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  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Twitter] What You Need to Know This Morning: June 20, 2013
    Twitter Gunning for Television. Twitter and Viacom have struck a deal, reports GigaOm. New gluten-free pastries from Dunks, Paula Dean admitting that "Of course" she uses the N-word, and Brad Pitt yodeling from the rooftops -- a ton of crazy stuff went down in the past 24 hours! But, let''s not get caught up in the fluff. Yesterday P.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Twitter] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. What is your quest? What is your favorite color? But we had a problem.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 11, 2012
    [Twitter] To Pin Or Not To Pin: 5 Security Risks Businesses Should Understand Around Pinterest and What They Can Do About Them.
    It has the “sharing” quality that makes Twitter and Facebook powerful. When Twitter burst onto the scene, people stood up handles for other people’s names and brands. For example, we’ve seen major corporations Twitter accounts hijacked by hackers. There’s a lot of interest in Pinterest now. Pinterest is no exception.
  • INBLURBS  |  MONDAY, JANUARY 24, 2011
    [Twitter] 10 Ways to enhance your Facebook Static page
    Your friends get to see these photos in your facebook page. #5 Twitter Updates: Twitter is very popular like facebook all over the world. The important thing is everyone is on the twitter right from politician to businessman. Tweet this on Twitter! Nowadays it is getting used for web marketing as well as web advertising.
  • B2BBLOGGERS  |  THURSDAY, JUNE 24, 2010
    [Twitter] B2B Marketing Resource Management [#B2Bchat]
    Ksenia launched @ Firetide – with 800+ followers, it’s is one of the most active Twitter accounts in physical security and wireless infrastructure space. Author: Ksenia Coffman | Website | Twitter Ksenia is sr. Your B2B Marketing Plan Doesn’t Need Twitter. It’s all about setting expectations and tracking results. great agency?
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MARCH 25, 2010
    [Twitter] Is Foursquare Relevant for B2B Marketers?
    With South by Southwest happening recently, the number of foursquare announcements on Twitter, of people “checking in” made #SXSW a top Trending Topic. Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impact on B2B marketers.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 21, 2011
    [Twitter] How to Overcome the Four Main Challenges in B2B Content Marketing
    Follow Michael on Twitter: @BrennerMichael We're pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP. Read on for his suggestions on how marketers can produce content that engages prospects and customers. Why is content marketing so important? How hard can that be, right? Turns out, it is pretty darn hard.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Twitter] How to Analyze Your Blog Posts: A Beginner's Guide
    Even though Twitter has the most visits, it has the lowest visitor-to-contact conversion rate. While Twitter may be a good channel in theory, LinkedIn has the higher conversion rate in this case -- so it'd make sense to consider whether or not your core audience is on LinkedIn rather than Twitter or Facebook. That's great news!
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Twitter] Online Display Advertising, Targeting, and Capturing Leads
    Related Posts: Performance Digital Display LinkedIn and Twitter Advertising and Marketing Options; A Primer Digital Advertising. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Cost models- CPM, CPA, CPL.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 2, 2011
    [Twitter] Are you ready for the Social Boom?
    When it comes to practical sales and marketing advice, nobody does it better than Jeffery Gitomer.  He’s written more than 10 best-selling books and now I’m part of his latest one! Last year, Jeff approached me about contributing to a book he was authoring about Social Media and business. What a great opportunity to work with a legend! 
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Twitter] 101 Signs You're an Inbound Marketer
    Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. When Twitter goes down, you feel lost. You follow more internet marketing celebrities on Twitter than mainstream pop celebrities. You have multiple monitors to monitor Twitter and Facebook as you work. Tweet this! ). 2. Tweet this! ). 3.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Twitter] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    For more information about ReachForce and revenue velocity best practices, visit our site at [link] or follow us on Twitter @reachforce. New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2011
    [Twitter] How to set up your Google+ Brand Page right
    Well, continue emailing your friends, blogging, and posting on your Facebook and announcing your new Google+ brand page on your Facebook Page or Pages, and tweet the heck out of it on Twitter. Image via CrunchBase. So, in this post, we’ll work on setting up your brand page right away in the right way. So, how do you swap?
