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  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Twitter] Social Media For B2B Explained
    Twitter. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network. Youtube.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Twitter] The Un-Tapped Value of Employee Social Capital
    Let’s forget the public giants, Facebook and Twitter, for a moment and focus on the social media technologies that connect employees of large companies to each other, inside the company. By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? What company does not want that?
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Twitter] The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]
    Click here if you are -- and don’t forget to share your ranking on Twitter. :). Wondering how your marketing blog ranks among the best in the U.K.? Would you like to know what parameters are preventing you from being number one? Do you know what the best blogs are doing to be number one? Looking for a list of the top 100 U.K. marketers.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Twitter] The New Science of Professional Services Marketing
    Our studies have shown that high-growth firms are more likely to use tools such as these: Website analytics Search engine optimization Social media (LinkedIn, Twitter) And when firms combine smart online tools with smart targeting (such as list segmentation), it’s possible to dramatically reduce the cost of reaching your audience and thrive.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Twitter] Why SEO Is The Key To Successful Marketing
    would be honored if you follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.
  • THE NEW STRATEGIST  |  MONDAY, APRIL 8, 2013
    [Twitter] Listen up! Here's 10 top snippets from Social Slam!
    Here is but a handful of the great content that was shared during Social Slam, but for those craving more, simply search for the #soslam hashtag on Twitter and immerse yourself! You can’t teach Twitter if you don’t use Twitter.” by Jonathan Barrick. Social Slam 2013 has concluded, and that makes me sad.
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Twitter] The New Social Buyer Ecosystem
      The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.  Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.  Related articles.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Twitter] Holiday Fun Facts to Share on Social 2015 Edition
    Simply click the Tweet button next to the fact to post it on Twitter or copy and share on your other social networks. 1. So now you can dazzle your Twitter followers with your vast knowledge of the holidays. You may remember our list from 2014 as it was one of our most popular posts from last year’s holiday season. Google ) . 2. In
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Twitter] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    The conference conversation continues, so stay in the loop on Twitter with the hashtag #Interact14. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Twitter] 20 Content Marketing Tools to Rely on From Start to Finish
    The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! However, truly impactful content strategies require some very hard work and dedication.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 21, 2015
    [Twitter] What CMOs Need to Know about Web Accessibility
    Connect with Josh on Twitter at @jdamer ( [link] ) or via email at josh.amer@dynamit.com.  . In nearly every website Request for Proposal (RFP), there’s a line about accessibility. It either says it’s important, or it’s not. Sometimes it’s scrapped to cut back on cost. When the project “gets real,” accessibility gets forgotten. Enable them.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 1, 2015
    [Twitter] Making Sense of Your Live Streaming Marketing Options: Periscope, Meerkat, Facebook Mentions & Blab
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. I previously blogged about leveraging live streaming for content marketing, something that has only become more popular since then with the ever-increasing buzz around Periscope and more recently Blab. Note: If you’v […]. Author information. Neal Schaffer. Video
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Twitter] 7 Promotion Tactics to Get Your Content Seen
    That’s a good volume for Twitter, but it’ll get you in trouble on LinkedIn or Facebook, where 3-4 posts a day is considered about the limit for content promotion. That has you sharing – even on Twitter – an additional 44 times a day, for a total of 55 times a day. There’s a terrible truth about content: Most of it will never be seen.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Twitter] Why the Blog Post Is the New Ad Unit
    Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Back at the turn of the century, blogging was in a nascent state.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Twitter] 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
    & Ireland respondents prefer Twitter compared to U.S. Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. marketers? Similarities?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Twitter] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
    Twitter | Facebook | Google+ | LinkedIn |. The new platform […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. Social Media Influence
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Twitter] CEOs are finally embracing social. What does it mean to you?
