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  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Twitter] 4 Reasons You Need a Blog
    Share your views in the comments are with me on Twitter ( @wittlake ) or, in the spirit of a post about Google, on Google+. Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). often hear marketers say their older content is still relevant.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Twitter] 4 Reasons You Need a Blog
    Share your views in the comments are with me on Twitter ( @wittlake ) or, in the spirit of a post about Google, on Google+. Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). often hear marketers say their older content is still relevant.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Twitter] 32 B2B Marketers to Add to Your Google Plus Circles
    We would love to hear from you in the comments section of this post or you can add your recommendations to discussions on  Twitter ,  Facebook ,  LinkedIn , and of course,  Google+. Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. How so?
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Twitter] How to Involve Your Team in Your Social Strategy
    Every update shared by your company should be engaged with by your team – whether that means liking a post on Facebook, commenting on a LinkedIn post or retweeting an update on Twitter. If you’re using social media – you’re already on the right track! But – you could be doing more. Expand Your Social Reach. But don’t let it end there.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Twitter] Is This The End Of Social Media?
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. What do you think?
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Twitter] 8 Companies Totally Rocking Their LinkedIn Company Pages
    The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. That''s obviously a different audience.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 30, 2011
    [Twitter] B2B Lead Generation: Social Marketing to the Business Customer
    Follow Jeff on Twitter or download the free white paper on B2B lead generation. Do Salespeople want more leads? Yes, indeed! B2B Lead Generation using social media. No, this is not about the new book, but rather some insights for business executives on social media. Here is one big problem. Businesses and buyers are miles apart.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Twitter] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. Take We live in a post-Snowden world. Who trusts Facebook? No worries.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Twitter] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities. 1. Exercise the 80/20 rule. Encourage internal involvement.
  • CONTENT STANDARD  |  TUESDAY, MAY 31, 2016
    [Twitter] 5 Ways Snapchat Marketing Can Help Brands Go Local
    But while its arrival comes years after Facebook and Twitter matured into social media giants , Snapchat’s efforts to monetize through marketing and advertising opportunities are keeping pace with its rapid growth. If you’re working for a music festival like Coachella, taking advantage of Snapchat marketing is a no-brainer.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Twitter] B2B Brands and Integrated Marcom—Are We Ceding Control to Social.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Your B2B Marketing Plan Doesn’t Need Twitter.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Twitter] The Lie of B2B Brand Advertising
    Share your view in the comments below or with me on Twitter ( @wittlake ). “We will start with an awareness efforts for the four weeks. This will provide air cover and soften the market for our demand generation campaign.” This approach is common in B2B marketing, particularly for mid-sized marketers. The Awareness Campaign Lie.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Twitter] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Are B2B Marketers Shooting For The Wrong Target? Your B2B Marketing Plan Doesn’t Need Twitter. Neither? think we would. Sign up.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased). As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. The effectiveness of cold calling is plummeting.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Twitter] Content Marketing on a Shoestring Budget: Distribution
    Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. On Facebook and Twitter, be sure to use relevant hashtags. Ooh, #thingsmydoghaseaten is trending! I’ll be Twitter famous in no time!”. As promised, there will be puppies. Social sharing buttons on all content.
  • FATHOM  |  MONDAY, OCTOBER 14, 2013
    [Twitter] Online Reputation Management Strategies for Higher Education
    Free techniques include searching social networks such as Twitter and Google+ for brand mentions. It’s full of insightful interviews and illustrative case studies on using Twitter, Facebook and YouTube for marketing a school. For everyone who couldn’t be there, I’m sharing some of his strategies here. Develop a Response Strategy.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 30, 2014
    [Twitter] It’s Gameday, fans. This ND grad is pumped!
    And today I’m an award-winning marketing expert with over 6,000 Twitter foilowers.). Joe Montana. From the Fall of 1977 to the Fall of 1981, I stood in the student section of the football stadium at the University of Notre Dame and 32 years later, I am a huge fan of my Fighting Irish football team. You don’t sit down at all.”
