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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

The problem is that you can’t use the same marketing strategy over and over again like a generic template. It also improves usability for your products and services. When a product or service becomes overly complicated to explain, the goal of a marketing team shouldn’t be to cover every unique detail or benefit.

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How To Ask For a Testimonial: 7+ Tips to Get Glowing Customer Quotes

Optinmonster

Are you using testimonials in your marketing? That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. Consumers look to their peers to decide whether they should purchase a product or service. That’s called social proof , and that proof includes testimonials.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

You can make your case studies most impactful by using real numbers, examples, and client testimonials. Even in cases where you have to maintain client confidentiality or leave some particular piece of information out at the client’s request, always be as specific as possible with the content you do include. Include strong visuals.

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How to Grow Your Business with Voice of the Customer

SendX

While many think of VOC as a means for improving customer service, the benefits don’t stop there. VOICE OF THE CUSTOMER TEMPLATES It’s important to set a clear intention for your VOC research well before you start including your customers in this process. Testimonials are a great example of implementing VOC data.

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How to Start Using Video for Business

Webbiquity

Do your research, then try at least one highly rated application, for example, Renderforest – an affordable online video maker, accessible from any device, with a large number of pre-built templates to get you started. Just choose a story-template, upload your media files, select the colors, sounds, and styles—and Renderforest does the rest.

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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

Instead, the traffic will be funneled to a CTA , such as signing up to your mailing list, making a purchase, or requesting a quote. One way you can show you’re worthy of that trust is by including ratings, reviews, testimonials, and logos of your existing and past customers on your landing page. Show social proof. SEO Sherpa.

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Collect Customer Feedback on Your Website With These 7 Tips

Optinmonster

That’s because social proof is one of the best ways to convince shoppers to give your product or service a try. Add glowing testimonials to your product pages and promotional email campaigns. It offers over 1300 templates to speed up the process even more. Simply drag a Fields block into your campaign.