@kapost.com. The answer, of course, is no.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Twitter] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. Recently on Twitter, the customer service rep for a major company called someone an idiot. Here he shares his thoughts on the impact Web 2.0 has had -- and will have -- on B2B marketers. How does Web 2.0
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Twitter] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. Recently on Twitter, the customer service rep for a major company called someone an idiot. Here he shares his thoughts on the impact Web 2.0 has had -- and will have -- on B2B marketers. How does Web 2.0
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Twitter] Social Media and Financial Services: What's the Point?
    That could be an active Facebook profile with hundreds of ‘fans’ interacting each day, or it could be a near-devoid Twitter account with just one or two tweets a month. It’s hard to underestimate the impact that social media has had on the world of business. In any case, it’s clear that social media is here to stay. Why Social?
  • SYNECORE  |  SATURDAY, MARCH 23, 2013
    [Twitter] The Best Branded Content of the Week: March 23, 2013
    Once again, they prove their amazing quick-wittedness in this latest Twitter conversation with Kit Kat. It all started when twitter user Laura Ellen posted this status: Can tell I like chocolate abit too much when I'm following @ kitkat and @ oreo hahahahahah. Spring is in the air! At least it is online in the world of branded content.
  • SYNECORE  |  SATURDAY, FEBRUARY 16, 2013
    [Twitter] The Best Branded Content of the Week: February 16, 2013
    Taking to social platforms like Twitter, YouTube, Pinterest and Instagram, Honda has launched a full-scale campaign to showcase innovative inventions. The campaign features its own dedicated website with live Twitter feeds showing chats with the inventors. Honda – Innovator Series. think they were quite smart to do so. Google.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 21, 2010
    [Twitter] Say “Cheese” Please – Creating and Maintaining Your Online Identity
    Show you care If you don’t have a picture (or at least an identifiable avatar) it just looks like you aren’t taking wherever you are – be it LinkedIn, Twitter, a group forum, or even your own website – all that seriously. One of my smart clients said something very smart to me the other day. You know who you are.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Twitter] Top 5 Social Media Trends For The B2B Marketer
    Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox  or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 26, 2010
    [Twitter] B2B Marketing Events Around The World - Nov 2010
    Now in its third year, the B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B individuals and organizations for outstanding contributions in practicing, promoting, and/or enhancing business using Twitter. The changing nature of our industry propels us to stay on top of the latest trends. Ongoing, B2BTOTY Awards.
  • BLOG MY CALLS  |  TUESDAY, MAY 14, 2013
    [Twitter] How Many Phone Calls Does Your Marketing Generate?
    For example, in our experience, Facebook and Twitter don''t produce phone calls with any degree of regularity or consistency. 'This is the question that marketers want answered when they invest in call tracking. This is the singular question they are trying to figure out. And, how can you find out? Different Call Volume for Different Tactics.
  • B2BBLOGGERS  |  MONDAY, OCTOBER 25, 2010
    [Twitter] 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
    As a best practice tip, make sure you mention your new blog posts on Twitter, FaceBook, and other social media outlets and have your employees syndicate the mention. Your B2B Marketing Plan Doesn’t Need Twitter. Over time, you should amass a large following that will carry your viral campaigns on their own. 50 Ways To Make 2011 Rock 2.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Twitter] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
    Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. 'You''ve heard it before and you''ll hear it again: social media is getting more visual every single day. And that''s because visual content works. Promise.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [Twitter] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad. Blog B2BContentMarketing Twitter SeamusWalsh. Please focus on prospect presale engagement" Read on to get their insights. Blogs.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 5, 2012
    [Twitter] Why I Fired The Greatest Salesman in the World!
    In the era of Facebook, Google and Twitter, TripAdvisor and Yelp, buyers have as much control over the flow of information as salespeople do, probably even more. Gone are the “Glengarry Glen Ross “days where first prize is a Cadillac Eldorado, second prize was a set of steak knives, third prize, well. you're fired. The 2.0
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Twitter] Act-On Software a Leader in Marketing Automation
    G2 Crowd grids feed peer reviews, web traffic, Twitter, LinkedIn, and other social media data into an algorithm to determine how companies are perceived, though the peer reviews are weighted more heavily than other data. 'Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Get a demo of the act-on platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Twitter] Is social media contributing to political paralysis?
