RebelMouse

AUGUST 2, 2023

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. If businesses want to provide their clients with helpful information, adopting AI for SEO will raise the bar for content quality while enhancing their SERP rankings.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? Does that mean Google search stats are the only ones that matter? For starters, marketers who say the first page is the only page that matters aren't exactly wrong.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. The two strongest overall trends in our 2020 report are: It’s the first year in which paid search has eclipsed organic for website revenue. Attract that user back.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Optinmonster

JULY 5, 2022

If you have been following the latest search engine trends, you might have heard about IndexNow. IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). You can check the IndexNow stats for successful and failed URLs within the plugin dashboard.

SEO 80

SEO API SERP Paid Search Agency 80

Moz

JANUARY 27, 2021

If we take the latest figures from Internet Live Stats , which state 3.5 At Found, we use our bespoke SERP Real Estate tool to do just that (and much more) so we can spot these opportunities quickly and work them into our approaches. Google Trends. Scraping autosuggest.

Keywords 73

Keywords API SERP Validation 73

seo.co

SEPTEMBER 13, 2021

Key information regarding competitors and market trends should be shared in tandem that highlights how audiences online are reacting. Both teams should work together to set up monitoring systems to identify competitors based on their branding initiatives, keyword terms, pricing, and positioning within SERPs.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

Moz

SEPTEMBER 13, 2020

Google Trends ? is a platform that lets you look at the search trend for a select group of keywords. You can compare the keywords to each other, and look into the monthly search trends around the topic. Looking at these trends can also help you avoid targeting the wrong keywords. Cost: They offer a 7 day trial for $7.

SEO 64

SEO Optimization De-duping Keywords 64

Directive Agency

APRIL 15, 2022

Under “Settings” in Google Search Console, you can find your “Crawl stats.” The Keyword Planner was created with Google Ads in mind but can be used for organic search, and can help you discover new keywords and assess their potential based on competition levels, trends in popularity, and monthly search volume. We saw this above. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

RebelMouse

MAY 30, 2018

SEO Best Practices: Next, the creator optimizes their post for the search phrase they want to win in the SERPs. Based on a users' rights, they can also look at real-time stats to keep track of trends and any potential peaks or dips in traffic. Stay on Top of Stats. These tags are also used as search keywords.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

Moz

OCTOBER 10, 2019

Posted by BritneyMuller Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. of featured snippet SERPs.

Features 54

Features SERP Keywords Domain 54

DAGMAR Marketing

NOVEMBER 29, 2019

As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result. Additional reading: 5 Stats That Show the Power of Localized Social Marketing —statistics from SOCi’s Q4 2018 State of the Market report.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Landing pages with video are 53% more likely to rank on page one of the SERPs. If you see a common trend, do the research to find out why. A website is 53x more likely to reach the front page of Google SERPs if it includes video.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide. Jenna Bessemer.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Sprout Social

JANUARY 10, 2017

YouTube gives you detailed information on audience demographics, location, engagement and other helpful stats. Target Google SERPs. Unfortunately, there aren’t any “rules” or standards for what searches appear in the SERPs. Live video is one of the top social media trends , and it will continue growing.

Youtube 108

Youtube Paid Content Promotion Advertising Channels 108

Outbrain

OCTOBER 17, 2018

So, here are some key takeaways from SearchLove London, for those who couldn’t make it, and for those who were there but want to recap the most important bits: The two-tiered SERP: Ranking for the most competitive terms. STAT, recently acquired by Moz , gave insightful data-based tips to shape up your local SEO and smart segmentation.

SERP 24

SERP eCommerce Conference SEO 24

ClickZ

OCTOBER 14, 2019

We caught up with Moz’s Sarah Bird and Rob Bucci to learn about what they’ve been working on and trends they’re seeing in SEO. He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . Search results vary dramatically nowadays, with all kinds of SERP features.

