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  • B2B MEMES  |  TUESDAY, APRIL 12, 2011
    [Twitter] Webcasts Grow Up
    There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today.
  • CONNECT THE DOCS  |  MONDAY, MAY 17, 2010
    [Twitter] Embrace True Nurturing Programs
    Blog Martketing Interactions Twitter ardath421. Why should you engage prospects consistently across the complete buying cycle? Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. What actions should marketers take in 2010?" Ardath Albee.
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 14, 2010
    [Twitter] Understand the Full Buying Process of your Buyers
    Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Why should marketers develop your subject matter experts as key industry influencers and thought leaders? Steve Woods. Over to you.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Twitter] ClickPredictions: The Short-Attention White Paper
    Blog WhitePaperPundit Twitter Jonathan_Kantor. We asked Jonathan Kantor "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Jonathan Kantor. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” Jonathan Kantor' s Marketing Action for 2010.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [Twitter] What is a Lead? What is a Prospect?
    They could also be subscribers to your blog, followers to your Twitter account, etc. 'As marketing rapidly evolves with marketing automation and predictive lead scoring , metrics and definitions evolve. Lead and Prospect are two words we hear a lot in marketing and sales roles but very rarely meaning the same thing. That’s it.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Twitter] 7 Keys to Lead Scoring Success in Sales Lead Generation
    And you can follow Jeff on Twitter at  @fearlesscomp. 'Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.”
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 8, 2013
    [Twitter] Buyer Insights are the Foundation of Great BtoB Digital Marketing
    million Twitter rollowers!) 'Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. The more relevant your content is for buyers, the more likely they are to digest it fully. In order to create relevant content, you need true buyer insights.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Twitter] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Follow all the show guests on Twitter. 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries. After all, who has a list of people like this? I can.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Twitter] 12 Marketing-Takeways from the B2B Marketing Manifesto
    Should you use Auto Direct Messages in Twitter? B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. I’d like to share Doug’s lessons with our fans. Be very specific. Guest blog.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Twitter] Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
    We love comments, retweets, Twitter followers and Facebook fans (okay, likes). Everyone talks about it. But the fact is: Very few sales and marketing team get along well. Bob wrote this great post including links to more information. We hope our readers enjoy it, and more importantly, find ideas to improve business results. Bob Apollo.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] How Trigger Data Guides Workflows for Sales and Marketing
    Follow her on Twitter and LinkedIn 'You Don’t Need a Weatherman to Know Which Way the Wind Blows… Well, You Might in Marketing and Sales. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at iLantern. Let’s not write off the weatherman just yet. The moral is: timing is everything.
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Twitter] Why Every Business Should Be On Pinterest
    Research from Rich Relevence shows the average sale resulting from a Pinterest user following an image back to its source and then buying the item is $180, compared with $80 for Facebook users and $70 for Twitter users. Is Pinterest the most sales actionable social network out there? Affinity, Intent, Proximity, Action. Source: Shopify.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Twitter] 14 Marketing Life Lines in Case of Social Armageddon
    If your social strategy is focused on platforms owned by other people (LinkedIn, Facebook, Twitter, etc), you should be thinking about ways to create direct points of contact with your audience - ways that don't rely on third-party participation. Last week on {grow}, Mark W. Where will you go to hunker down until the storm passes?
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 1, 2010
    [Twitter] The team that blogs together …
    With six of us sharing blog posts on twitter, LinkedIn, and other networks, our posts get a little extra air time. Today the Savvy Sisters celebrate a milestone: our blog turns one. Happy “birthday&# to us! It has been an educational and fun journey with more fringe benefits that we expected.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Twitter] How to Blog Consistently Without Burning Out
    don''t have time to check RSS feeds: I use my trusted Twitter list to deliver industry news right to me as it happens. I''ve set up a separate Cyfe dashboard full of widgets monitoring all sorts of search results: Twitter search results for my favorite hashtags, Google Plus search results, Google Alerts, etc. Here are mine.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Twitter] 10 Fast Facts About Groupon
    Twitter. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Twitter] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: •  Twice the normal number of total visits; •  Five times the normal referral traffic from LinkedIn; •  Four times the typical number of visits driven by Twitter; •  Two times the average weekly visits from Facebook; and.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 23, 2011
    [Twitter] Copyright to prevent copy wrongs in B2B content marketing
    Then, while viewing your search engine results pages or your saved Twitter search, you notice another site in has "borrowed" your content and branded it as theirs without giving any attribution, credit or link back to your original site. You've worked hard researching, writing and editing your content for your B2B website. What did you do?
