Litmus

NOVEMBER 16, 2023

Our research found that the amount of time readers spend with your email keeps getting shorter. Opened emails are often scanned as the reader searches for anchor points within your email to understand the value, which is where typography comes in handy. Next, did your eye go to the solid button?

Class 101

Class Tagging Paid Search Agency Design 101

BOP Design

DECEMBER 27, 2022

Their resource center has a range of downloadable content offers, but they did a particularly great job creating a few “Fast Facts” to provide potential clients with the data needed to make decisions on expanding operations to Mexico. Knowing what the reader gets out of it right away shows that AdRoll understands the reader’s needs.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Unbounce

JULY 8, 2021

Readability becomes even more important online, where readers want answers to their questions fast. This practice goes back to one of Unbounce’s fundamental principles of conversion-centered landing page design : building structure. Sundae surrounds each major point in a section with white space to draw your focus to it.

Landing Pages 96

Landing Pages Conversion FAQ Amazon 96

Thinkers360

MARCH 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Campbell, CBCP, CPP® Score: 31.39 35 Isaac Sacolick StarCIO Contact Isaac Sacolick Score: 31.17

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Make bot personality traits universal The Bot Personality section of the SLDS guidelines advises designers to consider defining personality basics first. This technique of centering language can also help answer another big question related to AI: With generative AI, how can you guarantee language consistency?

Design 69

Design Conversion Guidelines User-Generated Content 69

Litmus

OCTOBER 3, 2022

Email postmasters dictate that unsubscribe links, preference centers, and mailing addresses always be included in the email. A clear unsubscribe link makes it easy for readers to opt-out of receiving your emails. Preference center. Besides being legally compliant, they help your readers easily get in touch with you. .

Design 94

Design Practices Best Practices CAN-SPAM 94

Animalz blog

DECEMBER 14, 2023

But conventional product-led content puts a product front and center by talking about it directly — think tutorials and template libraries. The content doesn’t just inform readers; it motivates and guides them to use the product — Spotify — to reach new listeners. I use Grain to highlight sections of calls for future reference).

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Optinmonster

JULY 16, 2021

Since this is such an in-depth post, feel free to use this table of contents to navigate to the section that interests you most: Common qualities of successful promotional emails. This welcome email example does a great job of introducing Syed’s brand and laying down the strong groundwork for a relationship with the reader.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Animalz blog

MARCH 21, 2024

Their Resources section is a true library, with comprehensive guides on everything from performance reviews to career growth. They layer on newsletter, social, and community tactics to build lasting connections with their readers. Lattice, an employee engagement platform, is a great example. So, is your blog a library? A publication?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Litmus

DECEMBER 22, 2021

While the design helps draw the reader’s eye and makes it easy to use, the language in the CTA is what convinces a reader to interact. While “click here” may seem like a great CTA (in that it tells a subscriber exactly what to do), it really doesn’t give a reader any incentive for taking action. Access your account. Learn more.

Email Marketing 128

Email Marketing Planning Design Mobile Marketing 128

Sprout Social

JULY 18, 2022

BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. The TikTok combines a trending audio with a subject that’s currently surging in popularity, creating something that’s timely and relatable for younger readers.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

ClearVoice

SEPTEMBER 10, 2020

This quiet little segment of content marketing is slowly gaining more eyes and ears as readers crave empathy and relatable stories. Relationship building happens when a personal story aligns with what your readers really cares about, according to the marketing pros at Convince & Convert. Letters to readers. Blog posts.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Sprout Social

DECEMBER 6, 2023

As we mentioned in the previous section, it’s critical to delete any PHI, even when the patient provides it unprompted. View this post on Instagram A post shared by Cleveland Clinic (@clevelandclinic) The medical center also shares top-of-mind public health reports produced by their organization.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Contently

OCTOBER 5, 2020

The potential here was huge because most TCS readers come directly from search or email. It’s a tactic I’d strongly recommend, especially if you have a trusted blog or resource center. Traveler covers 87 destinations around the world, and each section blends local tips with in-depth features and profiles.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Litmus

JANUARY 12, 2023

Strava considers a variety of actions a user may want to take, including a help section to contact support and an option to retrieve or reset a password. . The email also factors in other usability considerations, like: Clear hierarchy with distinct sections. Source: Really Good Emails. Designing for multi-device experiences. “

Marketing AI 99

Marketing AI Design Email Marketing Trends 99

Hubspot

DECEMBER 21, 2020

As you're drafting your copy, consider how your email will encourage the reader to take a desired action, like clicking a link to purchase or scheduling a call with a sales rep to learn more about your services. We highly encourage you to check out [suggest a few recommendations so the reader can continue learning more about your company].

