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  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Twitter] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Beyond tweaking your resume and cover letter for the specific company and role, make sure all instances of your name on the internet -- including your LinkedIn profile, Twitter, Instagram, published clips, and portfolio -- tell a cohesive story. Twitter is another option for monitoring job listings in real time. Trying to Find a Job?
  • HINGE MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Twitter] The Science Behind the Art of the Call-to-Action: Part 1
    Take a look at Twitter’s “Sign up for Twitter” CTA: A CTA helps the user answer the question, “What do I do next?” What’s more, we can scientifically analyze calls-to-action, track their success in encouraging user action, and refine them to be as effective as possible. What is a call-to-action?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 3 Lessons Spammers Taught Me About Marketing to Strangers
    To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. But what do those spam trolls want?
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 22, 2013
    [Twitter] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    mean, I have personal accounts on Facebook, Twitter, LinkedIn and Pinterest, but I rarely tweet or post a status- I mainly used social media to communicate and stay in touch with family and friends while I was at college. Felicia Cohen is a college student from Bridgewater State University who was invited to spend her summer here at eMagine.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Twitter] Cookie Deletion and Measurement: What you Need to Know
    Leave them in the comments or share them with me on Twitter ( @wittlake ). Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. As a way to identify an individual, third party cookies are unreliable.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Twitter] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Facebook, Twitter, YouTube, LinkedIn and Google+ are examples of social media networks that one can join for personal or business use. Twitter. For the sake of creativity, I’ll define Twitter in 140 characters or less: “Twitter is a platform that allows users to share 140-character long messages publicly. Analytics.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Twitter] Creativity, Technology, And The Future Of Storytelling
    Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. Social media has turned us all into publishers. ” �.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Twitter] Predicting the Future with Social Media
    Wired Magazine’s Sharon Weinberger writes ( “ The Spy Who Tweeted Me: Intelligence Community Wants to Monitor Social Media ” ) “ A research arm of the intelligence community wants to sweep up public data on everything from Twitter to public webcams in the hopes of predicting the future.” Small Business Social Media Marketing Strategy
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Twitter] How to Focus Your Marketing Messaging on What People Really Want
    Follow Josh on Twitter  @jhaynam. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Tom is work centered: Tom is climbing the corporate ladder.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 18, 2012
    [Twitter] #Nifty50 2012 Badge Code
    In April 2011, Cheryl Burgess ( @ckburgess , author of the Blue Focus Marketing Blog ) and I first decided to acknowledge some of the phenomenal men and women we’d gotten to know through Twitter. This year we made the lists more specific, focusing on engaging women and men on Twitter from the technology sector.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 14, 2011
    [Twitter] Who Goes to Eloqua Experience?
    If you can’t make it out, you can catch the action on Twitter by following the #EE11SF hashtag. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Breakdown of attendees by title.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 28, 2014
    [Twitter] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
    Facebook, Google +, and Twitter are just a few of them. Happy Friday, Sales Prospecting Perspectives readers! This week was a busy one for us. As it was the last week of February, our inside sales reps strived to meet their month''s goals while continuously increasing their pipelines. Let us know what you think! Actually, no, not exclusively.
  • SAZBEAN  |  WEDNESDAY, JULY 27, 2011
    [Twitter] How Social Media Activity Affects Sales
    One of my clients has an eCommerce site, but also has a retail location.  He felt like his efforts to post on social media (blog, Facebook, Twitter, etc.) Measuring social media ROI can sometimes be difficult. Metrics like followers, fans, and site traffic are easy to measure. weren’t really worth it. photo by borman818 , on Flickr).
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Twitter] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Twitter] 5 Ways To Double Your Social Media Results
    Here’s a quick run-down before we get into the details: BufferApp : Single-click, editable auto-sharing (Twitter, and soon available for Facebook updates) at whatever upcoming time slot is likely to get you the most clicks, retweets and likes. These tools show when your Twitter followers are active online. Timer Apps.
