Marketing Insider Group
OCTOBER 20, 2020
moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?
Marketing Insider Group
JANUARY 4, 2021
Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.
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Hinge Marketing
MAY 21, 2024
Earlier this year, we released our annual High Growth Study , including an in-depth report on the AEC industry. A Quick Word About the Study 129 architecture, engineering and construction firms participated in this ninth edition of the High Growth Study, representing $23 billion in revenue. Let’s find out how.
KoMarketing Associates
MARCH 15, 2022
While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. This was specifically at the middle and late stages of the funnel.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. In this webinar, you will learn: The fundamentals of effective lead generation. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Top Rank Marketing
OCTOBER 17, 2023
A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. During the Webinar: Focus on engagement.
Influitive
OCTOBER 18, 2022
Check out the webinar on this topic. Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? The post The Case Study Is Dead. More of a watcher than a reader? Let me start with a question. I assume you think it’s […].
Speaker: Dawn Colossi, CMO, FocusVision
So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. You’ll learn….
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Enabling your sales & marketing teams to work together with their own defined set of metrics; A case study that illustrates these important strategies; And more! April 29, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. In this webinar, we’ll cover: How to establish an inbound program that will attract leads. And the best part is, it can apply to content for all stages of your funnel!
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. In this webinar, ABM expert Ari Capogeannis will teach you: Best practices for Account-Based Marketing and examples of successful ABM campaigns. ABM Marketing trends.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.
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