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Best of the Bot: Identifying the latest trends in digital marketing

Martech

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT.

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The latest AI-powered marketing tech releases

Martech

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. Confused yet? In 2021, Big G paid $26.3

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The latest in AI-powered marketing technology releases

Martech

Anyway, here’s this week’s latest AI-powered martech releases, integrations and upgrades: CivicScience ’s Sage AI is designed to address trust issues surrounding artificial intelligence. The post The latest in AI-powered marketing technology releases appeared first on MarTech.

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The latest AI-powered martech tools

Martech

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to. Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28.

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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)

Top Rank Marketing

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The latest follows a similar theme, but is more geared toward penalizing content that fails to meet these standards. As of last year, Google was still processing 8.5

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The latest jobs in martech

Martech

The post The latest jobs in martech appeared first on MarTech. The post The latest jobs in martech appeared first on MarTech. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S. Get the daily newsletter digital marketers rely on. Processing.Please wait.

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3 Mistakes Organizations Make While Developing ABM Programs

Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? Inadequate contact inventory within universe.

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Cold Calling Tips and Tricks

If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

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Supercharge Your ESG Content This Libra Season

In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly. In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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A Recruiter’s Guide To Hiring In 2021

To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity. The primary takeaway? Forrester found “only 1.2% However, organizations are fighting back - and winning.

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The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

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Best Practices for a Marketing Database Cleanse

Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. Having an accurate and up-to-date database. This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects.

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B2B Events in 2023 - What You Need to Know

Stay up-to-date on the latest trends and insights from leading experts in the field. Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Make informed decisions and stay ahead of the competition.