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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 2, 2015
    [Twitter] Three reasons why the future of public relations is red hot
    ” 5 Critical (and unique) considerations about PR measurement The secret to getting me to become your brand advocate Case Study: How I got on a national television show through Twitter. 'I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. Maybe everything.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 16, 2010
    [Twitter] Reputation Holds the Key to Email Deliverability
    Learn more by subscribing to Marketo’s B2B Marketing Blog or following us on Twitter and Facebook. Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. Your B2B Marketing Plan Doesn’t Need Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 26, 2012
    [Twitter] It’s easy to buy attention but can you earn it?
    You can follow him on twitter @skooloflife. By  Srinivas  Rao, Contributing {grow} Columnist. As the social web gets flooded with content creators, the supply of attention is decreasing while the demand is increasing. If you’ve ever taken an economics class, then you know that this causes the price of attention to rise.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Twitter] Content Curation on Steroids
    Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. The problem with curation is that it’s labor-intensive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 3, 2012
    [Twitter] Is social media making you a lazy communicator?
    You can follow him on twitter @skooloflife. By  Srinivas  Rao, Contributing {grow} Columnist. We live in a world where people are in a real hurry.  Getting things done as efficiently and quickly as possible has become a calling card for humanity and it’s bleeding into our social interactions. This isn’t necessarily a good thing.  Comments.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Twitter] LinkedIn Sponsored Updates: A Beginner’s Guide
    In addition to linking to your homepage, LinkedIn Sponsored Update campaigns can be bolstered by linking to your company's Facebook page or Twitter feed. Creating a dedicated Twitter hashtag for your campaign can also increase your reach by prompting others to help spread the message and organically generate Tweets. percent.
  • PAUL GILLIN  |  TUESDAY, MARCH 1, 2011
    [Twitter] Got a Cause? Pen a Poem. Win 10 Grand.
    You can also follow #ctkgrant on Twitter. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S., They’re Googling to be sure.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Twitter] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. How do you feel about this data? Does it change your outlook on social media engagement?
  • B2B MARKETING UNPLUGGED  |  SUNDAY, FEBRUARY 10, 2013
    [Twitter] Three More Trade Show Goofs and a Ray of Hope
    or follow me on Twitter @bizmarkter. Last week we revisited one of my favourite themes: the shocking inability of  most companies to properly execute a trade show. It must be the lack of rain, flies, noise and threat of Mongol hoards that makes us lazy and not very bright when it comes to trade shows.  This dude did not get that memo.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Twitter] What My Paper Route Taught Me about Content Marketing
    Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! Theming.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Twitter] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Twitter] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities. Exercise the 80/20 rule. Encourage internal involvement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Twitter] Six hot trends in social influence marketing
    Social scoring is rapidly moving beyond the Twitter-centric days of just a year ago. Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. Influence has been democratized! This begs the question … Now what? Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 10, 2013
    [Twitter] How social media saved our church
    Follow her on Twitter @jigotwald and @2x2Foundation. How to turn employees into a beacon for your brand Here’s why 100,000 people unfollowed me on Twitter A Rant: In Praise of The Unremarkable. 'A few weeks ago I offered the opportunity to write a guest post (among other prizes!) By Judith Gotwald, {grow} Community Member.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 7, 2010
    [Twitter] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
    Follow Rick on  Twitter or connect with him on  LinkedIn. Rick Volz. In a recent MarketingProfs “ Get to the Point ,&#   it was stated that in the rush to grow leads, B2B marketers are often tempted to use “quick-fix&# lead-generation tactics, according to Jep Castelein in a post at the Connected Marketer blog. Bad idea, he writes.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    For more tips on social marketing, checkout our updated Cheatsheets for the Social Marketer on Facebook , LinkedIn , and Twitter. 'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals. Dark Posts In Action.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [Twitter] Is It Time To Stop With The Social Networking “Addiction” label.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? Your B2B Marketing Plan Doesn’t Need Twitter. interviewed him.
