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  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Search Engine, Wikipedia] 3 Steps To A Customer-Driven Marketing Plan
    Wikipedia). Everyone uses a search engine at some point in the buying process. And understanding the keywords they use is not just a good idea for marketing, it is a fundamental need of the business to understand the keywords your customers are using when they search for information. Search Marketing
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2011
    [Search Engine, Wikipedia] Use Frequently Asked Questions to Your SEO Advantage
    Image via Wikipedia. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. Organic Search faq seo seo tipsBut why should it stop there?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Search Engine, Wikipedia] Why you should consider centralizing your search keyword lists
    Photo credit: Wikipedia. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads,  print ads, banner ads, iPad mobile ads, paid search. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Search Engine, Wikipedia] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    'Photo credit: Wikipedia. 84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads (ANA). REACH PEOPLE FROM SEARCH: If you want your business to be found through a mobile search query, a mobile website is the way to go. Local mobile searches (85.9 What’s better for your business?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Search Engine, Wikipedia] 3 On-Page SEO Mistakes and Tips for Franchisees
    Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search engine optimization (SEO) best practices. The page title is the first thing search engines read when crawling your site. Your search engine rankings will thank you.
  • B2B VOICES  |  FRIDAY, JULY 23, 2010
    [Search Engine, Wikipedia] There’s No Such Thing as B2B Social Media
    We have engineers, analysts and ROI models. Image via Wikipedia. You are looking for something more specific: someone with expertise in one or more critical areas such as online crisis management, community building, blogger relations, search engine optimization and lead generation, community relations, etc. meaningless.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Search Engine, Wikipedia] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 10, 2011
    [Search Engine, Wikipedia] Making Your Industrial Website Be All It Can Be
    Source: Wikipedia ). Right from the get go, the entire focus of the site redesign is on search engine optimization (SEO). Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. It was created in 1981 by E. Plenty as it turns out.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Search Engine, Wikipedia] A Keyword Primer: Finding and Using Keywords Effectively
    In the context of search engines, keywords help users find your website when their search intent and your keywords match well, and your site ranks well for that keyword. In the digital marketing space keywords are often referred to as the word or words used to retrieve information through search engines.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Search Engine, Wikipedia] 4 Things Experts Can Teach You About SEO [New Ebook!]
    And while the core concepts of search engine optimization are generally the same, the evolving nature of the web gives way to new developments that businesses must understand and leverage in their marketing efforts. Search engines extract these keywords from your on-page text, headers, page titles, inbound links, and other factors.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Search Engine, Wikipedia] Why Small Businesses Need Smart Marketing
    Photo credit: Wikipedia. It is also a good idea to create a sitemap for search engines like Google, Yahoo!, Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Local.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Search Engine, Wikipedia] How to Research Content for Your Expert Ebook
    Google or other search engines. Wikipedia, and other specialized encyclopedia sites. If I forget where I read something, I can use the search feature and pull up everything in a book that uses that keyword. This is a huge question for most writers, and a major reason why some ebooks never get written or finished.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2011
    [Search Engine, Wikipedia] What's the most important mobile marketing tactic?
    Image via Wikipedia. If you are interested in that too, then check out my latest post on Search Engine Guide, " What's the most important mobile marketing tactic? ". Local marketing Business and Economy Google Marketing Mobile advertising Mobile marketing
  • BIZNOLOGY  |  MONDAY, JANUARY 24, 2011
    [Search Engine, Wikipedia] Local Search isn't always so local
    Image via Wikipedia. You're probably hearing a lot about local search. If you've thought that local search is all about small business, check out my latest post on Search Engine Guide, " Local Search isn't always so local.".
  • BIZNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Search Engine, Wikipedia] Does a CMS help your SEO?
    Image via Wikipedia. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results. At a recent Webinar, I got a question that I thought would make a good blog post.
  • BIZNOLOGY  |  SUNDAY, OCTOBER 24, 2010
    [Search Engine, Wikipedia] Will the visual design of your pages help your SEO?
    Image via Wikipedia. If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages hasn't been one of them. Tags: Organic Search searchengineoptimization searchmarketing seo
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Search Engine, Wikipedia] Using Content for Inbound Marketing: Mine or Yours?
    Web syndication as defined by Wikipedia is: " Web syndication is a form of syndication in which website material is made available to multiple other sites." Ranking in search engines: Sometimes, the syndication site will rank better in search returns than your original post due to their level of traffic.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 7, 2010
    [Search Engine, Wikipedia] When is a search problem not a search problem?
    Image via Wikipedia. Sometimes, problems that we are struggling with in our organic search rankings have somewhat surprising answers. To find out what was wrong and how to fix it, check out my latest post on Search Engine Guide, " When is a search problem not a search problem? ".