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Twitter] 8 Promotional Videos You Might Actually Enjoy Watching
    They decided to use Twitter to direct a short story and Vine to shoot the video. They crafted a storyline that highlights their brand''s mission and then broke the script down on Twitter inviting consumers to create the Vines that would eventually be compiled to make the final film. They interrupt rather than attract. Pepsi Max. GoPro.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Twitter] How To Measure B2B Demand Generation
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. Want more?
  • BRANDPOINT  |  TUESDAY, JUNE 7, 2016
    [Twitter] The Best Times to Post on Social Media: Why I’m Not Buying It
    Things change quickly and often, whether it’s Facebook’s algorithm or Twitter’s new presentation of “Moments.” On a platform like Twitter, time-of-day can potentially carry a little bit more weight, seeing as the stream is chronological and knowing when most people are on could help point you in the right direction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 10, 2013
    [Twitter] How social media saved our church
    Follow her on Twitter @jigotwald and @2x2Foundation. How to turn employees into a beacon for your brand Here’s why 100,000 people unfollowed me on Twitter A Rant: In Praise of The Unremarkable. By Judith Gotwald, {grow} Community Member. didn’t become a blogger until I had no choice. Here is my story. The doors are closed.
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Twitter] 7 Myths About Social Selling That You Probably Believe
    Start by: Set up your profile pages on the major platforms (LinkedIn, Twitter and Facebook). Boilerplate Direct Messages on Twitter and InMails on LinkedIn don’t do anyone any favors. Now, that doesn’t mean all direct messages on Twitter are bad. And this is on mobile devices, where both Facebook and Twitter are very strong.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Twitter] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Twitter] PRMM Interview 20 with Tom Pick on Digital Marketing
    10 years ago nobody was talking about Twitter or Facebook. This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. Briefly, Tom is an independent digital marketing consultant, focused on helping B2B technology clients improve their online visibility and business results. Video Transcript.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 31, 2014
    [Twitter] Mobile and behavioral
    Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities. The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] I don’t mean to offend you, but…
    Usually, this passive aggressive disclaimer, ”I don’t mean to be a [insert negative term here] but…” is followed up by something offensive or downright mean. I saw a recent tweet by Sonia Harris on Twitter that had me really thinking about this. Sonia Harris (@sonia__harris) August 17, 2014. Offer help, not hurt. Ask questions. Post later.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 4, 2011
    [Twitter] 9 Ways B2B Companies Can Use Location Based Services
    Ways B2B Companies Can Use New Twitter Ads Twitter just launched their long-awaited ad program, not to be. Many marketers look at Location Based Services (LBS) as being a consumer-focused marketing tactic. What many marketers fail to see is the value of the data being aggregated by location based services. Partnerships.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Twitter] Content Marketing The Answer For Sales Success As Well?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. We all know that today’s consumers have changed, and they are buying differently. They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. We can help!
  • VOLACCI  |  THURSDAY, JULY 4, 2013
    [Twitter] Automatr Social Integrations: Socialize
    Setup is a breeze - simply click on the "Manage Accounts" button and add your Twitter and Facebook accounts. Once you''re up and running, you''ll have the ability to schedule, post and monitor your social presence on Facebook and Twitter. Social integration is finally here for Automatr! Our customers asked and we have delivered.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] A world-class network from Marketing Made Simple TV and the BMA
    You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , Marketing Made Simple TV. Marketing Made Simple TV was an awesome show created and hosted by yours truly. But it also gave me a world-class network. Let me share an example. But there were none in Florida. Let’s create one.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Twitter] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    Follow her on Twitter , and stay tuned for more   in our series, Habits of Customer-Centric Marketers. In a recent  study  we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! Here’s one of their stories: . Erika Goldwater, VP of Marketing, ANNUITAS.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Twitter] 10 Reasons Why B2B Companies Are Failing With Social Media
    Instead paid social media marketing efforts on platforms like Twitter, Linkedin and Facebook should be used to bolster your organic marketing investment. Too many B2B companies are flat out failing at social media marketing. It isn’t their fault. This isn’t an attack on the companies. This shouldn’t be news to anyone though.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Twitter] Why hiring a search marketing firm is a waste of money
    Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Follow  Jeff on Twitter or download the free guide to B2B lead generation ,  How to Find New Customers. Sorry Search Marketing firms. We don’t need your help. It’s a powerful statement. have bad news for all of them. Amen, Mike.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Twitter] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Social Media Examiner. Truly the go-to source. Kim Garst.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Twitter] How to Focus Your Marketing Messaging on What People Really Want
    Follow Josh on Twitter  @jhaynam. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Tom is work centered: Tom is climbing the corporate ladder.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 22, 2011
    [Twitter] The Long Tail Story of B2B Social Media
    Whether it is answering a product question on Twitter or responding to a comment about an ebook, companies need to listen and engage on social platforms. Marketers need to build online networks for their companies using Twitter and Facebook. Storytelling. The best way to connect with customers and prospects is to tell them a story.