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Twitter] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Twitter] PowerViews with Tony Zambito: Buyer Predictability
    You can connect with Tony Zambito and learn more about his work via the following resources: Twitter: @TonyZambito. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. Understand the Buyer''s Backstory. Study Lead Behavior. Stay Tuned
  • CONTENT STANDARD  |  TUESDAY, MAY 31, 2016
    [Twitter] 5 Ways Snapchat Marketing Can Help Brands Go Local
    But while its arrival comes years after Facebook and Twitter matured into social media giants , Snapchat’s efforts to monetize through marketing and advertising opportunities are keeping pace with its rapid growth. If you’re working for a music festival like Coachella, taking advantage of Snapchat marketing is a no-brainer.
  • HUBSPOT  |  SATURDAY, MARCH 5, 2016
    [Twitter] How to Make the Last Hour of Your Workday the Most Productive
    Closing out of your inbox, removing other distractions as much as you can by setting yourself “Away” on messaging apps, and leaving Facebook and Twitter are crucial to keeping your concentration. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. It’s a marathon. But most of us aren’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2015
    [Twitter] Four overlooked B2B marketing ideas you can use now
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. Many of us are faced with a dizzying array of new marketing technologies and tactics competing for a slice of our time and budget. So what new B2B marketing ideas should you focus on next? Your Turn.
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Twitter] Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
    98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account. Meanwhile, Pinterest has over 10 million users, 98% of whom have a Facebook and/or Twitter account. Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. It did to us.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [Twitter] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via MarketingProfs.
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Twitter] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Share your view in the comments below or with me on Twitter ( @wittlake ). In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common).
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Twitter] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Facebook and LinkedIn have ‘like’ buttons to click on, while Twitter has an open heart that gets filled in when it's clicked. You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli. Experiencing good things make us happy and we want to seek them out again and again; the opposite is true for bad things.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Twitter] The Five Best Pinterest and Instagram Marketing Tools
    Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn. Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Google Review Count:  269. ” —  StoreYa Blog. BuzzBlogger.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Twitter] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. The Web Presence Optimization Cycle [INFOGRAPHIC] by All Twitter. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. by Forbes.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Twitter] 15 Elements Most Successful Blogs Have in Common
    These are the buttons with the share counts (except for the darn Twitter button, of course) that appear on each individual blog post’s page. What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. Why use them?
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [Twitter] 2012: The Opportunity for the Few in the Year of More
    Share your comments below or with me on Twitter ( @wittlake ). Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Twitter] A Tale of Two Tweets
    The content, conversation and cadence of Twitter are unique and distinctive from its social media cousins. What’s less clear is how brands can tactically enter, participate and influence the Twitter stream to build awareness, preference and advocacy.  Consider two examples.    The Premium Sponsored Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Twitter] 5 Big tips to make LinkedIn ads work for you
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. Scale. Content Distribution. Scale.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Twitter] Small Manufacturers Use Social Media Effectively
    Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Twitter] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Twitter] How Customer Case Studies Drive Traffic to Company Sites
    Here are some fresh examples of success stories in action: Twitter. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. After all that work, how do you use the heck out of a case study to engage prospects and customers? But how do you get traffic to it? Share them here!
  • B2B MARKETING UNPLUGGED  |  TUESDAY, JULY 16, 2013
    [Twitter] Resentful Client, Cringing Agency Part Two
    BizMarketer is Elizabeth Williams You can reach me at escwilliams@gmail.com or follow me on Twitter @bizmarkter. Last week we looked at three of the six reasons we end up breaking up with our agencies and throwing all their clothes and magnet collections on to the front lawn and driving over them a bunch of times. 
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 13, 2012
    [Twitter] 4 Rules For Better Online Advertising Performance
    Share your view in the comments below or with me on Twitter ( @wittlake ). You have agonized over your copy, crafting something with depth and nuance. You tell the story around the table of how the message and design combine to illustrate your brand’s superiority. They will not invest the time to probe the depths of its meaning. Color.
