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  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] How CMOs Can Make Big Data Relevant to the Sales Team
    Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. 'Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Mind you, that was in 1982— before we texted, tweeted, linked, liked, posted or pinned.  In
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 15, 2013
    [Twitter] On LinkedIn, If You Won’t Share, Then I Won’t Care
    It’s really a business networking play which takes out a lot of the silly minutiae that sharing on Twitter and Facebook can enable. Image via CrunchBase. This post will be a relatively quick one that is a mini-rant. If you are “rant-averse,” then turn away now. My My rant has to do with a piece of LinkedIn etiquette. Get it?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2011
    [Twitter] How to set up your Google+ Brand Page right
    Well, continue emailing your friends, blogging, and posting on your Facebook and announcing your new Google+ brand page on your Facebook Page or Pages, and tweet the heck out of it on Twitter. Image via CrunchBase. but even they agree that staking out your claim to your business or brand page is a good thing. So, how do you swap?
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Twitter] Savvy Week in Review - November 13
    The TGIF 'Revolution' Is Nothing Without a Marketing Strategy The use of Twitter, Google, the Internet and Facebook won't make a weak brand strong; instead, companies need a strategy. Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week. Enjoy and have a wonderful weekend!
  • ENGAGE  |  MONDAY, MARCH 5, 2012
    [Twitter] I Ain’t Speling Good No More: Why We Need New Rules for Language
    My first reaction was to chuckle and go back to dutifully looking up words I was about to egregiously misspell on Twitter. Okay, just a few on why you should write however  you want on Twitter and Facebook: = FUN! On Twitter, it’s a set number, but on everything else, the longer your post is, the less likely people are to read it.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 1, 2012
    [Twitter] Search, Social and Content – The Keys To Inbound Marketing
    If you think you need to get some “more of the twitter,” then you’re in really big trouble! If you think SEO is the abbreviation for an airport, then you’re in big trouble. If If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If Photo Source.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Twitter] B2B Marketing Tactics That Work Today
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner  from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ). QR codes?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Twitter] Marketers: How To Get Noticed by “Influencers”
    Don’t just stop at Klout scores when measuring influence, there are many great tools out there including Twitter Grader , Peer Index and Twitalyzer. Twitter. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. It’s a persistent discomfort. which ran in FastCompany in 2008. Be normal. Reddit.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Twitter] Content Curation on Steroids
    Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. The problem with curation is that it’s labor-intensive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 23, 2013
    [Twitter] The Six Signs of an Authoritative Blog
    He can be reached via Google+ or Twitter. By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. Identifying authoritative bloggers may be an essential way to grow your audience and promote your business. It can be fun and rewarding.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Twitter] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    If you’re included on Twitter Lists , look at the names of the Twitter Lists for which you’re included as hints for potential content ideas as well. Do keyword searches on Twitter or Google Plus and see what comes up for ideas as to what your audience might be interested in. How so? Want to take it a step further?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Twitter] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Twitter] Case study: A marketing strategy when you have nothing to sell
    They have a lively Facebook and Twitter presence emhpasizing “no other mountain compares to the inspiring scenic beauty, varied terrain and rockin’ nightlife.” You can find her blog at [link] or on Twitter @tiffabrown. The dismal outlook at Lake Tahoe. guest post by {grow} community member Tiffany Brown. Last year, 7.6 Studios.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 24, 2011
    [Twitter] How Do You Sell B-to-B Management on Social Media?
    Show them who’s on Twitter or is blogging. One of the biggest challenges marketers face, especially in the B-to-B market, is trying to sell something to their bosses who don’t really understand. Social media falls into that category more times than not. If they are less familiar they will want more control as well as metrics.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Twitter] 4 Metrics You Need To Track In B2B Lead Generation Programs
    Share your advice, or questions you have, in the comments below or with me on Twitter ( @wittlake ). 'Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. Measuring B2B Publisher Lead Generation Programs.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Twitter] [Video] What If You Couldn't Get Any New Customers?
