Marketing Insider Group

JULY 15, 2021

One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas.

Business 317

Business CMO Copywriting Creativity 317

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. The Rise of Cross-Functional Teams. They learned to use the software better.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Martech

SEPTEMBER 22, 2023

Infusing genAI capabilities will impact multiple campaign processes, including marketing and sales alignment, field marketing and reporting/analytics. But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. But teams had to make a choice. Register free.

Digital Asset Management 120

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 120

Zoominfo

APRIL 24, 2020

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Contently

MARCH 16, 2023

Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process. But to craft workflows effectively, you need the right tools and people in place, plus an understanding of how different dependencies will affect the overall process.

Efficiency 136

Efficiency Design SME Budget Programs 136

Martech

MARCH 4, 2024

This saves time and greatly expands what your marketing team can accomplish with limited resources. Let’s say you have a very small collection of webpages on a narrow topic. People who are interested in that topic are good prospects for a service you provide, so you set up a campaign to email everyone who visits one of those pages.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Work Management Automation 131

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. And the consequences of this miscommunication can be huge: Paddling in two directions Sometimes, the marketing team is heading in one direction while the execs are in another.

Allocation 123

Allocation Barriers Lead Scoring Lead Ranking 123

Content Standard

JANUARY 4, 2024

How often does your marketing team produce content based on internal opinions or requests? Axel advocates for a rational, feedback-driven approach to content creation, emphasizing the significance of maintaining an on-demand content library to effectively influence product awareness and the purchasing process.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ These were categorized into three distinct groups, each with its own unique process and characteristics. The speed and efficiency of AI tools mean lower operational costs. Initially, ChatGPT-3.5

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

sagefrog

APRIL 16, 2024

The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. The B2B buyer’s journey is the process potential customers go through before purchasing. These buyer’s journey stages are critical because they help businesses understand where their potential customers are in the buying process.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Which is why we’re seeing the rise of revenue operations.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. It’s in customer-facing operations. Where are companies using AI the most?

Marketing AI 122

Marketing AI Work Management Marketing Management Automation 122

Martech

APRIL 9, 2024

One key proposal is to replace tracking of indivdual users with Topics, assigning them (temporarily and in a way that does not identify them) topics of interest based on their browsing. But it’s not just about the Chrome Browser and it’s not just about Topics.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Martech

APRIL 4, 2024

million in unspecified other operating expenses.” Emplifi added 10 AI-powered solutions to help social media marketing and customer care teams increase efficiency and create more productive workflows. It is designed to simplify the advertising process and streamline reaching customers. In 2022, OpenAI had $544.5

Marketing AI 77

Marketing AI Paid Content Marketing Management Forecasting 77

Martech

JANUARY 5, 2023

For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Where the team really adds value is when they can understand the goals of the business, and identify new areas of opportunity to achieve those goals.

Advertising Agencies 107

Advertising Agencies Positioning Planning Work Management 107

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Seismic

JANUARY 18, 2024

A third of our sessions were led by our incredible Professional Services team of experts. As we reflected on Shift, our team had a great idea: Let’s reinforce the great content attendees received while sharing strategic and practical tips with those who couldn’t make it. Is your team ready to win as one?

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Martech

DECEMBER 26, 2023

Mitigation efforts must go beyond just the application of technology to include new operating models, frameworks, and employee engagement. Organizations must develop best practices across customer facing functions, data and analytics teams, and legal to avoid damage to their brands and organizations. Get MarTech! In your inbox.

Marketing AI 113

Marketing AI Allocation Generation Planning 113

Salesforce Marketing Cloud

JANUARY 23, 2024

Which topics are simply not documented at all? The reality is that often much of the knowledge required for effective customer support operations is stored nowhere other than your employees’ brains or in multiple siloed systems, such Confluence, SharePoint, Google Drive, as well as their own electronic devices, notepads, and libraries.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

AUGUST 28, 2023

Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. One team may have the idea, funding or mandate from leadership to tackle one or several solution implementations, but that doesn’t mean complete ownership. Marketing operations. IT/engineering. Data management.