  • MARKETING ACTION  |  MONDAY, MARCH 31, 2014
    [Twitter] How to Build Marketing Accountability From the Lead Up
    Twitter – Organic. We recommend that Marketing Channels be specific (for example, “Twitter-organic” rather than generic “Social Media”) so that ROI calculations are more actionable down the line. In this post we will look at evaluating marketing performance from a micro perspective – specifically, at the lead level. Lead Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Twitter] OfferUp offers an addictive new app for eCommerce
    It’s also easy to list items through the mobile app and the listings can also go to users’ Facebook, Twitter and/or Pinterest pages, or in an e-mail to individuals or groups. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. Where do your customers hang out online or on mobile? Snapchat?
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Twitter] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Twitter: @mike_weinberg. Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. His final tip is a passionate plea calling all sales reps to return to the telephone. Part 1: Tip #1 Believe it Works. Let’s face it. Expect it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Twitter] Can you adapt to radical social media marketing change?
    Now you can explain to your spouse that all that time you’re wasting on Twitter is actually a career-advancement opportunity! The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  Kelly.  Dr. Kelly had just written a book called “ How to be a Star at Work.” Honestly,
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Twitter] How Google Is Killing Native Advertising
    Share your view in the comments below or with me on Twitter ( @wittlake ). Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs. One of the key reasons, however, is the surprising part. Google. Surprise!
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Twitter] Putting It All Together: Social Sharing on LinkedIn
    At the Haley Marketing Group, we definitely recommend sharing on Facebook and Twitter but in this case study, we just utilized LinkedIn sharing and saw great results. People are in the mindset to find professional content and come in a professional mindset to LinkedIn. I’m not saying don’t share on Facebook and Twitter. Why LinkedIn?
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Twitter] 5 Best Paid Distribution Methods And When to Use Them
    64% of corporate website traffic comes from LinkedIn, more than Facebook or Twitter. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content.
  • B2BBLOGGERS  |  MONDAY, DECEMBER 6, 2010
    [Twitter] A Two Way Conversation | B2Bbloggers.com - B2B Social Media and.
    The customer probably would’ve taken down the video, posted on his Twitter feed how great and efficient United were and millions and millions of us would never have seen a guy dressed up as a United Airline baggage handler gleefully throwing bags off a plane to a rather catchy song. Your B2B Marketing Plan Doesn’t Need Twitter.
  • HALEY MARKETING  |  TUESDAY, MAY 17, 2016
    [Twitter] Lunch with Haley Webinar: Online Advertising for Staffing Companies
    And join us on Twitter at #lunchwithhaley for real-time discussion and Q&A during the webinar! Want to get to the top of Google results…instantly? Do you want to recruit more candidates from Facebook? Use remarketing to deliver targeted ads to those most likely to take action, previous visitors to your website. Time: 2 PM EDT.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Twitter] Basic Coding for Marketers: Resources, Tips & Strategies You'll Need to Get Started [Webinar]
    From checking Facebook over coffee to ordering the lunch via the Seamless app to replying to customer feedback on Twitter, so much of our world is powered by code. Most companies, even if they’re not in the software business, need some kind technology to help them successfully run their companies. Want to tune in? When : August 9th at 12 p.m.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 4, 2012
    [Twitter] 5 Power Tips for B2B Company LinkedIn Profiles
    Of course Twitter and Facebook are great for awareness, getting traffic to your site and generally for getting people to like your B2B company, but LinkedIn still seems to take the cake for decision makers and actual purchasers. In the B2B space, LinkedIn may be the best social media site to take stock in. Start using status updates.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Twitter] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree. percent were quality.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Twitter] 4 Cringeworthy Marketing Campaigns That Totally Missed the Mark
    It all started from McDonald’s official Twitter handle, @McDonalds, with the following tweet: Seems harmless enough. The company promoted its new app alongside the creation of "National Bunny Ears Day," asking its followers to share their bunny-fied photos on the day through Twitter and Instagram using the hashtag #nationalbunnyearsday.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Twitter] 3 Unique Ideas from SXSW B2B Social Media Panel
    NVIDIA and Cisco System have large LCD screens that display real-time Twitter streams and other social conversations in high traffic areas of their office (meeting areas, near bathrooms, etc.). At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.”