    Follow me on Twitter , connect on LinkedIn or friend me on Facebook. Today's video is designed to get you thinking. Seriously thinking. If you're on a sales team, talk about it together. If you're on your own, explore the ramifications. What you discover may have a huge impact on your success this year. Are we missing anything? I'm serious.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Twitter] “The Message is the Messenger” [Infographic]
    If you’d like to follow them too, our public “The Message is the Messenger” Twitter list is a great place to begin.  by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics.  The answer is “change.”  Change” is also the lead character in today’s Eloqua + JESS3 infographic.  Share email.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Twitter] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • BIZNOLOGY  |  TUESDAY, JULY 24, 2012
    [Twitter] You must commit to reddit to succeed
    Eschew Facebook and Twitter for a little while and replace Flipboard on your iPad with reddit. Image via CrunchBase. have been with reddit way over 5 years and I have yet to get any traction there. Like I said last week, commit to reddit completely. Commit making reddit your morning news and the novel you read before you go to sleep. My bad.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 23, 2011
    [Twitter] Copyright to prevent copy wrongs in B2B content marketing
    Then, while viewing your search engine results pages or your saved Twitter search, you notice another site in has "borrowed" your content and branded it as theirs without giving any attribution, credit or link back to your original site. You've worked hard researching, writing and editing your content for your B2B website. What did you do?
  • CK'S B2B BLOG  |  SATURDAY, MAY 22, 2010
    [Twitter] A 3-Point 'Recycling' Framework For B2B Thought Leadership: Repurpose, Repackage, Refine.
    The case study PDFs that you've published can become a "best practices series" delivered through a set of special Webinars where users can post questions via Twitter and Facebook with your team answering them in real time. Diving into social media and mobile media can be quite daunting for B2Bs. But how, you ask? Organize.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Twitter] New Facebook Verification Badges Highlight Dire Need for Disruption
    Twitter already has verified accounts. remember, because I wrote about them eight months ago for Pinterest, and I see them every day when visiting accounts on Twitter. 'Before I freak you out: there is no action item required from this news. Okay, so, today Facebook rolled out "Verified" pages and profiles. Here''s why. Analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2011
    [Twitter] Stop shoving social media down my throat
    Don’t worry about Twitter.&#. Certainly employees can become online &# beacons&# for your brand, but don’t force them to do it or dismiss it as a “hiring problem&# if they don’t want to blog or participate in Twitter. This is a philosophy that sounds good, but is often detached from practical reality.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 8, 2013
    [Twitter] Tips on Getting the Most out of SlideShare
    Did you create links between SlideShare and social media sites like LinkedIn and Twitter? SlideShare is gaining traction more and more and it’s not just for slides. SlideShare is averaging over 60 million visits a month and 120 million page views. recently read an article by Roger C. Other than the title slide, are they numbered?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Twitter] Optimizing your site information architecture (IA) for Panda
    Follow him on twitter @James_Mathewson. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. Conclusion.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 12, 2014
    [Twitter] Time to get with the programmatic
    Follow us on Twitter ,  LinkedIn  and Google+. 'Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? Now, let me try again.  More guesswork of course. 