  • THE FORWARD OBSERVER  |  FRIDAY, FEBRUARY 15, 2013
    [Twitter] 11 Things B2B Marketers Can Learn About Social Media From the US Army
    particularly helpful section for B2B marketers is the guide’s “Do and Don’t” checklist for Facebook and Twitter. Platforms like Facebook and Twitter help people bridge geographical gaps to connect, talk and interact. Artillery B2B Marketing Blog > The Forward Observer. The use of social media by B2B companies is on the rise.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Twitter] Sales Best Practices include Marketing-Sales Alignment
    Related Posts: The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently Getting Ready for Marketing Automation. Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 27, 2011
    [Twitter] Marketing, Journalism, and Truth as Competitive Advantage
    Through Twitter and Facebook, they created an anti-logo movement. I had a very interesting question come across my desk from {grow} community member John Bethune : In the minds of most people, journalism and marketing were once diametrically opposed. Has that changed in the social media era? great question!  Content as power. Interesting.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Twitter] Interview with David T. Scott — Author of The New Rules of Lead Generation
    We’re seeing the emergence of new, online tactics like Facebook ads, Twitter ads, mobile ads, and e-mail marketing. This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). Almost 90% of all companies use some kind of lead generation marketing. and how to use them. About David Dave T.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 3, 2011
    [Twitter] Blogging and your moment of truth
    We don’t need another list of the Five Biggest Mistakes on Twitter. You’ve probably never heard of Ernie Watts , but he is among my favorite jazz musicians. I’ve listened to his music for 20 years and I would know his distinctive sax “voice” even if I was listening to a new recording. This is as good as I get in this moment. We need YOU.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 7, 2013
    [Twitter] The Importance of Keeping Your Cool in the World of Social Media Marketing
    Facebook and Twitter need to make money in order to improve the user experience and this is how they do so. As the targeting gets better on both Twitter and Facebook I believe we are going to see these ads and sponsored posts become less intrusive, more relevant, and actually helpful in many cases. Welcome to the Jungle.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Twitter] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    And Excel really comes in handy for Twitter -- it''ll count your characters so you don''t go over the 140 character limit. 5) Use It as a Traffic and Leads Goal Calculator. I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) But I’ve grown since then, emotionally and mentally. Okay, take a deep breathe.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Twitter] 10 Education Blogs You Should Follow According to Teach.com
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. This blog is under the New York Times umbrella.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 11, 2012
    [Twitter] After The Trade Show: How To Stop Your Leads from Disappearing
    You can follow him on Twitter @danielfrank7 We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. Why did this person come to your stand? Lead score.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 5, 2015
    [Twitter] Does your content marketing need a dye job?
    You can read more about my marketing philosophy and get practical advice by visiting  www.unleashpossibleblog.com  or following me on twitter  @samanthastone  . . Early in my career, I did everything in my power to look more mature. dressed in conservative suits. For the record, you can’t fake maturity. didn’t fool anyone. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] Wasting your ad money? All Facebook fans are unequal
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? Guess what?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 20, 2013
    [Twitter] LinkedIn Launches Company Showcase Pages for B2B Brands
    It would be nice if there were some visual reference to this showcase page, although this gentleman does appear on their Twitter background. This image appears on both Twitter and Facebook, so this page is branded consistently with Dynamics’ other social channels. Note that Adobe has 45 product pages like this.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 8 Dos and Don’ts of Networking Follow up
    DO : “Like” a business you’re interested in on Facebook and follow on LinkedIn and Twitter. For example, “It was great meeting you at the ABC Event. I’d like to keep in touch about the possible partnership we were chatting about.” DON’T : Buy a list of event attendees and email them all.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Click to Tweet is a free tool that allows you to create a tweet, share the associated link, and “Whoever clicks on the link will have the message automatically added to their Twitter status box.” Sign in with your Twitter Account. Including the Twitter handles of your event speakers is also a nice addition. Use them.
