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  • SAZBEAN  |  FRIDAY, JUNE 25, 2010
    [Twitter] Sazcast Episode 30 – Launching & Building a community using the social web with Dave Peckens & Matt Eder from MichiganDads.com
    Michigan Dads on Twitter. Dave’s Twitter. Matt’s Twitter. If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Show notes. Here are the links we discussed in the podcast: MichiganDads.com. Michigan Dads on Facebook.
  • CONNECT THE DOCS  |  TUESDAY, OCTOBER 6, 2009
    [Twitter] Happy Sixth Month Blog Anniversary!
    Follow ClickInsights White Paper Experts on twitter with one-click. Michael Stelzner WritingWhitePapers Twitter Mike_Stelzner. Jonathan Kantor WhitePaperPundit Twitter Jonathan_Kantor. Sarah Mitchell Global Gopywriting Twitter globalcopywrite. Stephanie Tilton TenTon Marketing Twitter StephanieTilton. Top 3 Posts.
  • TONY ZAMBITO  |  WEDNESDAY, JUNE 1, 2011
    [Twitter] Social Buyerology: Listening to the Social Buyer
      Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.  Image via Wikipedia. Behavioral Listening. Social Interaction Listening.
  • E-QUIP  |  TUESDAY, JUNE 7, 2011
    [Twitter] E-Quip Blog: Why Incentives Don't Work
    Share to Twitter Share to Facebook. Twitter Page. Tuesday, June 7, 2011. Why Incentives Dont Work. Being rewarded in accordance with how well you perform your work hardly seems a debatable matter. Thats why 9 of 10 A/E firms provide some kind of bonus or incentive compensation. So why the apparent contradiction? Mel Lester. 10:01 AM.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2010
    [Twitter] Social Media Usage in Content Marketing Jumps 500% in Two Years
    Twitter, Facebook) - distribution of content through those channels has increased over 500% in two years. As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008.  The findings are interesting, to say the least. Social Media (i.e.,
  • FATHOM  |  FRIDAY, SEPTEMBER 27, 2013
    [Twitter] Why Mobile and Search in Higher Education are Critical
    And not only are more students searching for their schools of choice, but they are also consuming information via social profiles such as Facebook, Twitter, Google+ and YouTube. During the summer, I attended a handful of conferences focused on higher education and digital marketing. Measuring offline advertising ROI. Think Mobile First.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Twitter] Finding social media success in regulated industries like banking and healthcare
    Vanguard took a leap this year by launching a Twitter handle and a Facebook program that embraces engagement within regulatory limits. I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. This is not an unusual situation.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Twitter] The month in #mrx
    Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds. So to the most popular #mrx (not to be mistaken with #MrX) tweets of the month.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 6, 2011
    [Twitter] BtoB Magazine Selects 2011 B2B Social Media Winners
    BtoB Magazine Results: More than 700,000 views on YouTube, more than 40 posts by influential bloggers, 2,500 participants in the community event and more than 1,500 tweets, which helped the #EMCBreaksRecords hashtag briefly break into the top trending topics on Twitter. Twitter: Mongoose Metrics. Integrated (Tech): EMC. Read more.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Twitter] Savvy Week in Review - Sept 9th
    Though none of the Savvy Sisters knew him personally, we'd crossed paths on Twitter and elsewhere and all held him in great respect and knew him to be a genuinely kind and generous person. Another week gone by. Sometimes it's hard to say where those days go - especially when you're busy. Enjoy your weekend to the fullest.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Twitter] How to Master Content Marketing on LinkedIn
    This means that you can pick and choose which posts you want to share with everyone, share with just your connections, or share with both everyone and your Twitter network. While it may be acceptable to post 20 times a day on Twitter, the landscape of LinkedIn is a little different. There has to be another option, right? More exposure.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 27, 2015
    [Twitter] 5 Shared Traits Among Today’s B2B Buyers
    Connect with me on Twitter or drop a comment below! “Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”. I recently read this quote from Kurt Uhlir, and couldn’t agree more. However, most marketers will agree understanding today’s audience is easier said than done. B2B Buyers’ Time is Precious.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Twitter] IDC Sees Massive Disruption From Industry’s Platform Shift
    Frank Gens (photo by Jeff Ballard via Twitter @jballard). The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Twitter] 5 Blogging Tips To Get More Leads
    For example, you could ask a visitor to download a content offering, sign up for your newsletter, or tweet your post on twitter. So, you want to create the ideal presence for your company online. While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    However, unlike Facebook and Twitter, LinkedIn’s retargeting is only offered as a package for high traffic websites. It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Twitter] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    If you use any other custom reports or have questions, let us know on Twitter. The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. What are Custom Reports? Now to the good stuff!