  • INBLURBS  |  TUESDAY, JANUARY 18, 2011
    [Twitter] Social Media increases the pressure for better customer service
    Ben Nesvig, marketing manager of Fuzed Marketing said: “Businesses that don't actively answer support questions via Twitter and Facebook will feel the sting in 2011. Tweet this on Twitter! More and more companies discover social media as a marketing channel. Social media marketing opportunities are limitless.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] How to Create Email Newsletters That Don't Suck [Free Ebook]
    Please feel free to tweet about this ebook using this Click to Tweet link and the Twitter-sized image featured below: Click to Tweet : New guide from @HubSpot: How to Create Email Newsletters That Don''t Suck. Email newsletters come in all shapes and sizes. How to measure your email newsletter. Content Creation Email Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Twitter] The Impact of M&A on the Marketing Automation Industry
    Twitter. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Teradata , Oracle and IBM all have a horse in the race.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Twitter] 7 Ways to Optimize Content for Social Sharing
    While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook , LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. So what can you do to help move this process along?
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Twitter] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Are B2B Marketers Shooting For The Wrong Target? Your B2B Marketing Plan Doesn’t Need Twitter. Neither? think we would. Sign up.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Twitter] How To Choose Amazing Images And Create Stunning Visual Content
    At Serious Eats, we pull images from our posts and use them with quotes or leads that will compel someone on Facebook or Twitter to click on the link. By NewsCred Brand Strategist Caitlin Domke. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? Context.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 1, 2012
    [Twitter] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    Finally, It should not go unmentioned that the event was unannounced; or, more specifically, it was announced on Twitter  just moments before the actual event. Now, I know from previous chart of the week  research  that Reddit is a surprising juggernaut, but when I first caught wind of this, I thought “Really? Reddit?”.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Twitter] SEO: 301 Redirects Don't Pass Existing Social Shares
    After we did all the redirect work on Thursday afternoon, we checked right afterwards for the social sharing stats for each of the pages for Facebook, Google+, LinkedIn, and Twitter. When Twitter formulates the count of tweets for a certain page, they first read the URL that was tweeted and then follow any and all redirects off of that URL.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Twitter] Could Event Marketing Be Your B2B Golden Ticket?
    After your event, reach out to the connections you made on Twitter, LinkedIn, or email, thanking them for attending and suggesting a time to meet for coffee or lunch, if you struck a genuine friendship or colleague relationship (don’t do it to then push your company’s offerings onto them). Provides Expertise. and London. Your Turn.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Twitter] What Is Dark Social Media?
    Dark social media has been around longer than Facebook and Twitter, but nobody has quite realised just how much power it has.  When When someone clicks on a link from twitter to another URL, the web analytics programme lets you know where that visitor has come from. Dark social is a term coined by Alexis C.
  • MI6 MARKETING AGENCY  |  SUNDAY, JUNE 21, 2015
    [Twitter] My top 3 tweets #5
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Welcome to my top three tweets for the week of June 15, 2015. All I ask is you consider hiring my agency one day!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Twitter] A process to connect social media, content marketing and sales
    You can read more of her original material at her blog, Coherent Social Media or on Twitter where she is @neicolec. By Neicole Crepeau, Contributing {grow} Columnist. You’ve probably heard the term “content marketing.&# You’ve certainly heard of social media. Let’s start with your good ol’ sales funnel. 
  • INBLURBS  |  THURSDAY, DECEMBER 23, 2010
    [Twitter] Get mobile with your Inbound Marketing
    More and more people out there use mobile devices to do their online communication, like to stay in touch with their network on Facebook and Twitter and to inform their friend’s contacts and followers about news and events. Tweet this on Twitter! You should consider building your own app for your business. The sky is the limit.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Twitter] How Manchester United Revolutionized Sports Marketing
    Liverpool FC maintains 17 local language Twitter accounts. Ask me which English soccer, uh, football team I would support and I would say Liverpool. According to a controversial poll commissioned by the team, 650 million people worldwide say they support the team. Have a Backstory. But Man U also did something else really smart.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [Twitter] Is Social Media Really Living Up to Expectations?
    Are your efforts on LinkedIn and Twitter paying off?” Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. she queried. How many leads have you generated? How about you?”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Twitter] Case study: ROI of social influence
    But they kept after me and several people from their marketing or social media group connected to me through Twitter. But they kept after me and several people from their marketing or social media group connected to me through Twitter. What is the ROI of me? We’re about to find out. Was there a payoff for Dell? Current state.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 27, 2013
    [Twitter] Is time running out for establishing your social media strategy?
