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  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] The Risk of Stripping Down Customer Case Studies
    posted the photo on Facebook and Twitter and immediately began getting questions from friends. In my household, we''re having a newspaper war. At least once a week, a kerfuffle breaks out over a particularly engaging article in one of the publications we regularly consume. We''re not debating the content of the article. billion in 2013.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Twitter] The CIO and Social Media: Embracing Change
    Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. The Old Way. The old way of thinking was that Facebook wasn’t a work tool, so it should be restricted. Putting a Structure in Place.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] 4 Holiday Social Campaigns That Win & Why
    Oh the Pumpkin Spice Latte, or @TheRealPSL as it goes by on Twitter. Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. What makes this video stand out from a marketing perspective though is the fact that it is clickable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 31, 2010
    [Twitter] Small business? THIS is how to work the social web!
    You told me that Twitter has been a challenge for you. Twitter’s cool – I use it occasionally, but I prefer Facebook. In my view, Twitter handed out what amounts to millions of virtual megaphones. They’ve come from Chandra Michaels. People are very smart.  And I’ve never paid for keyword advertising.
  • LEADERSHIP  |  FRIDAY, DECEMBER 20, 2013
    [Twitter] Interesting Infographics: How B2B Marketers are Using Social Media
    Twitter. Facebook and Twitter are appropriate tools for brand recognition. Although this is not a recent Infographic, I still found the takeaways for B2B marketers relevant for today and a good reminder. actually would have thought that by now, the percentage of B2B demand generation experts using social media would be much higher.
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [Twitter] B2B Marketing Summit Shows Old Problems Persist
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! First of all, what is this summit? Sometimes we just need to be reminded of the obvious so that we can focus on the essential. You can follow any responses to this entry through the RSS 2.0
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Twitter] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    If you use any other custom reports or have questions, let us know on Twitter. The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. What are Custom Reports? Now to the good stuff!
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 20, 2011
    [Twitter] Why I Won’t Accept Your LinkedIn Invite
    Twitter is a bit like that too, though it lends itself to promiscuity. In fact Chris Brogan recently unfollowed all of the 130,000+ people he was tracking on Twitter. Follow me on Twitter @bizmkter. like the blog. hate the blog. enjoyed the webinar. heard my speech. downloaded my presentation. graduation. promotion. job change.
  • AGGREGAGE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Twitter] People Curation
    I just finished reading a great post by Ville Kilkku titled:  Klout, Triberr, paper.li, and the future of content curation.  It made me realize that people curation should be a lot of what we are really talking about here.  But before I get to that, let me step through what he talks about. Individual content curator tools – example scoop.it.
  • SAZBEAN  |  MONDAY, JULY 23, 2012
    [Twitter] Limitations: Your Key to Blogging Success?
    Of course, there’s social media too: Facebook, Twitter, Google+, LinkedIn… he feels obligated to be everywhere, on every platform. I know a blogger who tries to do everything he can to make his writing career successful. On top of all this, he is creating his first info product. Is it any wonder he’s ready to quit blogging? by Timo Kiander.
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 28, 2010
    [Twitter] How Content Travels and Works in Social: Stories and People
    Since the only link in that post was towards my Twitter profile and on that profile you find a link to my site, I logically assumed I could perfectly map where and how he found me. However, content in a social context is about more than that. People, their needs and the networks they use. That’s a choice to make. And of course it is.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Twitter] “If we just do _, everything will be fine”
    Follow  Jeff on Twitter or download the high acclaimed  white paper on sales lead generation. “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. “We need someone with industry knowledge so we can get fast results.&#. “We don’t have time to bring in a leads generation consultant.
  • ENGAGE  |  THURSDAY, JULY 21, 2011
    [Twitter] You’re a Human, Act Like It. Unless You’re OK with Being a Digital Marketing Failure
    Whether you’re writing a blog post, responding in a forum thread, leaving a comment on a blog, interacting on Twitter (or Facebook, or Google+, or Reddit, or whatever) you’ll have most success when you identify who you are and what brings you to the conversation. A udiences are made of people, they aren’t made of logos. You lose both ways.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 16, 2013
    [Twitter] 10 Cheers for Community Managers Everywhere! (#CMAD)
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Community Manager Appreciation Day (#CMAD) is just around the corner. Monday, January 28 th marks the fourth annual celebration, started by Jeremiah Owyang. Read about the history and happenings of this day here. That’s easy. Peerless host. Online coach.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Twitter] The month in #mrx
    Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.  And in first place…@esoGOV. Topping the bill was ESOMAR Government Affairs ( @esoGOV ).
