KoMarketing Associates

APRIL 20, 2022

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. As marketers turned to virtual events at the height of the Covid-19 pandemic, previous research indicates that they struggled to find success in this area.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

JUNE 1, 2023

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. report, and statistics suggested that most B2B chief marketing officers (42%) are centering their 2023 martech strategy around improving the customer experience.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

KoMarketing Associates

FEBRUARY 16, 2022

Social Media and B2B Marketing Success. B2B marketers, in particular, have seen success utilizing social media, according to previous research. Email marketing has always been the bright center of the universe for B2B,” stated the authors of the report. In fact, it has become one of their top growing channels.

Social Media 273

Social Media ROI Social Marketing Media 273

Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. What is contact center automation? What are the benefits of contact center automation?

Efficiency 104

Efficiency Contacts Automation Work Management 104

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. Our in-house marketing research center explores and masters new AI tools and platforms as they arise. The MMR found that AI chatbots account for twelve percent of today’s marketing spend.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Marketing Insider Group

MARCH 2, 2023

For example, think about the success of Coca-Cola’s “Share a Coke” campaign. The campaign was a huge success, with more than 150 million personalized bottles sold. Successful storytelling can elicit positive emotions about your brand because it allows you to create a narrative that resonates with your audience.

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222

Navigate the Channel

JANUARY 8, 2024

Storytelling Storytelling and human-centered content have become central pillars of successful marketing strategies, as they tap into the innate human desire for connection, engagement and relatability. This has not changed in centuries, but it begs that companies and businesses that want successful digital marketing pay attention now.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

The Forward Observer

MARCH 8, 2024

Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Vision Edge Marketing

OCTOBER 12, 2021

But, every market has nuances, which is why customer insights from a new market are crucial to market success and product adoption. Let’s say you have a technology product that you’ve been successfully selling to commercial and government call centers. It scores high on all your major criteria.

Validation 265

Validation Work Management Marketing Management Paid Search Agency 265

Vision Edge Marketing

JANUARY 30, 2024

This is why placing the customer at the center of every strategy is so fundamental. For example, a cloud computing services provider might employ a land grab strategy by aggressively entering new geographic regions, building data centers, and securing key business partnerships to quickly become the dominant player in those markets.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Televerde

MARCH 7, 2024

Every year, as the calendar turns its page to March, an air of excitement sweeps through Televerde’s unique prison-to-workforce centers in Arizona. These centers, which, at a glance, operate with the efficiency and professionalism of any top-tier contact center, are where remarkable transformations unfold.

Communities 59

Communities Efficiency Contacts Organization 59

Salesforce Marketing Cloud

MARCH 19, 2024

The Salesforce Serviceblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. When you join this community, you get anytime access to unique perspectives across the entire customer experience — from the contact center to the field.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

FEBRUARY 14, 2024

That means we want to cut through the noise and be memorable [and] develop an emotional, authentic connection with our customers because they are the center of everything we do.” Our brand is focused on putting people at the center of banking and we believe that that optimism comes through in our sonic identity too,” said Strawn.

Paid Search Agency 123

Paid Search Agency Touchpoints Work Management Marketing Management 123

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Hive9

APRIL 20, 2021

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. Importantly, the PMM Model’s first three stages—discover, define and align—are generally centered on the crucial aspect of planning.

Allocation 246

Allocation Product Planning Paid Search Agency 246

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Here’s what you need to do to set yourself up for success. Lead a thriving service team An excellent contact center has not only the right mix of channels and tools, but a strong, tech-savvy service team. Learn how to maximize ROI with contact center software built into your CRM, powered by AI and automation. not so fast.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Martech

APRIL 5, 2024

To retain access to your data from your UA property, follow one of the methods outlined in the Google Analytics Help Center. If you do not download or export your data before UA sunsets, it will be permanently deleted by Google and, unfortunately, not recoverable, which could impact campaign performance. Exporting your data. Get MarTech!

API 114

API Analytics Google Marketing Analytics Tools 114

Strategic-IC

FEBRUARY 7, 2024

Have you heard of an ABM Center of Excellence ? An ABM Center of Excellence (CoE) is all of these things and more. What is an ABM Center of Excellence? An ABM Center of Excellence is all about improvement. It’s there to embed the philosophy of ABM within teams, Sales, Marketing, Customer Success…everyone!

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Lead Scoring 62

Martech

OCTOBER 30, 2023

The success of ad-free subscriptions could greatly influence reach and, consequently, ROI for this new service in Europe. An ad-free experience will be applied to all linked Facebook and Instagram accounts in a user’s Accounts Center, meaning users will only need to pay for one subscription to cover all of their accounts. Why we care.