    Wouldn’t it be easier to keep their focus on an issue instead of jockeying for position on Twitter every day? I’m a student of history … probably half the books I read are biographies or something to do with a past era. India, Greece, and other nations. How might we explain the change? There is a certain beauty in this.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Twitter] Savvy Week in Review - November 13
    The TGIF 'Revolution' Is Nothing Without a Marketing Strategy The use of Twitter, Google, the Internet and Facebook won't make a weak brand strong; instead, companies need a strategy. Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week. Enjoy and have a wonderful weekend!
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 18, 2011
    [Twitter] 8 Insanely Simple Tips for Marketing your Blog and Increasing Subscribers
    Make it shareable Set up buttons on your posts that visitors can use to share your content on Twitter, Facebook, LinkedIn, StumbleUpon, Google+ and other popular social networking sites, and add an ‘Email this’ or ‘Tell a friend’ option. Better yet, optimize your blog for SEO with Scribe using this target key phrase.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Twitter] Marketers: How To Get Noticed by “Influencers”
    Don’t just stop at Klout scores when measuring influence, there are many great tools out there including Twitter Grader , Peer Index and Twitalyzer. Twitter. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. It’s a persistent discomfort. which ran in FastCompany in 2008. Be normal. Reddit.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Twitter] Content Curation on Steroids
    Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. The problem with curation is that it’s labor-intensive.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 26, 2010
    [Twitter] 9 Essential Social Media Resources
    How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. 
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Twitter] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    The infographic below contains key historical information on Dreamforce, the hottest B2B marketing people to watch (or, rather, follow) on Twitter, and a few helpful tips to help you prepare for the madness (for starters, think comfy shoes and an unreal mountain of business cards). Enjoy! B2B Marketing Infographic
  • WEBBIQUITY  |  WEDNESDAY, MARCH 21, 2012
    [Twitter] Best LinkedIn Guides, Tips and Tactics of 2011
    Charlie White shares an infographic loaded with facts and statistics about LinkedIn use, for example: 61% of curvey respondents said that LinkedIn was their primary social networking site used for professional networking (versus 22% who said Facebook and 4% Twitter). What’s the best way to start and grow a LinkedIn group? 5 STARS.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2011
    [Twitter] Facebook Launches Updated Comment Platform to Socialize Blogs
    For example, users can't use their Twitter account to sign in to comment. Comments from Twitter and Linkedin are not displayed. Facebook has started 2011 off with a ton of announcements, such as the new business page features. Facebook announced that they have released a major upgrade to their commenting system. The Trade Offs.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Twitter] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    Track calls from referring websites like Facebook, Twitter, partner sites, etc. Referrals from all other sources (Bing, Yahoo, Facebook, Twitter, etc.) 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Twitter] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Twitter] The CIO and Social Media: Embracing Change
    'Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. As a CIO, I work with marketing to empower employees, helping them leverage these channels while ensuring compliance and security.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Twitter] 7 Silly Mistakes to Stop Making in Your PR Pitches
    Whether that means referencing past articles that the reporter has written or connecting with them via Twitter or other social media networks , it is a necessary step to get their attention. Pitching to the press is no easy task. Forgetting to Follow Up. Give them a day or two to think about the email, and then make your contact.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 9, 2009
    [Twitter] Demand Generation Best Practices: Thought Leadership with The LeadSloth
    You can also follow Jep on Twitter ( @jepc ). Inbound marketing is about social media like blogging, Twittering and Facebook to connect to more potential prospects. One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Enjoy! What is easy to use?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Twitter] The 25 Best Slideshare Presentations Of 2013
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites? Let me know what you think in the comments below.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Twitter] Whoops! How to Write the Perfect “Oopsie” Email
    Oh, and as a bonus, Pet Supplies Plus continued the fun on Twitter ! Their brand is very Twitter-savvy, as I noticed when I tweeted about this very post: One thing I noticed that was lacking from this apology email was a coupon or some other discount offered for making a mistake. Do you write and send your own emails? Are you human?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Twitter] The 4 Cs of Social Media
    closely follow people on Twitter who are active in sharing information relevant to my job. Many college kids do not use Twitter or LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? At the same time, it is just another marketing channel. And the reaction of many is to rush into the technology.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Twitter] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Twitter] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    Not bad … but what’s interesting is how quickly this happened, compared to platforms like Twitter. have about 205,000 followers on Twitter now, but that’s happened over the course of many years. compare those clicks to what I get on other platforms like Twitter and Facebook. Twitter garnered 162 clicks. You post it.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Twitter] Focus On Customers and Run Like Never Before
    So I invite you to check out the “Run Like Never Before” campaign on this site or through the SAP Youtube , Facebook or Twitter accounts and let me know what you think! If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers.