  • B2B MARKETING UNPLUGGED  |  SUNDAY, FEBRUARY 10, 2013
    [Twitter] Three More Trade Show Goofs and a Ray of Hope
    or follow me on Twitter @bizmarkter. Last week we revisited one of my favourite themes: the shocking inability of  most companies to properly execute a trade show. It must be the lack of rain, flies, noise and threat of Mongol hoards that makes us lazy and not very bright when it comes to trade shows.  This dude did not get that memo.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 8, 2013
    [Twitter] Buyer Insights are the Foundation of Great BtoB Digital Marketing
    million Twitter rollowers!) Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. The more relevant your content is for buyers, the more likely they are to digest it fully. In order to create relevant content, you need true buyer insights.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 10, 2010
    [Twitter] 9 Ways to Use LinkedIn for Smart Professionals
    Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? Ways to Show Me the Money on Twitter, Facebook & LinkedIn… Smart Professionals with Dumb Blogs. Is Your Blog Connected to Facebook, Twitter & LinkedIn? If you haven’t already built a profile on LinkedIn, I recommend it.
  • CK'S B2B BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Twitter] Social Slam: The Social Media Event Of 2011 (Join Us On April 13th!)
    and include: FOUR Acclaimed Keynotes Speakers:• FOUR Amazing Panel Discussions: • Free copy of The Now Revolution by Jay Baer and Amber Naslund• Free copy of The Tao of Twitter by Mark W. You're invited to Social Slam: the biggest social media party of the year!  Ticket prices start at $49 (wow!) They include: Mark W.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Twitter] Social Media Use by Job Function Stats – Indicates Need to Change.
    Connect with Wendy on  LinkedIn ,  Facebook or  Twitter. Wendy Boyce. This is not to say that all employees should be updating their Facebook status 20 times per day, but there are some socially acceptable activities that can impact your social networking efforts, which all levels of employees can contribute to. Tweet This! Digg this!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 6, 2013
    [Twitter] 10 Ways To Optimize Your Sales Engine In 30 Days
    You can find him on Google + , LinkedIn , & Twitter ! Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). Optimizing your sales engine doesn't have to be time-consuming. Sell What Makes You Different.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Twitter] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    Tweets. 1 in 3 marketers have generated leads through Twitter. Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 3. Take your fill. Blogs.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] 26 Ways to Promote Your Blog Post
    Add a Twitter card to your post. This is a type of markup that will basically make your post look way better on Twitter. Twitter cards are free to use, and don’t take more than a few minutes to set up. It’s amazing what one tweet from someone with 200,000 Twitter followers can do. Congratulations! Fantastic. Yikes!
  • VIDYARD  |  FRIDAY, MAY 8, 2015
    [Twitter] Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)
    As you know, other social media sites also offer a video experience, including Vine, Instagram, and Twitter. These sites are perfect for even shorter content, since Vine videos can only be 6 seconds long, while Instagram Twitter videos can be around 15 to 20 seconds. How can marketers keep up? Yes, yes it is. And by “yes”, I mean YES.
  • VIEWPOINT  |  THURSDAY, OCTOBER 31, 2013
    [Twitter] Best of PowerViews: Are You Tenacious About Sales Follow Up?
    Click to start video at this point —Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. Twitter is more of a running conversation, where people relax and divulge more personal information. There are a few topics that come up regularly. Enjoy! Today''s Featured Guests. Probably.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Twitter] Cookie Deletion and Measurement: What you Need to Know
    Leave them in the comments or share them with me on Twitter ( @wittlake ). Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. As a way to identify an individual, third party cookies are unreliable.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Twitter] 5 Mindset Shifts Marketing Leaders Must Make
    Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. We all know that real change starts with a shift in thinking. And so we are winding down the  Future of Marketing  series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Photo Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Twitter] 8 Big Ideas to Drive B2B Buzz
    Yammer and Chatter make internal communications feel like a Twitter client. A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.  B2B is a unique beast.  Here are eight big ideas: 1.    Make promotions sharable.  What do you think?