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 2, 2015
    [Twitter] Is Social Sales About Contacts, Context, Content or Conversions?
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. The simple answer is, it’s all 4. You need contacts to engage and convert and content to assist you in this process. What is often ignored is context which plays a huge role in defining relevance. Author information. Craig Jamieson. Craig M. Craig Jamieson. Social Sales
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Twitter] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. minutes Twitter 7.3 A good example is Ravelry, a social network for knitters. minutes Empire Avenue 25.1 minutes YouTube 17.8 The results?
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Twitter] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    With insight from third-party prognosticators, thumbs-up-or-down recommendations from peers, and — thanks for nothing, Twitter — billions of potential uneditable authors all adding to the potential digital impression of our products, the “ voice of the customer ” is more powerful than ever before.
  • BRANDPOINT  |  THURSDAY, MAY 12, 2016
    [Twitter] Understanding the Bernie Sanders Brand
    On the Bernie Sanders Twitter feed, topics rotate through health care, income inequality, immigration reform and raising the minimum wage. If you needed a reason to believe in the power of personal branding, just look to the 2016 presidential election to understand its influence. Serious messaging without taking himself too seriously.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Twitter] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    or follow me on Twitter @bizmkter. Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Now count backwards from ten after you click send and stand by for the howling, the outrage, the pleading. ” “The quarter is doomed!” Uh oh. Wrong.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Twitter] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    All of your employees have networks and many of them actively engage in social networks – Facebook, Twitter, Pinterest, and LinkedIn. I’ve got a robust LinkedIn presence, and I’m active on Facebook, Twitter, Pinterest, and Foursquare. Photo credit: Wikipedia. The Extended Network. Business is Personal. And that’s fine, to a point.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2011
    [Twitter] Optimizing Digital B2B Marketing Campaigns
    Share your practices in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Plans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. But the results are not there. Your Turn.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Twitter] Social Media For B2B Explained
    Twitter. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network. Youtube.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 14, 2012
    [Twitter] Webinar: 2013 SEO Trends and Predictions
    Connect with Casie ahead of time on Twitter or Google+. KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Webinar Summary. The perception of SEO vs. PPC.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Twitter] The Science Behind the Art of the Call-to-Action: Part 1
    Take a look at Twitter’s “Sign up for Twitter” CTA: A CTA helps the user answer the question, “What do I do next?” What’s more, we can scientifically analyze calls-to-action, track their success in encouraging user action, and refine them to be as effective as possible. What is a call-to-action?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Twitter] The Un-Tapped Value of Employee Social Capital
    Let’s forget the public giants, Facebook and Twitter, for a moment and focus on the social media technologies that connect employees of large companies to each other, inside the company. By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? What company does not want that?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Twitter] Why SEO Is The Key To Successful Marketing
    I would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.
  • THE NEW STRATEGIST  |  MONDAY, APRIL 8, 2013
    [Twitter] Listen up! Here's 10 top snippets from Social Slam!
    Here is but a handful of the great content that was shared during Social Slam, but for those craving more, simply search for the #soslam hashtag on Twitter and immerse yourself! You can’t teach Twitter if you don’t use Twitter.” by Jonathan Barrick. Social Slam 2013 has concluded, and that makes me sad.
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Twitter] The New Social Buyer Ecosystem
      The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.  Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.  Related articles.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Twitter] Holiday Fun Facts to Share on Social 2015 Edition
    Simply click the Tweet button next to the fact to post it on Twitter or copy and share on your other social networks. So now you can dazzle your Twitter followers with your vast knowledge of the holidays. You may remember our list from 2014 as it was one of our most popular posts from last year’s holiday season. Google ) .