Work Management 98

Work Management Peer-to-peer Marketing Management Tips 98

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

During this week, thousands of companies from around the world organize fun activities and events for their customer service teams to show how much they’re appreciated. Get articles selected just for you, in your inbox Sign up now 6 Customer Service Week ideas for celebrating your team anytime 1. Why is Customer Service Week important?

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Convince & Convert

DECEMBER 15, 2023

Empower your people – and your processes – to move faster Nothing kills relevance faster than an approval process that can take days (or weeks!) Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. to get through.

Rules 151

Rules Planning Brand Identity Branding 151

LeanData

DECEMBER 8, 2021

In a relatively short period of time, Revenue Operations, or RevOps for short, has grown to be mission-critical for many organizations. However, how Revenue Operations looks within a company is not too important. Revenue Operations is uniquely positioned in the organization. Driving Effectiveness & Efficiency.

Marketing Analytics Tools 98

Marketing Analytics Tools Video Marketing Transparency Youtube 98

Contently

DECEMBER 26, 2022

This lets you know how engaging your piece is and which topics resonate well. These metrics also help highlight the topics that resonate with your audience. Content is an integral part of that process. Sales and marketing teams must work together to identify the criteria for an MQL and SQL. Are you meeting their needs?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Tiecas

FEBRUARY 14, 2024

By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

API 106

API Gartner Paid Search Agency PR 106

SalesIntel

JULY 19, 2023

With the increasing availability of data sources and advanced analytics tools, businesses can harness the power of B2B data to enhance their competitiveness, optimize operational efficiencies, and stay ahead of the curve. Data on Buying Intent: SalesIntel includes data on buying intent, covering over 12,000 topics.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Launch Marketing

NOVEMBER 8, 2023

Some psychographic elements include values, pain points or opinions on various topics. How to Put a Buyer Persona Together Putting buyer personas together is a process. She started as a junior-level assistant for a big tech company and worked her way up to executive operations director. Make sure you set aside time for this.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Rev

MARCH 22, 2023

You may think revenue operations (RevOps) sounds like just another buzzword. Because for the B2B businesses that have a RevOps team, recent reports show they’ve benefited from a 100-200% increase in digital marketing ROI, a 10-20% increase in sales productivity and a 71% improvement in stock performance. What do RevOps teams do?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Oktopost

NOVEMBER 16, 2023

But this process comes with its own set of challenges. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. Social data processing After collection, you need to process raw social data to ensure it’s in a proper format to be analyzed.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

TrustRadius Marketing

SEPTEMBER 28, 2022

Data collection and processing has seen exponential growth each year. The solution lies in artificial intelligence for IT operations, or AIOps. Services that operate using the cloud have created vast new opportunities for businesses. At this point, IT teams have now begun to turn to artificial intelligence for help.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. Companies were forced to make hard pivots in their marketing strategy, and they needed strong marketing operations muscle to do it. It was an absolute pleasure to see marketing operations come out of the woodwork, and I don’t see any signs of its emergence slowing down. .

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. I found myself in a number of operational roles and people noticed my “systems” mind. A: In the late 1990s I was part of GE Healthcare’s first ecommerce team. In your inbox.

Marketing AI 107

Marketing AI eCommerce Peer-to-peer CMO 107

Contently

JUNE 22, 2022

As a managing editor for a tour operator, I passed along the contact information for a marine biologist the writer was supposed to interview. A casual approach to the sourcing process often results in ruffled feathers. You’ll also want to familiarize them with the interview process and ask them what format works best for them.

Content Marketing 143

Content Marketing Planning Work Management Content 143

Content Standard

NOVEMBER 2, 2023

Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. In the process, he shares best practices for rallying teams and stakeholders around an enterprise-wide digital transformation initiative. Featured image b y Rika at Adobe Stock.

Peer-to-peer 101

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 101