  • SAZBEAN  |  FRIDAY, NOVEMBER 12, 2010
    [Twitter] 10 Traits of Highly Effective Blogs
    There are many ways to help readers get your updates these days – by email, RSS feed, Twitter, Facebook, etc. This post is a stop along Tanya Peterson’s Blog Tour 2010. Tanya is the blogger behind Blogelina , where she writes about blogging your way to success. inter-related. consider them all important! Good Community. Engagement.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 5, 2011
    [Twitter] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
    We consider platforms such as Twitter , Facebook and LinkedIn to be an extension of how we connect with, and can be a resource to, our customers, prospects and the community at large. We also use Twitter to respond to customer inquiries, share industry news, participate in Twitter chats, and publish our insights.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 7, 2011
    [Twitter] Our Favourite Posts, Week of July 18th
    Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Women In Tech You Need To Follow On Twitter. Helping Unlock the Marketing Puzzle. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators.
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 20, 2010
    [Twitter] The Mi6 Tweekly: Week of July 12, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Welcome to @SMMmagazine Top Authors Twitter List: @shotgunconcepts, @johngerzema #FF. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Twitter] Where does social media fit in the marketing mix?
    Understanding the moving target of Facebook reach The Future of Twitter. 'A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? How has it changed? Is it really about connection? Is it still a way to engage with customers? Have you listened to our podcast yet?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Twitter] Key to digital marketing success? Be less digital.
    Behind the Twitter avatars and Facebook updates, the text messages and the Skype conferences, people are the same. was working in sales and marketing before Facebook … before email … even before computers. And it was a one-way ticket. Sure, it was efficient. And yet, something was missing. Robert Cialdini. His reply was simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Twitter] SEO success for your blog in 10 easy steps
    Be sure to feature you blog link on social profiles at Twitter, Facebook, LinkedIn, or whatever is relevant to your business. Twitter for animal shelters), but use relevant variations of that keyword. Find him on his smart marketing blog or, even better, say hi on Twitter. Read this guest post from the Genius Eric Pratum.
  • ENGAGE  |  TUESDAY, APRIL 16, 2013
    [Twitter] 4 SEO Reasons Why You Need to Stop Ignoring Google+
    Recent data shows it has leap-frogged YouTube and Twitter as the second largest social network. social signal could be a retweet on Twitter, a “like” on your Facebook page, or the sharing of a post. 'In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. Image: kurichan+ ].
  • HUBSPOT  |  WEDNESDAY, AUGUST 11, 2010
    [Twitter] 30 Awesome B2B Social Media Resources
    Seven Steps to Creating a B2B Community on Twitter by Social2B. B2B Marketing Twitter List. Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. B2B Marketing 2.0
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Twitter] 22 Essential Mobile Apps for Your CMO
    Boxcar : I am going to assume your CMO has one of the many Twitter apps running on her mobile device. Twitter. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  The solution: Help your CMO manufacture more time.
  • BUYEROLOGY  |  THURSDAY, MAY 5, 2011
    [Twitter] Turn B2B Buying Into a Social Experience
      Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means.  Image via Wikipedia.   That is, until now. 
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Twitter] Using Social Media Analysis for a Competitive Advantage
    Measure engagement rates for all your social networks, or at least Facebook or Twitter. For Twitter, there are several free and paid tools available to calculate engagement rate, or you can manually calculate it by taking Mentions + Retweets/Number of Followers. Below are three areas to measure when performing a competitive analysis.
  • CK'S B2B BLOG  |  SATURDAY, MAY 22, 2010
    [Twitter] A 3-Point 'Recycling' Framework For B2B Thought Leadership: Repurpose, Repackage, Refine.
    The case study PDFs that you've published can become a "best practices series" delivered through a set of special Webinars where users can post questions via Twitter and Facebook with your team answering them in real time. Diving into social media and mobile media can be quite daunting for B2Bs. But how, you ask? Organize.