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Twitter] Savvy Speaks: Google Plus What?
    Until then, I'm going to hang back and chat about it on Facebook and Twitter. Only my Twitter followers and Facebook friends were following me. So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." The Savvy Sisters give their $.02: 02: Stephanie. Jamie.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Twitter] What makes Jeff Ogden a superb Chief Marketing Officer candidate?
    Follow me on Twitter here. like to call resumes the “p**s poor predictor of potential performance.” ”  Too many companies try to make decisions on resumes alone. As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. hired him and he was a dud.) I learned this lesson the hard way.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 18, 2011
    [Twitter] Business-to-Bacon: Why I should be #BaconfestATL Queen
    At MLT Creative, we’re big fans of inbound marketing, so I tweet for work throughout the day and, based on the success I’ve seen our clients and peers have with Twitter, I know I can get my supporters to help me win that crown. My endless love for bacon goes way, way back. To first-grade me, it was an epic loss. Sarah E.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Twitter] How To Build An Army Of Volunteer Contributors For Your Blog
    We thanked our authors on twitter. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford?
  • ENGAGE  |  MONDAY, AUGUST 20, 2012
    [Twitter] DIY Meme Marketing: 4 Steps to an Effective Campaign
    The first video in the series debuted in December 2011, however the phenomenon actually began in April 2011 with the @ShitGirlsSay Twitter account. “S**t Girls Say” is an example of memejacking gone extremely well. million followers on Twitter and a book coming out this fall entitled, you guessed it…”S**t Girls Say.”. Memorable.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Twitter] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: •  Twice the normal number of total visits; •  Five times the normal referral traffic from LinkedIn; •  Four times the typical number of visits driven by Twitter; •  Two times the average weekly visits from Facebook; and.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2011
    [Twitter] Top Tips For Driving Marketing And Sales Alignment
    Tons of recent reports, the latest coverage of major industry conferences, threads on Twitter and also my own site analytics point to the same issue as the biggest challenge for marketers: Marketing and Sales alignment. What is the biggest issue facing Marketers today? 80% of the Marketing content created for Sales never gets used.
  • CONNECT THE DOCS  |  MONDAY, FEBRUARY 8, 2010
    [Twitter] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
    Blog Phoenix Rising Twitter RebelBrown. We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-around. She’s also an author and speaker. Rebel Brown.
  • LEAD VIEWS  |  FRIDAY, MARCH 9, 2012
    [Twitter] Leveraging Pinterest for B2B Marketing: 6 Practical Tips
    Pinterest today occupies an enviable position right behind Facebook, Twitter, and YouTube, in the list of Top 10 Social Networking sites. Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Source: Experian Hitwise. • The Global Alexa rank stands at 76 and the US rank at 16 currently. Source: RJ Metrics.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 9, 2010
    [Twitter] 5 Must Watch B2B Videos
    This video specifically gives detailed information on how things like Twitter and how word of mouth is important for generating leads in B2B business. 3.  For more on B2B marketing, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter. Likely whitepapers, blogs and presentations. The State of the Internet.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 10, 2010
    [Twitter] SEO FYI: Google Instant Preview-B2B SEO & Design are Friends Again
    Follow me on Twitter. Get your B2B Twitter Toolkit Google has just launched Instant Previews which provides visual snapshots of search results. It even highlights the most relevant sections, making finding the right page as quick and easy as flipping through a tabbed magazine. Quickly flip through previews to see which page looks best.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 11, 2012
    [Twitter] The Last 5 Trends Every Sales Exec Should Know for 2013
    Follow the SEC on Twitter @CEB_SEC. Follow Nick Toman on Twitter @nick_toman. In late November, we released the first five trends of our annual “10 Trends” blog post. Thanks for sharing those as extensively as you did! And thanks to the many readers who insisted we publish these 5 more quickly. Then they call you in to present.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Twitter] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    It provides unified access to digital and offline data, automated predictive modeling, cookie-free Web behavior tracking through an alliance with Celebrus , user-defined response measures, posting of Twitter comments to customer profiles, and “extended” data tables that draw from multiple sources. responsive design").
