Outgrow

MAY 28, 2021

When it comes to creating a marketing strategy, looking at some of the great demand generation campaigns will help you formulate a plan that works best for you. . 3 Social Media Marketing. Social media marketing is now the real deal. Did you know that 83% of marketers are now using social media to engage better?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Examples 52

SnapApp

AUGUST 21, 2018

In the B2B sales funnel, they’re the key that unlocks the door to a sale. But, in the world of modern marketing – with dozens of digital and traditional channels – it can be challenging to build a lead gen funnel that delivers quality – and that’s an important clarifying adjective – quality sales-qualified leads (SQL).

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 21, 2018

In the B2B sales funnel, they’re the key that unlocks the door to a sale. But, in the world of modern marketing – with dozens of digital and traditional channels – it can be challenging to build a lead gen funnel that delivers quality – and that’s an important clarifying adjective – quality sales-qualified leads (SQL).

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). . 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). . 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list. Video replays.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Predictive Response

OCTOBER 29, 2020

Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. The stats are also pretty impressive; businesses that use email marketing report a 38x ROI for every dollar they invest in it. So why do some email marketing campaigns fail?

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. But today, demand generation marketing has a different meaning altogether.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Lead Liaison

MARCH 7, 2018

To watch “How Training Companies Can Scale Marketing” in its entirety, click here. We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. It will read exactly as presented in the webinar. Presenters. Transcription.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools?

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. 2023 GTM Challenges Manoj : Great.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Webinar Metrics 94

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 94

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Paid Content 130

Paid Content Resource Management Marketing Strategy Marketing & Strategy 130

Contently

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity? Identify untapped markets? Want to test your site speed?

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Online Marketing Institute

AUGUST 14, 2011

Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion. data above). Esp with high consideration set products and long sales cycle, it makes it difficult to track. data above).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. But before I dive in on the digital marketing books, let me share an excellent resource.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Bottlenose is a great tool for real-time marketing.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Identify untapped markets?

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Vidyard

DECEMBER 17, 2020

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Statistics 157

Statistics Video Marketing Planning Business 157

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Vidyard

SEPTEMBER 11, 2019

Most marketing videos should be two minutes or less. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Some video stats: The average business video in 2018 was 4.07 How Long Should Video Be on Digital Channels?

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. Content marketing was just taking off, so it was mysterious to the masses. What is content marketing? Content marketing is a conversation that leads to credibility. Content marketing is active listening.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

SnapApp

NOVEMBER 7, 2018

Potential customers at the top of the funnel have different needs than those at the bottom of the funnel. Your top-of-the-funnel prospects are likely most interested in your About and Product pages as well as content that explains why your product or service can solve their business problem. So what does this mean?

Top of Funnel 75

Top of Funnel Digital Marketing Funnels Webinar Metrics Marketing Funnels 75

Heinz Marketing

OCTOBER 18, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 103

Top of Funnel Digital Marketing Funnels Lead Ranking B2B Sales 103

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts. What Is Content Marketing Strategy?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Want proof? That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Vidyard

FEBRUARY 19, 2021

Most marketing videos should be two minutes or less. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. How Long Should Video Be on Digital Channels? Email Marketing Video Length 2.4 Case Study Video Length 3.6

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

NetLine

AUGUST 31, 2018

When a webinar gets people asking questions and looking for more, we feel like we did a good thing. Sharing what we know is always fun, but when we find synergy with other SMEs on content marketing stuff outside of our daily focus – that’s when magic happens. The good ‘ole funnel approach. Experts at Influence & Co.

Top of Funnel 58

Top of Funnel Demand Work Management Digital Marketing Funnels 58

Inbox Insight

JULY 31, 2020

As more companies become reliant on technology to be agile, efficient and competitive in their field, vendors will be able to reach more buyers at the top of the funnel. As industry progresses rapidly, marketers must be on the pulse of the latest trends. Other functions that have a say include Marketing, Sales, and Product teams.

Work Management 89

Work Management Marketing Management Research Top of Funnel 89

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. What Is Content Marketing? 7 Types of Content Marketing Channels.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

KoMarketing Associates

JULY 14, 2015

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. But, outside of regular content and social updates, what types of content could help improve B2B brand awareness in the highly-competitive digital space? Top of the Funnel Blog Posts. High-Quality Resource Sections.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120