  • STORIES THAT SELL  |  TUESDAY, SEPTEMBER 11, 2012
    [Twitter] Supercharge Your Sales Conversations with Story
    For more story resources, visit [link] and connect with @nemiccolo on twitter , Facebook or email. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. Much of this apprehension is due to some misunderstandings about story. First, Ask Instead of Tell.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Twitter] Everything You Need to Run a Successful Social Media Contest
    Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. When you’re running a contest, just like any day on Twitter, make sure you’re following The Twitter Rules. So you want to run a contest on social media, eh? promise.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Twitter] How to Use LinkedIn to Generate Leads
    HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. 'Tweet You need to rethink the way you use LinkedIn. But if you’re looking for an easy lead source, you won’t find it here. Here are some ways to make the most of LinkedIn for lead generation: 1. Focus on your headline and summary. or AOL.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    [Twitter] If I give away my content, don’t I give away my business?
    Build your brand, 2) Actively, aggressively build a social media audience by: Participating in relevant Twitter chats. 'The other night I had dinner with some dear friends who have a successful consulting business. ” So let’s dig into this and see how the new information economy works. The content conundrum. They always have been.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] Data Visualization: the Way of the Future, or Just a Trend?
    You can follow him on Twitter @NickARojas. 'With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. In business, this enhanced speed of thought can be good news for the bottomline. About the Author.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Twitter] 11 Killer Social Media Presentations Worth Watching
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Presentations are a great way to consume information and learn about new topics.
  • WEBBIQUITY  |  MONDAY, APRIL 1, 2013
    [Twitter] The Social Media Sick Day
    The top social networks for business are Twitter , LinkedIn and Facebook. There are many tools for managing your accounts so you can have your tweets automatically post to Facebook and have your blogs automatically post to Twitter. Guest post by Megan Totka. Think about the business structure where you work. The flu? Pneumonia?
  • LEADER NETWORKS  |  WEDNESDAY, MAY 25, 2011
    [Twitter] How to Close an Online Community Without Hurting Your Brand
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Closing an online community should not be undertaken lightly.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 1, 2012
    [Twitter] 5 Ways to Get Readers to Respond
    Follow Straight North on Twitter and connect with Straight North on Facebook. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links. Internal Links.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 12, 2010
    [Twitter] The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
    Next week’s trend Experimentation Is The New Best Practice Photo credit: Flickr Creative Commons By francescopozzi Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Sign up.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 17, 2010
    [Twitter] LoopFuse Captures More Web Traffic Data
    The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. These features are certainly useful.
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Twitter] 18 reasons to listen to social media before you leap
    Tools like  Technorati (for blogs),  Topsy  (for Twitter) and  Booshaka  (for Facebook) can help you find them on social networks. Customers took to Twitter to announce their displeasure. 'Image via CrunchBase. Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is
  • B2B MARKETING UNPLUGGED  |  FRIDAY, MARCH 16, 2012
    [Twitter] Social Media is the Lighter Fluid, Not the Barbeque
    or “what’s our Twitter strategy?” They’ve probably been hanging around on Facebook and Twitter for years dealing with the Porcupines. Follow me on Twitter @bizmkter. According to a recent article in Ad Age, we’re all (well, most) (well, some) (well a little under 60% of us) are increasing our social spend this year.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 20, 2011
    [Twitter] Why I Won’t Accept Your LinkedIn Invite
    Twitter is a bit like that too, though it lends itself to promiscuity. In fact Chris Brogan recently unfollowed all of the 130,000+ people he was tracking on Twitter. Follow me on Twitter @bizmkter. Dear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others. like the blog. hate the blog.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 9, 2014
    [Twitter] The Essential Importance of Attitude
    You can follow me on Twitter at @fearlesscomp. 'This blog has a new premium template. What do you think of it? Next March I was giving a keynote speech in Connecticut for my client, Serv-Pro. And Importance of Attitude will be a portion of my keynote. The purpose of this post is to explain why I consider Attitude so important.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    Want to share these budget templates with your Twitter followers? 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! Branding & Creative. Content. Paid Advertising.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Twitter] How to Hire The Perfect Person To Run Your Social Media
    Example 1: You’ve built a decent following on Twitter, Facebook , and Instagram. Duties may include cultivating new communities and managing branded online communities on the company’s behalf using Facebook, MySpace, Twitter, YouTube and other social media. 'Planning to increase your social media budget in 2015? Social media marketing.
