Martech

JUNE 8, 2023

These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Using AI for customer service calls helps agents serve customers more efficiently. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York.

Marketing Management 90

Marketing Management Marketing AI Service Generation 90

Salesforce Marketing Cloud

JANUARY 23, 2023

When your team has an efficient platform — not just the mashup of tools acquired over the years — they can focus on delivering empathetic, effective customer service. Salesforce President and CFO Amy Weaver shared her advice in a Dreamforce session. Get articles selected just for you, in your inbox Sign up now 2.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. The good news is that field service is a dynamic industry, which means new opportunities will continuously arise.

Work Management 52

Work Management Service Practices Tips 52

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%.

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Content is still king… but is that reign coming to an end?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Salesforce Marketing Cloud

FEBRUARY 2, 2023

If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. This is a problem shared by 43% of small businesses , and that number only grows as the business gets larger. An ESP is a tool for sending email campaigns and managing subscribers.

Work Management 98

Work Management Marketing Management Service CAN-SPAM 98

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Kissmetrics .

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

JULY 13, 2021

Hubspot found that 99% of email users check their inbox every day, more than 50% check their personal emails more than ten times a day, and 73% prefer email over any other medium for communicating with brands. Personalization matters when it comes to email engagement, and thanks to email automation tools it’s easier than ever.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

TrustRadius Marketing

APRIL 16, 2021

An email service is a tool that has long since stopped needing to be paid for. For many users, free email accounts and service providers will fulfill all their needs. The software balances a broad, inclusive feature set with access to the Google family of products to make a powerful email tool.

Service 52

Service Best Practices Domain CAN-SPAM 52

Marketing Insider Group

JANUARY 29, 2024

But it is an incredibly useful tool that can simplify our lives in the content creation arena. Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Salesforce Marketing Cloud

JULY 19, 2023

Table of contents What is AI in customer service? What are the benefits of AI in customer service? ” With budgets in flux and customers expecting more, service teams are constantly figuring out how to answer an important question: how do you actually do more with less? The answer is AI in customer service.

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

Marketing Insider Group

JANUARY 4, 2021

SaaS (software as a service) businesses may find it even more overwhelming. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. Using a content writing service can help. Deliver Value in the Inbox.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

OCTOBER 18, 2022

Put simply, email deliverability is the measurement defining the likelihood an email you send is going to be received by a recipient’s inbox. Spam Filters: Almost all email systems or providers have spam filters as part of their core service. Email deliverability matters, and improving it should be near the top of your agenda.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. But AI remained largely a tool for enterprise-level companies with data, platforms and budget to spare. Fast-forward to October 2023.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Marketing AI 91

Marketing AI Paid Search Agency Enterprise Management Gartner 91

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you? What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. The releases for August include generative AI additions but also AI-powered data tools. The tool is now available on the mobile devices that many social media managers use to do their work.

Top of Funnel 119

Top of Funnel Forecasting SMS Work Management 119

Sprout Social

APRIL 17, 2024

6 features to look for in a chatbot builder 9 chatbot building tools to boost efficiency What is a chatbot builder? 9 chatbot building tools to boost efficiency 1. HubSpot HubSpot is a leader in marketing and sales platforms, offering a versatile chatbot builder as part of its Service Hub product.

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

Salesforce Marketing Cloud

DECEMBER 8, 2023

Types of email marketing What is the best email marketing tool? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. What are the benefits of automation in email marketing? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Heinz Marketing

APRIL 27, 2023

What I learned is though it’s important to get your tools and domain set up correctly – it’s really a fairly small facet in ensuring your emails are being delivered. If you use any kind of email service provider (ESP), many of these items are taken care of on your behalf.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Martech

MAY 26, 2023

Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. In your inbox. What’s next.

Tools 97

Tools Custom Publishing Paid Search Agency Marketing Management 97

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 103

Social Media Work Management Marketing Management Media 103

Litmus

APRIL 18, 2024

While we have our own favorite tools here at Litmus (we love you, Slack!), and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP). —and Of those who used more than one ESP, most respondents used two.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. This is especially true if you offer consulting services where your judgment and thought processes are central to your value.

Thought Leadership 129

Thought Leadership Work Management Marketing Management Opinions 129

Martech

APRIL 5, 2024

Marketers are in a strategic position to help increase the use of martech tools as they are deeply involved in how marketing processes work, what type of outputs are required and how this could affect customer-facing communication. Can they be linked to make sharing data easier and improve marketing? In your inbox.

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Martech

NOVEMBER 28, 2023

Simplified product access : Salesforce will make its core products, including Sales Cloud, Service Cloud, Data Cloud, Tableau, MuleSoft, and Heroku, available for purchase through the AWS Marketplace. This integration will enable seamless data exchange between Salesforce and AWS services. In your inbox. Why we care. Get MarTech!

Marketing Management 93

Marketing Management Lock-In Amazon Lead Ranking 93

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Delivering a high-quality product or service is the minimum. This might not seem like a big issue. Is my data safe with this company?’

Marketing AI 105

Marketing AI Work Management Marketing Management B2B Thought Leadership 105

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Martech

JANUARY 30, 2024

Smaller businesses without strong IT teams are ideal victims, as they lack the tools to prevent and mitigate cyberattacks. By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. One solution is implementing a Security-Operations-Center-as-a-Service strategy.

Privacy 97

Privacy Ad Building Work Management Marketing Management 97

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Salesforce Marketing Cloud

JANUARY 29, 2024

However, building a strong list takes a smart strategy, the right tools and good execution. What tools should you use to build and grow your email list? You can get started right away by sharing the value of your products or services. Table of contents What is an email list? Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

OCTOBER 19, 2023

Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share. In your inbox. Why isn’t it helping? Get MarTech!

Marketing AI 109

Marketing AI Paid Search Agency Aggregators Forecasting 109

Martech

FEBRUARY 15, 2024

Find out what is working, what goals the new team has and what tools they use. Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. Get to know the other team Beyond shared goals, collaboration and trust are essential to success.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Salesforce Marketing Cloud

JANUARY 3, 2024

Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. Share who your customers are. Don’t rely on outdated tools.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday. an easy set up so you start seeing results fast).

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121