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    You can read more about my marketing philosophy and get practical advice by visiting  www.unleashpossibleblog.com  or following me on twitter  @samanthastone . Have you ever been in an executive planning session when sales managers have explained that they might miss goal because there weren’t enough leads? August, 2014. July, 2014.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Twitter] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    You can follow her on Twitter via @EllenValentine. 'If you’re like me, you can’t remember whether to move the clocks forward or backward without repeating the old adage to “Spring Ahead, Fall Back.”  This November 2nd, I’m certainly excited to get an extra hour. Much remains to be done in the last eight weeks of the year.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2011
    [Twitter] Video: Why SXSW Matters For B2B
    The Interactive portion of SXSW – the place where little ol’ Twitter was launched – is rich with opportunity for inventive B2B brands to network, make connections and learn from each other. by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. They do so at their peril. Share email. Reddit.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    Social Media Stuff - You could do advertising on Twitter, Facebook, or LinkedIn. 'Today I was reviewing a great Hubspot presentation about B2B lead gen. One of the slides just JUMPED off the page. It had a question on it: Tomorrow you wake up with a $10,000,000 marketing budget. What''s the first thing you do? That''s an incredible question.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 13, 2012
    [Twitter] Your Favorite Social Site Can Also Be Your Mobile Site’s Best Friend
    Twitter: The reason Twitter is out-performing Facebook in its mobile monetization efforts on a consistent basis, is that when the service was designed, it never specified an ad format. This allowed Twitter to mold its advertising strategy to mirror the market, which of course is leaning towards mobile. Mobile
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Twitter] How to Grow Your Business via Word of Mouth – Become Fans of your Fans
    ” And the tweets come back: MargaretMolloy 7:41pm via Twitter for iPhone. 'Buffer One of the very best ways to grow revenue does not cost a dime. And it’s such a simple idea, anyone can embrace it. Become fans of your fans. first learned of this idea in the great book, Brains on Fire. Do I buy PPC ads or sponsored tweets?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Twitter] Facts about Fearless Competitor
    fearlesscomp has over 3,700 followers in Twitter and scores a perfect 100 out of 100 in TwitterGrader.com. Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. Every Friday at 11am). Thoughts about this blog on B2B lead generation and marketing. 47,949 views all-time as of last night (Gulp! Why not?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 7, 2011
    [Twitter] Lead Generation Companies: Services Matched to Your Needs
    Follow  Jeff on Twitter or download the white paper,  How to Find New Customers. Lead Generation Companies : Improve 2011 results by finding the right service for your business. As this graph shows, the #1 challenge facing chief marketing officers is the need to “Generate High Quality Leads&# And that need is growing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Twitter] Getting Ready for the Aprimo Marketing Summit
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Not to worry, dear readers. We’re still here for you. Off to sunny Florida for a few days to host a slew of B2B companies at the Aprimo Marketing Summit. How will these popular blogs publish while you are away? The answer: Work well ahead of deadline.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 14, 2010
    [Twitter] The Era of the Specialist has Arrived
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies &# David Siteman Garland argues that the era of big companies and big firms is over. Product Launch Service. Need accounting work done?
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Twitter] 4 Content Strategies for B2B Corporate Blogging
    Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog. This article focuses on the writing component.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Twitter] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
    Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. The full report can be downloaded at [link]. However, there is a big difference by age.  The Opportunity for Social.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 2, 2012
    [Twitter] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Social Media as a tool for students: Networking capabilities alone make the use of platforms such as LinkedIn and Twitter a must for university students. In addition, I use Twitter in the same fashion. They ‘follow’ each other via Twitter and their blogs and give support and critique when needed. Networking 2. Researching 3.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 22, 2012
    [Twitter] 11 Best Marketing Books for Your 2012 Summer Reading List
    Lisa was one of my earliest friends on Twitter and I’ve been following her ever since I attended one of the # LeaderhipChat sessions she co-hosts. Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And the ones I do know, I have the highest regard for. Chapman (@ CC_Chapman ).
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Twitter] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The BMZ then uses social signals from sites like Facebook, Twitter, LinkedIn, and delicious as well as clicks and views.  What’s changed is that now the BMZ enables you to sign up and provide your Twitter and LinkedIn info. Over time, the site has evolved and added new features to enhance its value to readers.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Twitter] How to Host a Facebook Chat
    Similar to a Twitter Chat , a Facebook Chat is a scheduled time to, well, "chat" with a group of people about a particular topic on Facebook. 'When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. indifferent. Settle in to learn how easy it is to host a Facebook Chat for your business. Pick a topic.