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Twitter] Is It Finally Time to Bid Adieu to the Press Release?
    Some, like Twitter, have never issued a single one. You’ve spent all that time building a presence on Facebook, Twitter, Tumblr, and other social realms. I have a confession to make. Basically, I used my Newsweek email account as a filter. My “real” email was my personal Gmail account. Not Dead Yet, But Getting There. Fair enough.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Twitter] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. Take We live in a post-Snowden world. Who trusts Facebook? No worries.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Twitter] Eight ways B2B market research differs from B2C
    Connect with Andrew on Twitter or Google+. Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. 
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 14, 2016
    [Twitter] Nominate Your Favorite Small Town to Receive a Main Street Revival Worth $500,000
    Join the movement on Facebook , Instagram , and Twitter , and support the people who are powering our communities, our economy, and our Small Business Revolution. What’s your favorite small town? Simultaneously, our country is enjoying a resurgence in the number of small businesses operating today. According to the U.S.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Sharing photos on Facebook and Twitter will increase engagement and sharing. YouTube and SlideShare are the obvious channels, but you can also share videos on Facebook, Twitter, and Instagram. 3. Author: Heidi Cohen Is your content marketing like spinach? In other words, is your information healthy, but unappealing? Humans are visual.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Twitter] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    After some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? So, where do you begin? Well, Pinterest is no different.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Twitter] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    For example, 2% of people love Twitter. You talked about Twitter and how that’s growing. So email’s still important, but things like Twitter, or Facebook, or some of the other social networks where people are getting updates on the mobile device, are also important. Welcome Jay, and thank you for joining us today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Behind the scenes: How to write a business book
    This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I’ve learned from this intense process. This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I''ve learned from this intense process.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Twitter] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [Twitter] What’s Your ROI?
    This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. Michael Brenner is a Sr. Director of Marketing for SAP. What is your return on marketing? Many marketers cringe. Metrics
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 23, 2010
    [Twitter] Mayday and Caffeine – Two Google Projects That Changed Your.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. Think again. The question is no longer, “if we should get started?” Sign up.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Twitter] Recipes For Great B2B Videos [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Twitter] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Twitter] How Will the Social Web Monetize the Uptick in Visual Content?
    At any given moment on Facebook, Twitter, or Tumblr, you can find photos of your family or friends exercising. You can follow him on Twitter @Jamie_Thompson Remember the kindergarten exercise, show and tell? Well, based on its more mobile-friendly News Feed redesign , it appears Facebook will now be more show than tell.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Twitter] 10 User Generated Content Campaigns That Actually Worked
    To help boost top-of-mind awareness, Coca-Cola created the “Share a Coke” campaign, throughout which the company produced Coke bottles with customers’ names on the labels and handed them out throughout different cities, in order to increase its exposure on Twitter. You’re in luck! Nearly 4,000 customers submitted entries in a three week span.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Twitter] Social Pro Case Study: Creating a Presence on Facebook
    The Social Pro program provides visual images to add to the appeal of each post on Facebook, Twitter or LinkedIn. Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic.
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    [Twitter] Tried and True Techniques for Fusing Offline and Online Marketing
    InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. Why not include a Twitter # at the end of your ads, to give people an incentitive and place to talk about it? Old Spice also promoted a discussion on Twitter via "Fabio Beats Old Spice Guy?". Create Calls-to-Action. Great!