    You probably don’t want the first CEO social media experience to be a Twitter chat or a live broadcast on Meerkat. There was a great Harvard Business Review article recently on CEOs and social media. The findings are interesting because not long ago being social was once considered too risky, the article said. LinkedIn rules. Education.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Twitter] 41 Fresh Blog Post Ideas For Your Company Blog
    For tips like these for Twitter and Facebook, download the eBook here. Ask a question on Twitter and share the results with a Storify embed. Do a poll of your Twitter community with a Twtpoll or your Facebook community with a Facebook Question and post the results on your blog. But cranking out daily content is challenging.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Twitter] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    And if the buyer has been misled, or the product is not good, there are an unlimited number of channels the buyer can use to express their dissatisfaction -- G2Crowd, Facebook, Twitter, etc. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. Good question.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Twitter] What Google’s New Algorithm Means For You
    Follow me on Twitter , LinkedIn , Facebook  or Subscribe to the  B2B Marketing Insider Blog. Are you wondering how the recent news in the SEO world might affect you? You may have heard that Google recently changed its search engine algorithm. Google Announces Search Engine Algorithm Change. What Prompted the Changes? Why Is This Important?
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Twitter] Google+ is an antisocial network
    Creating a community based on following, like Twitter, but in a container, like Facebook, where nobody can be friends, just mutual followers– is antisocial. For most, Google+ is an antisocial network. Antisocial Networking Service. And now, here’s my third article. It didn’t have a gestational period, and as such seems artificial.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 19, 2013
    [Twitter] How to Feature Your Customers on Social Media
    If you’re simply using social media to send out an occasional post or tweet, you could be missing out: social channels are a great way to interact with customers because they’re already using Twitter, Facebook and other platforms to interact with friends and family. “The cover photo is like a billboard,” she says.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Twitter] B2B Marketing: Winning net new customers is #1 goal…
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. for 2011 and 92% raised quotas. CSO Insights asked “How confident are you you can achieve those higher quotas?&#. Only 6.5% were very confident. The lowest ever! CSO Insights was clear. Things need to change. Sales lead definitions much be agreed.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Twitter] Content Marketing: What Content People Share And Why They Do It
    The report also provides some interesting findings concerning the reasons why email is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of social networks such as Twitter. Why do people share content? We seldom talk about what it is. Thus context. Or are we both?
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 22, 2013
    [Twitter] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    mean, I have personal accounts on Facebook, Twitter, LinkedIn and Pinterest, but I rarely tweet or post a status- I mainly used social media to communicate and stay in touch with family and friends while I was at college. Felicia Cohen is a college student from Bridgewater State University who was invited to spend her summer here at eMagine.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Twitter] Cookie Deletion and Measurement: What you Need to Know
    Leave them in the comments or share them with me on Twitter ( @wittlake ). Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. As a way to identify an individual, third party cookies are unreliable.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Twitter] REPORTS: LinkedIn is the Most Effective B2B Social Network
    In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter and Facebook. LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. LinkedIn Drives More Traffic.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Twitter] Today’s Facebook Update Changes the Way We Will Interact With Content
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By Introducing Facebook Reactions. Will this impact my Page? Page owners will be able to see Reactions to all of their posts on Page insights.
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Twitter] The 3 biggest social media events of 2014 and what they taught us
    According to Twitter, over 600,000 tweets were sent per minute during the World Cup final. Ellen DeGeneres’ star-studded selfie at the 2014 Oscars reportedly received over 3 million retweets, and, according to Twitter, was the most retweeted tweet ever. The ALS Ice Bucket Challenge. FIFA World Cup. Period. Judes and the Humane Society.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Twitter] How To Get Publishers to Open Your Link Building Requests
    Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. Fortunately, social networking tools like Twitter, LinkedIn, Facebook and blogs actually make this process easier. What do you think?
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Twitter] How to Determine Which Social Media Site is Right for Your Business
    Your customers and potential customers may not all be using Twitter or Facebook. In this example, Twitter and Facebook are by far the highest traffic generators. While Twitter and LinkedIn draw a similar number of leads, LinkedIn traffic converts at almost double the rate. Not every social media site is right for every business.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Twitter] Predicting the Future with Social Media
    Wired Magazine’s Sharon Weinberger writes ( “ The Spy Who Tweeted Me: Intelligence Community Wants to Monitor Social Media ” ) “ A research arm of the intelligence community wants to sweep up public data on everything from Twitter to public webcams in the hopes of predicting the future.” Small Business Social Media Marketing Strategy
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 18, 2012
    [Twitter] #Nifty50 2012 Badge Code
    In April 2011, Cheryl Burgess ( @ckburgess , author of the Blue Focus Marketing Blog ) and I first decided to acknowledge some of the phenomenal men and women we’d gotten to know through Twitter. This year we made the lists more specific, focusing on engaging women and men on Twitter from the technology sector.