  • CK'S B2B BLOG  |  SATURDAY, MAY 22, 2010
    [Twitter] A 3-Point 'Recycling' Framework For B2B Thought Leadership: Repurpose, Repackage, Refine.
    The case study PDFs that you've published can become a "best practices series" delivered through a set of special Webinars where users can post questions via Twitter and Facebook with your team answering them in real time. Diving into social media and mobile media can be quite daunting for B2Bs. But how, you ask? Organize.
  • ENGAGE  |  FRIDAY, JUNE 1, 2012
    [Twitter] Bieber, Bacon and Booze: The Week in Content for June 1, 2012
    Was Billboard right to keep its social media strategy after Justin Bieber – and the singer’s 22 million Twitter followers – tweeted with an unofficial hashtag during this year’s music awards show? Still catching up after the long weekend? Here are some stories that you might have missed. Social media. Content . Branding. This week’s video.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2011
    [Twitter] Video: Why SXSW Matters For B2B
    The Interactive portion of SXSW – the place where little ol’ Twitter was launched – is rich with opportunity for inventive B2B brands to network, make connections and learn from each other. by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. They do so at their peril. Share email. Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 20, 2010
    [Twitter] The Majestic Hope of Social Media
    recently had one of my marketing students tell me that Twitter had changed her life. Carrie Bond and I had been separated by thousands of miles and decades of living our own lives, but we now have such a supportive and fun relationship again through Twitter, Facebook and of course {grow}. Something incredible is about to happen.
  • WEBBIQUITY  |  MONDAY, MARCH 22, 2010
    [Twitter] How to Get Coverage in Blogs – Really
    Follow your targeted bloggers on Twitter. Help them promote their content through Twitter and other social media tools. B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Numerous bloggers have  written about how to pitch blogs, such as B.L.
  • B2B VOICES  |  SUNDAY, FEBRUARY 19, 2012
    [Twitter] Education & Thought Leadership Will Drive Most B2B Content Production Plans to Be “Brick Heavy”
    Feathers are comprised of simple text and photo content published via popular social media tools likeFacebook, Twitter, LinkedIn, Google+, Pinterest, etc. ” Quick definitions: Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc.
  • B2B VOICES  |  SATURDAY, SEPTEMBER 10, 2011
    [Twitter] Julio Ojeda-Zapata Talks Tech at MN Blogger Conference
    Can send to twitter. I actually caught two sessions from Julio Ojeda-Zapata today, who is a pretty well-known techie here in the Twin Cities as a reporter and columnist for the St. Paul Pioneer Press and an author (fellow attendee recommends iPad Means Business). First one was on Posterous and the second on mobile blogging in general.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Twitter] Generation C : Prosumers and Maturialism
    Generation C consumers influence the production process and brand marketing from the start. In recent years, several aspects of society have been transformed by new Internet technologies. These prosumers , which consist of the new Generation C, now exert a major influence on companies and brands. From Alvin Toffler to TrendWatching Magazine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Twitter] Can you adapt to radical social media marketing change?
    Now you can explain to your spouse that all that time you’re wasting on Twitter is actually a career-advancement opportunity! The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  Pigeons strutted around me waiting for a speck of food to drop.  Kelly.  So there. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Twitter] Do websites even matter any more?
    You can think of these outposts on Twitter, your blog, Facebook, YouTube or wherever as spokes or outposts leading your visitors home.  Studies show that web page  views have been dropping precipitously as folks park themselves on the social web. Your good old website (Ahhhh … remember that?) is still your hub.  Here’s why.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Twitter] Three Principles for the Future of Marketing
    Share your perspective in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. In the future, marketing must be valuable. But that isn’t enough. It is a great perspective. The question is, how do you accomplish it? Please Market to Me!
  • ENGAGE  |  MONDAY, AUGUST 20, 2012
    [Twitter] DIY Meme Marketing: 4 Steps to an Effective Campaign
    The first video in the series debuted in December 2011, however the phenomenon actually began in April 2011 with the @ShitGirlsSay Twitter account. million followers on Twitter and a book coming out this fall entitled, you guessed it…”S**t Girls Say.”. Will it be a Twitter account or a hashtag ? DIY Meme Marketing.