  • ONPATH  |  WEDNESDAY, MAY 18, 2011
    [Twitter] Let Sales Sell Or: How I Learned to Stop Worrying and Love Lead Nurturing
    Follow him on Twitter @sthornton or connect on LinkedIn. Follow him on Twitter @sthornton or connect on LinkedIn Article by Scott Thornton, Program Architect at OnPath. Over the weekend I was reminded of one of my favorite quotes from Dr. Strangelove: “ They said lead nurturing was too important to be left to marketing. get it.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Twitter] #Webcast for #IBMConnections partners, users & brands w/ @ckburgess @mnburgess @ajay #IBM #socbiz
    An expert blogger on social media topics for AT&T Business Solutions, Mark is ranked 32nd in the world among Top Marketing Professors on Twitter. Listed as #25 in a 2013 B2B Social Insights Report: Marketing Executives on Twitter, she is also the winner of four Twitter Shorty Awards in Marketing. Date: Jan 21, 2014.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Twitter] Marketing Must Be Integrated Into The Whole Business
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. 'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Twitter] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. This can happen via real time bidding for ads on external Web sites or on the client’s own home page. It provides more global coverage than U.S.-centric
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 1, 2013
    [Twitter] This Week in Digital Strategy 11.1.13
    It has nearly overtaken e-mail as the third most popular sharing channel behind Facebook and Twitter. 'Happy Friday, everyone! As the world keeps turning in the world of digital strategy new insights keep getting uncovered and we are here to round them all up. Effective marketing begins with identifying your audience. Well, yes and no.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Twitter] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read’ blogs and crown themselves ‘content marketers,’” he explains. And I think the attention is well deserved. Until The Blog Tree. It blooms naturally.”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 2, 2009
    [Twitter] Inbound Interaction Management (IIM)
    Related posts: Is Twitter the Next Channel for Contact Centers? It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Inbound Interaction Management could mean many things. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.
  • ACQUIRING MINDS  |  TUESDAY, AUGUST 18, 2009
    [Twitter] Sales Leads vs. Appointments?
    Connect with me: Twitter , LinkedIn , Company Website Photo Credit : pawpaw67. Which to consider: lead generation or appointment setting? Answer: both. Both approaches are highly effective for building sales pipelines. Another scenario is where sales reps need all the appointments they can get to fill their pipeline. Lead Generation = L.G.,
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, AUGUST 12, 2012
    [Twitter] Sales Prospecting Perspective Weekly Recap - Week of August 6, 2012
    In her post Facebook, Tumblr, Twitter Oh My! and Facebook, Tumblr, Twitter Oh My! Part II , Colleen reveals how Facebook, Tumblr, Linkedin, Reddit, and Twitter should be used in conjunction with one another and how you need to reserve certain content for certain sites. My favorite statistic out of the 13: 1. source: HubSpot).
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2011
    [Twitter] Savvy Speaks: Don't Try These Marketing Tactics!
    know a really smart and talented book author who decided two years ago that he didn't have time to get a handle on Twitter so he decided to pay a small but ambitious group of 20-something social media gurus to establish a Twitter presense for him while he was going to be busy on a book tour. Or a link to a Twitter feed.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Twitter] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Follow Ve Interactive on Twitter Follow Beth on Linkedin 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. In a recent companywide meeting at Ve Interactive US HQ , we discussed Steve Job’s secrets to great presentations. And why should they continue to care?
  • LEADER NETWORKS  |  WEDNESDAY, DECEMBER 5, 2012
    [Twitter] Online Community Content Map (Part II): Why Online Content Must Answer The “So What?” Question For Members
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778In part one o f this series, I discussed how content in an online community has to answer the “So What?” question for members. The types are: Individual Exposure , Idea Exchange and Reflective Practice. What are the characteristics of each?