  • SAZBEAN  |  WEDNESDAY, JULY 27, 2011
    [Twitter] How Social Media Activity Affects Sales
    One of my clients has an eCommerce site, but also has a retail location.  He felt like his efforts to post on social media (blog, Facebook, Twitter, etc.) Measuring social media ROI can sometimes be difficult. Metrics like followers, fans, and site traffic are easy to measure. weren’t really worth it. photo by borman818 , on Flickr).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Twitter] Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile? SUCCESS MUST BE MEASURED.
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Twitter] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Twitter] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: •  Twice the normal number of total visits; •  Five times the normal referral traffic from LinkedIn; •  Four times the typical number of visits driven by Twitter; •  Two times the average weekly visits from Facebook; and.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Twitter] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. 2. Join us on LinkedIn and Twitter for more marketing tips and strategies. It houses your educational content.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Hinge’s Guide to Last Minute Holiday Shopping
    On Twitter or LinkedIn? It’s too late to buy holiday gifts online. Now what to do? Without presents for loved ones, you’re seriously scrooged. Never fear! Hinge’s guide to last minute shopping is here To help you spread lots of holiday cheer And ensure you survive into the New Year! Happy holidays from the Hinge team!
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 22, 2012
    [Twitter] 4 Ways to Use Storytelling for B2B Social Media
    Customers and prospects want to know more about the face behind the Twitter account or email address. B2B companies who embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. No one wants to hear about your products. They want to hear about solutions to their problems.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [Twitter] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Focus: Engagement Hootsuite is a web-based dashboard that can manage multiple Twitter accounts, allow multiple users to access an account, and manage multiple social networks (LinkedIn, FaceBook, Twitter, WordPress). Focus: Engagement Twitter allows you access to your Twitter account on your smart phone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Behind the scenes: How to write a business book
    This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I’ve learned from this intense process. This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I''ve learned from this intense process.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Twitter] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    Or contact me directly at  MarketingThink.com or on LinkedIn , Google+ or Twitter. What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation! shared this question-approach with a fellow craft beer lover at one of my favorite watering holes.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Twitter] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. While this may seem a bit harsh, there is some validity to that statement. Blogs are hard work.
  • HALEY MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Twitter] How Should Our Staffing Firm Use LinkedIn? Part II
    Related posts: How Should My Staffing Firm Use Twitter? In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile. How can you make sure you have a great LinkedIn profile? But how can you do more? Part I.
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Twitter] You’re only renting in social media
    What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. Photo credit: Wikipedia.
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Twitter] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Share your view in the comments below or with me on Twitter ( @wittlake ). In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Twitter] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    This reminded me of a time when I became obsessed with Twitter debates a few years ago. It was bad for my health, bad for my wallet. I had become a Twitter tool. By Mars Dorian, {grow} Contributing Columnist. viciously addictive series has taken my mind hostage and filled it with warnings about the future. You get ranked. The problem?
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Twitter] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements? We''re hoping your two Twitter followers aren''t your parents ;). I''m kidding, but even if they were, everyone starts somewhere -- and you''re right in saying your top priority right now should be building and growing your online presence.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Twitter] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    If you use any other custom reports or have questions, let us know on Twitter. The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. What are Custom Reports? Now to the good stuff!
  • WRITTENT  |  TUESDAY, MAY 6, 2014
    [Twitter] Publishing ?ontent is Half the Battle: Here is The Other Half
    On Twitter, you may mention a person or a company that’s included in the post to increase your odds of getting a few retweets. Sure you do have Twitter, Facebook and Google+ followers, but will they always catch your post? But more often than not, people overlook one of the most important part: distribution. Share on all the networks.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Twitter] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision. Whoa – quite a mouthful! See for yourself by looking at the latest emerging technology hype cycle.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Twitter] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Conclusion.