  • HUBSPOT  |  FRIDAY, NOVEMBER 12, 2010
    [Twitter] How a Senator Uses Social Media
    We recently got a chance to sit down with Ben to discuss his Facebook and Twitter usage (among others), and why he feels it is so important. use Twitter , Facebook , YouTube & LinkedIn. Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Twitter] How to Grow Your Business via Word of Mouth – Become Fans of your Fans
    ” And the tweets come back: MargaretMolloy 7:41pm via Twitter for iPhone. 'Buffer One of the very best ways to grow revenue does not cost a dime. And it’s such a simple idea, anyone can embrace it. Become fans of your fans. first learned of this idea in the great book, Brains on Fire. Do I buy PPC ads or sponsored tweets?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Twitter] Facts about Fearless Competitor
    fearlesscomp has over 3,700 followers in Twitter and scores a perfect 100 out of 100 in TwitterGrader.com. Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. Every Friday at 11am). Thoughts about this blog on B2B lead generation and marketing. 47,949 views all-time as of last night (Gulp! Why not?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 7, 2011
    [Twitter] Lead Generation Companies: Services Matched to Your Needs
    Follow  Jeff on Twitter or download the white paper,  How to Find New Customers. Lead Generation Companies : Improve 2011 results by finding the right service for your business. As this graph shows, the #1 challenge facing chief marketing officers is the need to “Generate High Quality Leads&# And that need is growing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Twitter] Getting Ready for the Aprimo Marketing Summit
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Not to worry, dear readers. We’re still here for you. Off to sunny Florida for a few days to host a slew of B2B companies at the Aprimo Marketing Summit. How will these popular blogs publish while you are away? The answer: Work well ahead of deadline.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 14, 2010
    [Twitter] The Era of the Specialist has Arrived
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies &# David Siteman Garland argues that the era of big companies and big firms is over. Product Launch Service. Need accounting work done?
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Twitter] 4 Content Strategies for B2B Corporate Blogging
    Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog. This article focuses on the writing component.
  • ENGAGE  |  THURSDAY, JUNE 16, 2011
    [Twitter] How to Enter the Circle of Trust With Your Audience
    But organizations and brand marketers have a long way to go before getting into consumers’ sacred circle: people are more than twice as likely to trust people they know in blogs, on Facebook, and on Twitter than they are to trust brands in the same spaces. but building trust online is even more difficult. They won’t trust anything else.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Twitter] Merging Social and Mobile to Maximize Your Reach
    Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn , Google , and Twitter have all launched new projects targeting the mobile web. If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Mobile
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Twitter] Five tools to help with your social media makeover
    Follow Ian on twitter  @iancleary. 'By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. The gym is a chance for me to think about what I’ve delivered that morning, plan out my day and dream about potential ideas for my business. And maybe, just maybe, it’s time for a makeover. percent.
  • WEBBIQUITY  |  TUESDAY, JUNE 8, 2010
    [Twitter] Social Media: Making Friends for Fun & Profit
    Twitter. 1.    Think carefully about your Twitter name.  We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Guest post by Kim Albee. Should you participate?  What avenues will be most fruitful? 2.    Tweet according to your content strategy.  or su.pr
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 16, 2012
    [Twitter] Quest for the Perfect B2B Marketing Cocktail
    A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone. Thanks for doing this!
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 5, 2010
    [Twitter] The Mi6 Tweekly: Week of June 28, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Chart: Five Degrees of Separation on Twitter? Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. OH Canada! So what! Wednesday. Thursday.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 2, 2012
    [Twitter] 25 Awesome B2B Blogging Tips
    Prevent this problem by keeping an eye out for topic ideas any time you are interacting with others in your industry, hearing questions from customers, reading Twitter updates from those in your network, etc. Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines. Set goals : Why are you blogging? To boost SEO?
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 7, 2010
    [Twitter] Wake up and Send More Email
    If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database.
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Twitter] Interesting Infographics: How B2B Sales Has Changed
    Twitter (42%). 'I thought it would be interesting to look at how B2B sales have changed. Also, as described in the Maximize Social Media infographic, the majority of this research starts on the web. In order to generate more leads and revenue, we need to apply an inbound marketing tactic to our campaigns. Then he contacts you. LinkedIn (57%).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 22, 2011
    [Twitter] The Long Tail Story of B2B Social Media
    Whether it is answering a product question on Twitter or responding to a comment about an ebook, companies need to listen and engage on social platforms. Marketers need to build online networks for their companies using Twitter and Facebook. Storytelling. The best way to connect with customers and prospects is to tell them a story.