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 18, 2013
    [Twitter] 5 Lies About Easy Ways To Create Content
    Share them in the comments below or with me on Twitter ( @wittlake ). 'There are easy ways to create good content, right? Sorry. Creating good content is hard. And it’s getting harder. Here are five common bits of advice you shouldn’t follow. Easy Content Myth 1: Just Post Your Slides On SlideShare! Yeah, I didn’t think so.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Twitter] 6 Deadly Marketing Myths BUSTED
    Finally, his research on Twitter showed that highly followed accounts tend to have a lower percentage of their overall tweet stream starting with an “@” sign. If I were allowed to keep only one piece of advice in my marketing career, that would be, "question conventional wisdom." We want to take you down the latter path. Myth #6.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 23, 2010
    [Twitter] Technology Naughty Vs. Nice In 2010
    Now Firesheep , a Firefox browser extension, makes it extremely easy for anyone on an open Wi-fi network to take over your Amazon, Facebook and Twitter sessions. Author: Sean Sullivan | Website | Twitter Sean Sullivan, security advisor for F-Secure North America. Your B2B Marketing Plan Doesn’t Need Twitter. Or Does It?
  • HUBSPOT  |  FRIDAY, JULY 27, 2012
    [Twitter] 11 Social Media Automation Mistakes to Avoid Like the Plague
    Remember , the half life ( the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak) of a link shared on Twitter is only 2.8 You can read the full story here, but essentially what happened was, AT&T hired a marketing agency to execute its Ticket Chasers Twitter campaign for March Madness.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Twitter] How to Double Your Lead Flow in 30 Days [Free Email Course]
    And don''t forget to keep us updated with your progress using #DoubleLeadFlow on Twitter, too. 'According to the 2014 State of Inbound Marketing , marketers are obsessed with generating more leads: Nearly a quarter of surveyed marketers rank lead generation as their number one priority. Surprised? Thought so. Sound good?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Twitter] B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy
    The big three networks (Facebook, Twitter and LinkedIn) increased their mobile audiences by an average of more than 50%. Twitter’s mobile users increased 75% to almost 14 million. by Jason Miller. If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. 
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Twitter] A Marketer's Guide to APIs
    As software companies like Twitter , Flickr , Facebook grow, the staff within that company quickly realizes that it has more ideas than it has development time and resources. Let's take a quick look at the Twitter API documentation as an example. Much of Twitter's growth has been because of outside developers. Need more leads?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 8, 2012
    [Twitter] Social Media Event Marketing – 6 Things to Do Before Your Event
    1) Create and promote a hashtag In the world of event marketing, utilizing the power of Twitter hashtags in coordination with an event is almost a no-brainer for many in 2012. Hashtags are not only important for social media engagement regarding around your event – they also become search engine indicators that go beyond Twitter.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] How Trigger Data Guides Workflows for Sales and Marketing
    Follow her on Twitter and LinkedIn 'You Don’t Need a Weatherman to Know Which Way the Wind Blows… Well, You Might in Marketing and Sales. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at iLantern. Let’s not write off the weatherman just yet. The moral is: timing is everything.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Twitter] 14 Marketing Life Lines in Case of Social Armageddon
    If your social strategy is focused on platforms owned by other people (LinkedIn, Facebook, Twitter, etc), you should be thinking about ways to create direct points of contact with your audience - ways that don't rely on third-party participation. Last week on {grow}, Mark W. Where will you go to hunker down until the storm passes?
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 1, 2010
    [Twitter] The team that blogs together …
    With six of us sharing blog posts on twitter, LinkedIn, and other networks, our posts get a little extra air time. Today the Savvy Sisters celebrate a milestone: our blog turns one. Happy “birthday&# to us! It has been an educational and fun journey with more fringe benefits that we expected.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 23, 2013
    [Twitter] You Are Not Building a Community
    Let me know in the comments below or on Twitter ( @wittlake ). 'Picture an old town. There is a town square, a general store, a watering hole or two in the town center and homes scattered beyond. People know each other. More than that, they rely on each other. Now a new family moves to town. Occasionally someone wanders into the store.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Twitter] B2B Online Advertising: Improve Targeting by 10x (or more!)