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Twitter] Top Content Marketing Challenges, Benchmarks, and KPIs
    Follow the discussion on Twitter #RightContent. by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies. Generating enough relevant content (37%). Ensuring relevancy of content (30%). Web events (31%).
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Twitter] The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]
    Click here if you are -- and don’t forget to share your ranking on Twitter. :). Wondering how your marketing blog ranks among the best in the U.K.? Would you like to know what parameters are preventing you from being number one? Do you know what the best blogs are doing to be number one? Looking for a list of the top 100 U.K. marketers.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Twitter] The New Science of Professional Services Marketing
    Our studies have shown that high-growth firms are more likely to use tools such as these: Website analytics Search engine optimization Social media (LinkedIn, Twitter) And when firms combine smart online tools with smart targeting (such as list segmentation), it’s possible to dramatically reduce the cost of reaching your audience and thrive.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 21, 2015
    [Twitter] What CMOs Need to Know about Web Accessibility
    Connect with Josh on Twitter at @jdamer ( [link] ) or via email at josh.amer@dynamit.com. . In nearly every website Request for Proposal (RFP), there’s a line about accessibility. It either says it’s important, or it’s not. Sometimes it’s scrapped to cut back on cost. When the project “gets real,” accessibility gets forgotten. Enable them.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 1, 2015
    [Twitter] Making Sense of Your Live Streaming Marketing Options: Periscope, Meerkat, Facebook Mentions & Blab
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. I previously blogged about leveraging live streaming for content marketing, something that has only become more popular since then with the ever-increasing buzz around Periscope and more recently Blab. Note: If you’v […]. Author information. Neal Schaffer. Video
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Twitter] Why the Blog Post Is the New Ad Unit
    Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Back at the turn of the century, blogging was in a nascent state.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Twitter] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    The conference conversation continues, so stay in the loop on Twitter with the hashtag #Interact14. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Twitter] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
    Twitter | Facebook | Google+ | LinkedIn |. The new platform […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. Social Media Influence
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Twitter] How to Grow Your Social Media Following for B2B
    Incorporate external Twitter handles. Weekends are still very popular times to scroll through Twitter or LinkedIn, as well. 3: Incorporate External Twitter Handles. By tagging someone’s personal Twitter handle in a relevant tweet, you immediately connect with them regarding the topic. It’s pretty simple. Takeaway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Twitter] CEOs are finally embracing social. What does it mean to you?
    You probably don’t want the first CEO social media experience to be a Twitter chat or a live broadcast on Meerkat. There was a great Harvard Business Review article recently on CEOs and social media. The findings are interesting because not long ago being social was once considered too risky, the article said. LinkedIn rules. Education.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Twitter] What Google’s New Algorithm Means For You
    Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Are you wondering how the recent news in the SEO world might affect you? You may have heard that Google recently changed its search engine algorithm. Google Announces Search Engine Algorithm Change. What Prompted the Changes? Why Is This Important?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Twitter] 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
    & Ireland respondents prefer Twitter compared to U.S. Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. marketers? Similarities?
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Twitter] Google+ is an antisocial network
    Creating a community based on following, like Twitter, but in a container, like Facebook, where nobody can be friends, just mutual followers– is antisocial. For most, Google+ is an antisocial network. Antisocial Networking Service. And now, here’s my third article. It was thrust upon us as an answer to a question no one was asking.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 19, 2013
    [Twitter] How to Feature Your Customers on Social Media
    If you’re simply using social media to send out an occasional post or tweet, you could be missing out: social channels are a great way to interact with customers because they’re already using Twitter, Facebook and other platforms to interact with friends and family. “The cover photo is like a billboard,” she says.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Twitter] 41 Fresh Blog Post Ideas For Your Company Blog
    For tips like these for Twitter and Facebook, download the eBook here. Ask a question on Twitter and share the results with a Storify embed. Do a poll of your Twitter community with a Twtpoll or your Facebook community with a Facebook Question and post the results on your blog. But cranking out daily content is challenging.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Twitter] B2B Marketing: Winning net new customers is #1 goal…
    Follow Jeff on Twitter or download the free white paper on B2B lead generation. for 2011 and 92% raised quotas. CSO Insights asked “How confident are you you can achieve those higher quotas?&#. Only 6.5% were very confident. The lowest ever! CSO Insights was clear. Things need to change. Sales lead definitions much be agreed.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Twitter] Content Marketing: What Content People Share And Why They Do It
    The report also provides some interesting findings concerning the reasons why email is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of social networks such as Twitter. Why do people share content? We seldom talk about what it is. Thus context. Or are we both?