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [Twitter] The Flo Rida Guide to Content Marketing
     Flo Rida communicates regularly on Twitter with his almost 50k followers.  There are a thousand social media outlets, but Flo Rida focuses his resources on the key ones where most of his customers are at - MySpace, YouTube and now Twitter (remember the 30 to 40 year olds.that's Twitter).  Simple.  
  • AD YOUR COMMENT HERE  |  FRIDAY, JUNE 18, 2010
    [Twitter] Weekly Social Media Thoughts Roundup
    Is Your Twitter Addiction Paying Off? I did a lot of reading this week, and thought I’d share some of the good stuff… 5 Reasons Professional Services Firms are Well-Suited for Social Media (B2B Bliss, 18 June ) A good focus on content production in the B2B spaceand how it transform into strong social media strategies.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] HubSpot Jumps into the CRM Marketplace
    The system itself offers standard CRM features – contacts and company records, calendar management, emails, activity logging, tasks, deal tracking – combined with automated population of company and prospect information from Web sources and Twitter activity. Can a HubSpot service offering be far behind?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Twitter] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Follow all the show guests on Twitter. Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries. After all, who has a list of people like this? Robert S.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Twitter] 3 Keys to a Strong Online Brand
    If you have 1,200 people following you on twitter but none of them retweet you or interact with you online, then they are not valuable to you. Free Ebook: How to Use Twitter for Business - An Introductory Guide. Learn how to start using Twitter in 2011 to achieve your business goals. Ways to Strengthen Your Online Brand. 1.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Twitter] Visual Social isn't Vanity, it's Vital.
    If they connect with your brand, they more than likely going to show that connection through a page like or a twitter follow. Vanity metrics look good but fail the "So what?" test.". Vanity metrics are things people love to quote and obsess over, even though they''re almost entirely useless to your business.". The like/favorite/rating. 3.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 1, 2010
    [Twitter] (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
    Facebook: Who you know; Twitter: What you know by Social Media Today. SEO tips for Facebook and Twitter by iMedia Connection. Managing Twitter Accounts for Companies by Ignite Social Media. Social media marketing activity exploded in 2009, and so did coverage of these practices. Social Media Measurement. and ROI. Ryan Walker.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Twitter] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, in social media marketing, measures such as Facebook likes, LinkedIn followers and retweets on Twitter are meaningful—but your CEO and CFO couldn’t care less about these metrics. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Have Ideas.
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 29, 2012
    [Twitter] Debunking B2B Marketing Buzzword: Engagement
    If you looked farther, are they on Twitter? Feel free to jump in with your thoughts. think it would be great if we can bring some clarity and new thinking. Let's start with the term ENGAGEMENT. What does engagement mean? It's about longevity and sustained attention. If it isn't then lead nurturing wouldn't work. And it does.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 28, 2011
    [Twitter] What Questions Will You Answer for Prospects in 2012?
    If you've created a list of prospects on Twitter, for example, what are they sharing with their networks? I love this time of year. The New Year is stretching out infront of us, an open book ready for a story. That story will be fleshed out by the content you create and share over the next 52 weeks. So how do you find the questions?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] 5 Marketing Takeaways From Dreamforce 2014
    For more highlights from Dreamforce, follow the event discussion on Twitter with the hashtag #DF14. Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. We journeyed through the marketing sessions to hear what the trendsetters had to say. Connectivity -.Right
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [Twitter] 5 Amazing Infographics to Guide Your Online B2B Marketing
    Statistics such as: 60% of companies have Twitter accounts; 54% have Facebook fan pages; and 33% have corporate blogs, show the corporate giants are taking these digital channels seriously. The State Of B2B Social Media Marketing. The numbers show that although more B2B companies are using social media, B2C companies are more active.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] Blog Design Blink Test: Simple, Easy Navigation
    Your other accounts, Twitter, Facebook, LinkedIn, etc. A way to see and hear you with a video clip. In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity  (Layout, use of white space and read more). Quality Content  (Problems you solve for your readers). Your picture.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 15, 2010
    [Twitter] The most intimate of marketing channels – the smartphone
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. It’s your best friend, as well as your worst enemy. You have it with you all the time. cannot walk the streets of Manhattan without seeing people walking while typing on their Blackberry or iPhone. One thing becomes crystal clear to me. Surprise me.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 10, 2010
    [Twitter] Holy cow! Salespeople want QUALITY leads!