  • HUBSPOT  |  FRIDAY, DECEMBER 3, 2010
    [Twitter] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
    When starting out on Twitter without many followers, tapping into your immediate network is a great way to get the ball rolling. Ultimately, more Twitter followers and more retweets come from creating remarkable content that naturally compells others to tweet it. Am I the only one who hates Twitter? Absolutely. It is so boring.
  • HUBSPOT  |  SUNDAY, FEBRUARY 3, 2013
    [Twitter] The Top 5 Super Bowl-Themed Marketing Stories of the Week
    Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic. "Sunday! Sunday! Sunday!". for 30 seconds.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Twitter] 4 Pervasive Myths About Brand Journalism
    ll be joined by Ann Handley , Chief Content Officer of MarketingProfs, Karen Wickre , Editorial Director of Twitter, and Erica Swallow , Director of Community at Contently to discuss and debate this hot topic. by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Twitter] What the LPGA’s Media Guru Can Teach Us About Social Media
    Don’t be lulled into a sense of false security because everyone on a Twitter hashtag is talking about “things that happened at band camp” and laughing about it. Twitter and social media platforms allow players to separate themselves from the competition and become unique brands. Kraig Kann doesn’t care about your handicap. See rule 1).
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 4, 2013
    [Twitter] Example of a LinkedIn Strategy That Gets Big Payoffs
    'While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! follow them on Twitter. Check out her LinkedIn strategies below to see why she is consistently a top salesperson. Here''s a little food for thought first. If you break these numbers down further, 20.3%
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Twitter] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Remove the #hashtag you used in Twitter and add a compelling graphic.” Among the facts David Erickson shares here: three times as many people have email accounts as are on Facebook, and compared to Twitter the ratio is ten to one. What are the most effective techniques for building an opt-in email list? Adam T. Between 0.5
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Twitter] Savvy Week in Review: September 7
    Key Ways to Advertise on Twitter Without Spending a Fortune by @jeffbullas. Can you believe it's already September?! As we all savor the last official moments of summer (even as we've moved into autumn mode), make sure good reads are on your to-do list. We've pulled together our favorite ones of the week here. Had no idea.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Twitter] Savvy Speaks: How To Choose a Marketing Provider
    You can learn a lot about a person by cruising her Facebook, Twitter, and/or LinkedIn profiles. Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider. Jamie Tip #1: Google is your friend.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Twitter] Will Content Strategy Save Marketing?
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Today’s buyers are clearly in charge. What do you think?
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Twitter] My Leads Went Where??! – Lead Generation Horror Story #1
    • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. In the day to day challenge of lead generation, numbers matters. Metrics matter. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 6, 2010
    [Twitter] Inbound Marketing is the future, but are you ready?
    And I had a great conversation about it with the President of Avitage , Jim Burns (Jim is @salesvpi on Twitter, if you wish to connect.)  (If you like this article, I invite you to subscribe in a reader or via email.). There is no question in my mind.  Inbound marketing is the wave of the future.  But there’s a fundamental problem. 
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [Twitter] The Social Media MBA: Part 3: Social Media Landscape
    Social media is not confined to Facebook and Twitter. Social media networks worth mentioning are: Twitter : Twitter is a micro-blogging tool that limits posts to 140 characters and allows link and photo sharing. Similarly, there are weekly chats you may be interested in joining via Twitter. This is HUGE! Social Media MB
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 8, 2011
    [Twitter] The Best There Is in B2B Marketing. No Brag, Just Fact.
    Kelly was on stage for our entry for The @B2BTOTY Awards (The B2B Twitterer of The Year), for which we were a finalist. The 2011 B2B Twitterer of The Year Awards - @B2BTOTY. When I was a kid, there was a TV Western starring the famous character actor Walter Brennan called the “Guns of Will Sonnett.” No brag, just fact.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 16, 2012
    [Twitter] A Multidisciplinary Approach to Breathtaking Content
    You can follow him on twitter @skooloflife. By  Srinivas  Rao, Contributing {grow} Columnist. Over the last two years I’ve read more books than I’ve read in my entire life. But there’s a slight problem with my reading. Every single book falls into one of these categories: Marketing/Business. Self Help/Psychology. Photos .
