Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

FEBRUARY 27, 2023

Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Can you imagine seeing your content rank on Page 1 of SERPs? Start cranking out your content!

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

NOVEMBER 6, 2023

Optimize your website Think of your nonprofit’s website as a house. Also, Google requires that nonprofits applying for the grant have optimized websites to ensure the grant is being used to promote valuable content. The higher the search volume, the more people your content will reach! With that in mind, let’s begin.

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Marketing Insider Group

JANUARY 17, 2023

Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Optimizing your content is easy when you understand the why and how of internal link building. Content hierarchy. Quick Takeaways. Authority . Image Source: Terakeet. Navigation Links.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. Removing old and irrelevant content can uncover stuff you want people to see. It can also create more space for new content production. That’s where content pruning comes in. It can also create space for new content production.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Webbiquity

AUGUST 30, 2022

Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. Next, work on improving your ranking page content to compete for a page-one position. This can easily happen when a website has multiple content contributors over time.

Keywords 346

Keywords Tactics SEO Tagging 346

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. Intense pressure to optimize spend amid economic uncertainty.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Convince & Convert

DECEMBER 15, 2023

We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO? Tim Hanson is doing the same.

Social Media 157

Social Media SEO Cost Per Click Media 157

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Contently

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent?

Intent 194

Intent Optimization Google SERP 194

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content. This makes it easier for users to find and engage with topics they’re interested in.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Double-Check Search Engine Optimization Optimizing your website for search engines is a critical step in generating traffic and leads. Keep it succinct; between 55 and 160 characters.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Keywordinsights.ai for trending keywords in search.

Marketing AI 114

Marketing AI Content Marketing Enterprise Management Planning 114

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Martech

JANUARY 10, 2024

Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. It’s much more valuable to the viewer to go deeper into a topic and allow them to learn something they can immediately implement into their own marketing.

Conference 121

Conference Tips Work Management Marketing Management 121

Top Rank Marketing

JANUARY 24, 2024

The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still only at the top of the alphabet. Keyword stuffing ” is a thing of the past – the only way to rank for competitive terms is through quality content that delivers on search intent. Algorithms. Always-on strategies.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. What is Reddit? 44% of U.S.

Mobile Advertising 96

Mobile Advertising Social Media Aggregators Communities 96

Ahrefs

DECEMBER 5, 2023

In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank. So, the … Read more ›

Optimization 121

Optimization SEO Content Traffic 121

Salesforce Marketing Cloud

NOVEMBER 15, 2023

It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. It’s an art and a science.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

SocialPilot

APRIL 22, 2024

Do you know what the optimal Reel posting timing is for your brands? If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people. Good content gets shown to more followers.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly. Then staying on top of the topic with regular updates is essential. Seeing user interest in a topic over time.

Google 103

Google Keywords FAQ Custom Publishing 103

Martech

APRIL 4, 2024

It employs an in-house machine learning model based on the BERT framework, allowing the platform to rapidly analyze how users engage with content and refine search result rankings in near real-time. It also added content optimization and content creation generation abilities. Marketeam.ai’ s myElla.ai

Marketing AI 79

Marketing AI Paid Content Marketing Management Forecasting 79

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Branding 114

Brightedge

MARCH 28, 2024

In this era, SEO professionals must not only capture the full spectrum of topics that keywords encompass but also engage with the nuanced, evolving factors Generative AI brings into play. These insights are pivotal in creating content that captivates both AI-driven search engines and virtual agents, providing rapid answers to user queries.

User-Generated Content 52

User-Generated Content Keywords SEO Intent 52

Launch Marketing

AUGUST 16, 2023

For B2B startups, email marketing is the perfect tactic to reach a broad audience and distribute important content and information directly into the inboxes of your audience. As a startup, it is critical to get your messaging, content and product offerings in front of your audience. a newsletter can include new content or news) 2.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. It can optimize content and assist with the creation of digital strategies.

Trends 138

Trends Mobile Advertising Best Practices Work Management 138

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get back to the topic.

Examples 78

Examples ROI Planning Work Management 78

Martech

APRIL 19, 2024

The key lies in understanding where your target audience spends time and focusing efforts to ensure optimal engagement. Align your promotions and creative content with changing seasons or local events to make your offerings timely and relevant. This feedback loop enables continuous optimization of marketing efforts for maximum impact.

Advertisements 113

Advertisements Advertising Allocation Planning 113

RebelMouse

FEBRUARY 9, 2024

They have grown considerably in that time — not just in traffic, but also across content providers (e.g., Even with great expert content, they just weren’t getting enough traffic. There was a concern that their existing website was not fully optimized. There was a concern that their existing website was not fully optimized.

CMS Development 74

CMS Development SEO Work Management Tagging 74

SmartBug Media

JUNE 27, 2023

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. It uses artificial intelligence (AI) to analyze your content as you write, providing real-time suggestions for improving readability, clarity, style, grammar, and search engine optimization (SEO).

Hubspot 94

Hubspot Marketing AI Generation Content 94