Outgrow

MAY 28, 2021

Don’t believe us, believe the stats. But, have a look at this case study! 5 Ad Campaign. And, ad campaigns help you reach those who can’t reach you. Clutch says that 63% of people are likely to click on Google Ads. Will you not click on an ad that’s aiming to sell you sunglasses? 4 Interactive Content.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Examples 52

BenchmarkONE

JANUARY 26, 2021

Writing thorough case studies and publishing them on your site, social media, and adding them to your drip campaigns. You can even create a new list within your marketing automation and CRM tool designated for the leads obtained from customer referrals and case studies. Simply adding these gated assets to your site isn’t enough.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . Next, let’s look at one more case study from SnapApp. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . Next, let’s look at one more case study from SnapApp. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Engagio

DECEMBER 28, 2020

Knowing the fish’s name won’t do much when everyone is calling them through channels like email, ads, social, direct mail, and more. A jarring stat in The Experience Disconnect, 2021 B2B Marketing Report was seeing that where customers really want help from companies is in solving their problems. Report: 2020 ABM Market Research Study.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Optinmonster

SEPTEMBER 18, 2020

Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list. Trading Strategy Guides, another OptinMonster customer, added 11,000 subscribers with a content locking script. Remember those stats we mentioned earlier? Plus, locking your content doesn’t impact SEO.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

NetLine

OCTOBER 17, 2019

This was a very niche-oriented type of content and I think it also performed really well, because we brought insights and stats from the market, that would be highly relevant to our target audience. SEM and SEO, social media, e-mail marketing, customer events and tradeshows, webinars.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Salesforce Marketing Cloud

NOVEMBER 20, 2023

He suggests leading with a compelling proof point from a customer case study where you’ve delivered solid results. Sending out a meeting invite, emailing a link so they can download information or watch a webinar, or setting up another call all qualify and can help you move to the next step in the sales funnel.

Top of Funnel 69

Top of Funnel Work Management Lead Scoring Lead Ranking 69

Terminus

MAY 8, 2020

Below you’ll find numbers from third-party studies, analyst reports, and real Terminus customers that all represent ABM success. Sales and marketing can then work together and use this data to orchestrate targeted web ads, personalized email ads, direct mail, web personalization, or any other marketing plays that “heat up” these accounts.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Predictive Response

OCTOBER 29, 2020

The stats are also pretty impressive; businesses that use email marketing report a 38x ROI for every dollar they invest in it. Studies have also shown that more than 70% of your new subscribers expect a welcome email. Live event or webinar invitations. So why do some email marketing campaigns fail? Lack of segmentation!

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. In today’s world, it’s all about adding value. The Demand Generation Funnel. Source: UnboundB2B.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. It’s hard to create a marketing funnel that flows smoothly from start to finish. To keep things simple, I have segmented the list of growth tools based on different stages of a business funnel. What Are Growth Hacking Tools?

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Reduces dependence on paid ads. Here are some types of content you can create for different stages of the sales funnel: Awareness Stage. Case studies. 3) Host Webinars and Podcasts.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Lead Liaison

MARCH 7, 2018

We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. It will read exactly as presented in the webinar. Lead Liaison and Administrate have partnered to bring you this exclusive webinar. Presenters. Troy Michels, Administrate. Transcription.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Heinz Marketing

NOVEMBER 11, 2019

Intercom user Elegant Themes added Intercom to their site, and now convert 25% of leads through live chat. If you’re joining us live on the funnel media radio network. So talking to people who like you and showing you case studies of people exactly like you and trying to sort of get into the account based marketing that way.

Sales Management 68

Sales Management Top of Funnel Account Based Marketing ABM 68

Sprout Social

JANUARY 30, 2020

When someone churns, they’ve basically dropped out of your funnel. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward. Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial.

Webinar Metrics 94

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 94

Zoominfo

MAY 18, 2023

This approach widens the top of the recruitment funnel to attract anyone who may be interested in your brand or your job openings — not just people who have already applied. After all, these are the candidates who are already being nurtured down the funnel with candidate-centric messaging about your company.