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Twitter] 15 of Our Favorite B2B Content Marketing Tips
    Do research on Quora or Twitter to understand the questions your audience is asking ( Tweet this ). Check Twitter, Quora, LinkedIn Groups, etc. '“Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. kwiksurveys.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Twitter] Colleges and Universities Lead the Way with Social Media Adoption
    84% are using Twitter. Some even have interactive tools on ‘how to find your major’ Prospective students can now surf to the webpage or follow a school on Twitter or Facebook all through their hand-held devices, connected 24/7. Social media is not just some fun tool that everyone is using these days. 86% are using YouTube.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    Follow the SiriusDecisions Summit discussion on Twitter with the hashtag #SDSummit. He currently runs B2B Fusion , a vendor neutral business helping business-to-business sales and marketing leaders accelerate revenue growth by connecting marketing investment to new revenue opportunities. Several trends of discussion were new this year.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Twitter] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    To help put this user growth into perspective, Leon Håland created a graph to show the paces at which Google+, Facebook, and Twitter all hit 20 million users. Google+ is hot. We have been blogging about it a ton since its launch. This infant of a social network hit a major milestone today, passing the 20 million users mark.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Twitter] 6 Fundamental Value-Based Selling Tips
    Follow Mike on Twitter @MikeKamo. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike Kamo , VP of marketing at  Strideapp , a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Some say selling is an art form. Others claim sales is a science.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Twitter] Hooks That Make Contests and Sweepstakes Successful
    by Neil Ferree Related Stories 7 Essential Functions for Viral Facebook Contests 5 Hot Tips for Running Successful Twitter Contests Facebook Contests: What You Should and Shouldn’t Do. 'What makes a contest attract 10.000 participants or only 20? Comments I like your approach for running a contest. Would love to hear.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Twitter] Associated Press Includes Social Media Guidelines in 2010 Stylebook
    The guidelines also provide information and policies on how to use tools like Facebook and Twitter , how journalists can apply these policies and how to verify the sources found through them. Other terms with individual entries include "trending," "retweet, and "defriend," as relating to Twitter and Facebook. are still hyphenated.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 3, 2012
    [Twitter] 3 Trends to Consider for Your 2013 Social Video Strategy
    While Twitter and Facebook can be entered into with little to no cost, online video has a price of admission no matter how you go about creating the content. What is your 2013 online video strategy? From what I’ve experience this past year, the main reason seems to be the cost. Planning Ahead. Noteworthy Trend #1: Product Video.
  • THE POINT  |  WEDNESDAY, JUNE 27, 2012
    [Twitter] 5 Campaign Ideas for When You Have No Content
    Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Run a survey. Host a game or sweepstakes.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Twitter] Writing Better Web Content: Ask what? Who? Why?
    Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Twitter] Visual Social isn't Vanity, it's Vital.
    If they connect with your brand, they more than likely going to show that connection through a page like or a twitter follow. 'In the world of social media, the term "vanity metrics" gets thrown around quite a bit as an effort to describe what has been labeled as superficial metrics (the # of page likes, followers, downloads, etc.), test.".
  • THE TOP LINE  |  TUESDAY, SEPTEMBER 28, 2010
    [Twitter] Want more retweets? 5 secrets to success
    I have several hundred followers on both LinkedIn and Twitter.  Examples include the Get to the Point newsletters which they send out each week, the LinkedInGroup they started and moderate, and a strong Twitter presence built bit-by-bit with over 17,000 tweets. They have greater than 72,000 followers on Twitter alone. 
  • INBLURBS  |  TUESDAY, OCTOBER 12, 2010
    [Twitter] 5 Steps to Attract More Customers and Increase online Sales
    Tweet this on Twitter! 5 Steps to Attract More Customers and Increase online Sales. Attracting more and more customers for your business blogs is very essential to increase online sales. It is therefore needed for you to focus on better marketing strategies and techniques that will help you to attract more customers for your business blogs.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 14, 2010
    [Twitter] Eliminating Clutter Allows You to Focus on Important Stuff
    Multiple social media accounts — I manage my own Twitter, Facebook, Buzz, LinkedIn, and Google Reader accounts. Tweet. I’ve spent the last few months cleaning clutter out of my home. Cleaning out the clutter, while a dusty and dirty job, was oddly therapeutic. came away from the process having learned two valuable lessons: 1.
  • INBLURBS  |  TUESDAY, JANUARY 17, 2012
    [Twitter] Get social to get found from your future customers
    Tweet this on Twitter! Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too. But how to get into those results the smartest way?
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Twitter] 6 New Ideas for Your 2013 Marketing Plan
    Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year.
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