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Check out this chart from MarketingSherpa. Salespeople don’t want leads. They want high quality leads. Almost 7 out of 10 B2B companies say Generating high quality leads is their biggest challenge. Lead generation must deliver quality and not quantity.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Twitter] 15 Blog Optimization Stats You Need to Tweet. STAT
    12) The majority of social shares were on Facebook and Twitter. You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content. You''ve got to optimize your posts for search engines. practice. can feel daunting. Tweet this stat ).
  • SAZBEAN  |  SATURDAY, MAY 3, 2014
    [Twitter] Internet Marketing Strategy Articles for the Week of April 28, 2014
    Getting to Know Your New Twitter Profile – The New Update Explained (Marketo). Here are the top Internet strategy, marketing and technology links for the week of April 28, 2014…. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them (Search Engine Watch). Blog Best-Practices and Benchmarks (Marketing Profs).
  • SAZBEAN  |  WEDNESDAY, DECEMBER 19, 2012
    [Twitter] Why It’s Time to Get Excited About Digital Advertising
    The skepticism around social media stems largely from the perception that the audience — especially on bellwethers like Facebook and Twitter — is moving quickly to mobile devices, where monetization has proven difficult. It would be easy to be bearish on the monetization prospects of social media. News & Notes
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 22, 2014
    [Twitter] A Magnifying Trick That Would Convince Even Sherlock Holmes To Enter your Facebook Contest
    Related Stories Hooks That Make Contests and Sweepstakes Successful Your Facebook Ads Can Be Razor-Sharp with Social Contests 5 Hot Tips for Running Successful Twitter Contests. This is the scenario: your potential customer is browsing their Facebook News Feed and sees a great sweepstakes that a friend has posted.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Twitter] 4 Back to Basics Tips to Improve Lead Quality
    Follow her on Twitter @BSStoltz. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , which provides provides creative, practical, sales-driven integrated inbound marketing, lead generation and strategy services. Start by weeding them out.
  • LEADER NETWORKS  |  TUESDAY, FEBRUARY 23, 2010
    [Twitter] Social Media=Organizational Change!
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they will use. And then.
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [Twitter] Where Does Print Advertising Fit Into Today's Marketing Mix.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? Your B2B Marketing Plan Doesn’t Need Twitter. Safety?
  • SMALL MANUFACTURER BLOG  |  MONDAY, JANUARY 9, 2012
    [Twitter] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
    Once the article went live, I wrote a blog post about it – and again, just put it out there on a Twitter, LinkedIn and my FB page. Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. B2B Blogs
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Twitter] How B2B Buyers Have Changed- and the Role of Content & Social Media
    Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. With social media, buyers can reach out to colleagues, experts, peers, etc.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Twitter] How to Write a Social Media Policy
    Twitter, identi.ca, Jaiku, etc.). Twitter is a conversational platform, not a broadcasting medium. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JULY 31, 2013
    [Twitter] The Mobile App Your Marketing Needs
    Share your reaction here or with me on Twitter ( @wittlake ). According to Nielson , smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are you waiting for, you need a mobile app. Right now. More than 800,000. Yahoo!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 16, 2009
    [Twitter] Surprising research shows high social media involvement from B2B
    B2B companies maintain a high presence on social media sites, with 81% maintaining one or more accounts on sites like Facebook, Twitter, and LinkedIn. B2B companies are much more likely to engage in micro-blogging on Twitter than B2C companies. In fact, it appears that by percentage,  B2B is ahead of B2C in some key categories.
  • SYNECORE  |  WEDNESDAY, JUNE 19, 2013
    [Twitter] ModCloth: A Rad (and Obvious) Social Media Strategy
    ModCloth had signaled me out on the Twitter-sphere – little ‘ole me!! Brands should delight. Really, that’s what it all comes down to, right? People, humans, homo sapiens, peeps – whatever you want to call us curious creatures – want to feel special and loved. That’s human nature, baby. PROMISE…). alyssaceline33 I''m so happy to hear that!
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Twitter] B2B Marketing Tactics That Work Today
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner  from Citrix and Greg Holzrichter from Virsto Software. The Hottest Topics in B2B Marketing. What’s hot in B2B Marketing? QR codes?
