ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Knowing who holds influence in the buying process enables you to tailor your messaging and marketing strategies effectively.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hinge Marketing

DECEMBER 17, 2021

Sales and marketing team alignment makes a lot of sense, and in most small-sized professional services firms, they go hand-in-hand. But as companies continue to grow, it’s not uncommon for sales and marketing to fall out of sync, and this can lead to significant losses in visibility, profitability, and growth. .

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Webinars are the most common types of business-related video. Social Media Video Stats for Facebook 45.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Seismic

SEPTEMBER 22, 2021

If your sales organization customizes or personalizes content, your marketing team can save time by eliminating one-off requests. Do I really have to update our decks with new employee stats every time we hire a new person? I want to create targeted messaging to show the value of a webinar to customers across different industries.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? Don’t think of ABM as a marketing tactic. Justin Gray.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Adobe Experience Cloud Blog

OCTOBER 9, 2018

According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Think about that: just two out of 10 marketing leaders are making a solid connection between marketing activity and profitable growth and in that process, communicating the ROI of their salary.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

GreenRope

OCTOBER 28, 2021

Both of these stats tell us a lot about the importance and effectiveness of email marketing. Customer relationship management (CRM) is a commonly used software application that stores and manages important customer data. Traditionally, CRM solutions were standalone systems that sales used to track their contacts.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the ones, that with the right discussion points, could turn a prospect into a sale. For more very telling lead gen stats, check out this post , but I think you get the point. They are bottom-funnel leads.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the ones, that with the right discussion points, could turn a prospect into a sale. For more very telling lead gen stats, check out this post , but I think you get the point. They are bottom-funnel leads.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. However, as we can see from the above stats, some marketing teams are adopting more modern technologies – and the possibilities they enable – faster than others.

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

Inbox Insight

AUGUST 30, 2020

If you want to reach the right people , generate leads and convert these leads into sales , it’s crucial to know how your audience think. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. How do they plan their budget?

Work Management 98

Work Management Marketing Management Research Allocation 98

SnapApp

OCTOBER 31, 2017

As a marketing team, one of our key goals is to drive interest and engagement with our content at the top of the funnel. When in your decision-making process do you typically communicate with the company’s sales rep? . We put together a comprehensive survey digging into the behaviors of B2B buyers across generations. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Televerde

SEPTEMBER 18, 2019

For most, we’ve experienced a spectrum of webinar quality. There are fantastic webinars, which leave us feeling ready to conquer the world. Then there are lackluster webinars, which are kind of ‘meh’ and leave much to be desired in terms of actionable takeaways. What are your webinar pet peeves?

Webinar Metrics 45

Webinar Metrics Top of Funnel Webcast Stats 45

Strategic-IC

DECEMBER 15, 2021

From marketing automation and sales sequence management to in-depth reporting and engagement measurement - HubSpot is your key to a smooth and successful ABM program. It’s safe to say that we’ve come a long way since our webinar and podcast series first launched in March 2020. 7) Let's talk ABM: 25 lessons from 25 ABM leaders.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Zoominfo

JANUARY 29, 2018

As a team manager or executive, it can be difficult to justify this expense. These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Vidyard

FEBRUARY 3, 2017

This is a recap of that webinar session. That’s because lead generation, which focuses on marketing to individual leads, doesn’t typically account for how the decision-making process in enterprises works; the average B2B process now requires 5.4 Don't miss The Secret Weapon of Remarkable ABM Programs webinar!

Account Based Marketing 50

Account Based Marketing Tactics Video Marketing Top of Funnel 50

BenchmarkONE

JANUARY 26, 2021

The end of a year — and the start of a new one — always puts sales top of mind. It’s the best time to think about which tactics have been a big win for you and what sorts of things you might want to add to your repertoire moving forward. 2020 was rough, and many small businesses didn’t meet their sales and marketing goals.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

Brightedge

MAY 16, 2021

Unleash Possible: A Marketing Playbook that Drives Sales by Samantha Stone. Stone delivers the goods with a 15-chapter playbook that includes the frameworks, question lists, and templates that make you want to put the book down and try the tactics recommended. Download the content funnel mapping checklist.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SnapApp

OCTOBER 12, 2018

Marketers and salespeople alike are working toward the holy grail of a funnel full of hyper-qualified leads that drive unprecedented revenue, but it’s clear that somewhere along the way we’re getting off track. And that’s because what we’re calling a “sales-ready” lead today simply isn’t that. You can clearly see….

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” Same day registrants are more likely to attend and post webinar on-demand viewing significantly boosts additional attendance.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Golden Spiral

MARCH 10, 2022

Your strongest voice in the sales process is not your CEO, your SDR, or even a referral. In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Your case studies are not reports of past success.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Scoop.it

OCTOBER 27, 2022

Having an in-depth blog with original and curated content gives businesses in this industry a fighting chance at attracting more visitors and generating more sales. Collect and publish hot of the press case studies on your blog. Collect and publish webinar series in your niche about topics your customers value most.

Curation 87

Curation Work Management Marketing Management Service 87

NetLine

APRIL 11, 2023

Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5% This case study featuring our client Mercer US Health is a perfect example of this.) As our President, Werner Mansfeld likes to say, the timing element is often forgotten in the sales process. eBooks represented 33.6%

Demand 52

Demand B2B Webinar Metrics Intent 52

Contently

NOVEMBER 16, 2016

As the Content Marketing Institute found in its annual study, those who document their strategy are more effective in nearly all facets of their content marketing operation. When you’re running a mature content operation, the creative process is about more than just one person or even one team. Measurable ROI.

Studies 60

Studies Content Cost per Lead Paid Search Agency 60

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Sale announcements. In addition, if you have an exclusive or customer Facebook group that you manage, you can also go live in the group.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. On Your Website.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Heinz Marketing

NOVEMBER 11, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re joining us live on the funnel media radio network.

Sales Management 68

Sales Management Top of Funnel Account Based Marketing ABM 68

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. Case studies. Webinar scripts. Example 1: Woobox case study. Buyer personas. Newsletters.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Brandpoint

SEPTEMBER 11, 2018

Similarly, in an entertaining lunch and learn session on webinars Mark Bornstein, VP of Content Marketing at ON24, made the point that webinars should feel less like a presentation and more like a conversation. You can also make webinars more immersive by including polls or using a Q&A method.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

KoMarketing Associates

JUNE 28, 2018

Here’s one stat to prove how worthwhile audience research can be: “ Successful marketers are 242% more likely to report conducting audience research at least once per quarter (when compared with those who don’t). They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ClickZ

APRIL 18, 2020

Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More stats on how marketers’ BAU outreach calls and emails are being received: 29% were highly annoyed. 67% expect a good rise in webinars. More details on what’s working and what’s not.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Metadata

JUNE 16, 2021

And giving you new, actionable tactics to implement today. It’s great when B2B marketers and campaign managers write copy for these assets. read the e-book, attend the webinar, or show up for a demo. read the e-book, attend the webinar, or show up for a demo. ClockShark is a study in the use of social proof.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Vidyard

SEPTEMBER 28, 2017

This ultimate tool for today’s demand generation leaders will help answer these burning questions: Did you generate the lead using the most effective and strategic tactics possible? Do you have the most effective strategy with proven tactics in place to succeed? How are you going to convert this hot lead into your #1 customer?

Demand 70

Demand Conversion Burn Rate Leads 70