Paid Content 130

Paid Content Resource Management Marketing Strategy Marketing & Strategy 130

SnapApp

MAY 25, 2018

DemandGen 2017 Lead Nurturing & Acceleration Study ). Marketers are now experimenting with buyer engagement through formats other than form fills: Video (66%), thought leadership (65%), and infographics (59%) are being made available ungated to accelerate leads through the funnel. Integrate ). 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Educational Courses Are Lead Gen Machines.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

ClearVoice

APRIL 10, 2023

At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.) The same study found that 70% thought that nearly half of the thought-leadership pieces they read delivers no valuable information.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Hubspot

APRIL 15, 2014

you might actually find that the post is off-limits for one of the following reasons: The content might rub stakeholders -- value-added resellers, customers, co-marketing partners, influencers, investors, etc. -- the wrong way. 3) Incorporating Data: "Is This Stat Good Enough? The content is slightly off-brand. But which should it be?

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. They have reported these numbers, and I was shocked to see some of the stats here.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. They have reported these numbers, and I was shocked to see some of the stats here. Generally, on balance, we see about 15%.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

SnapApp

MAY 22, 2018

DemandGen 2017 Lead Nurturing & Acceleration Study ). . Marketers are now experimenting with buyer engagement through formats other than form fills: Video (66%), thought leadership (65%), and infographics (59%) are being made available ungated to accelerate leads through the funnel. Integrate ). . Pinpoint Market Research ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Single Grain

MAY 12, 2020

Many marketers believe that it's easier to produce blogs, case studies and even white papers. 4) Webinar. People attend virtual webinars as an easy way to learn from you and your guests about the topics that matter to them. Better yet, webinars are an excellent tool to promote with paid ads. Interview/Q&A.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Golden Spiral

OCTOBER 1, 2021

Not to mention you’ll be exposed to over 4,000 ads today. The funnel has been transformed. Marketing influences buyers deeper and deeper into the funnel before the sales team becomes a factor. You’ve felt the downstream effects of this — deals that get stuck in your funnel for months. The Foundation.

Top of Funnel 118

Top of Funnel Work Management Marketing Management Content 118

Golden Spiral

OCTOBER 1, 2021

Not to mention you’ll be exposed to over 4,000 ads today. The funnel has been transformed. Marketing influences buyers deeper and deeper into the funnel before the sales team becomes a factor. You’ve felt the downstream effects of this — deals that get stuck in your funnel for months. The Foundation.

Top of Funnel 109

Top of Funnel Work Management Marketing Management Content 109

Vidyard

SEPTEMBER 11, 2019

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Some video stats: The average business video in 2018 was 4.07 When it comes to video ads and Instagram Stories ads, try to cover your key message in the first 15 seconds.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. Ad Extensions. Writing Ads.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Engagio

JUNE 2, 2020

You must take into consideration an account’s entire research journey from top-of-funnel research and intent signals, all the way down to bottom-of-funnel engagement data, and even through to post-sale opportunities. The obvious choice is to turn to webinars and email, since they’re both among the biggest drivers of demand.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Rev

NOVEMBER 20, 2018

Google delivers relevant searches and relevant ads. Facebook provides relevant ads and a more relevant experience for users. Resources include blogs, webinars, books, podcasts, videos, infographics, marketing events, and so on. For display ads, the click-through rate is much worse, just 0.46%. It’s not a pretty picture.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Vidyard

DECEMBER 17, 2020

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Virtual Conference and Webinar Statistics 3. We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Video Marketing Statistics 2.1

Statistics 157

Statistics Video Marketing Planning Business 157

ClearVoice

JUNE 21, 2022

On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage. The customer journey can be broken down into different funnel stages, like awareness, interest, decision, and action. Interest: Case studies, product comparisons, tutorials, and reviews. 4 case studies.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52