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Twitter] 7 Keys to BtoB Social Media Success
    For instance, social media covers Facebook, Linkedin, Twitter, Google Plus, Digg, Delicious, Reddit, and more. Comment on blog articles, follow them on Twitter, connect on Linkedin – there are many ways to engage those important people. B2B Demand Generation | 7 Keys to BtoB Social Media Success. Social media is interactive.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 2, 2010
    [Twitter] The Value’s in the Network, Not Just the Knowledge
    Here are some statistics on the Fearless Competitor : Nearly 3,000 Twitter followers. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Talking with a large software client recently who grew their marketing staff from 3 to 50 with very talented marketing people, I had a bit of an epiphany.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 21, 2010
    [Twitter] Simplify and entertain, Mr. B2B seller – a great example
    The award honors Kinaxis for its multi-faceted ‘Learn, Laugh, Share and Connect’ program which includes: the Company blog,  The 21st Century Supply Chain , written by Kinaxis executives and employees; the company’s LinkedIn activity as well as its use of Twitter; and. So it’s a good time to revisit this.). Sure you do. NO ONE CARES.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Twitter] The Dark Future of Native Advertising
    Let me know in the comments below or on Twitter (@wittlake)! Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. First a quick definition of native publishing. The Allure of Native Publishing.
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Twitter] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Twitter] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    Twitter Update Makes it Easier for Users to Discover Your Marketing Content  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing  (Portent). How to Fight for More Social Media Resources In Your Company  (Convince & Convert).
  • SAZBEAN  |  SATURDAY, DECEMBER 3, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of December 3, 2011
    Using Twitter for Effective Media Relations (SpinSucks). Here are the top Internet strategy, marketing and technology links for the week of December 3, 2011… Niche Social Networks Deliver Big Results for Brands (Mashable!). Social Proof Is The New Marketing (TechCrunch). Stop marketing to yourself (Jim’s Marketing Blog).
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Twitter] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Article: Twitter Users Want Businesses to Answer Them  (eMarketer). Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). It’s About the Problem (Small Business Trends).
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    You can see Laura in action online at Marketing Made Simple, MarketingProfs, and Software Advice, or follow her on Twitter via:  @LauraVEM. In this final article, we’ll show you how to tackle synchronizing content and channels. In the first two articles, we defined and mapped the customer lifecycle and buying journey. Weave it all Together.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Twitter] 4 Problems Killing Thought Leadership Marketing
    Share your perspective in comments below or with me on Twitter ( @wittlake ). Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. Marketing can facilitate, organize and amplify.
  • SAZBEAN  |  WEDNESDAY, JANUARY 2, 2013
    [Twitter] 6 Resolutions for your 2013 Internet Marketing
    Your customers may not be very vocal on the major social networks like Facebook, LinkedIn or Twitter, but there probably are niche networks where they are active. If you only measure how many Twitter followers you have, you’ll be influenced to try to increase that number. Happy New Year! Best wishes for 2013! 1. What about you?
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Twitter] 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
    Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. Think Twitter follows and retweets, Facebook shares and likes, etc. New social networks are born every day. Let's get to it. Who are the current users?
  • SMALL MANUFACTURER BLOG  |  THURSDAY, APRIL 11, 2013
    [Twitter] Why Social Media Hasn’t Replaced the Traditional Marketing Funnel
    As you can see in the screenshot below, people on Twitter are letting their networks know about content I created. For over a year now I’ve been thinking about how marketing has changed due to social media. Back in 2003 or thereabouts, I could see how the Internet was changing everything. Marie Forleo? Quick search. oh wow! No question.
  • HUBSPOT  |  SUNDAY, JUNE 23, 2013
    [Twitter] Facebook Launches Video on Instagram, And Other Marketing Stories of the Week
    Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money. On Thursday, Facebook took a stab at its Twitter rivals by launching video on Instagram. The other thing to think about is the Facebook-Twitter rivalry. Earlier this week, we heard that Facebook was going to be announcing a new product.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Twitter] Small Manufacturers Use Social Media Effectively
    Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.