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Search Engine, Wikipedia] 4 ways to keep a blog on schedule
    '(Photo credit: Wikipedia). Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. By now you know how important it is to regularly update your blog. However, creating unique, entertaining, informative, and relevant content takes time. Delegate.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Search Engine, Wikipedia] 50 of the Most Dependable Web Resources for University Students | Educhoices.org
    Encyclopedia.coms handy search tool makes it a cinch to find what youre looking for. Users can take advantage of a reading room, a virtual reference desk and superb search engines to find what they need. Although keyword searching is not available, you can type in exact web addresses to find what youre looking for.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Search Engine, Wikipedia] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
    Rick Santorum has a whole campaign team at his disposal to fix his Google problem, not to mention spots on Mashable and Search Engine Land in the past 48 hours that address his issue specifically. Audit the Search Landscape. and Wikipedia? Are you battling reputation issues in search engine results pages?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Search Engine, Wikipedia] Five Ways to “Get Real” With B-to-B Social Media
    Along with a Google search, this is how you will be found in the marketplace. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. What’s really worth my time?”
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Search Engine, Wikipedia] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Previously the service started as a blog comment search engine. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. On the web today, things change fast. An example of this is the Twitter API.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Search Engine, Wikipedia] How Typography Affects Your Internet Marketing
    'English: Example of Tahoma typeface (Photo credit: Wikipedia). Paying more attention to typography during search engine optimization can really help you drive more traffic and boost sales. Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. Overview of Typesetting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 20, 2008
    [Search Engine, Wikipedia] 100 Cool Things You Can Do With RSS " Accredited Degrees
    Engineering. Computer/Electrical Engineering. Google For Librarians: 50 Tips, Tools, and Resources for Power Searching. 50 Niche Search Engines That Will Make Your Everyday Life Easier. Wikipedia. Hardcore Wikipedia fans can learn when there are any changes to the information with their recent changes feed.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 16, 2008
    [Search Engine, Wikipedia] 100 Cool Things You Can Do With RSS
    Engineering. Computer/Electrical Engineering. Google For Librarians: 50 Tips, Tools, and Resources for Power Searching. 50 Niche Search Engines That Will Make Your Everyday Life Easier. Wikipedia. Hardcore Wikipedia fans can learn when there are any changes to the information with their recent changes feed.
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2011
    [Search Engine, Wikipedia] Use Frequently Asked Questions to Your SEO Advantage
    Image via Wikipedia. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. Organic Search faq seo seo tipsBut why should it stop there?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 23, 2010
    [Search Engine, Wikipedia] Search Goes Social--Where Should You Go?
    Image via Wikipedia. It's been about a month since Facebook and Microsoft hooked up to talk about how Bing will be using Facebook data in its search rankings. It's not about what the search engines announce they are doing. Search engines did not adopt link analysis because links are the only way to do it.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Search Engine, Wikipedia] Is Parallax to Blame for Poor SEO?
    The cons that people have been buzzing about have to do with decreased searchability, Google penalties, and other search engine optimizaton (SEO) concerns. This means search engines like Google and Bing index only one page on their search results, which can seriously hurt your organic search visibility.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Search Engine, Wikipedia] 6 SEO Tools to Analyze Your Site Like Google Does
    And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. and a Google bot!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Search Engine, Wikipedia] Social Media U: Take a Class in Social Media - ReadWriteWeb
    To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. search. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Search Engine, Wikipedia] Is duplicate content OK for duplicate keywords?
    Image via Wikipedia. So often, I get questions on the duplicate content penalty, so called because search engines show only one version of multiple similar pages in the search results. This makes sense, but what's a search marketer to do when your keywords are interchangeable?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    [Search Engine, Wikipedia] Can the Yellow Pages Beat Google?
    Image via Wikipedia. And when they click, they are clicking on search engines rather than on the Online Yellow Pages that our heroes set up to catch the Internet wave. After reading that headline, you'll be forgiven if you think that I've finally gone off the deep end (and I am not a particularly strong swimmer).
  • WRITTENT  |  MONDAY, MARCH 17, 2014
    [Search Engine, Wikipedia] 15 Places to Find Free Images for Your Blog
    Google Advanced Search. Even some of the sharpest content marketers have no idea that Google Advanced Search exists! Creative Commons Search. The official Creative Commons website lets users search websites for free-to-use images from a variety of sources, including Google Images, Flickr and the Wikimedia Commons. Flickr.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 2, 2009
    [Search Engine, Wikipedia] 7 Simple Steps to Get Started With Content Marketing
    For more detailed definitions, see  Wikipedia and  Junta42. This does not only build a loyal audience, but also creates lots of  long tail keywords for search engine optimization. Invest in Search Engine Optimization. This post originally appeared at [link] I’m pleased to share it with my readers as well.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Search Engine, Wikipedia] 60 Marketing Acronyms Every Industry Pro Should Know
    But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. See SaaS.).