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 16, 2012
    [Twitter] Quest for the Perfect B2B Marketing Cocktail
    A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone. Thanks for doing this!
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 5, 2010
    [Twitter] The Mi6 Tweekly: Week of June 28, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Chart: Five Degrees of Separation on Twitter? Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. OH Canada! So what! Wednesday. Thursday.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 2, 2012
    [Twitter] 25 Awesome B2B Blogging Tips
    Prevent this problem by keeping an eye out for topic ideas any time you are interacting with others in your industry, hearing questions from customers, reading Twitter updates from those in your network, etc. Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines. Set goals : Why are you blogging? To boost SEO?
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 7, 2010
    [Twitter] Wake up and Send More Email
    If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Twitter] Ensure Your Business Looks Good Online
    YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. This is where ORM, or online reputation management , comes in.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 9, 2013
    [Twitter] Be Bold:know that you don’t know!
    Learn more at jeffshore.com or follow Jeff on Twitter. 'Be Bold: Know that you don’t know! Ken:  This a guest blog by Jeff Shore on his new book.  I have written on this topic often, I believe it is almost a lost art in selling… I stress this with all my clients. The art and science of asking questions is the source of all knowledge.”.
  • FATHOM  |  SUNDAY, JANUARY 19, 2014
    [Twitter] The Value of SEO and Quality Content
    For example, search to see if there are new hashtags pertinent to your content that could be used to reach an entirely new twitter audience. 'As you create your content, it should always be with an eye toward reaping the benefit of organic SEO. After all, if your content doesn’t show up in searches, it won’t matter how useful it is.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 9, 2010
    [Twitter] 9 Awesome Search Engines That Aren’t Named Google
    Searchtastic - Most Twitter users are likely familiar with Seach.Twitter.com as a method for searching and discovering tweets. The problem is that Twitter Search has some limitations including only search 7 days' worth of search history and not providing a way to easily export the tweets discovered while searching.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Twitter] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Schema markup , Open Graph Tagging , and Twitter Cards are all vocabularies designed to help search engines and marketers more quickly identify and display key elements within web page architecture. '2013 was a successful year for KoMarketing. You’re Not eBay.
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Twitter] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    The Science of Twitter Webinar. Is your Twitter marketing strategy based around luck and doing whatever ‘feels’ right? There’s a science to understanding how users behave on Twitter. The way we optimize is about to change drastically. Facebook and Bing are collaborating to put a larger dent in the world of social and search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 1, 2010
    [Twitter] Social media strategies businesses should learn from politicians
    I used to do a lot of political blogging, but I have practically abandoned it due to the more immediate nature of Twitter and Facebook. If they are on Twitter or Facebook, that is where they must go and be as comfortable engaging directly as they would in person. 1)  Capture passion. What is politics really about any way?  Digg this!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Twitter] 4 Pervasive Myths About Brand Journalism
    ll be joined by Ann Handley , Chief Content Officer of MarketingProfs, Karen Wickre , Editorial Director of Twitter, and Erica Swallow , Director of Community at Contently to discuss and debate this hot topic. by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Twitter] Three Principles for the Future of Marketing
    Share your perspective in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. In the future, marketing must be valuable. But that isn’t enough. It is a great perspective. The question is, how do you accomplish it? Please Market to Me!
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Twitter] Savvy Week in Review: September 7
    Key Ways to Advertise on Twitter Without Spending a Fortune by @jeffbullas. Can you believe it's already September?! As we all savor the last official moments of summer (even as we've moved into autumn mode), make sure good reads are on your to-do list. We've pulled together our favorite ones of the week here. Had no idea.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Twitter] Savvy Speaks: How To Choose a Marketing Provider
    You can learn a lot about a person by cruising her Facebook, Twitter, and/or LinkedIn profiles. Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider. Jamie Tip #1: Google is your friend.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Twitter] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    Follow Des on Twitter at descahill. 'Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., isn’t enough in the modern competitive landscape.