Analytics 14

Analytics Trends SERP Lead Scoring 14

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. To identify those hot keywords, head on over to the social platforms your target audience frequents and see what’s trending. Google Trends can also give you a feel for what keywords are popular at any given time.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

SnapApp

JANUARY 13, 2012

The +1 button, which appears on all Google+ brand pages, in Google search engine results pages (SERPs) and can be integrated as a social sharing icon on any web page, will also impact results, the company says. Google+ will soon be rolling out a robust analytics feature , which can also be integrated with static website stats.

Google 48

Google Optimization Buzz Lead Scoring 48

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: comScore ) Tweet This Stat! Source: Kelsey Group ) Tweet This Stat! Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Hubspot 28

Directive Agency

JULY 7, 2017

So you can rank for these search terms on Google and users can easily find your posts on page one of the SERPs. They want strategies, trends, and stats to help them better manage their company. In order to grow your brand’s visibility across the SERPS, you need to rank for the right keywords. Link Building Content.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Webbiquity

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Social Media Stats and Demographics.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features?

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Kevin Indig

MAY 23, 2023

The model uses: CTRs that take into account the impact of all SERP features and their positions. Keywords’ seasonality, YoY trends , and device split. Over 83% of e-commerce SERPs show Product-Listing Ads (PLA), over 63% classic Top Ads and over 77% Local Packs. So you don’t waste resources on low opportunities.

Traffic 59

Traffic SERP Top of Funnel CTR 59

Single Grain

MARCH 6, 2020

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). Source: StatCounter Global Stats – Search Engine Market Share Interesting, right?

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Single Grain

FEBRUARY 15, 2022

Try adding a few sentences or paragraphs here and there with relevant keywords to provide more detail, linking to updated sources, adding new stats, improving headers to incorporate the keyword and be more descriptive, etc. . ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent.

Traffic 98

Traffic Organization CTR Cold Calling 98

Marketing Insider Group

DECEMBER 6, 2021

We already know how important it is to appear on search engine results pages (SERPs), so let’s focus now on shareable content. Here are some stats to consider: Cisco reported that by 2022, video will account for 82% of all online traffic. Videos are 53x more likely to generate first-page SERP rankings than other SEO tactics.

eCommerce 245

eCommerce Work Management Marketing Management Lead Scoring 245

RebelMouse

MARCH 12, 2024

Ensure a Mobile-First Experience: A website without mobile compatibility falls behind in the SERPs (search engine results pages). Customizable Reports: Generate reports and website stats tailored to your specific needs, allowing you to analyze your data effectively and identify key trends and areas for improvement.

CMS Development 105

CMS Development Industry CMS Template Lead Scoring 105

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Moz

FEBRUARY 20, 2019

Posted by TheMozTeam This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. That’s why we’re arming you with a handful of must-have tags.

Segmentation 50

Segmentation Cost Per Click Keywords CPC 50

Hinge Marketing

JUNE 30, 2021

SEO is the practice of drawing more visitors to your website by moving up the search engine results pages (SERPs). Search engine results pages (SERPs) where you show up–yes, that’s earned media. What stats, infographics, and images can I share to make my point? What is SEO? . Online/offline reviews and recommendations.

PR 174

PR SEO Webinar Metrics Media 174

Moz

JANUARY 16, 2019

Posted by TheMozTeam Google is all about serving up results based on your precise location , which means there’s no such thing as a “national” SERP anymore. Follow along and learn how to set up a statistically robust national tracking strategy in STAT , no matter your business or budget. Let’s pretend we’re a large athletic retailer.

Marketing & Strategy 49

Marketing & Strategy SERP Stats Keywords 49

Moz

FEBRUARY 23, 2020

On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. 30 days is enough to call out trends, not all of the answers. But it is enough time to give voice to the breakout trends that are worth observing as time goes on.

CTR 67

CTR SERP CPC Cost Per Click 67

Single Grain

FEBRUARY 19, 2020

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. Voice Search Is Changing the SEO Game.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Moz

OCTOBER 25, 2019

Both Moz Pro and STAT can be a big help with this process. For this technique, the bonus is that you don't really need to be on page one for the root term (or ranking at all) — often, carousel snippets are taken from off-SERP links. The SERPs are incredibly volatile things, with Google making updates multiple times every day.

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49