    Follow her on Twitter: @KerryGorgone. By Kerry Gorgone, {grow} Contributing Columnist. If you want to jump ahead of the pack in digital marketing, you’re running out of time. Small and medium-sized businesses (SMBs) are adopting channels like social media, SEO, and interactive websites in greater and greater numbers. A new study from Inc.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Twitter] B2B Technology Buyers Share Their Content Preferences
    You can follow her on Twitter or read more of her posts on SavvyB2B. Eccolo Media just released its third annual B2B Technology Collateral Survey Report. Key takeaways: The quality, format, length, and topic of marketing collateral, along with the ways in which it is made available, substantially affects the purchase decision.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 31, 2013
    [Twitter] Understanding the moving target of Facebook reach
    Related Stories Why research firms are screwing up content marketing The Future of Twitter What skills do you need to succeed in marketing? In our latest Marketing Companion Podcas t, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach? Are we safe? Of course you are!
  • ENGAGE  |  FRIDAY, APRIL 25, 2014
    [Twitter] Don’t Make a Potential $6 Million Mistake on Social Media
    Recently a pharmacy chain was sued by a celebrity for posting an image on Twitter and Facebook of the celeb leaving one of its store. However, because the image was pulled from a paparazzi site, then posted to Twitter, it infringes on image rights, and also was a perceived endorsement from the celebrity. Twitter’s terms of service.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Twitter] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . I was talking with my dad the other day about memory. It got me thinking about just how much information the brain is capable of holding. Check out our Engagement Guide.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Twitter] 5 Places to Promote Your Business' Social Media Presence
    On Your Blog: Considering it's such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you're on social networks like Facebook, Twitter, LinkedIn, etc. they're impossible to find! It's simply because they're not promoting the presence they have! Connect with HubSpot
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 4, 2013
    [Twitter] Treat a Trade Show Like Your Office, Not Your College Dorm
    or follow me on Twitter @bizmarkter. Just back from my first two trade shows of the season, and I am sad. It would seem, dear friends, that despite our resolve to not suck at these things, we just can’t seem to get it right. think we need to apply a new, simpler standard. Reading: I once worked in a bookstore. Exactly. And
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Twitter] Savvy Week in Review: August 10th
    Killer Twitter Tips for B2B Marketers by @ g2m_solutions. An In-Depth Look at the Science of Twitter Timing by @kikolani via @KISSmetrics. August. The dog days of summer. The end of the line for vacations and playing hooky. We hope you enjoy this week's pick of the crop. Have a great weekend and we'll see you on the other side!
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Twitter] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    Persona You need to decide how you/your company will appear on the various social media sites.   For example when you’re signing up for Twitter what will your handle be; what will the handles be of those contributing?  She can be reached at www.jdamico.net and on Twitter @copywriter4u. Your B2B Marketing Plan Doesn’t Need Twitter.
  • LEADER NETWORKS  |  TUESDAY, AUGUST 17, 2010
    [Twitter] The Difference Between Doing Social Vs. Being Social
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social.
  • E-LIGN  |  WEDNESDAY, JULY 31, 2013
    [Twitter] 3 Solid Reasons Why Every Business Needs to Create Content
    It is also absolutely essential that you share your content through all the social media platforms such as Facebook, Twitter, and Pinterest. Inbound marketing is the strategy of drawing in visitors with blog posts, videos, paid traffic, and above all else, unique and engaging content. Summary. Inbound Marketing
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Twitter] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Author: Barbra Gago | Website | Twitter Barbra Gago ( @barbragago ) is the Social MediaManager–Inbound Marketing & Content Strategist for Cloud9Analytics. Your B2B Marketing Plan Doesn’t Need Twitter. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Twitter] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    Consider these examples: Twitter Cards make it possible for marketers to attach media experiences to the Tweets that link to organizational content. This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Final Thoughts.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Twitter] Links Shared on Facebook Lead to Higher Search Rankings
    Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). Is this true? No one knows. Marketing Takeaway.
  • LEADER NETWORKS  |  FRIDAY, MAY 29, 2009
    [Twitter] How to kill an online community in 10 easy steps
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. There has been a lot of buzz lately about how many empty or failed online communities litter the web. It's kind of like getting a puppy - exciting at first, but hard work thereafter! Believe when you launch the community that your work is done.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Twitter] 25 Clever Ways to Grow Your Email Marketing List
    14) Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an offer like an ebook or a free resource to your followers that requires an email address to redeem. It's a sad fact, but your email marketing database degrades by about 25% every year. 19) Leverage your company's YouTube channel.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 14, 2012
    [Twitter] How Blog Readers Find You – A Diagram
    And they do go to Facebook , Twitter , and LinkedIn. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Well worth it, IMHO.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 7, 2013
    [Twitter] Reinforcing The Use Of A “Message Map” for Insides Sales
    Carmine insists that this be Twitter friendly, so under 140 characters is the way to go. At first glance the title set my expectations toward some cheesy, outdated methodology, but what I discovered really resonated with the process our company has been working to put in play. The method is simple.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, SEPTEMBER 14, 2010
    [Twitter] Jargon: The Classic B2B Marketing Content Mistake
    We polled our respective blog and Twitter followers for the top 10 B2B marketing mistakes, one of which is “jargon.”. Twitter or blogging), I audit all of your existing marketing assets, from Website and print brochure to past campaigns and Web analytics. Tweet September, 2010. Published by Dianna Huff. Volume 10, Number 9. Yikes!