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Twitter] My Leads Went Where??! – Lead Generation Horror Story #1
    • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. In the day to day challenge of lead generation, numbers matters. Metrics matter. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 6, 2010
    [Twitter] Inbound Marketing is the future, but are you ready?
    And I had a great conversation about it with the President of Avitage , Jim Burns (Jim is @salesvpi on Twitter, if you wish to connect.)  (If you like this article, I invite you to subscribe in a reader or via email.). There is no question in my mind.  Inbound marketing is the wave of the future.  But there’s a fundamental problem. 
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Twitter] Discover Which Influencers Are Tweeting Your Content [Free Tool]
    Free Ebook: How to Use Twitter for Business - An Introductory Guide. Learn how to start using Twitter in 2011 to achieve your business goals. Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! Or perhaps you just want to know how well your content is spreading.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 22, 2011
    [Twitter] The Long Tail Story of B2B Social Media
    Whether it is answering a product question on Twitter or responding to a comment about an ebook, companies need to listen and engage on social platforms. Marketers need to build online networks for their companies using Twitter and Facebook. Storytelling. The best way to connect with customers and prospects is to tell them a story.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 26, 2014
    [Twitter] A Refreshing Look at Customer Loyalty
    or follow me on Twitter @bizmkter. 'The teaser on the cover of The Effortless Experience promises “a business detective story…” Who doesn’t like a business book with a few bodies piled up in the first chapter? I’m in. It turns out, it has to do with effort. The same is true in your Customer Abuse department. It doesn’t work.
  • MODERN B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Twitter] B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner
    Just as the Facebook audience is different from the Twitter audience, Pinterest allows you to appeal to a more visually focused crowd that may not be spending their slow hours on Facebook or Twitter. by Chris Russell Want the skinny on using Pinterest to promote your b2b marketing ?  For that alone it’s an amazing resource. Outdoors.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Twitter] Why Nonprofit Social Media is a Waste of Time
    open a Twitter account….             5.  TWITTER. What could you do to make Twitter an effective part of your branding/customer engagement strategy? Twitter is a great medium for messaging folks with relevant content and inviting them to join in conversation.   Presence is not a social media strategy. It’s no fun for you. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Twitter] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    Check out a recap of last night’s keynote events with Kevin Akeroyd in this short video: Check out more resources about the Oracle Eloqua platform here , and follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13. 'by Eloqua | Tweet this Is your organization customer obsessed? Oracle Eloqua Profiler. Eloqua AppCloud.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    Follow the SiriusDecisions Summit discussion on Twitter with the hashtag #SDSummit. He currently runs B2B Fusion , a vendor neutral business helping business-to-business sales and marketing leaders accelerate revenue growth by connecting marketing investment to new revenue opportunities. Several trends of discussion were new this year.
  • BIZNOLOGY  |  FRIDAY, AUGUST 9, 2013
    [Twitter] 6 Tips for Making Your Content More Shareable
    You’ll also find a world of great ideas being posted to Twitter, especially if you search under hashtags such as #contentmarketing. 'Photo credit: Wikipedia. I’ve been writing pithy columns like these for a long time. But on the Internet, time is money. You can bemoan this fact, or you can adapt. This is another time like that.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Twitter] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Twitter (60.7%). 'How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 13, 2013
    [Twitter] Is it time to embrace the social media faker?
    He preaches authenticity and transparency but then has all of the employee Twitter accounts set to automatically tweet links to his posts and retweet him. 'By Matt Ridings {grow} Community Member. There’s this guy. He’s become very popular in the “social business” space. He annoys the crap out of me. Is faking it OK?
  • B2B IDEAS @ WORK  |  MONDAY, MAY 17, 2010
    [Twitter] Meeting IRL Makes Social Media More Meaningful
    The best part was meeting other marketing professionals from the US and Canada IRL (in real life), more than a few of whom I've followed on Twitter for quite some time. He can also be found @TheSocialCMO @KentHuffman – Kent is CMO of a Texas-based business and one of the most helpful marketing professionals on Twitter. Alys is awesome!
