Biznology

OCTOBER 20, 2020

The post Resource Allocation Strategies for Digital Transformation appeared first on Biznology. Digital Transformation, Cloud Migration, Containerization, and DevOps are driving major shifts in solution development approaches.

Allocation 104

Allocation Digital Transformation Resources Budget Programs 104

Biznology

JULY 7, 2020

This is a strategy proven successful, where you control the ultimate in owned media. The post 10 B2B Marketing Strategies for a World Without Face-to-Face Events appeared first on Biznology. Chatbots are growing in sophistication and functionality. Build a community.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

APRIL 28, 2020

The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. You’ll need to adjust your marketing strategy by shifting your brand messaging. Many marketers use events and conferences as part of their marketing strategy, but that suddenly changed.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Biznology

SEPTEMBER 27, 2018

For years businesses have been dividing their marketing strategies based on a number of factors. However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. The post 4 Reasons to Create a Comprehensive Content Marketing Strategy appeared first on Biznology.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

JANUARY 24, 2018

The post 5 Effective strategies for A/B testing search appeared first on Biznology. Today, he focuses on improving customer journeys that go through site search and applying machine learning to improve marketing conversion rates through SoloSegment. Thanks to all our sponsors! Like this post? Sign up for our emails here.

Webinar Metrics 150

Webinar Metrics Effectiveness Marketing & Strategy Search Marketing 150

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. One of the best ways to ensure that content strategy is king in your marketing efforts is to prioritize it at the CMO level.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

FEBRUARY 21, 2020

They can be an excellent strategy for long-term business growth. Fortunately, it’s very easy to do, especially if you apply the strategies mentioned above. Remember to harness the power of all the right tools for enhancing your strategy so that you can make all your efforts pay off. But what’s in it for you?

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Biznology

MAY 29, 2018

Even if your site is perfectly optimized for keywords and architecture and your link strategy is on point, if your site is perceived as too slow or not quick enough, Google will ignore it. The post Have you thought your CMS, SEO, and site-hosting strategy through? Like this post? Sign up for our emails here.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

APRIL 15, 2019

If your goal is to grow your e-commerce sales, consider these five technologies and strategies to enhance your digital marketing and sales efforts: Artificial Intelligence. One of those goals should be to stay on top of the latest and greatest digital marketing strategies.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Mobile Advertising Paid Search Agency 123

Biznology

JUNE 30, 2020

The post 5 Fraud Detection Strategies Every Ecommerce Store Should Use appeared first on Biznology. Employing a range of these tools can help you build a wall that can keep the fraudulent activity out for good. The more proactive action you take, the better off you will be in keeping your business safe and secure.

eCommerce 104

eCommerce Act-On Lead Scoring Lead Ranking 104

Biznology

JUNE 9, 2017

Use the five creative strategies below to start boosting your brand’s online reputation. This strategy will help grow your brand’s reputation while also giving them immediate equity into their efforts. The post Creative strategies to improve your brand’s online reputation appeared first on Biznology. Like this post?

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

JANUARY 2, 2018

The post Add self-referential links into your 2018 search engine optimization strategy appeared first on Biznology. Good luck and Happy 2018! Like this post? Sign up for our emails here.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

JUNE 22, 2016

So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy? Forget about video!

Top of Funnel 150

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 150

Biznology

JUNE 26, 2019

In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business. The post Wednesday Wisdom: Why Brand Strategy is a Must-Have for Consultants, Freelancers, and Solopreneurs appeared first on Biznology. There are currently 41.8

Consulting 128

Consulting Branding Brand Identity Marketing & Strategy 128

Biznology

JULY 13, 2017

The strategies and techniques outlined above go a long way in establishing a digital trail for offline campaigns and can help a marketer track the performance of offline campaigns more effectively. The post How to integrate offline campaigns with your digital marketing strategy appeared first on Biznology. Like this post?

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

DECEMBER 15, 2016

The post Cognitive content strategy appeared first on Biznology. If you model your content classification according to your buyer journeys, you’ve made a good start in helping search and navigation systems serve the right content to your target audiences, aligned to their user intent. Like this post? Sign up for our emails here.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. Thank you, Sarah, for sharing your experience as a leader in social media strategy! Like this post?

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? Strategies for list-building with alumni and influencers dovetailed with ones for engagement and content sharing of higher education topics and rich curation. How are you measuring the success of your social media strategy?

Social Media 80

Social Media Media Curation Education 80

Biznology

APRIL 17, 2020

The post Strategies for Businesses to Reclaim Lost Revenue From COVID-19 Business Interruption appeared first on Biznology. At a time when so many things are unknown due to business interruption from the coronavirus, you can still recoup revenue. Try these five suggestions to start revitalizing your bottom line.

Business 104

Business Marketing & Strategy Paid Search Agency Transparency 104

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. Overall, how has your education and workplace learning brought you to where you are now, a leader in social media strategy? The post Social media strategy leaders: Tory Starr appeared first on Biznology. We’ll get back to you!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

APRIL 3, 2015

So how can a brand or small business know if its social media strategy is actually working? The post Is your social strategy effective? Social Media Marketing digital strategy Facebook linkedin social media social media marketing social media strategy Social network twitter' Like this post? Sign up for our emails here.