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Twitter] Everything You Need to Run a Successful Social Media Contest
    Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. When you’re running a contest, just like any day on Twitter, make sure you’re following The Twitter Rules. So you want to run a contest on social media, eh? promise.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Twitter] Pinterest Banks on Web Analytics
    For example, data from e-commerce consultant RichRelevance shows that Pinterest shoppers, on average, spend roughly $170 per browsing session, a huge increase over that of Facebook ($95) and Twitter ($70) users. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Twitter] Report: Blogs Are An Important Part Of The Marketing Mix
    Join the live discussion on Twitter using # BlogWell. But using Twitter, and Facebook are also necessary for giving other information. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Who Blogs? They spend on average more than 10 hours a week blogging. Demographically Overall great article.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [Twitter] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Join our discussion on Twitter @InsideView and search for our hashtag: #contentmkt13. Did you know that inbound marketing is white-hot and content curation is king? Brian Kelly, CMO of InsideView and Pawan Desphande, CEO of Curata , presented the latest and greatest content marketing techniques at the AMA Webcast on August 20, 2013.
  • HUBSPOT  |  TUESDAY, AUGUST 17, 2010
    [Twitter] 11 Simple Ways B2B Companies Can Be More Social Today
    This means you need a small, square-shaped icon that can be used on social network profiles such as Facebook and Twitter. 3. Head over to Twitter , Facebook , YouTube , etc. Use Twitter Search , Alerts Grader and Boardreader to monitor search terms relating to your industry and business. and create your accounts today. 4.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Twitter] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
  • TRADESMEN INSIGHTS  |  FRIDAY, SEPTEMBER 3, 2010
    [Twitter] Podcast: What the Plumbing Industry is Doing about Water Conservation
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 54 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? take my survey [link].
  • FIFTH GEAR ANALYTICS  |  THURSDAY, APRIL 19, 2012
    [Twitter] Hybrid Sharks and the Evolution of Marketing
    Connect with Barb on  LinkedIn  or follow her on  Twitter. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. The Australian Black Tip lives only in warm tropical waters, and is slightly smaller than the more common Black Tip that is found globally.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 2, 2011
    [Twitter] Do You Have Social Media Training In Place?
    Social media isn’t just about posting comments on Facebook or Twitter. It’s about not only having a plan of how to execute your message, but how to get the most out of it. Since social media is different from our normal marketing activities, your team needs to be trained with guidelines on the do’s and don’t's.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Twitter] You Know You Work in PR When…
    You carry yourself with grace when dealing with media, analysts, or influencers because it can affect the reputation of the company (or end up on Twitter). 7. Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. ” 4. You consider yourself the company storyteller.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Twitter] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] Is Blogging Dead or Are Companies Not Trying Hard Enough?
    USA Today  reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. But the stat I want to talk about today is the number of blogs on the Internet.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 16, 2013
    [Twitter] 10 Cheers for Community Managers Everywhere! (#CMAD)
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Community Manager Appreciation Day (#CMAD) is just around the corner. Monday, January 28 th marks the fourth annual celebration, started by Jeremiah Owyang. Read about the history and happenings of this day here. That’s easy. Peerless host. Online coach.
  • SAZBEAN  |  MONDAY, SEPTEMBER 10, 2012
    [Twitter] Building Media Relationships & Maximizing Positive Coverage
    Ping me on Twitter with any advance questions. Have you ever had a conversation similar to the following with your team at work: We have so many great stories to tell, but where do we start? We know we need to build strong relationships with media and bloggers in our industry, but how do we do that? Determine where they are active online.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Twitter] Seven Expert Social PR Guides and Tips
    He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” Public relations (PR) or media relations has long been treated as its own world, separate from marketing.
  • CONNECT THE DOCS  |  FRIDAY, AUGUST 27, 2010
    [Twitter] How should B2B content differ for Business and Technical Decision Maker?