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Twitter] 9 Ways to Encourage People to Comment on your Blog
    Numbered lists make a blog post easy to read, and people know when they click on a post like “ 9 Worst Ways to do Twitter for Business ,” they’re going to come away with at least 9 clear takeaways from that blog post. A blog is a valuable asset to any business. So the question is: how do you get people to bother to comment?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 26, 2014
    [Twitter] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    You could also break up an infographic into shorter, tweetable nuggets to keep your Twitter feed updated. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata’s marketing strategy and all related activities. Create a strong content team. 
  • VIRALLY BLOG  |  MONDAY, JANUARY 20, 2014
    [Twitter] Why Virally is great for authors
    Now most people are put off by manual forms but the option to just use a social account such as twitter or Facebook and a few clicks later the content is in their inbox is simple and quick. 'The Launch! Getting the word is out is of course easier today than it was 5 years ago. Social media has given everyone a voice and a platform. Virally.
  • ANNUITAS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] Recap of Content Marketing World Day 1 – How To Apply The Learnings
    This is alarming to say the least and while it is great to see 2,500 people at an event like Content Marketing World soaking up information and burning up the Twitter stream at what seems like 250 tweets per minute, there has to be some application of all this learning in our day-to-day worlds. ONLY 38%! How do we make this happen?
  • ENGAGE  |  FRIDAY, JUNE 1, 2012
    [Twitter] Bieber, Bacon and Booze: The Week in Content for June 1, 2012
    Was Billboard right to keep its social media strategy after Justin Bieber – and the singer’s 22 million Twitter followers – tweeted with an unofficial hashtag during this year’s music awards show? Still catching up after the long weekend? Here are some stories that you might have missed. Social media. Content . Branding. This week’s video.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 14, 2010
    [Twitter] Ten Things to Do in a Recession
    Identify the people you would love to hire away from your competitors, partners or suppliers and make sure you have them connected on LinkedIn or Twitter in case they get the push. follow me on Twitter: [link]. Still stuck in the recession even though President Obama says it’s over? You can see the stats here. Are they stable?
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, MAY 4, 2010
    [Twitter] Real Editors Don't Just Retweet
      Yes, you need to redistribute good stuff from blogs, RSS feeds and Twitter to keep yourself visible. “Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy. That’s what real editors do. 
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 17, 2008
    [Twitter] What Obama's Campaign Can Teach about B2B Marketing
    First is Messaging; follow all the messaging threads and discussions that are going on, whether in the media, blogs, Twitter, etc. The folks over at the Jaffe Juice blog had an interesting post regarding Stephen Geer, Obama's lead email marketing strategist's presentation at the Email Insiders summit.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Twitter] Market Basket Boycott Has a Happy Ending
    So while I was glued to the Twitter hashtag stream, I was becoming more and more perplexed about why the bigger marketing outlets weren’t picking up the story. Judging from the Twitter stream, you would have thought the Red Sox had won the world series for the first time since 1918. 'Rainbow from Market Basket parking lot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 31, 2013
    [Twitter] A Rant: In Praise of The Unremarkable
    ” A mantra like this, and thousands like it, may be posted on a Facebook page or Twitter stream and then people chime in: “Amen!” When I rant, it is not a knee-jerk reaction. It is more like a slow burn. Stuff accumulates in my brain until I can’t take it any more. And then it breaks loose. ” “YESSSSS!”
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Twitter] 37 Fantastic SEO Guides, Tips and Tactics
    From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Keep up with SEO trends and changes. ranking.”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 7, 2011
    [Twitter] [Chart] Thank You, Marketing Automation
    Twitter. by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. Now, to all you marketers, it’s time to say “D?mo
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Twitter] [Chart] Which City Has The Most Marketing Expertise?
    Twitter. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Sunnyvale, CA, US.