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Twitter] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 14, 2016
    [Twitter] Why a Multichannel B2B Marketing Approach is Better Than a Single One
    For example, using the same clip art for a blog post, on Twitter, and on Instagram isn’t always the best strategy. There are so many marketing strategies and channels available for B2B marketing companies today, and it’s easy to get overwhelmed. Below are some of the top benefits, as well as specific tactics for implementing them.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 30, 2011
    [Twitter] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
    Related posts: How Twitter And LinkedIn Integration Impacts B2B Social Networking. Follow Your B2B LinkedIn Connections on Twitter. LinkedIn is the dominant social network for many B2B companies. 58% use the platform for marketing, building relationships and lead generation. Business Accounts for Advertising. Guess what?
  • MARKETRI  |  TUESDAY, JANUARY 3, 2012
    [Twitter] Two Smart Ways to Keep the Marketing Engine Running During Tax Season
    If your company has a Twitter account, tweet the videos. It’s the New Year and accountants celebrate it with mixed emotions as tax season is on the horizon. During “Busy Season” most professionals drive client work forward at full-throttle. So grab your in-house marketer or marketing consultant and let’s go!
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [Twitter] 2012: The Opportunity for the Few in the Year of More
    Share your comments below or with me on Twitter ( @wittlake ). Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Twitter] A Tale of Two Tweets
    The content, conversation and cadence of Twitter are unique and distinctive from its social media cousins. What’s less clear is how brands can tactically enter, participate and influence the Twitter stream to build awareness, preference and advocacy.  Consider two examples.    The Premium Sponsored Tweet.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Twitter] 3 Enterprise Takeaways from SiriusDecisions Summit
    Follow the event discussion on Twitter with the hashtag #SDSummit. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Prior to founding B2B Fusion, Jon held global CMO roles for 10 years in private and public technology companies in Silicon Valley, NYC, and Luxembourg.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 2, 2012
    [Twitter] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Social Media as a tool for students: Networking capabilities alone make the use of platforms such as LinkedIn and Twitter a must for university students. In addition, I use Twitter in the same fashion. They ‘follow’ each other via Twitter and their blogs and give support and critique when needed. Networking 2. Researching 3.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Twitter] Small Manufacturers Use Social Media Effectively
    Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.
  • JUNTA 42  |  SATURDAY, OCTOBER 3, 2015
    [Twitter] This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising
    Facebook launches Signal, a way for journalists to gather news without Twitter (31:44): Several weeks ago, Facebook launched Signal , a desktop tool that enables journalists to surface and curate relevant trends, photos, videos, and posts from Facebook and Instagram for use in their storytelling and reporting. This week’s show.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Twitter] Does Censorship Kill the Appeal of User-Generated Content?
    Despite this overprotective filter, users with their own off-brand feelings found ways around it on Twitter and Tumblr: First attempt to #GIFthefeeling , unsuccessful. The company’s vague hashtag campaign in 2012 was only live on Twitter for two hours, but it instantly morphed into the bashtag #McDHorrorStories. Coffin. Perky.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Twitter] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Beyond tweaking your resume and cover letter for the specific company and role, make sure all instances of your name on the internet -- including your LinkedIn profile, Twitter, Instagram, published clips, and portfolio -- tell a cohesive story. Twitter is another option for monitoring job listings in real time. Trying to Find a Job?
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Twitter] 8 Killer Tips for Harnessing the Power of SlideShare
    Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. Twitter chats, webinars, infographics and eBooks are also great sources for SlideShare content. Savvy marketers have called SlideShare the “sleeping giant.” But many marketers aren’t tapping into its full potential.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Twitter] How Customer Case Studies Drive Traffic to Company Sites
    Here are some fresh examples of success stories in action: Twitter. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. After all that work, how do you use the heck out of a case study to engage prospects and customers? But how do you get traffic to it? Share them here!
  • B2B MARKETING UNPLUGGED  |  TUESDAY, JULY 16, 2013
    [Twitter] Resentful Client, Cringing Agency Part Two
    BizMarketer is Elizabeth Williams You can reach me at escwilliams@gmail.com or follow me on Twitter @bizmarkter. Last week we looked at three of the six reasons we end up breaking up with our agencies and throwing all their clothes and magnet collections on to the front lawn and driving over them a bunch of times. 