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Twitter] The Evolution of Social Business
    Then they moved the conversation to MySpace and other social networks – and then graduated on to corporate blogs, Facebook and Twitter. A business leader doesn’t wake up one day and realize that the B2B organization needs to evolve into a social business. The social customer is not a new concept. No related posts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Twitter] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    Or contact me directly at  MarketingThink.com or on LinkedIn , Google+ or Twitter. What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation! shared this question-approach with a fellow craft beer lover at one of my favorite watering holes.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Twitter] 4 Tips to Attract More Readers to Your Business Blog
    Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. But coming up with a successful blog can be a tough job. Use SlideShare. Guest Author bio.
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Twitter] How to Run an A/B Test [FAQs]
    For example, let''s say that you''re curious if Twitter followers will like something on a landing page, you wouldn''t want to promote the A/B test content anywhere other than Twitter. Not on Facebook, not through email -- just through Twitter. When was the last time your boss said, "We have enough leads for the day. Awesome!
  • SALES ENGINE  |  THURSDAY, JANUARY 14, 2016
    [Twitter] The best content marketing blends old, new, and what’s next
    Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc. Spread the word: To get maximum reach, post your blog or story to Facebook, Twitter, Instagram (pull the best short quote and embed a link to the full story.) Check in with people who have their finger on the pulse of the company.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Twitter] Find New Customers: 6 Keys to B2B Marketing Success in 2011
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. “We want to have a great year in 2011 and grow sales, profits and market share. What should we do to ensure our success?&#. If you want to find new customers using lead generation programs , you need to do a few things very well. What a concept!).
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Twitter] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    Crop your images to dimensions for Twitter, Facebook, or really any size you want. Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. But here''s a little secret, marketers: You don''t need Photoshop to create great designs.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Twitter] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    Yes, Google+ doesn’t have as many users as LinkedIn, Twitter, or Facebook, but it does have more than Pinterest and Slideshare, two fast-growing visually-based social networks. Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Twitter] 42+ Social Media Marketing Tools
    Twitter - A staple for all of us. Here's a must read basics of Twitter article. Twitter Management. Tweetdeck - The ultimate Twitter management system. Hootsuite - Manage multiple twitter accounts from one dashboard. Twitterfeed - Set your RSS feeds to post automatically on Twitter. The Basics. Yahoo!
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] Meet Deadpool, The Best-in-Class Marketer of His Own Movie
    With a built in clickbait generator that shares directly to Facebook and Twitter, the page further markets the movie with what most consider bad marketing. Why should a sophisticated marketer like you be reading about a crass comic book and movie character like Deadpool? For one, he’s Canadian. It was bad. In short, they killed Deadpool.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Twitter] Why SEO Is The Key To Successful Marketing
    would be honored if you follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Twitter] Are B2B companies that refuse to engage in social media facing extinction?
    That can kill a business faster than an inactive Twitter account. “No.&#. That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora ).  It got my attention because it is a question I often hear in my classes too.  Oh puhleeeze.  Let’s see.  What do you think? 
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] Why Marketing Automation Software is like a set of nice golf clubs
    You can follow me on Twitter at @fearlesscomp. Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. Expensive software only used for email marketing! But were they mentioned in any of these news articles? No, they were not.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Twitter] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing? Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. It's called Marketing Grader. What's your marketing grade ?
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Twitter] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. Facebook, Twitter, and LinkedIn are requisites for most companies. Whew, I feel better. Ruth, Cambridge.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 20, 2012
    [Twitter] Four All-Stars of B2B Social Media Branding
    With 27,000 Twitter followers and 129,000 Facebook likes, CAT certainly has its social media fans. The company promotes engagement among customers and cultivates advocates for its varied product lines with presence on Twitter, Facebook, Google+, blogs and YouTube. How are you integrating social media into your B2B marketing? mmm!).