  • VOLACCI  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] Share User Generated Social Media Content Risk Free by Embedding Posts
    As videos, tweets, photos and even simple quotes take on lives of their own on formats as diverse as Twitter, YouTube, Pinterest, Google+ and Facebook, it is hard to separate where content ends and social messaging begins. Pictured here are the options for Twitter, Google+ and Facebook. Chris Gaffney (@GaffneyCh) August 19, 2013.
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Twitter] Social Media and Lead Generation: Befriending Your Audience
    Utilizing Twitter Cards is a great way to display your content to its best on Twitter, and their new Lead Generation card can help your potential leads convert without leaving the Twitter site. . 'Social media is a trend that''s not going away anytime soon. We''ve already discussed how to choose your venues for marketing.
  • ENGAGE  |  MONDAY, AUGUST 20, 2012
    [Twitter] DIY Meme Marketing: 4 Steps to an Effective Campaign
    The first video in the series debuted in December 2011, however the phenomenon actually began in April 2011 with the @ShitGirlsSay Twitter account. million followers on Twitter and a book coming out this fall entitled, you guessed it…”S**t Girls Say.”. Will it be a Twitter account or a hashtag ? DIY Meme Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 31, 2012
    [Twitter] The Six Stages of Emotional Branding
    You can follow him on Twitter @SocialSteve and visit his own blog at [link]. By Contributing {grow} Columnist “Social Steve” Goldner. Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Maybe the easiest brand to think of in this sense is Apple.  But there it is.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Twitter] 6 Perfect Places for Your Email Sign up Forms
    sign-up form on Twitter Did you know that you could use Twitter to beef up your email list? For more information, check out “ Grow Your Email List Using Twitter Lead Generation Cards.” 'To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. ” 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Twitter] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Facebook, Twitter, Google+, and LinkedIn are all great places to post links to your blog posts, ebooks, and webinars.  Guest post by {grow} Community Member Sarah Goliger. As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  You’re targeting the wrong audience.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Twitter] How to Leverage LinkedIn for Lead Generation and Recruitment
    'Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. LinkedIn for Recruiting. LinkedIn for Lead Generation.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 12, 2011
    [Twitter] B2B Ideas @ Work Blog Posts: The Top 10 for 2010
    Is Twitter's Sun Setting or Rising for B-to-B Marketers? Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers. B2B Marketing Idea Takes Flight On Twitter. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards. Follow me on Twitter.
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 16, 2009
    [Twitter] What Enterprise Can Learn From the FDA Social Media Hearings
    How should you react or respond to issues that fly across the twitter channel? Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. One could argue that what is happening in pharma is just the tip of the iceberg of whats to come for business and organizations worldwide. Are you?
  • B2BBLOGGERS  |  WEDNESDAY, JANUARY 5, 2011
    [Twitter] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. There is no denying that times have been difficult. Return to core messaging.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Twitter] Your Lead Scoring Blind Spot: The Internet
    Share your thoughts in the comments below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Social Media Scoring. Appending Data. Your Turn.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [Twitter] Modern Media Buying and Enterprise B2B Demand Generation
    Please share your experience or view below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Your Turn.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 18, 2012
    [Twitter] Introducing The Social Business Benchmark ™ Program
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. All of these are common pitfalls with a disorganized social business approach. Not so fast!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 23, 2014
    [Twitter] 3 Advocate Marketing Takeaways From The Bammie Awards
    Follow The Award chatter on Twitter with the hashtag #BAMMIES. 'by Heather Foeh | Tweet this One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year. really think I’m just as excited as they are when they win! Keep it Personal. Make it Easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 26, 2010
    [Twitter] Crowd-sourcing your blog reader
    In a recent post, Michael Bertoldi laments that his blog reader is becoming a sea of sameness: “ROI, engagement, twitter, ROI, criticism, you’re not doing it right, ROI.&#. This struck a chord with me.  I’m guessing maybe you are too so let’s do something about. . In America, we have this tradition called a pot-luck dinner. 
  • VIRALLY BLOG  |  FRIDAY, MAY 23, 2014
    [Twitter] Virally is back with a bang!