    Share your ideas in the comments below or with me on Twitter ( @wittlake ). B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Twitter] 10 Fast Facts About Groupon
    Twitter. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 23, 2011
    [Twitter] Copyright to prevent copy wrongs in B2B content marketing
    Then, while viewing your search engine results pages or your saved Twitter search, you notice another site in has "borrowed" your content and branded it as theirs without giving any attribution, credit or link back to your original site. You've worked hard researching, writing and editing your content for your B2B website. What did you do?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [Twitter] Is Thought Leadership The Future of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and  the future of search. Tell us: who is Liz Alexander? don’t blame them.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 23, 2013
    [Twitter] Encore: Changes in B2B Marketing – My interview of Paul Dunay, CMO of Maxymizer
    To hear more from our special guest Paul Dunay, read his  blog  or follow him on  Twitter. 'Buffer. Encore: Join guest host  Jeff Ogden  of Find New Customers with special guest Paul Dunay, CMO of Maxymizer  and author of Facebook Marketing for Dummies , as they discuss: Recent changes in B2B marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 19, 2012
    [Twitter] Meet Jeff Ogden, President of the lead generation company Find New Customers at Content2Conversion in NYC
    Use Twitter hashtag #B2BContentEvent Sorry, this event is Sold out! Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event in New York City on April 24th. Content2Conversion  and sponsored by DemandGenReport. The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Kenny Madden. It is the last Friday of the Month, so next week we announce a new FOTM for September.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. Announcement from Find New Customers. month is none other than Kenny Madden. He can be reached at Kenny at spiceworks.com. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Twitter] The “Whom to Consider?” Buying Phase
    He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook. Lead Generation Companies | The “Whom to Consider&# buying phase. Now his mind turns to the decision of whom to look at. He might do a Google search. The Whom to Consider buying phase is a great opportunity.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Twitter] B2B Lead Generation: The Power of Video
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Do Salespeople Need More Leads? Yes, Indeed! B2B Lead Generation Using Online Video. One of the key theme in B2B marketing is video. Should you have a YouTube channel? Yes, you should. Want to see a great example of a B2B video? Quality sales leads matter.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Twitter] Hosting the B2B Track at the Aprimo Marketing Summit 2011
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Are you joining me at the Aprimo Marketing Summit ? world class line up of speakers. Great content. superb location. Why not? It opens this Sunday evening. If you are a B2B company going, I’ll be your host. look forward to meeting you. contact-form].
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Twitter] Personality – the Missing Ingredient in B2B Marketing
    Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. What’s the biggest problem in B2B marketing today? Here’s what’s wrong with B2B marketing today. It’s deadly dull. Boring. Sleep inducing drivel. What does B2B Marketing really need today? healthy dose of Personality. Check this out.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 6, 2011
    [Twitter] BtoB Magazine Selects 2011 B2B Social Media Winners
    BtoB Magazine Results: More than 700,000 views on YouTube, more than 40 posts by influential bloggers, 2,500 participants in the community event and more than 1,500 tweets, which helped the #EMCBreaksRecords hashtag briefly break into the top trending topics on Twitter. Twitter: Mongoose Metrics. Integrated (Tech): EMC. Read more.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, NOVEMBER 11, 2009
    [Twitter] The Social Web, Taking it Personally
    David argues that with the advent of Twitter lists, the rise of niche social networks, and the clutter of web communication, people will begin to block out a majority of the social communication on the web. As we rapidly approach 2010, it’s hard not to consider the implications of social media’s banner year: 2009. Interactive
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Twitter] 5 Trends Driving The Marketing Cloud Revolution
    You can follow John on Twitter at @John_Bara. 'Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. Big data and marketing clouds require modern marketers to further embrace analytics.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Twitter] The Most Important Marketing Metrics
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 31, 2010
    [Twitter] How to become a CMO in 10 tweets or less
    Nathan seemed like a bright guy and at the end of the webinar, he invited the participants to follow him on Twitter and LinkedIn, so I did. Through Twitter, I appeared on Nathan’s radar and he began reading my blog.  By providing meaningful content through Twitter, I appeared on Nathan’s radar screen. Ideas
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Twitter] 10 Reasons Social Logins Could Be a Game Changer
    They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. Yahoo (11 percent) and Twitter (5 percent) were third and fourth, with LinkedIn, Pinterest and Amazon and others sharing the remaining 2 percent. What are the benefits of using a social login?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Twitter] 9 Internet Trends Charts You Need To See
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Twitter] The Expanding Role Of B2B Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strateg
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Twitter] Increase B2B Traffic and Reach with a LinkedIn Blog
    Follow me on Twitter. Each LinkedIn post has its own URL, which means you can share these posts on Twitter, Facebook and any other platforms where your prospects spend their time. And they picked who could participate. And they worked with editors. This doesn’t mean you and I can become part of the Influencer program.