Effectiveness 80

Effectiveness Marketing & Strategy Social Networks Social Media 80

Biznology

AUGUST 1, 2016

But I am starting to see more and more clients wake up to a new way to approach search marketing that makes a ton of sense for a large organization–the unified search strategy. In the beginning (in this case, the late ’90s), there was SEO, and it was enough that you had a search strategy. Is it harder to do? Absolutely.

Search Marketing 80

Search Marketing Marketing Strategy Marketing & Strategy PPC 80

Biznology

JULY 20, 2015

A strategy is a plan of action to achieve a major aim and future result. To know if this is happening to your business, here at 11 signs when you don’t have a strategy. STRATEGY IS A COLLECTION OF TACTICS: Often, we use the terms strategy and tactics interchangeably. These are not strategies. You need both.

Marketing & Strategy 80

Marketing & Strategy Buyer Personas Tactics Planning 80

Biznology

FEBRUARY 12, 2016

Because identity is the only constant in an evolving, yet increasingly fragmented, would-be Mobile Conversion Strategy. Even more vexing is the reluctance of dealership marketing professionals to add a forward thinking component to what is now a vacant mobile strategy. Why is this important? Like this post? Sign up for our emails here.

Paid Search Agency 80

Paid Search Agency Conversion Marketing & Strategy Psychographics 80

Biznology

SEPTEMBER 23, 2015

They’re increasingly sought after by sales and marketing practitioners to be incorporated in their strategies. So why should Brand Advocacy increasingly be used as a strategy now? With the help of a mobile advocacy platform, even the smaller marketer can craft a strategy to take advantage of its most valuable resource… its fans!

Marketing & Strategy 80

Marketing & Strategy Marketing Strategy Top of Funnel Branding 80

Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. They need to have someone responding to inbound inquiries on social media: someone developing strategy to leverage this evolving medium to support business goals. So who “owns” social media strategy?

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

JULY 15, 2014

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. The post Domain name registration strategy appeared first on Biznology. Register Domains for Multiple Years.

Domain 80

Domain Marketing & Strategy Lock-In Tagging 80

Biznology

DECEMBER 11, 2015

A solid content strategy can help you get to know your customers well enough to deliver what they need even before they’ve asked for it. Content strategy as part of the customer experience gives you the opportunity to align each and every touchpoint in the client experience with your brand. Market Research / Product Pipeline.

Top of Funnel 80

Top of Funnel Paid Search Agency Marketing & Strategy Marketing Strategy 80

Biznology

DECEMBER 12, 2014

A strategy and plan for implementing it. Ready, Fire, Aim, Or: “Strategy? What Strategy?”. Top of the strategy list has to be that target, the goal you want to achieve. Other strategy elements must include. The post The key to content marketing success: a well-crafted strategy appeared first on Biznology.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Content Marketing Planning 80

Biznology

JANUARY 31, 2013

Diversification (marketing strategy) (Photo credit: Wikipedia). One of them told me that they have no interest in figuring out their LinkedIn strategy. His point is that if you don’t understand your overall strategy, you’re not ready to think about LinkedIn. . ”–what would you say?

Tactics 80

Tactics Marketing & Strategy Marketing Strategy Wikipedia 80

Biznology

AUGUST 27, 2014

It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. The post 5 easy copywriting rules for your content strategy appeared first on Biznology. Content Marketing Copywriting Content strategy copywriting SEO seo copywriting'

Copywriting 80

Copywriting Rules Marketing & Strategy Content 80

Biznology

AUGUST 25, 2014

Here are 10 lessons on Walmart’s social media strategy for every business. Are there lessons from Walmart’s social media strategy that apply to your business? The post 10 lessons on Walmart’s social media strategy appeared first on Biznology. 210,000+ Twitter Followers on @Walmarthub (one of 7 Twitter handles).

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

JUNE 2, 2016

The post How to appeal to business buyers: 11 proven copy strategies appeared first on Biznology. Get the help you need. Fear of the unknown, or regulators, loss, or failure. Like this post? Sign up for our emails here.

SEM 80

SEM Marketing & Strategy Business Paid Search Agency 80

Biznology

MAY 22, 2015

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Like this post? Sign up for our emails here.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

AUGUST 14, 2013

What’s needed is an underlying strategy. As you answer these questions, you’ll be on your way to building a solid content marketing strategy. .” As you can imagine, a scattershot approach is a great way to waste resources, but you’re not going to accomplish much beyond that unless you’re very, very lucky.

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

SEPTEMBER 9, 2013

Link building has become a vital part of any SEO strategy. You should follow some key strategies to improve the quality of your outreach. Another reason that putting a personal touch on your outreach is an effective strategy is that it shows the person you are reaching out to that you care about building a relationship.

Link Building 80

Link Building Outreach Ad Building SERP 80

Biznology

JANUARY 6, 2014

Creating and implementing a successful SEO strategy today requires a significant amount of collaborative effort on virtually every front of the business. What is your strategy to improve these rankings? What is your strategy for this? Just understand your link strategy needs to be flexible.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80