Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account
Go Beyond SEO
AUGUST 16, 2018
With mobile devices accounting for the majority of searches and clicks, the mobile version of your landing page has to load fast, provide the user with results relevant to their query and give a clear call to action. It is calculated by dividing clicks by impressions. The higher the position, the greater the visibility you’ll have.
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