Long- and Short-Term Plays CMOs to Showcase Marketing Attribution
SmartBug Media
FEBRUARY 23, 2024
Truly meaningful data will help validate (or disprove) the thesis that your audience is viewing and getting value from your content. EXAMPLE—LONG-TERM PLAY : A SaaS company runs its regular marketing report and finds that YouTube content featuring direct contact links consistently converts the most viewers.
Let's personalize your content