    Blog Marketing Interactions Twitter Ardath421. Blog Webbiquity Twitter TomPick. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Twitter] BMA Keynote Recap: GE and Perpetual Motion Marketing
    Check out the BMA Keynote Presentation and other event resources, and follow the event hashtag on Twitter #BMA14. by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ). Why should they care?
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Twitter] 5 Brand Building Facts Every Marketing Director Should Know
    And how will you tell this story on LinkedIn versus Twitter or your blog? On Twitter or LinkedIn? As a marketing director, it's your job to help grow your firm. There are a number of ways you can do this, but one of the most effective yet often overlooked is through brand building. So is your brand. Share them below. Branding
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Twitter] You Can Grow Your Business with Social Media. Learn How Here.
    You even have a Twitter account. Steve is an enthusiastic early adopter of new marketing channels including Twitter and other social media. As Google’s social specialist for the B2B vertical market and the voice of the @GoogleB2BTeam Twitter feed, Judith monitors the social strategies for leading B2B brands. But now what?
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Twitter] How Can Small Businesses Leverage Social Media? [Marketing Cast]
    People want to define social media as Twitter, Facebook and YouTube, argues David Meerman Scott. And the social way of sharing today is by using the tools you are familiar with: Twitter, Facebook and YouTube. But if you think of Twitter and Facebook as ways to share other irresistable offers, then social media becomes easy.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Twitter] 11 Must-Subscribe Marketing News Blogs and Websites
    Twitter Blog ( Subscribe via RSS ): Get all the breaking news about features, updates, and tips for Twitter. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? So where can you go to make sure you're in the know? 11 Must-Read Marketing News Blogs/Sites. 1.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 5, 2010
    [Twitter] The Attraction of Third Tribe Marketing
    That’s the kind of candor that I enjoy about the substantive people on The Third Tribe and many of the other people I follow on Twitter et. Boo Hiss. just signed up for The Third Tribe at the early adopter rate because I view many of the individuals behind the program as rethinking the role of economics in an information society.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [Twitter] Marketing By Objectives « The Effective Marketer
    Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Twitter] Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile? SUCCESS MUST BE MEASURED.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Twitter] 3 Ways to Filter Through the Growing Content Noise on LinkedIn
    So, for the first time in public I revealed my concept of the 3 filters to view LinkedIn content by that I want to share with you as well today: Your Connections Filter  = Network Updates – Compared to Facebook, or Twitter, and with the exception of integrated tweets, you’ll find that the number of updates here is fewer than on other networks.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Twitter] Is This The End Of Social Media?
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Twitter] Why Writing Guest Posts Should Be Very Important to You
    Recently we did a video with my good friend, Jeffrey Hayzlett , (click link to follow Jeffrey on Twitter) Celebrity CMO, Cowboy and guest contributor on Bloomberg TV and David Raab, marketing automation expert. Guest posts not only bring links, they bring an audience for your content marketing. in his recent e-book. Boy does it ever!
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Twitter] Much Ado About Social Media Followers Who (May) Turn Into Customers
    Then Mr. Kravitz decided to leave the company, and take his Twitter account followers with him.  (He renamed the account to @NoahKravitz.). From its view, the Twitter follower list is tantamount to a customer list.  But a group of Twitter followers is more than a list; it’s a unique construct in social media.  The fur flies.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Twitter] 5 Event Planning Tips…Even If You’re Not An Event Planner
    Twitter. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Facebook.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 5, 2013
    [Twitter] 12 Simple Ways to Build Links Through Events
    Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Events are jumping on the bandwagon, creating Twitter and Instagram hashtags for shows, and encouraging attendees to take photos to be featured on the event’s blog or social media pages. Registration. Probably not. Pitch to Speak. Offer to Help. Offer to help.
  • LEADER NETWORKS  |  SATURDAY, MARCH 19, 2011
    [Twitter] Thought Leadership Is The New Currency Of Online Professional Collaboration
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Social media has finally broken through the "party-girl ceiling" and entered a new, higher level of utility. In some ways, they hearken back to the thought leadership salons of yesteryear - think of the Lyceum or the Bloomsbury Group.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Twitter] How to Dramatically Improve Organic Search Traffic
    Connect with him on Twitter. Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. To dominate the search engines results, your website must stand out from all the others in your field. Bounce rate.