  • ENGAGE  |  FRIDAY, JUNE 1, 2012
    [Twitter] Bieber, Bacon and Booze: The Week in Content for June 1, 2012
    Was Billboard right to keep its social media strategy after Justin Bieber – and the singer’s 22 million Twitter followers – tweeted with an unofficial hashtag during this year’s music awards show? Still catching up after the long weekend? Here are some stories that you might have missed. Social media. Content . Branding. This week’s video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 26, 2012
    [Twitter] Social Media meet-ups you won’t want to miss
    My talk on Twitter best practices follows Guy Kawasaki. Nothing is more fun for me than meeting up with friends from the {grow} community in real life. would love to meet you at some of the awesome social media meetings and conferences coming up! Here’s where you will find me over the next few weeks. March 28 at 2 p.m. See you there?
  • E-STORM  |  FRIDAY, FEBRUARY 25, 2011
    [Twitter] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
    Most retailers are taking some basic social commerce steps, like putting up a Facebook page and opening a Twitter account for marketing messages,&# said Paul Bryan , director of User Research and Design Strategy for Usography. An estimated $43.4 billion was spent online and social media played a pivotal role in its expansion. Absolutely not!
  • BIZNOLOGY  |  FRIDAY, MARCH 22, 2013
    [Twitter] Online and Offline Marketing Combine for Customer Engagement
    Nobody would know about what is going on in your company if there wasn’t a blog, a Facebook Fan Page or a Company Twitter. Photo credit: C. Though traditionally online and offline experiences are frequently juxtaposed, they work perfectly together. Online and offline are not foes – they’re friends that are mutually supportive.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Twitter] Choosing the Right Social Media Platform
    Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon. In the end, my Twitter followers were graced with the link to the video. I recently watched a video on Mashable and decided to share it with some of my “followers." As a lover of social media, and active on all 6 choices, I stopped and had to think.
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Twitter] The FIFA World Cup: The Biggest Event in Social Media Yet?
    Sony has launched what they are calling the Twitter Cup , which will pit tweets from countries participating in the World Cup against each other. The 2010 FIFA World Cup begins in South Africa today, making it the first World Cup since the explosion of social media. ” The World Cup is also a massive groundswell of marketing activity.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Twitter] 3 Steps To A Customer-Driven Marketing Plan
    Please comment below and follow the conversation on Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? And the biggest marketing mistake you can make is to just focus on what you have to sell. Wikipedia).
  • SMALL MANUFACTURER BLOG  |  THURSDAY, AUGUST 28, 2014
    [Twitter] Market Basket Boycott Has a Happy Ending
    So while I was glued to the Twitter hashtag stream, I was becoming more and more perplexed about why the bigger marketing outlets weren’t picking up the story. Judging from the Twitter stream, you would have thought the Red Sox had won the world series for the first time since 1918. 'Rainbow from Market Basket parking lot.
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