  • ACT-ON  |  WEDNESDAY, OCTOBER 5, 2016
    [Twitter] Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?
    Twitter. For example, companies like IBM might check what conversations are happening around analytics or cognitive computing on Twitter and look for trends. For example, you might push out new content through Twitter, post on LinkedIn or tap your network to promote the content. But what does this mean for brands? Key takeaway.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Twitter] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    And if the buyer has been misled, or the product is not good, there are an unlimited number of channels the buyer can use to express their dissatisfaction -- G2Crowd, Facebook, Twitter, etc. I’m a sales geek. I grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. Good question.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 22, 2013
    [Twitter] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    I mean, I have personal accounts on Facebook, Twitter, LinkedIn and Pinterest, but I rarely tweet or post a status- I mainly used social media to communicate and stay in touch with family and friends while I was at college. Businesses can and should use social media as a means to maintain customer relationships. Social Media
  • HALEY MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Twitter] How Does Social Media Work with Staffing and Recruiting Firms?
    Daily posting at optimal times to LinkedIn, Google+, Facebook and Twitter. You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! And that number is increasing all the time. Position your company as an industry thought leader.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Twitter] Cookie Deletion and Measurement: What you Need to Know
    Leave them in the comments or share them with me on Twitter ( @wittlake ). Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. As a way to identify an individual, third party cookies are unreliable.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Twitter] 30 B2B Social Media Tips for 2016
    12 Examples of B2B Companies Managing Impactful Twitter Profiles. Don’t hestitate to reach out in the comments or connect with me on Twitter ! As social media has grown, so has the opportunity for businesses to reach customers and potential customers. Great news, right!? Sort of. So, as it turns out, we still have work to do.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Twitter] REPORTS: LinkedIn is the Most Effective B2B Social Network
    In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter and Facebook. LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. LinkedIn Drives More Traffic.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Twitter] Today’s Facebook Update Changes the Way We Will Interact With Content
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. Introducing Facebook Reactions. Will this impact my Page? Page owners will be able to see Reactions to all of their posts on Page insights.
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Twitter] The 3 biggest social media events of 2014 and what they taught us
    According to Twitter, over 600,000 tweets were sent per minute during the World Cup final. Ellen DeGeneres’ star-studded selfie at the 2014 Oscars reportedly received over 3 million retweets, and, according to Twitter, was the most retweeted tweet ever. The ALS Ice Bucket Challenge. FIFA World Cup. Period. Judes and the Humane Society.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Twitter] Predicting the Future with Social Media
    Wired Magazine’s Sharon Weinberger writes ( “ The Spy Who Tweeted Me: Intelligence Community Wants to Monitor Social Media ” ) “ A research arm of the intelligence community wants to sweep up public data on everything from Twitter to public webcams in the hopes of predicting the future.” We can use that to predict things”, says Ahlberg.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 18, 2012
    [Twitter] #Nifty50 2012 Badge Code
    In April 2011, Cheryl Burgess ( @ckburgess , author of the Blue Focus Marketing Blog ) and I first decided to acknowledge some of the phenomenal men and women we’d gotten to know through Twitter. This year we made the lists more specific, focusing on engaging women and men on Twitter from the technology sector.
  • SAZBEAN  |  WEDNESDAY, JULY 27, 2011
    [Twitter] How Social Media Activity Affects Sales
    He felt like his efforts to post on social media (blog, Facebook, Twitter, etc.) Measuring social media ROI can sometimes be difficult. Metrics like followers, fans, and site traffic are easy to measure. What’s not so obvious is how your efforts on social media are affecting your bottom line (sales, revenue).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Twitter] Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. I want to know what it would look like to them if a marketing effort worked.
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Twitter] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Twitter] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.