  • LEADER NETWORKS  |  THURSDAY, SEPTEMBER 8, 2011
    [Twitter] Make B2B Communities Essential Through Process Improvement
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Online community managers often get asked a critical question: what did you do for the company, today? Whenever budgets get tight or CFOs get in a bind, the online community suddenly becomes cost center, and the response is to cut, cut, cut. Thanks!
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Twitter] Writing Better Web Content: Ask what? Who? Why?
    Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics.
  • THE TOP LINE  |  TUESDAY, SEPTEMBER 28, 2010
    [Twitter] Want more retweets? 5 secrets to success
    I have several hundred followers on both LinkedIn and Twitter.  Examples include the Get to the Point newsletters which they send out each week, the LinkedInGroup they started and moderate, and a strong Twitter presence built bit-by-bit with over 17,000 tweets. They have greater than 72,000 followers on Twitter alone. 
  • ENGAGE  |  WEDNESDAY, MARCH 21, 2012
    [Twitter] How to Predict the Future of Content
    Hashtags on Twitter are a good example. But when it started it was unique to Twitter. So, if you create content for a living—let’s use Twitter as an example—you need to speak the language, so to speak? Or, congratulations, you checked in to watch our television program, you get to say something on Twitter. You just know.
  • INBLURBS  |  TUESDAY, OCTOBER 12, 2010
    [Twitter] 5 Steps to Attract More Customers and Increase online Sales
    Tweet this on Twitter! 5 Steps to Attract More Customers and Increase online Sales. Attracting more and more customers for your business blogs is very essential to increase online sales. It is therefore needed for you to focus on better marketing strategies and techniques that will help you to attract more customers for your business blogs.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 14, 2010
    [Twitter] Eliminating Clutter Allows You to Focus on Important Stuff
    Multiple social media accounts — I manage my own Twitter, Facebook, Buzz, LinkedIn, and Google Reader accounts. Tweet. I’ve spent the last few months cleaning clutter out of my home. Cleaning out the clutter, while a dusty and dirty job, was oddly therapeutic. came away from the process having learned two valuable lessons: 1.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [Twitter] 5 Steps to Social Media Leads with Content Marketing
    How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. of respondents using this metric in 2010 to 65.7%
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 7, 2011
    [Twitter] Overcoming the 5 Barriers to B2B Social Media Marketing Success
    To become effective in social media, marketers need to adopt different methods to measure and analyze data to show a return like blog stats and third party Twitter dashboards. Create milestones such as number of Facebook “Likes&# , Twitter followers and shares of content. Will one of your creative campaigns go viral? Maybe.
  • INBLURBS  |  TUESDAY, JANUARY 17, 2012
    [Twitter] Get social to get found from your future customers
    Tweet this on Twitter! Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too. But how to get into those results the smartest way?
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Twitter] 6 New Ideas for Your 2013 Marketing Plan
    Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year.
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 23, 2009
    [Twitter] Blog as hub, site as spoke
    The launch was a success (10,000 downloads in the first few days), and David stresses the essential back story--the hard work of the last few years building the agency's social presence through blogging , Facebook , Twitter , SlideShare , Scribd , LinkedIn , Flickr , and so on.  With the blog as a hub." blog makes perfect sense. Well, maybe.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, APRIL 19, 2012
    [Twitter] Hybrid Sharks and the Evolution of Marketing
    Connect with Barb on  LinkedIn  or follow her on  Twitter. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. The Australian Black Tip lives only in warm tropical waters, and is slightly smaller than the more common Black Tip that is found globally.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 16, 2013
    [Twitter] How Paid Social Media is Being Used by Marketers
    'Understanding how other marketers use paid social media (ads on Facebook, Twitter, YouTube, etc.) is important for anyone trying to compete in the social media marketing world. When it comes to social media, you don’t need to pay to play, but it’s a good idea to know what everyone is up to as you form your own marketing strategy.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Twitter] Why Social Media is Like Improv Comedy
    The next time someone mentions your brand on Twitter or Facebook–whether it’s negative or positive–take that opportunity to say “Yes, and…” If it’s a negative mention take a breath, don’t get defensive, acknowledge the person’s gripe and say something positive. Check out their Twitter feeds for a great example of this.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Twitter] The Trick to Seeing Through Marketing Statistics
    Let me know in the comments below or on Twitter ( @wittlake ). 'If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Turn Stats Upside Down. Put Stats Back in Context.