  • SAZBEAN  |  TUESDAY, OCTOBER 30, 2012
    [Twitter] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
    Connect with HigherVisibility on Twitter to learn more! Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. week later, I was drinking a martini in Vegas while wasting away the meager $40 I brought to Vegas for my dad’s big 50 th birthday. Hire an expert or have a review.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Twitter] Facebook Takes a Swing at LinkedIn
    Anything else that’s industry-specific or too corporate, I really could care less.  If I want to read those kinds of updates, I put on my career hat and head over to LinkedIn or Twitter.&#. My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn.
  • LEAD VIEWS  |  FRIDAY, JULY 16, 2010
    [Twitter] Blog to Generate Leads
    Use social media channels like Facebook, Twitter and Linkedin to promote your blog content. In a recent B2B social media report by LeadForce1 it was found that blogs topped the pages of interest for enterprise visitors who came in from social media sites Facebook and Twitter. Name your blog. It gives the blog a distinct identity.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 9, 2012
    [Twitter] 10 Steps to Create A Content Marketing Blueprint For Small Business
    Check the comments on your blog, Twitter feed and Facebook page. By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Enter the Content Marketing Blueprint. Start with your brand value proposition.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Twitter] Customer Engagement: A New Spin on Customer Intimacy
    Connect with Kenyon on  LinkedIn or follow him on  Twitter. Kenyon Blunt. The book detailed three dimensions of competitive strategy: value leadership, product leadership and customer intimacy.  What is Customer Intimacy? Just think – this was written over 10 years before social media hit the marketing scene. Tweet This! Digg this!
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 18, 2010
    [Twitter] 60 Seconds with the Fearless Competitor – Episode 6
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. The Fearless Competitor presents “60 Seconds with the Fearless Competitor&#. Episode 6 – The Six Keys to Business Today. Companies today need a Chief Content Officer. Just go to [link] and enter hashtag #b2bchat.
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Twitter] 10 Ways to Optimize Your Enewsletter Landing Page
    As content marketers, it is critical that we develop our audiences and build our channels, with a primary emphasis on email in conjunction with social channels like Facebook and Twitter. Theoretically (and legally) the customer names that sign up to our social channels do not belong to us (they belong to Facebook and Twitter).
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 7, 2011
    [Twitter] Lead Generation Companies: Services Matched to Your Needs
    Follow  Jeff on Twitter or download the white paper,  How to Find New Customers. Lead Generation Companies : Improve 2011 results by finding the right service for your business. As this graph shows, the #1 challenge facing chief marketing officers is the need to “Generate High Quality Leads&# And that need is growing.
  • VOLACCI  |  THURSDAY, JULY 4, 2013
    [Twitter] Automatr Social Integrations: Socialize
    Setup is a breeze - simply click on the "Manage Accounts" button and add your Twitter and Facebook accounts. Once you''re up and running, you''ll have the ability to schedule, post and monitor your social presence on Facebook and Twitter. Social integration is finally here for Automatr! Our customers asked and we have delivered.
  • B2BBLOGGERS  |  MONDAY, OCTOBER 25, 2010
    [Twitter] 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
    As a best practice tip, make sure you mention your new blog posts on Twitter, FaceBook, and other social media outlets and have your employees syndicate the mention. 4. Your B2B Marketing Plan Doesn’t Need Twitter. Over time, you should amass a large following that will carry your viral campaigns on their own. Or Does It? 5.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Twitter] Tim’s Top 10 Tips For The Bestest Website Ever
    And a Twitter feed. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Before we begin, he’d like to share this month’s theme - “Make This Better: Your Website” So without further ado… Tim’s Top 10 Tips For The Bestest Website Ever. 1. Simple math. ” More what?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Twitter] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    They produced content in real time during the event, and centralized the conversation on Twitter with the hashtag #simplehealth. by Amanda Batista | Tweet this How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. And that’s what Xerox did.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there. Be funny.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2011
    [Twitter] Video: Why SXSW Matters For B2B
    The Interactive portion of SXSW – the place where little ol’ Twitter was launched – is rich with opportunity for inventive B2B brands to network, make connections and learn from each other. by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. They do so at their peril. Share email. Reddit.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Twitter] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements? We''re hoping your two Twitter followers aren''t your parents ;). I''m kidding, but even if they were, everyone starts somewhere -- and you''re right in saying your top priority right now should be building and growing your online presence.
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