    By simply selecting either twitter, Facebook or LinkedIn they simply exchange their social profile details in exchange for your content. 'It’s been a while but in the background the Virally team have been hard at work understanding what people liked about the software and where we could make it even better. No forms no fuss everyone is happy.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 11, 2012
    [Twitter] The Last 5 Trends Every Sales Exec Should Know for 2013
    Follow the SEC on Twitter @CEB_SEC. Follow Nick Toman on Twitter @nick_toman. In late November, we released the first five trends of our annual “10 Trends” blog post. Thanks for sharing those as extensively as you did! And thanks to the many readers who insisted we publish these 5 more quickly. Then they call you in to present.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 17, 2010
    [Twitter] Meeting IRL Makes Social Media More Meaningful
    The best part was meeting other marketing professionals from the US and Canada IRL (in real life), more than a few of whom I've followed on Twitter for quite some time. He can also be found @TheSocialCMO @KentHuffman – Kent is CMO of a Texas-based business and one of the most helpful marketing professionals on Twitter. Alys is awesome!
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, APRIL 4, 2012
    [Twitter] Business Development Manager Jobs
    Instead why not check the jobs board for live active roles that recruiters are currently seeking applicants for or if you prefer you can follow our jobs twitter feed to receive the latest opportunities instantly and directly to your twitter messaging inbox. CEO of General Electric Jeffrey Immelt speaks about jobs. IT/Technology. Legal.
  • EB2BLEADS  |  WEDNESDAY, APRIL 6, 2011
    [Twitter] Measuring Marketing Effectiveness Online
    4) Measuring Marketing Effectiveness With Twitter Followers, Klout and Tweets. Twitter (again free) is also a recent marketing phenomena and the amount of retweets, klout and followers that your account gathers is a good indication of the level of your marketing interaction and influence. Article written by eb2bleads.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Twitter] Content Marketing: What Content People Share And Why They Do It
    The report also provides some interesting findings concerning the reasons why email is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of social networks such as Twitter. Why do people share content? We seldom talk about what it is. Thus context. Or are we both?
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 12, 2010
    [Twitter] CMOs Need to Grow Up to Sit at the C-Level Table.
    Connect with George on  LinkedIn or follow him on  Twitter. George Hollister. In a previous post , I suggested that with the increased importance of technology in today’s marketing world, CMOs needed to play a more active role in the selection of technologies for their companies.   It’s true.  2)    Speak business, not marketing. Tweet This!
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 11, 2013
    [Twitter] Why Social Media Hasn’t Replaced the Traditional Marketing Funnel
    As you can see in the screenshot below, people on Twitter are letting their networks know about content I created. 'For over a year now I’ve been thinking about how marketing has changed due to social media. Back in 2003 or thereabouts, I could see how the Internet was changing everything. Marie Forleo? Quick search. oh wow! Tradeshows.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Twitter] Five of the All-Time Biggest Blogging Questions Answered
    surround myself with awesome people on Twitter (who may be interested in my content; make the content easy to share; respect and support the people who honor you by reading your blog and commenting; blog consistently so people expect new content. As I teach and speak, I start to see certain themes in the questions I’m asked. Money?
  • BIZNOLOGY  |  MONDAY, JULY 15, 2013
    [Twitter] 7 case studies prove mobile ROI to healthcare marketers
    They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. 'Image via CrunchBase. Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source:  Price Waterhouse Cooper ).
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Twitter] The 25 Best Social Media Books of 2011
    ” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” As a brand strategist with 15 years worth of experience under his belt (he’s not called @TheBrandBuilder on Twitter for nothing!), TWITTER. Engage! The Revised and Updated  by Brian Solis. Now on to the list!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Twitter] Six Steps For Delivering On The New Vision In Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 13, 2009
    [Twitter] A futurist’s view of the “next big thing” in social media
    Venessa Miemis’ Twitter bio describes her as a “M etacog, futurist and thought architect tracking emerging media and technology trends & impacts.&#   Now THAT got my attention. Just look at Twitter. think you’ll agree: What is a futurist and how do I get a job like that? This could potentially be an amazing thing. 
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Twitter] Klout to Launch Brand Pages: Should Marketers Care?
    Think about it -- when you're on a brand's Facebook page, there's no Twitter button that lets you find their username. If you click "tweet," Klout will automatically pull the Twitter username of the person giving you a +K. Earlier this week, Klout announced its own version of brand pages -- Brand "Squads." 1) Brand Influencers.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 30, 2012
    [Twitter] What’s the Deal with Venture Capital Funding?