  • TOMORROW PEOPLE  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] The Death of Copy Writing
    With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 10, 2013
    [Twitter] How social media saved our church
    Follow her on Twitter @jigotwald and @2x2Foundation. How to turn employees into a beacon for your brand Here’s why 100,000 people unfollowed me on Twitter A Rant: In Praise of The Unremarkable. By Judith Gotwald, {grow} Community Member. didn’t become a blogger until I had no choice. Here is my story. The doors are closed.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 27, 2013
    [Twitter] Webinar Recap: Top 5 Online Lead Generation Techniques
    On Twitter or Facebook? We are recapping this month’s webinar “Top 5 Online Lead Generation Techniques” in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, reviews the key items you need to know for each online lead generation technique in order to drive leads and grow your business.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 22, 2012
    [Twitter] 3 Easy Questions To Answer For Your First Blog Post
    Now I’ve written before about the business value of blogging and how marketers need to get social , find the time for blogging ,  twitter and other social tools. Last week I wrote about the biggest reasons people don’t do social media. But I think blogging in particular can bring value to your business and to your personal brand. Who are you?
  • DIGITAL B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Twitter] Three Reasons Mobile Changes Everything in Marketing
    You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. 49% of C-level executives search on a mobile device. Mobile Changes How We Communicate. Look around in a meeting. Filed under: Mobile.
  • LEADER NETWORKS  |  FRIDAY, JUNE 17, 2011
    [Twitter] People Come For Content And Stay For Community Online
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. I often get asked about whether content is more important than conversation in an online community. It really depends on the stage of the online community or the member. Content is also important when a community is first starting out.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 25, 2011
    [Twitter] How to Close an Online Community Without Hurting Your Brand
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Closing an online community should not be undertaken lightly.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] To Everything Spin, Spin, Spin
    Oreo is a beautifully managed brand that is growing its equity exponentially but even they admit they can’t tie revenue to the tweet , which is why we need to have some realistic success criteria around the value of Carpe Twitter. 7. or follow me on Twitter @bizmarkter. It’s okay, it’s even healthy to p**s some people off. Nailed it.
  • MARKETING FINGER  |  MONDAY, JUNE 14, 2010
    [Twitter] Lead Scoring Best Practices
    In a recent episode of the weekly #B2Bchat on Twitter, we dug into questions surrounding lead scoring. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. It wasn’t possible to know which leads were the most interested in your company, and wasn’t easy to see which matched your target buyer.
  • LOOPFUSE  |  MONDAY, AUGUST 27, 2012
    [Twitter] The New Formula for Email Marketing
    You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. This is a nicely done video from the folks at Salesforce.com that talks about how they are moving from batch and blast email marketing campaigns to more automated email marketing focused on delivering the right message to the right person at the right time.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Twitter] B2B Niches Are Prime Audiences for Podcasting
    He also uses Twitter, Facebook and LinkedIn to keep in touch with his audience. Twitter and LinkedIn are also useful in expanding their voice, however, Facebook has not been very effective. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. Share the link. And this takes time.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] Five Signs of Hope in Marketing Land
    or follow me on Twitter @bizmkter. Some people think Spring is the season of hope. think it’s the season of mud and discovering, as the snow melts, that your neighbour’s large dog has added more fibre to its diet. Hope, while never a strategy, is at least a raw ingredient. Of Dogs and Big Data. Fun with Bankers. Well done! Make a few copies.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Twitter] How to turn a good white paper into a great lead generation piece
    Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Our white paper experience. You post it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Twitter] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    The conference conversation continues, so stay in the loop on Twitter with the hashtag #Interact14. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event.
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Twitter] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    Example Signature: [Name] | [Twitter Handle]. From those 45 clicks, three people reshared this content via Twitter. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. Your Out-of-Office Reply. How many emails do you get per day?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Twitter] Marketers: How To Get Noticed by “Influencers”
    Don’t just stop at Klout scores when measuring influence, there are many great tools out there including Twitter Grader , Peer Index and Twitalyzer. Twitter. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook.
  • B2BBLOGGERS  |  MONDAY, APRIL 16, 2012
    [Twitter] B2B Social Media FAQ: How Much Should We Budget?
    Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. Most companies do this: they determine they will be satisfied with 1000 relevant Twitter followers in six months, and grossly underestimate how much time it will take to actually make it happen.
  • LOOPFUSE  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. Conditional Nodes. Pause Nodes.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Twitter] The Trick to Seeing Through Marketing Statistics
    Let me know in the comments below or on Twitter ( @wittlake ). If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Before you react, turn the same metric upside down.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Twitter] Customer-Centricity: The Age Of The Empowered Individual [Video]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. Social Media
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