  • MARKETRI  |  FRIDAY, MARCH 16, 2012
    [Search Engine, Wikipedia] Take Your Web Traffic Into Your Own Hands
    There are SEO gurus who specialize in getting your firm top search engine rankings on targeted keywords that you want your firm to be found under. They tend to use mostly “off-page” tactics to boost the rankings with Google and other search engines. The New Rules of Search Engines.
  • CONNECT THE DOCS  |  THURSDAY, MARCH 18, 2010
    [Search Engine, Wikipedia] How to put the "Viral" in B2B Marketing Viral Campaigns?
    This is terrific for search engine optimization and pulling traffic by being findable. Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Yes, again.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 27, 2013
    [Search Engine, Wikipedia] Are Employers Ready for the Connected Generation?
    'Photo credit: Wikipedia. We are 100% dependent on search engines, ours is a connected and wired approach to doing things, learning, and delivering. It wasn’t that long ago that our digital behavior and presence was something completely strange and unwelcomed by employers. My generation’s workforce is different.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Search Engine, Wikipedia] Does Social Media Influence Search Rankings?
    Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Social media and search rankings. Now, back to Mr. Patel and the question at hand : Does social media influence search rankings ?
  • BIZNOLOGY  |  SUNDAY, JULY 18, 2010
    [Search Engine, Wikipedia] How do I avoid the duplicate content penalty?
    Image via Wikipedia. If you've been toying with this strategy or need to fight off others at your company who are proposing it, check out my latest article on Search Engine Guide, " How do I avoid the duplicate content penalty? It can be an enticing solution to a costly problem. Yes, it is most certainly easier. And quicker.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Search Engine, Wikipedia] Everything Marketers Need to Know About SOPA
    PayPal) from doing business with your website, preventing search engines from linking to your website (bye-bye, SEO !), By now, you've likely heard about the controversy that is SOPA , the "Stop Online Piracy Act." If the bill passes in two weeks, internet marketers will definitely feel the heat, too. Here's why. Maybe not.
  • E-STORM  |  FRIDAY, MARCH 11, 2011
    [Search Engine, Wikipedia] Technologies are no longer the great disruptors; the consumer is.
    Find the rest of the series: Part I: Display Advertising/Video and Part II: Mobile Yandex: #1 search engine in Russia SEM: Fireside Chat on International Search Panel thesis: Best practices that work for search marketers in the US have to be redefined when entering international markets, especially where Google is not the dominant engine.
  • HUBSPOT  |  MONDAY, MAY 3, 2010
    [Search Engine, Wikipedia] How to Use a Blog to Increase Organic Traffic
    There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. As an example, let's say you want to increase the amount of traffic coming to your site for searches related to the term "blog." If so, do another search for "how to use a blog."
  • MARKETING ACTION  |  FRIDAY, MAY 16, 2014
    [Search Engine, Wikipedia] 5 Technologies Content Marketers Shouldn’t Ignore
    Content marketing remains one of the most prevalent – and searched on – keywords in marketing for good reason: Content is still king and, as such, directly or indirectly tied to our business success. So begin by looking at your content from the point of view of a rules-processing engine, which is what an automated translation service is.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Search Engine, Wikipedia] Your website sucks
    Even if a website is merely a formality, it surely means a lot to Google when it comes to reliability, reputation, organic search, and Google Authorship. They follow links and see how things are interconnected, they index entire sites, putting every single word and phrase into the search engine. Alas, Unison is unique.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Search Engine, Wikipedia] Top 37 B2B Marketing Posts and Hot Topics August 2010
    Wikipedia and a handful of open-source software developers were the pioneers. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Search Engine Marketing ROI. Crowd-sourcing moves into the mainstream. Personas.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Search Engine, Wikipedia] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. Navigational Search. Informational Search. Just be.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2011
    [Search Engine, Wikipedia] Internet Industry Assumptions Can Be Dangerous for SMB’s
    Image via Wikipedia. His premise was that we would all be using search engines less and less as we move toward an app centric world. The gist of his position is as follows: My use of search engine technology is slowly being replaced by the use of apps that provide me with answers relevant to my personal needs.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Search Engine, Wikipedia] How to protect your trademark online
    Image via Wikipedia. You do a trademark search  to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol®. countries concerning social media names.
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Search Engine, Wikipedia] Optimize Your Content for Inbound Marketing: Part 1
    Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? Part 2: Optimizing Content to Improve Your Search Rankings. Organic Search Cannot Be Ignored. Organic Search Results. No matter.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Search Engine, Wikipedia] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful! Virality. Content.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Search Engine, Wikipedia] How to Calculate Social Marketing ROI
    whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” EMC Corp. 1900%.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Search Engine, Wikipedia] Is Content Curation an Easy Way for Content Marketers to Do More.
    searched Wikipedia for information but couldn’t find an exact definition. Achinta offers his industrial clients marketing for engineers by an engineer. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. What is content curation?