    Vispi Daver, Partner, Sierra Ventures [ Linked | Twitter ]. Katie Rae, Managing Director, TechStars [ Linkedin | Twitter ]. Linkedin | Twitter ]. An Angel, VC and Accelerator Provide Insights. These are Yale Alumni who have first hand experience and are immersed in this space. They are great people to listen and learn from.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 22, 2011
    [Twitter] 4 Ways to Protect the Reputation of Your Small Business Online
    Before you worry about launching a  Twitter  channel or pitching a post idea to a local blogger, you need to take a step back and consider how online conversations might impact the reputation of your small business. We really liked it at Mashable and wanted to share it with our readers too. Research & Planning. Who am I trying to reach?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [Twitter] Is Social Media Really Living Up to Expectations?
    Are your efforts on LinkedIn and Twitter paying off?” Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. she queried. How many leads have you generated? How about you?”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Twitter] Innovation Games and Marketing – a match made in Heaven!
    You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information. What if there was a better way? Luckily there is thanks to Luke Hohmann. and applied Innovation Games to solve them. Need to prioritize a list of marketing initiatives? FANTASTIC! Bingo!
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Twitter] Savvy Speaks: Tips for Crowdsourcing
    Pitch that question on Twitter, Facebook, or on your blog – you'll soon find out. If you're publishing quotes and such - make sure you attribute them properly, including links to people's sites and Twitter pages, etc. The rise of social media has made crowdsourcing all the rage. Heather. Ask for a little - Get A Lot!
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Twitter] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    Now, with over 30,000 users turning their Twitter feeds, Facebook and LinkedIn posts into qualified sales leads, MarketMeSuite’s is all about social media engagement. You can send vsnaps to any email address or group of email addresses, or directly to your Twitter feed. RebelMouse https://www.rebelmouse.com. and succeeding. Part 2).
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Twitter] Everything You Should Know to Prepare For Google+ in 2014
    This change in popular social networks like Facebook, Instagram, Twitter, etc. Already have a strong following on Twitter or Facebook? Or because Google+ doesn’t limit characters, share a helpful, quick industry tip or two on Twitter that links to an entire list of related insight on Google+. 'There is no ignoring it.
  • ENGAGE  |  THURSDAY, JUNE 16, 2011
    [Twitter] How to Enter the Circle of Trust With Your Audience
    But organizations and brand marketers have a long way to go before getting into consumers’ sacred circle: people are more than twice as likely to trust people they know in blogs, on Facebook, and on Twitter than they are to trust brands in the same spaces. but building trust online is even more difficult. They won’t trust anything else.
  • LEADER NETWORKS  |  SATURDAY, MARCH 19, 2011
    [Twitter] Thought Leadership Is The New Currency Of Online Professional Collaboration
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Social media has finally broken through the "party-girl ceiling" and entered a new, higher level of utility. In some ways, they hearken back to the thought leadership salons of yesteryear - think of the Lyceum or the Bloomsbury Group.
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Twitter] 20 Clues Your Marketing Stinks, Straight From the Horse's Mouth
    4) Twitter Customer Service Fail: Marketing and customer service should work together. Whichever side you fall on, Dan is right that directing someone to a product page after following you on Twitter is akin to proposing on the first date. When someone visits your profile on Twitter, however, they are already online. effort.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Twitter] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    Nearstream uses social networks like Twitter, LinkedIn, and Facebook to identify and engage based on buyer intent and LoopFuse provides marketing automation to manage sales prospects through the buying process – website visitor tracking, email lead nurturing, lead scoring, CRM integration, and conversion analysis.  Great things ahead!
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Twitter] 9 Unique Ways to Generate Leads With QR Codes
    So broadcast your message using your blog, Twitter, LinkedIn, Facebook, Google + or any of the other social media tools at your disposal. This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. But what should you do next? Visitors to the site can scan the QR codes to download the clues.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Twitter] Setting Your Social Media Strategy – Part 2
    Branded presence – akin to the sidewalk outside your home, outside the confines of your website, locations such as YouTube, Facebook, and Twitter where you can maintain a concentration of your company’s collateral and messaging. When it comes to branded presence, most corporations start by focusing on Facebook, YouTube, LinkedIn, and Twitter.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Twitter] 5 Tips to Be a Lean, Agile Inbound Marketer
    Twitter followers and blog subscribers, for example, are popular vanity metrics.) One of the most popular books circulating around HubSpot this fall is Eric Ries’ New York Times best seller, The Lean Startup. Lean What? Traditional companies build a product at scale, then launch and sell it at scale. right away. WRONG! Translation?