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Twitter] 9 brands prove vulnerability is good for business
    DOMINO : Via TV spots, Facebook, You and Twitter, J. Twitter account became inundated with tweets by frustrated customers. On Twitter, Taco Bell linked to comedian Steven Colbert’s musings on the controversy; on Facebook, they offered free tacos, encouraging customers to make up their own minds about the beef in question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Follow Rob on Twitter: @RobPetersen Illustration (c) businessesgrow.com The post 14 Data Visualization Tools to Tell Better Stories with Numbers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. Shift-drag will pan.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Twitter] 30-Day Blog Challenge Tip #15: Join the Blogging Community
    Follow other bloggers you respect on Twitter or other platforms. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Read their work. Share posts you love. Comment on them. Blogging
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [Twitter] Where Does Print Advertising Fit Into Today's Marketing Mix.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? Your B2B Marketing Plan Doesn’t Need Twitter. Safety?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 29, 2014
    [Twitter] Be Bold: Delete Your Frustration
    Learn more at jeffshore.com and follow Jeff on Twitter AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. People have a lot to say about control. There are times when you have every reason to believe that you have a good lead. Don’t believe it! Or, erase it.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Twitter] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    Related : Twitter and Facebook Apps for iPhone and Android. Twitter was made for mobile devices -- after 140 characters, your thumbs start to wear out (unless you''re a teenager, in which case you can mostly likely write SMS novels by now). You know that panicked feeling you get when your mobile device isn''t immediately nearby? think.
  • HUBSPOT  |  SATURDAY, APRIL 18, 2015
    [Twitter] The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
    Twitter can provide you with high numbers of impressions, but that doesn't always equal clicks. Engagement rate and the click percentage were independent, and most of the engagement was happening on Twitter, not on The Atlantic. This post originally appeared on HubSpot's Agency Post. made a big mistake. broke up with Google. JANUARY.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Twitter] How the Internet has made your B2B sales process outdated
    Use LinkedIn, Twitter, Facebook–whatever works–to help nudge the clients through the last few stages. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does).
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Twitter] B2B Marketers Must Balance Organic and Paid on Facebook
    And in the past couple of years we’ve gone from zero to six billion dollars in advertising on Facebook and half a billion on Twitter. On the side you have Twitter who was asleep for four years suddenly doing great things and being really interesting. Don’t Buy It. We were all social media marketers. There weren’t even fan pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 3 Lessons Spammers Taught Me About Marketing to Strangers
    To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. But what do those spam trolls want?
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Twitter] The End of ‘Social Media’
    Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. Stunning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2015
    [Twitter] New legal guidelines may impact many freelance employees
    Find Kerry on  Google+ and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Turns out, managing “Like a Boss” sometimes makes you a boss, even if the people you’re managing are supposed to be freelance employees or independent contractors. The U.S. But what if your company wants to hire freelance employees?
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Twitter] 15 Blog Optimization Stats You Need to Tweet. STAT
    12) The majority of social shares were on Facebook and Twitter. You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content. You''ve got to optimize your posts for search engines. practice. can feel daunting. Tweet this stat ).
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 13, 2013
    [Twitter] New Facebook Contest Rules: What You Need to Know
    Related Stories The Anatomy of a Well-Executed Mobile Facebook Contest Facebook Contests: What You Should and Shouldn’t Do 5 Hot Tips for Running Successful Twitter Contests. Two weeks ago Facebook announced that they are changing how businesses run their Facebook contests.  Featuring Contributions from Global Thinkers.
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Twitter] Turn B2B Buying Into a Social Experience
      Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means.  Image via Wikipedia.   That is, until now. 
  • NUSPARK  |  THURSDAY, JULY 22, 2010
    [Twitter] Paul’s Short Post #2- Follow Tweets on RSS Reader
    If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a hashtag, i.e. #b2b, Then at the bottom right of your Twitter home page is the RSS icon. Related posts. No related posts.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Twitter] How to Get Your Executive Team Active in Social Media
    Getting executives in social media isn''t as simple as signing up for a Twitter handle and asking them to tweet. Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. And who knows -- maybe one day, your CEO will want to take over Twitter for the day. You want these questions.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Twitter] The Do's and Don'ts of Using Vine for Marketing
    It’s the latest social media feature available on Twitter. For example, People magazine gave a sneak preview of their latest edition to get their Twitter followers excited about the content, but without giving away so much information that someone wouldn't even need to buy the magazine. mean, what's working? What's not? I'm using Vine!"