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

ClearVoice

SEPTEMBER 14, 2021

It might seem at first glance that the first of these goals seeks to make users and readers happy, while the second aims to please search engines. Ultimately, though, it’s all about the reader, because what drives Google and other search engines is satisfying the readers’ needs and wants. It’s all about the reader.

Content 119

Content Paid Search Agency Keywords Case Studies 119

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Unbounce

NOVEMBER 21, 2021

HubSpot gives those readers that fell off in their email engagement the chance to get back into the lead pipeline. When you keep your emails focused, it’ll become easier to track your emails’ effectiveness and direct readers to the action you want them to take.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Unbounce

NOVEMBER 22, 2018

Example 1: American Executive Centers. This long-form landing page immediately highlights American Executive Centers’ distinct offering in the headline, and above the fold (i.e. By listing all the key features above the fold like this— readers can quickly get a sense of whether AEC will meet their core requirements.

Landing Pages 111

Landing Pages Examples Budget Programs Click Rate 111

seo.co

NOVEMBER 15, 2021

While there are no specific sections in the ADA that govern websites, courts have made it clear that the ADA can apply to websites under certain circumstances. Winn Dixie case, where a man sued the grocery chain because he was unable to use his screen reader to order a prescription to pick up later at the store. Blick Art Materials.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Thinkers360

APRIL 14, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Conductor

MARCH 29, 2022

In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends. From “Best Printers for 2022” to “Printer Buying Guide,” these are informational sources, providing readers with the answers they need to make a purchase down the line.

eCommerce 115

eCommerce Paid Content Features Trends 115

SmartBug Media

DECEMBER 19, 2022

Screen readers will read an alt attribute, telling the user what the image is on their display. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. For example, this is useful if you’re publishing an article on your site and it appears in the blog section of your site.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Litmus

OCTOBER 13, 2022

Keep in touch with your support/call center team to see if calls increased when the email went out. Style it in the heading section of the emails. When your reader hovers over the clickable link, the enhancement makes the underline disappear. This tells your reader that the link is an interactive element.”. Source: Apple.

SMS 89

SMS Paid Search Agency Click Rate Mobile Marketing 89

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. Of all the features that clue us into whether a website is good or not, reader engagement is a significant contributing factor.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

DECEMBER 8, 2021

What’s more, the cases seem to be driven by attorneys who are filing them en masse, potentially relying on businesses’ reluctance to go to court so that they can obtain a quick settlement, which places the compensatory aspect front and center, along with (if not overshadowing) the concern for accessibility. Image alt text wasn’t unique.

Cost 111

Cost Marketing Websites Paid Search Agency Terms and Conditions 111

Litmus

APRIL 16, 2020

With email design often taking influence from web trends, it’s only natural that we would start to see organic shapes taking center stage in email compositions. The abstract nature of this composition with no identifiable elements draws the eye on open, helping to entice the reader to consume the email content. Magic Spoon.

Organization 94

Organization Design Trends Organic Leads 94

seo.co

JANUARY 23, 2022

” To ensure that your readers can quickly scan through your content to find the information they want, make a point to include things such as headers, bullets, and numbered lists. Be very focused and targeted when using h2 and h3 tags to segment content into sections that make sense, so readers can easily get to the info they want.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

ClickZ

DECEMBER 9, 2021

By focusing on evergreen ideas, you’ll also end up focusing on the main questions people may be asking or issues readers may be facing. Good content answers questions the reader has (even if they didn’t know it), so ask yourself where there’s more value of these two: Answering the question people have been asking for two days.

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

Hubspot

NOVEMBER 11, 2020

Images, text, and links need to be shown off just right -- otherwise, readers might abandon your content, if it's not showcased in a way that's appealing, easy to follow, and generates more interest. That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers.

Design 101

Design Examples Best Practices Microsite 101

ClearVoice

AUGUST 2, 2022

The mission and values sections break up the newsprint theme and are featured in blue callout boxes that are hard to miss. Second, the page leads with the important info and even gives readers two ways to learn: “the long” (a more involved history of the company) and “the short” (a two-paragraph summary of what the company does.

Examples 52

Examples Best Practices Case Studies FAQ 52