Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. The answer may not seem obvious now, but it will be in a few years. Search and Geocities communities.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

JULY 18, 2011

Image via Wikipedia. Nobody knows for sure if Google+ will ever dethrone Facebook and Twitter, but the buzz it created showed something already: our allegiance to any Social Platform in particular is as reliable as that of a mercenary just waiting for the highest bidder. by Aaron Kim.

Wikipedia 80

Wikipedia Wiki Buzz Social Networks 80

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The post Search + Social = Online Reputation Management appeared first on Biznology.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

JUNE 27, 2011

Image via Wikipedia. Social media is like that. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. They might not know the four steps every organization should take to succeed in social media. But it's seductive to think that you would know.

Social Media 80

Social Media Media Wikipedia Youtube 80

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box only takes you so far. Your choice of social platform does matter ; 2.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

JULY 16, 2012

Photo credit: Wikipedia. We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.

Business 80

Business Wikipedia Thought Leadership Social Media 80

Biznology

OCTOBER 8, 2014

Due to the advent of social business and new ways of offering services that were not previously possible (e.g., To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests.

Business 80

Business Wikipedia Lead Ranking Communities 80

Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. If well implemented, Social Business platforms can make enterprise knowledge “go retail.” Outside our workplace, we became accustomed to easy access to information.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. If well implemented, Social Business platforms can make enterprise knowledge “go retail.” Outside our workplace, we became accustomed to easy access to information.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

JANUARY 11, 2012

Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind?

Social Media 80

Social Media Social Marketing Media Wikipedia 80

Biznology

APRIL 20, 2011

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

AUGUST 2, 2013

Photo credit: Wikipedia. However, whether it is fear of change or legitimate concerns about shifting the status quo, most of the innovation in social is taking place in marketing and communications, rather than on a broader organizational basis. Marketers should not be afraid to be social evangelists and lead the shift in paradigms.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Biznology

AUGUST 2, 2012

Photo credit: Wikipedia. Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. And, with the benefit of social technologies and communities, we are no longer isolated voices.

Web 2.0 80

Web 2.0 Wikipedia Barriers Transparency 80

Biznology

JULY 5, 2013

Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward. And, does solving one set of problems inadvertently create others?

Social Networks 80

Social Networks Wikipedia Lock-In Network Marketing 80

Biznology

OCTOBER 9, 2013

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change.

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

FEBRUARY 23, 2012

Image via Wikipedia. We’d all like to believe in the inevitable transformation of traditional business practices towards a world where the forces of Social Business and Enterprise 2.0–whatever source: Wikipedia ). Have you just been trapped in a really bad Groundhog Day joke? Or is it true?

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Biznology

FEBRUARY 9, 2012

Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what their marketing strategy was, so I could tell them how social can fit in.

Social Media 80

Social Media Social Marketing Wikipedia Media 80

Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR? Unless you are.

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

APRIL 2, 2014

Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” She bought him books. They would believe if they thought it would work.

Spending 80

Spending Cable Wikipedia Social Media 80

Biznology

MAY 24, 2011

Image via Wikipedia. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.".

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

Biznology

APRIL 6, 2011

Image via Wikipedia. Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise.

Social Media 80

Social Media Media Wikipedia B2B 80

Biznology

FEBRUARY 9, 2018

It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. They can serve as a foundation for external organic search, internal search, navigation, and social listening. a structured database of the information in Wikipedia.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

JANUARY 16, 2014

(Photo credit: Wikipedia). One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. SEO Value of Social Signals. There have been multiple studies that show a correlation between social signals and ranking. Link Prospecting Benefits.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. of Grocery ads are socially enabled.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

APRIL 4, 2011

Image via Wikipedia. Advertising Age had an interesting story last week brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted.

Social Media 80

Social Media Research Social Marketing Wikipedia 80

Biznology

JUNE 28, 2011

Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. How can we work with them to succeed in social media?".

Social Media 80

Social Media Organization Wikipedia Media 80

Biznology

APRIL 12, 2011

Image via Wikipedia. I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used.

Social Media 80

Social Media Wikipedia Media Business 80

Biznology

JANUARY 31, 2011

Image via Wikipedia. As a self-appointed social media expert, I spent a lot of the time watching how she navigated the Web and what made her decision to attend the school that she did. As I did so, I kept wondering whether colleges are waking up to social media. My daughter has reached the end of her college selection process.

Social Media 80

Social Media Media Wikipedia Process 80

Biznology

JUNE 8, 2011

Image via Wikipedia. And, no matter how much of an advocate you are of social media, the undeniable truth is that it is most definitely easier to make such a faux pax in social media than in other ways. There are several reasons why that's true.

Social Media 80

Social Media Wikipedia Media Twitter 80

Biznology

AUGUST 27, 2012

Photo credit: Wikipedia. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. The question is, how accurate do you need sentiment analysis to be? But are you willing to pay for it? A few years ago, it was a silly question.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

MARCH 1, 2013

Photo credit: Wikipedia. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Before we get started though.

Social Media 80

Social Media Media Wikipedia Twitter 80

Biznology

MARCH 30, 2012

Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. What it is is actually quite simple.

Social Media 80

Social Media Media Wikipedia Social Marketing 80

Biznology

NOVEMBER 8, 2010

Image via Wikipedia. My topic was " What Are Your Customers Saying About You? " If you've been struggling with whether it is worth it to engage in social media. you can see a few examples of companies doing so, and you can also get an overview of how companies can listen in social media.

Social Media 80

Social Media Media Wikipedia Forrester 80

Biznology

SEPTEMBER 10, 2012

In the case of technology roadmaps, the Wikipedia article summarizes well their benefits: Developing a roadmap has three major uses. However, in the case of social business roadmaps, there is a fundamental issue with that approach. After all, if you don’t know where you are going, you have no way to find when you got there.

Business 80

Business Wikipedia Forecasting Communities 80

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Is Pinterest a fad? will look like?”

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. Now when advertisements are in social media, they can be accessed across borders. In offline marketing it was a lesser issue.

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

SEPTEMBER 6, 2011

Image via Wikipedia. If you’re interested in the slides, check out “ Measuring ROI in Social and Mobile Marketing.&#. I got a great question after my presentation on how you can tell that your social media activities are turning people off. So what kind of ROI do you get with social and mobile marketing?

Mobile Marketing 80

Mobile Marketing ROI Social Marketing Opt-out 80