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 13, 2012
    [Twitter] 4 Rules For Better Online Advertising Performance
    Share your view in the comments below or with me on Twitter ( @wittlake ). You have agonized over your copy, crafting something with depth and nuance. You tell the story around the table of how the message and design combine to illustrate your brand’s superiority. They will not invest the time to probe the depths of its meaning. Color.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Twitter] Pinterest Announces Buyable Pins
    Unlike Facebook's and Twitter’s buy buttons, the Pinterest "Buy it" option is more likely to disrupt ecommerce. We’ve all heard the rumors, but yesterday it was confirmed. Pinterest announced that Buyable Pins are coming in the next few weeks. For consumers, this simplifies the steps from pinning to purchase. How Does it Work for Consumers?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Twitter] Six Steps For Delivering On The New Vision In Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Twitter] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    And yes, I highly recommend getting a Twitter , Google+ and Facebook account in your name as well. Use Twitter if you can. On Twitter or Facebook? Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. But it worked.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Twitter] 30 B2B Social Media Tips for 2016
    12 Examples of B2B Companies Managing Impactful Twitter Profiles. Don’t hestitate to reach out in the comments or connect with me on Twitter ! As social media has grown, so has the opportunity for businesses to reach customers and potential customers. Great news, right!? Sort of. So, as it turns out, we still have work to do.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Twitter] How To Measure B2B Demand Generation
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. Want more?
  • HUBSPOT  |  SATURDAY, MARCH 5, 2016
    [Twitter] How to Make the Last Hour of Your Workday the Most Productive
    Closing out of your inbox, removing other distractions as much as you can by setting yourself “Away” on messaging apps, and leaving Facebook and Twitter are crucial to keeping your concentration. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. It’s a marathon. But most of us aren’t.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 27, 2015
    [Twitter] 5 Shared Traits Among Today’s B2B Buyers
    Connect with me on  Twitter  or drop a comment below! “Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”. recently read this quote from Kurt Uhlir, and couldn’t agree more. However, most marketers will agree understanding today’s audience is easier said than done. B2B Buyers’ Time is Precious.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Twitter] 5 Big tips to make LinkedIn ads work for you
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. Scale. Content Distribution. Scale.
  • CONTENTLY  |  TUESDAY, DECEMBER 20, 2016
    [Twitter] The Best Content Marketing of 2016
    And even though I tried my best, I haven’t examined every piece of content from 2016, so feel free to curse me out on Twitter if you think I overlooked your brand’s amazing microsite about the ethics of potato chip manufacturing. Let that be a lesson to everyone as we head into 2017. GE: GE Reports. Amtrak: The National.
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Twitter] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Twitter: @mike_weinberg. Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. His final tip is a passionate plea calling all sales reps to return to the telephone. Part 1: Tip #1 Believe it Works. Let’s face it. Expect it.
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Twitter] Upcoming Event: How To Build A Demand Generation Machine With.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. Sign up. Get all the articles via email. How can we help you Make Good Media?
  • B2BBLOGGERS  |  TUESDAY, JUNE 1, 2010
    [Twitter] 17 Essential Tools You Need To Produce Your Own Videos
    Author: Talmadge Boyd | Website | Twitter tagged in B2B Marketing , Content Marketing , Video B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Your B2B Marketing Plan Doesn’t Need Twitter.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Twitter] Creativity, Technology, And The Future Of Storytelling
    Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. Social media has turned us all into publishers. ” �.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Twitter] How Google Is Killing Native Advertising
    Share your view in the comments below or with me on Twitter ( @wittlake ). Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs. One of the key reasons, however, is the surprising part. Google. Surprise!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 3 Lessons Spammers Taught Me About Marketing to Strangers
    To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. But what do those spam trolls want?
  • SALESFUSION  |  FRIDAY, DECEMBER 11, 2015
    [Twitter] Webinar Replay: Tips for Using Social Media in B2B Marketing
    Overall, there are three social platforms that should be a focus for B2B – Twitter, LinkedIn and Facebook. Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. Measuring Social Success.
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Twitter] 8 Industry Experts Weigh in on the Toughest Social Media Topics
    If you're doing customer service on Twitter , for example, are you operating it in such a way that there are sufficient safeguards for the sensitive information being transmitted between you and your customers? This poses a couple of challenges -- can I compare today's Twitter engagement scores to last year's? Pin It. Pin It.