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Twitter] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. 'Have you checked out your competitors’ websites lately? If so, you might have noticed they recently went through a redesign that refocuses their website on lead generation. Nearly half of these firms (46%) redesigned their website in the last year.
  • LEADER NETWORKS  |  SATURDAY, JANUARY 23, 2010
    [Twitter] Engagement Is The Business Goal
    Some companies choose to engage on existing social channels, such as Facebook, LinkedIn and Twitter where there are a large number of people, thus increasing their odds of reaching more people. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778.
  • LEADER NETWORKS  |  TUESDAY, APRIL 20, 2010
    [Twitter] Business Credibility Is Different From Social Trust & Friendship
    Too often Twitter is misused by professionals who treat it informally. quick scan of a twitter stream can reveal inappropriate commentary, a likelihood of confidentiality breaches ("great sales call with XYZ! Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. So is credibility.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Twitter] Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? 'By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. I want to know what it would look like to them if a marketing effort worked.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Twitter] Why You Need a Blog and How to Leverage It Using Social Media
    'More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. Be sure your blog URL is included in your Facebook profile, Twitter bio, LinkedIn profile, YouTube channel description, etc. But the reality is that other social networks could soon follow in Facebook’s footsteps.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 21, 2012
    [Twitter] Best LinkedIn Guides, Tips and Tactics of 2011
    Charlie White shares an infographic loaded with facts and statistics about LinkedIn use, for example: 61% of curvey respondents said that LinkedIn was their primary social networking site used for professional networking (versus 22% who said Facebook and 4% Twitter). What’s the best way to start and grow a LinkedIn group? 5 STARS.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Twitter] DMFB Preview: Building Your Online Brand Through Customers
    Connect with me ahead of time on Twitter or Google+ and be sure to catch my session Wednesday May 8th, at 11am. 'We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. Influence on Buying Decisions. So how can companies get their customers to recommend them?
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Twitter] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    This includes coverage across channels (live streaming via satellite or cable TV, the NBC Sports Live Extra App available for both iOS and Android, the NBCOlympics Twitter handle, and so on). 'Olympic rings. And they would be right. Then again, the Olympic Movement symbolizes something much larger than just the games themselves. Immediately.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Twitter] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Twitter] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Tweets and on Your Twitter Background: Consider customizing your Twitter background and including a simple CTA. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. Furthermore, you can use your Twitter bio and link as CTA real estate. it's a content promotion problem.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Twitter] The 25 Best Slideshare Presentations Of 2013
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites? Let me know what you think in the comments below.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2011
    [Twitter] Dreamforce: Ending the “Accidental Revenue” Myth
    Twitter. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham! Google, or Apple or even Salesforce.com is born. While I was at the beach this year, I read Peter Sims’ Little Bets. Lather, rinse, repeat. Share email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2011
    [Twitter] How to Structure a Marketing Operations Team
    Twitter. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Twitter] How to Optimize Your Google+ Business Page [Free Ebook!]
    Google+ is similar to other social networks like Facebook, Twitter, and LinkedIn when it comes to marketing, but it does have its own strengths and weaknesses. This is similar to asking people to “please retweet” on Twitter. Have you created a Google+ Page for your business yet? Share Lots of Photos. Add Recommended Links.
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