  • FATHOM  |  WEDNESDAY, MARCH 16, 2016
    [Twitter] This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
    What about Twitter’s video response? Twitter’s video response option can also be really powerful for a brand because it shows that there’s a real person behind the brand who is managing the communications. Many people are already familiar with Twitter, which makes user functionality much better. Blog Feed
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. This company had the best communication and delivered the right content, as Quark Expedition’s CEO assisted him via Twitter. Be A Deeply Disagreeable Person. Be A Real Time Thinker.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 22, 2012
    [Twitter] 4 Ways to Use Storytelling for B2B Social Media
    Customers and prospects want to know more about the face behind the Twitter account or email address. B2B companies who embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. No one wants to hear about your products. They want to hear about solutions to their problems.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [Twitter] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Focus: Engagement Hootsuite is a web-based dashboard that can manage multiple Twitter accounts, allow multiple users to access an account, and manage multiple social networks (LinkedIn, FaceBook, Twitter, WordPress). Focus: Engagement Twitter allows you access to your Twitter account on your smart phone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Behind the scenes: How to write a business book
    This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I’ve learned from this intense process. This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I''ve learned from this intense process.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Twitter] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    Or contact me directly at MarketingThink.com or on LinkedIn , Google+ or Twitter. What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation! I shared this question-approach with a fellow craft beer lover at one of my favorite watering holes.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Twitter] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. While this may seem a bit harsh, there is some validity to that statement. Blogs are hard work.
  • HALEY MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Twitter] How Should Our Staffing Firm Use LinkedIn? Part II
    Related posts: How Should My Staffing Firm Use Twitter? In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile. How can you make sure you have a great LinkedIn profile? But how can you do more? Part I.
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Twitter] You’re only renting in social media
    What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. Photo credit: Wikipedia.
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Twitter] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Share your view in the comments below or with me on Twitter ( @wittlake ). In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Twitter] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    This reminded me of a time when I became obsessed with Twitter debates a few years ago. I had become a Twitter tool. YouTube’s new strict policy about what counts as advertiser-friendly content and Twitter’s discontinuation of their Vine app negatively impacts the livelihood of content providers who have focused on these platforms.
  • WRITTENT  |  TUESDAY, MAY 6, 2014
    [Twitter] Publishing ?ontent is Half the Battle: Here is The Other Half
    On Twitter, you may mention a person or a company that’s included in the post to increase your odds of getting a few retweets. Sure you do have Twitter, Facebook and Google+ followers, but will they always catch your post? But more often than not, people overlook one of the most important part: distribution. Share on all the networks.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Twitter] How to Determine Which Social Media Site is Right for Your Business
    Your customers and potential customers may not all be using Twitter or Facebook. In this example, Twitter and Facebook are by far the highest traffic generators. While Twitter and LinkedIn draw a similar number of leads, LinkedIn traffic converts at almost double the rate. Not every social media site is right for every business.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Twitter] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision. Whoa – quite a mouthful! See for yourself by looking at the latest emerging technology hype cycle.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Twitter] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. Join us on LinkedIn and Twitter for more marketing tips and strategies. It houses your educational content. Blog Subscription.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Twitter] The Critical Ingredients Of Effective Demand Generation
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Be patient !
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Twitter] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 30, 2011
    [Twitter] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
    Related posts: How Twitter And LinkedIn Integration Impacts B2B Social Networking. Follow Your B2B LinkedIn Connections on Twitter. LinkedIn is the dominant social network for many B2B companies. 58% use the platform for marketing, building relationships and lead generation. Business Accounts for Advertising. Guess what?
  • MARKETRI  |  TUESDAY, JANUARY 3, 2012
    [Twitter] Two Smart Ways to Keep the Marketing Engine Running During Tax Season
    If your company has a Twitter account, tweet the videos. It’s the New Year and accountants celebrate it with mixed emotions as tax season is on the horizon. During “Busy Season” most professionals drive client work forward at full-throttle. So grab your in-house marketer or marketing consultant and let’s go!
