SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Webinars are the most common types of business-related video. Social Media Video Stats for Facebook 45.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Webbiquity

MAY 3, 2022

Somewhat more surprisingly, the largest share (62%) still want to attend webinars. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. That’s the high-level conclusion from a recent study by Deloitte. If any of these stats and findings pique your interest, check out the full studies.

Marketing Report 336

Marketing Report Event Marketing Research Trends 336

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Is packed with shareable stats and quick-hitting insights (40%). Case studies: 46% (compared to 54% in 2020). Use more storytelling. Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Televerde

SEPTEMBER 18, 2019

For most, we’ve experienced a spectrum of webinar quality. There are fantastic webinars, which leave us feeling ready to conquer the world. Then there are lackluster webinars, which are kind of ‘meh’ and leave much to be desired in terms of actionable takeaways. What are your webinar pet peeves?

Webinar Metrics 45

Webinar Metrics Top of Funnel Webcast Stats 45

Hinge Marketing

FEBRUARY 27, 2020

Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. Live webinar presentations — Webinars and primary research go together like peanut butter and jelly… or pineapple and pizza (yum). Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. However, as we can see from the above stats, some marketing teams are adopting more modern technologies – and the possibilities they enable – faster than others.

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” Same day registrants are more likely to attend and post webinar on-demand viewing significantly boosts additional attendance.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

NetLine

APRIL 11, 2023

Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5% This case study featuring our client Mercer US Health is a perfect example of this.) What we’ve found, however, is that buyers are ready, so long as you’re studying the right signals. more likely On-Demand Webinars were 43.4%

Demand 52

Demand B2B Webinar Metrics Intent 52

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. 8 SEO Stats and Facts. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

NOVEMBER 16, 2016

As the Content Marketing Institute found in its annual study, those who document their strategy are more effective in nearly all facets of their content marketing operation. Other departments, such as product and sales, should be able to contribute their own valuable perspectives through blog posts, webinars, etc. Measurable ROI.

Studies 60

Studies Content Cost per Lead Paid Search Agency 60

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Or you could combine more than one to create a webinar script. Your case studies are not reports of past success. A Story to Tell.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Scoop.it

OCTOBER 27, 2022

Collect and publish hot of the press case studies on your blog. Once you have a clear understanding of the topics your customers want to learn more about, dazzle them by collecting and publishing relevant and new case studies on your blog. Collect and publish webinar series in your niche about topics your customers value most.

Curation 87

Curation Work Management Marketing Management Service 87

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SnapApp

OCTOBER 31, 2017

The idea was to pique interest in the survey and results, ultimately driving individuals to sign up for an upcoming webinar that dug more deeply into the research. . . Our big push in the first month after launching the research was driving folks to sign up for a live webinar. We still incorporate key stats in our promo. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. Testimonials and case studies. Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. 93% say it’s an integral part of their strategy. Interviews. Live videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Adobe Experience Cloud Blog

OCTOBER 9, 2018

According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

EveryoneSocial

JUNE 20, 2023

In fact, a study from MSLGroup found that employee-shared or created content receives a whopping 561% larger reach online compared with company posts. Implementation aside for a moment, just consider the encouraging stats behind employee advocacy programs in general.

Webinar Metrics 52

Webinar Metrics Paid Search Agency Thought Leadership Network Marketing 52

Strategic-IC

DECEMBER 15, 2021

It’s safe to say that we’ve come a long way since our webinar and podcast series first launched in March 2020. Back at the beginning of this year, we spoke with our very own ABM expert and CEO, Alex Embling , to break down some of the predictions from ITSMA and the ABM Leadership Alliance’s ABM benchmark study. ABM is on the way up.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Many people think this means ebooks or case studies, which can be the case. We found the following: Average post reach more than doubled for live videos.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Brandpoint

SEPTEMBER 11, 2018

Similarly, in an entertaining lunch and learn session on webinars Mark Bornstein, VP of Content Marketing at ON24, made the point that webinars should feel less like a presentation and more like a conversation. You can also make webinars more immersive by including polls or using a Q&A method.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Seismic

NOVEMBER 21, 2023

However, the Seismic 2023 Value of Enablement Report revealed this troubling stat: 36% of respondents say their company does not offer coaching right now. If you study their ways and learn the sales playbook(s) at your organization inside and out, you’ll deliver feedback that’s exponentially more impactful to the sellers on your team.

Tips 59

Tips Peer-to-peer Work Management Training 59

ClickZ

APRIL 18, 2020

Also, according to digital marketing agency Adtaxi’s new study of US adults, 56% of respondents report shopping online more now than ever before, and, more significantly, 53% plan to do more of their shopping online after the crisis is over. . 67% expect a good rise in webinars. of 18-24 year olds (and 33.3% 32% were somewhat annoyed.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

SalesIntel

SEPTEMBER 6, 2023

Consider some stats on personalized outreach If you have been sending the same generic outreach message through cold email or Linkedin , you won’t see results. Various studies have been conducted that show how a personalized approach to b2b sales drives more business. Questions “Jack, great webinar.

Outreach 40

Outreach B2B Sales Personalization B2B 40

GreenRope

OCTOBER 28, 2021

Both of these stats tell us a lot about the importance and effectiveness of email marketing. A B2B software company uses social media, content, webinars, and pay-per-click advertising to drive awareness and generate new leads. 5 Ways to Improve Your Email Marketing with CRM. Content Marketing Institute , 2020).

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Porch Group Media

NOVEMBER 10, 2021

In fact, according to a study by Acend2, almost three-quarters (74%) of survey respondents said they plan to increase the volume of emails they send significantly (36%) or moderately (38%) in the year ahead. Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

SnapApp

JANUARY 24, 2019

In fact, one study found that nearly 80 percent of companies that utilize personalization exceed their revenue goals. To start, dust off your archives of static (and perhaps outdated) PDFs, ebooks, case studies, and similar assets. Or maybe invite them to your next live webinar. For marketers, that means two things.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Sprout Social

JUNE 23, 2021

The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. Onboarding represents a make-or-break process. You’re invited. ??.

Work Management 122

Work Management Webinar Metrics Effectiveness Marketing & Strategy 122

Porch Group Media

MARCH 16, 2021

Take a look at some of these fascinating stats: . A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets. It is the relationship between you and your customer. Yet only 49% of U.S.

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. On Your Website.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Convince & Convert

DECEMBER 1, 2015

It’s the little “window shade” that pulls down, promoting our latest Webinar, ebook, or other project. Great, detailed stats are included, and it’s easy to run A/B tests. Pick the color, font, size, and arrangement of your related items, and you receive detailed daily stats reports.

Webinar Metrics 115

Webinar Metrics Youtube Stats Facebook 115