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 6, 2011
    [Twitter] Does Blogging Fit Into Your Overall Marketing Strategy?
    By utilizing other social media tools like Twitter, LinkedIn and Facebook to drive more eyes to our blog by posting links on these sites, it insures that people keep coming back to the blog. Not all companies should be blogging. How do you determine if you’re one of them? Why should you blog? Build your brand.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Send him a tweet on Twitter or connect with him out on LinkedIn 'Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? But don’t fret! You’re busy.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 29, 2010
    [Twitter] Character Study: Chiquita Banana
    Get your B2B Twitter Toolkit As with many animated advertising mascots, Chiquita Banana was the brainchild of an established cartoonist – in this case, Dik Browne, creator of Hagar the Horrible. Chase Mitchell is a copywriter at MLT Creative, an Atlanta-based advertising agency specializing in business-to-business marketing.
  • B2BBLOGGERS  |  THURSDAY, MAY 20, 2010
    [Twitter] What I Learned About B2B Social Media In Memphis
    In his presentation, Chris Brogan mentioned he spends 60% of his time in Twitter search; listening. The creation and use of a Twitter hashtag adds context, connection, and relevance to an event and the benefits of using one are experienced before, during, and after. Your B2B Marketing Plan Doesn’t Need Twitter. Sign up.
  • SAZBEAN  |  MONDAY, OCTOBER 25, 2010
    [Twitter] 14 Basic Blog Measurements
    Otherwise, do some searches for your blog name using Google and Twitter searches. Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away. The longer, the better. Do you blog?
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Twitter] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. Recently on Twitter, the customer service rep for a major company called someone an idiot. Here he shares his thoughts on the impact Web 2.0 has had -- and will have -- on B2B marketers. How does Web 2.0
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Twitter] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. Recently on Twitter, the customer service rep for a major company called someone an idiot. Here he shares his thoughts on the impact Web 2.0 has had -- and will have -- on B2B marketers. How does Web 2.0
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 31, 2013
    [Twitter] Sales Prospecting Perspective Weekly Recap – Week of May 28, 2013
    On Thursday, Business Development Rep Colleen MacNeil wrote about her business social media pet peeves spanning from platforms like Twitter and Facebook to LinkedIn and Instagram. For example, don’t send auto direct messages to everyone who follows you on Twitter redirecting them to another platform; you may be immediately unfollowed!
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Twitter] Social Media and Financial Services: What's the Point?
    That could be an active Facebook profile with hundreds of ‘fans’ interacting each day, or it could be a near-devoid Twitter account with just one or two tweets a month. It’s hard to underestimate the impact that social media has had on the world of business. In any case, it’s clear that social media is here to stay. Why Social?
  • SYNECORE  |  SATURDAY, MARCH 23, 2013
    [Twitter] The Best Branded Content of the Week: March 23, 2013
    Once again, they prove their amazing quick-wittedness in this latest Twitter conversation with Kit Kat. It all started when twitter user Laura Ellen posted this status: Can tell I like chocolate abit too much when I'm following @ kitkat and @ oreo hahahahahah. Spring is in the air! At least it is online in the world of branded content.
  • SYNECORE  |  SATURDAY, FEBRUARY 16, 2013
    [Twitter] The Best Branded Content of the Week: February 16, 2013
    Taking to social platforms like Twitter, YouTube, Pinterest and Instagram, Honda has launched a full-scale campaign to showcase innovative inventions. The campaign features its own dedicated website with live Twitter feeds showing chats with the inventors. Honda – Innovator Series. think they were quite smart to do so. Google.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 21, 2010
    [Twitter] Say “Cheese” Please – Creating and Maintaining Your Online Identity
    Show you care If you don’t have a picture (or at least an identifiable avatar) it just looks like you aren’t taking wherever you are – be it LinkedIn, Twitter, a group forum, or even your own website – all that seriously. One of my smart clients said something very smart to me the other day. You know who you are.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 17, 2013
    [Twitter] Yes, You Were You Born to Blog.