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Twitter] The Importance of Personalization in BtoB Marketing today
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! You can follow me on Twitter at @fearlesscomp. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. If you want marketing results, you need to personalize the content you send out.
  • SYNECORE  |  SATURDAY, FEBRUARY 8, 2014
    [Twitter] My 60-Minute Blog Challenge
    But the Internet is right here, calling out with invitations to check my Twitter feed and email updates. A couple weeks ago Hubspot presented the Blogosphere with a challenge to conceptualize, write, and post a blog in 60 minutes flat. read a great many of them, some that were very impressive, and others that…well, weren’t. How meta.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Twitter] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [Twitter] The State of the Blogosphere 2010
    With the rise of Twitter, Posterous, Tumblr and other forms of micromedia, many believed that the glass was half empty. Today, 100 million Tweets flew across Twitter. Their longevity far outlasts the short-term memory of Twitter or any other micro network. In fact, with Twitter, we are simply competing for the moment.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Twitter] Why You Need an Editorial Calendar for Social
    If you tweet 10 times a day in your first month on Twitter, and then don’t make a peep for days, you lose credibility. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social? It helps you maintain a consistent cadence.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Twitter] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] Native Advertising Is Not Content Marketing
    For most situations, longer-form native advertising (I’m not talking about Google or Twitter ads) is: A directly paid opportunity – Native advertising is “pay to play.” When you see the phrase “native advertising,” what do you think? Do you think of content marketing? The words we use are important. custom publishing, custom content.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 3, 2015
    [Twitter] Staffing VOICE Award Winner: CoWorx
    CoWorx is one of our most active Social Pro clients.  We worked with their team to create a strong brand for CoWorx on LinkedIn, Facebook, Twitter, Google+ and YouTube. Haley Marketing would like to congratulate our 2015 VOICE award winners. CoWorx won a Staffing VOICE award for their social media campaign.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 3, 2015
    [Twitter] Webinar: Staffing World 2015 Recap
    And join us on Twitter at #lunchwithhaley for real-time discussion and Q&A during the webinar! Want to know what happened at Staffing World? Webinar: Staffing World 2015 Recap. When: Thursday, November 5th. Time: 2 PM EST. Duration: 60 Minutes. Cost: FREE! Reserve Your Seat ».
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [Twitter] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Twitter at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Twitter] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Twitter at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Twitter] Top 10 B2B Social Media Posts of 2013
    Top 10 B2B Companies on Twitter (2011). They invest in Facebook and Twitter and (more and more) in LinkedIn. The best way for me to wrap up the year is to share what B2B social media posts resonated most with readers this year. Half of these top posts were published in 2013, including the top three. Read more. 9. Read more. 8.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 13, 2011
    [Twitter] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    Let me know your thoughts in the comments below or on  Twitter ,  LinkedIn ,  Facebook. As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. The report highlights the major challenges CMOs are facing. 2011).
  • BIZNOLOGY  |  THURSDAY, JUNE 5, 2014
    [Twitter] Repurposing: Content marketing made easy!
    You probably have several media properties—a blog, a YouTube channel , a Twitter account , for example–and repurposing content for each of these channels is a great way to cross-promote your channels. But it doesn’t have to be that way. Now, what do I mean by repurposing? Seriously, that’s often illegal and definitely not cool.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Twitter] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    In fact, Pinterest is also sending more traffic than Bing and Twitter, too, coming in at Shareaholic users' fourth largest traffic driver in August. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. That’s right. It’s confirmed. It’s true!
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Twitter] Where Is Digital Advertising Headed in 2016?
    Tailored Audiences (Twitter). Similar to investing more in YouTube advertising, advertisers are also investing more in programmatic display, paid social (Facebook, Twitter, Pinterst, LinkedIn), native advertising, and content syndication platforms (Taboola, Outbrain, etc.). Leveraging first party data (i.e. CRM retargeting (Display).
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Twitter] Sorry Toto. We’re not in NYC any more.
