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Diversifying marketing through strong brand awareness

Tomorrow People

Where’s that accent from, do I detect a hint of Spanish / Australian / Canadian / French / German?”. One brief, set during the height of the pandemic, was to promote staying at home to prevent the virus from spreading. Guinness can become part of the conversation about isolating at home. What line of business are you in?”

Branding 156
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A Day in the Life of Working at a Remote Agency [Medellín Edition]

SmartBug Media

In early 2020, with shutdowns and stay-at-home orders in place, companies were suddenly thrust into a work-from-home setup they weren’t prepared for. And, I may be biased, but Colombians are some of the nicest and most welcoming people I’ve ever met—the perfect opportunity to improve my Spanish! The possibilities are endless.

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Kayla’s App of the Week: Duolingo 

Heinz Marketing

My home bases were in Paris and Madrid, but I traveled all over the world. In my case, I wanted to refresh my four years of Spanish and start learning French. By Kayla Beard , Marketing Intern at Heinz Marketing. I studied abroad in Europe during the winter quarter of my junior year.

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Boosting Enrollment with a Data-Driven Digital Campaign

QuanticMind

Interviews identified various causes for low enrollment in publicly-funded early childhood development programs, such as parental concerns of illness exposure and computer inaccessibility in low-income homes. The campaign generated 94.4M impressions, 25.5M video completions, and 4.1M audio completes, with 79K clicks to the site.

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Covid-19 marketing campaigns: The good, the bad, and the unfortunate

Tomorrow People

IKEA: Stay Home. The Swedish furniture giant struck the perfect note with a subtle ‘silver lining’ advert, launched by its Spanish division. We challenge you to recreate a work of art with objects (and people) in your home. ?? Home: Finding a spot in the new ‘command central’ for all activities. TikTok: #SafeHands.

Campaigns 120
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The Pros of Living through a Coronavirus Crisis

Biznology

While we may be living through the worst pandemic the world has seen since the Spanish flu pandemic that swept the world during late 1918 in the aftermath of World War I, very little has been written about the “bright side” of our current situation, which we hope will impact us less. . Just not so close-up and personal.

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Celebrating Hispanic Heritage Month

Seismic

Technically the one thing that binds us all together is our or our parents’ or grandparents’ native language of Spanish, even though we all speak it a little differently. I should also note that many Latinx people in the US do not speak Spanish, while others speak an indigenous language as their first language.