    I’ve had many requests to create a simple, human book on blogging that is similar in tone to The Tao of Twitter — something you can read in under two hours and feel uplifted, inspired, and confident about diving into new social media territory. And yet, blogging remains enigmatic to many, a seemingly insurmountable wall. Really.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 9, 2012
    [Twitter] Should Your Business Buy Tumblr Ads?
    However, for most companies the site is not on their radar or a lower priority after Facebook, Twitter and YouTube.”. by Jesse Noyes | Tweet this If you’ve witnessed the birth of an Internet meme in the past two years, there’s a good chance you’ve visited Tumblr. Now it’s time to cash in. The open question is, Will anyone buy Tumblr ads?
  • B2BBLOGGERS  |  MONDAY, OCTOBER 25, 2010
    [Twitter] 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
    As a best practice tip, make sure you mention your new blog posts on Twitter, FaceBook, and other social media outlets and have your employees syndicate the mention. Your B2B Marketing Plan Doesn’t Need Twitter. Over time, you should amass a large following that will carry your viral campaigns on their own. 50 Ways To Make 2011 Rock 2.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [Twitter] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad. Blog B2BContentMarketing Twitter SeamusWalsh. Please focus on prospect presale engagement" Read on to get their insights. Blogs.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 28, 2011
    [Twitter] TV Really Is Easier to Measure than Social Media
    Share your thoughts in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Follow @jaybaer @jaybaer Jay Baer. link].
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] How CMOs Can Make Big Data Relevant to the Sales Team
    Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. 'Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Mind you, that was in 1982— before we texted, tweeted, linked, liked, posted or pinned.  In
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Twitter] Savvy Week in Review - November 13
    The TGIF 'Revolution' Is Nothing Without a Marketing Strategy The use of Twitter, Google, the Internet and Facebook won't make a weak brand strong; instead, companies need a strategy. Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week. Enjoy and have a wonderful weekend!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Twitter] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Twitter] 5 Useful Ecommerce Applications of QR Codes
    On that page consider posting opt-ins, 'buy' buttons, links to Twitter and Facebook, or whatever else targets those specific users. Since QR codes can be URLs, you can craft custom tweets that post to the person's Twitter account when they scan the code, making it easier for them to share your specials and offers. Curiosity Pull.
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Twitter] Stop Wasting Time With Social Media
    lot of people are surprised that their thousands of followers on Twitter aren’t converting into leads, but I’m not. For instance, I used to spend two hours a day on Twitter, yet it didn’t result in enough opportunities to prove its marketing value. Basically, figuring out which platforms actually convert into cash, and which do not.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Twitter] How One Social Media Marketer Can Manage Millions of Fans and Followers
    can also email a sales rep directly from Social Inbox if we have someone who’s interested in seeing a demo -- the tweet will just get forwarded to them and the rep can reach out on their personal Twitter handle, via email, via phone, or whatever the preferred method is. 1) What''s the biggest challenge of being a social media manager for you?
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 29, 2014
    [Twitter] Ten B2B Marketing Opinions from 2014
    Twitter Truth #2: Sometimes You Need to Shut Up. 'If you said I was too lazy to write something original, despite the gobs and gobs of time off I am currently enjoying, you would be correct. Here are ten posts from the past year that I kind of liked and hope you do too. . Time to Bring Down the Curtain on Green Theatre. Thanks for reading.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Twitter] What the LPGA’s Media Guru Can Teach Us About Social Media
    Don’t be lulled into a sense of false security because everyone on a Twitter hashtag is talking about “things that happened at band camp” and laughing about it. Twitter and social media platforms allow players to separate themselves from the competition and become unique brands. Kraig Kann doesn’t care about your handicap. See rule 1).
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Twitter] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    concise, memorable Twitter hashtag for the webinar, embedded in every slide and visual, makes it easy for attendees to spread the word about the event, and opens up Twitter as a Q&A platform. Some webinar platforms will allow you to incorporate a live Twitter or other comment feed directly into the webinar content. license.
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