Facebook 110

Facebook Paid Search Agency Ads Act-On 110

Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. The technology can be used to power transcription and make video more successful. Every year the bar gets raised.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Martech

JANUARY 30, 2024

Safeguarding consumer data is crucial for your business’s success and reputation in 2024. This includes monitoring data centers, networks, endpoints, and employees. One solution is implementing a Security-Operations-Center-as-a-Service strategy. Data security is essential for building and preserving customer trust.

Privacy 117

Privacy Ad Building Work Management Marketing Management 117

Salesforce Marketing Cloud

NOVEMBER 6, 2023

Here’s an example: As part of their cost-saving measures, a client of mine asked their IT leader to lower call center expenses without adversely affecting customer satisfaction. Their customers were experiencing long wait times (a key cause of customer attrition) while call center representatives tried to find answers to their questions.

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Salesforce Marketing Cloud

JANUARY 17, 2024

The Salesforce Service Trailblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. When you join this community, you get anytime access to unique perspectives across the entire customer experience — from the contact center to the field.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

JANUARY 23, 2024

You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated? Generative AI in the help center. You may already have a help center where customers can read up-to-date knowledge base articles and resolve their own issues.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Salesforce Marketing Cloud

JUNE 12, 2023

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. What’s in the way?

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

B2B Digital Marketer

OCTOBER 26, 2023

Unveiling the key strategies to captivate users and drive success in B2B software Introduction In this episode of B2B Digital Marketer, we delve into the power of user-centered design and its impact on organizational growth. In this episode, you’ll learn: The importance of a user-centered process in driving business growth.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Martech

JANUARY 30, 2024

AI algorithms analyze customer behavior to optimize website navigation, app usage, contact center interactions, purchase transactions and more, ensuring a seamless and frictionless experience from the initial interaction to the final purchase. This is the transformative potential of AI for CX success. Get MarTech! In your inbox.

Marketing AI 142

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 142

HG Data

AUGUST 8, 2023

How Five9 used HG Insights’ Technology Intelligence to make data-driven decisions, optimize their sales strategy, and drive business growth As a leading provider of cloud-based contact center software, Five9 empowers businesses to enhance customer experiences, improve operational efficiency, and optimize contact performance.

Efficiency 98

Efficiency Contacts Software Optimization 98

Anyword

APRIL 22, 2024

Let’s explore how these powerful features can transform your marketing approach and drive success. Anyword Analytics: Navigating the Data Deluge Central to Anyword’s platform is its robust analytics feature , which acts as a command center for marketers.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Sprout Social

MARCH 19, 2024

Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Valasys

MARCH 21, 2024

That’s the transformative power of data center evolution in the realm of digital excellence. Businesses, using the right data center transformation strategy, gain the wings of agility, the backbone of scalability, and the armor of resilience. Delays in data center transformation can have substantial impacts.

Enterprise Management 40

Enterprise Management Marketing Management Allocation Planning 40

Salesforce Marketing Cloud

APRIL 10, 2024

Benefits of self-service How to set up for self-service customer support success See top-notch self-service in action Connect customers to relevant answers fast, on any channel at any time, with the Salesforce Self-Service Experience. To set your business up to deliver successful self-service, let’s look at three key steps to take.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Televerde

JULY 25, 2022

If your customer support is lagging, an inbound customer support team or contact center might be what your business needs. For many businesses, partnering with an inbound call center can help them achieve their customer support goals. Here, we will explore what an inbound call center is and look at the distinct benefits they offer.

Customer Satisfaction 98

Customer Satisfaction Burn Rate Business Paid Search Agency 98

Salesforce Marketing Cloud

DECEMBER 13, 2022

Our newest and biggest State of Service report sheds light on how service leaders are driving success now. One thing rings true: Digital transformation is helping service organizations deliver success now with personalized and empathetic interactions with their customers. This starts with your contact center. Start this Trail.

Service 98

Service Planning Personalization Peer-to-peer 98

Contently

FEBRUARY 8, 2022

There are countless reasons why customers should be the center of your marketing strategy, and every year the reasons get louder. It works because these brands are huge household names and can take risks on brand campaigns that aren’t centered around their value props. People trust consumers (and even influencers), not companies.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

HG Data

SEPTEMBER 26, 2023

In today’s economy, the best way to combat customer churn is to act, not react: focus on your customers and take the time to define and develop your Customer Success (CS) practice. CS leaders need to center and bring the … The post Putting the “Success” in Customer Success appeared first on HG Insights.

Churn Rate 62

Churn Rate Act-On Practices B2B 62