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [Twitter] 2012: The Opportunity for the Few in the Year of More
    Share your comments below or with me on Twitter ( @wittlake ). Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Twitter] The Secret Ingredient to Effective B2B Content Marketing Performance
    Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter. KoMarketing has been writing about the value of content marketing for years. The secret ingredient is an effective distribution channel. Final Thoughts.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Twitter] A Tale of Two Tweets
    The content, conversation and cadence of Twitter are unique and distinctive from its social media cousins. What’s less clear is how brands can tactically enter, participate and influence the Twitter stream to build awareness, preference and advocacy.  Consider two examples.    The Premium Sponsored Tweet.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 2, 2012
    [Twitter] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Social Media as a tool for students: Networking capabilities alone make the use of platforms such as LinkedIn and Twitter a must for university students. In addition, I use Twitter in the same fashion. They ‘follow’ each other via Twitter and their blogs and give support and critique when needed. Networking 2. Researching 3.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Twitter] Small Manufacturers Use Social Media Effectively
    I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. They actively use YouTube, Facebook and Twitter. However, these have been from other industrial marketing consultants like me. Videos play a key role in manufacturing marketing.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Twitter] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements? We''re hoping your two Twitter followers aren''t your parents ;). If you want to market to college students or recent college graduates, you might spend more time on Facebook, Instagram, and Twitter. If so, which ones? Submit it here.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Twitter] Does Censorship Kill the Appeal of User-Generated Content?
    Despite this overprotective filter, users with their own off-brand feelings found ways around it on Twitter and Tumblr: First attempt to #GIFthefeeling , unsuccessful. The company’s vague hashtag campaign in 2012 was only live on Twitter for two hours, but it instantly morphed into the bashtag #McDHorrorStories. Coffin. Perky.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Twitter] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Beyond tweaking your resume and cover letter for the specific company and role, make sure all instances of your name on the internet -- including your LinkedIn profile, Twitter, Instagram, published clips, and portfolio -- tell a cohesive story. Twitter is another option for monitoring job listings in real time. Trying to Find a Job?
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Twitter] 6 Social Media Marketing Myths to Avoid
    As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. Twitter Is Useful Only for Big Companies and Known Brands. Social Media Will Let Me Reach Only Younger Customers. A myth you can keep.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Twitter] How Customer Case Studies Drive Traffic to Company Sites
    Here are some fresh examples of success stories in action: Twitter. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. After all that work, how do you use the heck out of a case study to engage prospects and customers? But how do you get traffic to it? Share them here!
  • B2B MARKETING UNPLUGGED  |  TUESDAY, JULY 16, 2013
    [Twitter] Resentful Client, Cringing Agency Part Two
    BizMarketer is Elizabeth Williams You can reach me at escwilliams@gmail.com or follow me on Twitter @bizmarkter. Last week we looked at three of the six reasons we end up breaking up with our agencies and throwing all their clothes and magnet collections on to the front lawn and driving over them a bunch of times.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 13, 2012
    [Twitter] 4 Rules For Better Online Advertising Performance
    Share your view in the comments below or with me on Twitter ( @wittlake ). You have agonized over your copy, crafting something with depth and nuance. You tell the story around the table of how the message and design combine to illustrate your brand’s superiority. They will not invest the time to probe the depths of its meaning. Color.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Hinge’s Guide to Last Minute Holiday Shopping
    On Twitter or LinkedIn? It’s too late to buy holiday gifts online. Now what to do? Without presents for loved ones, you’re seriously scrooged. Never fear! Hinge’s guide to last minute shopping is here To help you spread lots of holiday cheer And ensure you survive into the New Year! Happy holidays from the Hinge team!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Twitter] Six Steps For Delivering On The New Vision In Marketing
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Twitter] 3 Enterprise Takeaways from SiriusDecisions Summit
    Follow the event discussion on Twitter with the hashtag #SDSummit. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Prior to founding B2B Fusion, Jon held global CMO roles for 10 years in private and public technology companies in Silicon Valley, NYC, and Luxembourg.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Twitter] How To Measure B2B Demand Generation
    Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook. How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. Want more?
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Twitter] Pinterest Announces Buyable Pins
    Unlike Facebook's and Twitter’s buy buttons, the Pinterest "Buy it" option is more likely to disrupt ecommerce. We’ve all heard the rumors, but yesterday it was confirmed. Pinterest announced that Buyable Pins are coming in the next few weeks. For consumers, this simplifies the steps from pinning to purchase. How Does it Work for Consumers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Twitter] 5 Big tips to make LinkedIn ads work for you
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. Scale. Content Distribution. Scale.
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