    Follow the President of Find New Customers on Twitter here. Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Twitter] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. 4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). Jeffrey is also a guest on Mad Marketing TV , where he’s interviewed by yours truly.). The book not only covers change. “No one is going to die.”
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Twitter] Should You Pay for Content Distribution?
    For example, this Lululemon Athletica post introduces us to a helpful blog article. 3) Twitter Engagement Tweets. Like Facebook promoted posts, Twitter engagement Tweets allow brands to directly target audiences that are likely to engage with their content. This doesn’t mean we’re throwing in the towel, though. Far from it, in fact.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Twitter] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. 2. Join us on LinkedIn and Twitter for more marketing tips and strategies. It houses your educational content.
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Twitter] 3 Reasons Why Your Webinars Suck
    Think of Twitter hashtags as the gift that keeps on giving. Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Yes, you get to talk about your company.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Twitter] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    Yes, Google+ doesn’t have as many users as LinkedIn, Twitter, or Facebook, but it does have more than Pinterest and Slideshare, two fast-growing visually-based social networks. Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Twitter] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Twitter] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Twitter] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . I was talking with my dad the other day about memory. It got me thinking about just how much information the brain is capable of holding. Check out our Engagement Guide.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Twitter] 9 Hilarious Out-of-Office Email Auto-Replies
    Without fail, I almost always forget to put up an out-of-office autoreply message when I''m headed out for vacation. It''s one of those things I remember just as I''m shutting down, or sometimes even after I''ve already left. Heh, sorry guys.). Since I usually throw them up in a hurry, I don''t take a lot of time to get creative. content creation
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Twitter] How to Socialize an Event
    During breaks, she will post these pictures and videos to Google+, Twitter, Instagram, and Pinterest as well as retweeting and resharing other people’s posts about the event. You can find many tools to do this by searching for “stream twitter hashtags” on Google. Here’s how. 1) Pick an evergreen hashtag. Get real. Get real.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Twitter] Tips To Enhance Your Email Deliverability
    Follow Brian on Twitter @remarketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brian Hansford , Director of Client Services at Heinz Marketing, where he manages marketing automation practice and specializes in developing demand generation and marketing automation strategies for clients. Know your Sender Score.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Twitter] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    Encourage your customers to share their experiences with your products and services via photos either on Pinterest, Facebook or Twitter (though learn from others’ mistakes first ). Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. What is it? Do it wrong quickly.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] Everything You Need to Know About User-Generated Content
    Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. And then we would use it across Instagram, Pinterest, Facebook, Twitter. Want more content? High-quality, on-strategy content that resonates with your audience? Who doesn’t? Employee-generated content (EGC).
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Twitter] How Google+ Is Changing the Web, Even Though No One Wants It To
    It couldn't reach a deal with Twitter to include the popular social network's data in Google search results, and Facebook was already in a deep relationship with Google's core search competitor, Microsoft. Google gave the world something it didn't want with the launch of its social network, Google+. But that didn't matter. 62 million users?
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Twitter] 8 Companies Totally Rocking Their LinkedIn Company Pages
    The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. That''s obviously a different audience.
  • E-QUIP  |  SUNDAY, NOVEMBER 6, 2011
    [Twitter] E-Quip Blog: The Minimalist Marketer
    For example, check out Sonjas Twitter profile. Share to Twitter Share to Facebook. Twitter Page. Sunday, November 6, 2011. The Minimalist Marketer. British marketing consultant Sonja Jefferson somehow concluded that I was an effective marketer. Now she wants to interview me for an upcoming book on content marketing. Posted by.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Twitter] Top 5 Reasons to Create a Co-Marketing Partnership
    However, while we tried to figure out Google+, Twitter etiquette, and Facebook’s latest format changes, some traditional tactics continued to pull their weight even though they weren’t in the spotlight. Social media has dominated the headlines in 2011 and will most likely continue to create buzz into the New Year.
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