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6 marketing books to read in 2024

Martech

Make a fire in the fireplace, pour yourself a drink and open a good book. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list.

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5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition

Navigate the Channel

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

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7 Books That’ll Turn Your Marketing Team Into Better Storytellers

Contently

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

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A 14-Point eCommerce Launch Checklist for New Store Owners

Optinmonster

Starting an eCommerce store can be overwhelming. As a new store owner, you may overlook critical aspects that can impact your store’s long-term growth. By following these 16 crucial steps, you can confidently launch your online store and ensure it’s set up for success. Well, that depends on a lot of factors.

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Five Components of Effective Positioning: An “Obviously Awesome” Book Summary – Part 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

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[Book Review] An Insightful Guide to Customer Experience Innovation

B2B Marketing Directions

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., Examples: Apple (its retail stores), Warby Parker. This narrative approach makes it easy to read the book in bite-sized portions.

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How to Setup Your Shopify Store for Success

Mailmunch

As a Shopify marketer or store owner, there are certain practices and habits you can invest in that can set your store up for long-term success. Let’s go through 4 tactics you can use to ensure Shopify store success. Making your store mobile-friendly becomes a significant aspect of setting up your store for success.