  • B2BBLOGGERS  |  MONDAY, DECEMBER 6, 2010
    [Twitter] A Two Way Conversation | B2Bbloggers.com - B2B Social Media and.
    The customer probably would’ve taken down the video, posted on his Twitter feed how great and efficient United were and millions and millions of us would never have seen a guy dressed up as a United Airline baggage handler gleefully throwing bags off a plane to a rather catchy song. Your B2B Marketing Plan Doesn’t Need Twitter.
  • HUBSPOT  |  TUESDAY, MAY 28, 2013
    [Twitter] What the Arrested Development Re-Launch Tells Us About the Future of Mass Media
    Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube. Twitter? The “show” would live only on the internet, on various social channels -- Facebook, Twitter, Pinterest, YouTube, Reddit. If you haven’t read it, you really need to.
  • HALEY MARKETING  |  TUESDAY, MAY 17, 2016
    [Twitter] Lunch with Haley Webinar: Online Advertising for Staffing Companies
    And join us on Twitter at #lunchwithhaley for real-time discussion and Q&A during the webinar! Want to get to the top of Google results…instantly? Do you want to recruit more candidates from Facebook? Use remarketing to deliver targeted ads to those most likely to take action, previous visitors to your website. Time: 2 PM EDT.
  • BIZNOLOGY  |  MONDAY, APRIL 23, 2012
    [Twitter] Looking for a job? Why aren’t “job creators” finding you, instead?
    Do you have a website or a Twitter account or a LinkedIn profile? In one recent case, I went through a dozen resumes of “social experts” and only found 3 candidates who had Twitter and LinkedIn profiles. It included a simple blog on Tumblr, a Facebook page, and a Twitter stream. Photo credit: Wikipedia. What is it?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 16, 2012
    [Twitter] Never Ramble In Your Communications with Busy People
    For some, it is e-mail, for others phone, and still others, Twitter DMs. In today's words of "never" wisdom, Lori Richardson , author of 50 Days to Build Your Sales and CEO of Score More Sales shares an invaluable lesson a Chief Financial Officer (CFO) taught her about email prospecting and email communications. This happened again.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 20, 2015
    [Twitter] An 11-Step Approach to Implementing Employee Advocacy [Free Ebook & Webinar]
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Let me begin by saying, out of any other social media program that your enterprise decides to implement, an employee advocacy program is the one initiative that will touch more of your employees than any. Author information. Neal Schaffer. Neal Schaffer. Employee Advocacy
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Twitter] 6 Social Media Marketing Myths to Avoid
    As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. Twitter Is Useful Only for Big Companies and Known Brands. Social Media Will Let Me Reach Only Younger Customers. myth you can keep.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Twitter] Eight ways B2B market research differs from B2C
    Connect with Andrew on Twitter or Google+. Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. 
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] How to Detox From Social Media Without Deleting Your Account
    We schedule posts for the week ahead, film a Facebook Live interview, and report on our engagement analytics, all while keeping an eye on comments and direct messages coming in on Twitter and Facebook. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Our advice?
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Twitter] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    On Twitter it's even lower at 2.8 So unless you want to spend the entire day clicking refresh on your Twitter stream, implementing some social media monitoring technology is the best way to stay on top of the conversations. And when customers take to Twitter, Facebook and the like with an issue, they expect a response immediately.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Twitter] 10 User Generated Content Campaigns That Actually Worked
    To help boost top-of-mind awareness, Coca-Cola created the “Share a Coke” campaign, throughout which the company produced Coke bottles with customers’ names on the labels and handed them out throughout different cities, in order to increase its exposure on Twitter. You’re in luck! Nearly 4,000 customers submitted entries in a three week span.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Twitter] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [Twitter] What’s Your ROI?
    This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. Michael Brenner is a Sr. Director of Marketing for SAP. What is your return on marketing? Many marketers cringe. Metrics
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Twitter] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    They have created a strategy and then built campaigns spread across all the various channels in an effort to reach their customers and prospects on Facebook, Twitter, digital advertising , mobile, email , and more. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love.
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