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Twitter] 10 Ways to Misbehave on LinkedIn
    Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. How’s your professional brand? Polished? Cutting-edge? Or maybe a little rough around the edges? Any one of those is fine – so long as it works for you. Not everybody has to keep up appearances online. But a lot of us do. Like this: 3.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Twitter] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    This year, however, journalists made it even easier on us: Most of the quotes and tips included in the deck were taken straight from the interwebs, specifically Twitter, where reporters are all too eager to share what’s working and what isn’t when it comes to media outreach. Make Follow-Ups Relevant and Meaningful. Are reporters perfect?
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] 4 Creative Ways to Make Your Website More Personalized
    If a visitor comes from a Twitter link, for example, they may prefer to read shorter-form content and have shorter forms that allow you to quickly capture their attention and then move on. We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Twitter] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . I was talking with my dad the other day about memory. It got me thinking about just how much information the brain is capable of holding. Check out our Engagement Guide.
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Twitter] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. On Twitter or LinkedIn? Consistent online branding is an important element of how your firm is perceived by prospective buyers. Remember that the technology industry is unique.
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    To inspire you to approach content in a campaign mindset, we’ve curated some brilliant ideas on how you can find the best resources on social media networks and other web hubs: Twitter. The challenge with content curation on Twitter isn’t a lack of resources, it’s setting up effective filters for finding the right articles. Facebook.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 17, 2011
    [Twitter] Sunday thoughts | Family and Outside In
    fearlesscomp , our Twitter id, gets 100 out of 100. B2B Lead Generation : We all work so hard, but whom do we really work for? What the real reason we work so hard? Regardless of the name on our paychecks, the fact is that  we work for our families. We want to be a good provider. Think Outside-In. Most companies work inside out today.
  • HALEY MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Twitter] How Should Our Staffing Firm Use LinkedIn? Part II
    Related posts: How Should My Staffing Firm Use Twitter? In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile. How can you make sure you have a great LinkedIn profile? But how can you do more? Part I.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] Your New Go-to Guide to Content Promotion [Free Ebook]
    You can download it for free by clicking right here and send an auto-populated tweet about this ebook by clicking the Twitter-sized image below: Click to Tweet: Learn how to generate more leads through strategic content distribution: [link] via @HubSpot. It''s no secret that we create a lot of content here at HubSpot. Well, you’re in luck!
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 11, 2011
    [Twitter] B2B Sales – A Whole New World
    Follow Jeff on Twitter or download his highly acclaimed white paper, How to Find New Customers. B2B Sales and Marketing: my, how the world changed. Listen to the Focus.com B2B Sales Roundtable here. Focus.com hosted another great roundtable on B2B sales with three top sales experts. Technology helps buyers and can help or hurt sellers.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Twitter] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! We like to get off the hook – the hook that says we are responsible.
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Twitter] Upcoming Event: How To Build A Demand Generation Machine With.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. Sign up. Get all the articles via email. How can we help you Make Good Media?
  • B2BBLOGGERS  |  TUESDAY, JUNE 1, 2010
    [Twitter] 17 Essential Tools You Need To Produce Your Own Videos
    Author: Talmadge Boyd | Website | Twitter tagged in B2B Marketing , Content Marketing , Video B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Your B2B Marketing Plan Doesn’t Need Twitter.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Twitter] 7 Ways to Format Blogs to Engage Readers’ Brains
    Here’s an email I got yesterday: “One of the people I follow on twitter sent me a link to your blog article on building trust in your blog. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. How? 1. P.S.S.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 18, 2012
    [Twitter] Mythbusting in the Social Media Echochamber
    Share your favorite examples in the comments below or with me on Twitter ( @wittlake ). As a marketer it may be difficult to believe, but marketing is not a business objective. Marketing must maintain or advance the business in order to be valuable and there is no single right way to do this. Add your own in the comments below! Maybe.
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