  • MARKETING ACTION  |  MONDAY, AUGUST 4, 2014
    [Search Engine, Wikipedia] Content is Rook. (Quality is King.)
    Other search engines have followed suit. Salmon Faverolle Hen" source: Wikipedia. 'I recently was reacquainted with a derivation of the “Rule of 12”: At 12 feet, I’ve decided who you are. At 12 inches, I’ve made up my mind. At 12 words, I’ve written you off. But saying it is so much easier than doing it. Enter content marketing.
  • BIZNOLOGY  |  MONDAY, JULY 11, 2011
    [Search Engine, Wikipedia] Interview with SCORE on Search Marketing
    Image via Wikipedia. If you are interested in tips for small businesses on search engine marketing , take a look. Search Marketing Business Business and Economy Marketing and Advertising search marketing Small business Small Business Administration
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Search Engine, Wikipedia] Does your SEO get lost in the translation?
    Image via Wikipedia. If you want to avoid those problems, or to see whether they might be affecting your global sales, check out my latest post on Search Engine Guide, " Does your SEO get lost in the translation?
  • BIZNOLOGY  |  MONDAY, JULY 12, 2010
    [Search Engine, Wikipedia] Do you know how to operate in public?
    Image via Wikipedia. To learn a lesson for your business from a cautionary tale of State Farm Insurance treated a grieving dog owner, check out my latest post on Search Engine Guide, " Do you know how to operate in public? ".
  • BIZNOLOGY  |  FRIDAY, OCTOBER 28, 2011
    [Search Engine, Wikipedia] Are Local Websites Like the Internet’s Old Gray Mare?
    Here is the first verse of the song as taken from Wikipedia: Oh, the old gray mare, she ain’t what she used to be, Ain’t what she used to be, ain’t what she used to be. Don’t forget that while only 8% of the people go to a merchant’s website first, they ARE going to do searches. No surprise there.
  • WINDMILL NETWORKING  |  MONDAY, JULY 23, 2012
    [Search Engine, Wikipedia] Who are the Top 15 Thought Leaders in Social Media Today?
    Wikipedia defines a thought leader as …an entity that is recognized by peers for having innovative ideas. Thought leaders often publish articles and blog posts on trends and topics influencing an industry. often get asked who are the true “thought leaders” in social media. Aside from you of course Neal! So there you have it.
  • B2B MARKETING ONLINE  |  TUESDAY, NOVEMBER 30, 2010
    [Search Engine, Wikipedia] Website usability
    You don't even have to have an FAQ of your own - provide a link to a recognised trade body or Wikipedia. Once you've set a tone - and the tone starts on the search engine - stick to it. Guest blog by Susanne Wraight, project manager, Base One. Why must we make things so difficult for our users? If not, then why should your user?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 2, 2010
    [Search Engine, Wikipedia] The 4 Most Common Mistakes in B2B Content Marketing
    Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Search Engine, Wikipedia] You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
    According to Wikipedia, it “is a market research technique that produces a detailed set of customer wants and needs… prioritized in terms of relative importance and satisfaction with current alternatives.” But, as Tony Grass of E-Market Intelligence   likes to say: “No one lies to a search engine.” 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Search Engine, Wikipedia] Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
    The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. or search for jobs directly. Friday. Sign up.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Search Engine, Wikipedia] Top 56 B2B Marketing Posts for September 2010
    50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. That’s what made search engine optimization work. Best of B2B Marketing for September 2010.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 22, 2013
    [Search Engine, Wikipedia] State of the Union Facebook 2013
    The ever evolving Facebook: Profile shown on Thefacebook in 2005 (Photo credit: Wikipedia). Speaking of Google+, the blending of search and social will result in a major search engine deal between Facebook and either Yahoo or Bing.  Facebook Graph Search Is A Disruptive Minefield Of Unintended Consequences.
  • LEADERSHIP  |  MONDAY, MAY 5, 2014
    [Search Engine, Wikipedia] HELP! My CMO Is Big on Hacking!
    Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. It’s not easy.
  • BIZNOLOGY  |  THURSDAY, AUGUST 26, 2010
    [Search Engine, Wikipedia] Content with Intent: Re-Create Yourself
    Image via Wikipedia. If you searched in Google for the company one of the top results was consistently a site whose URL was www.thecompanysucks.com. You need to re-create yourself by creating a variety of different content areas that the search engines can find and index relating to your brand. by Frank Reed.
  • BIZNOLOGY  |  THURSDAY, JULY 22, 2010
    [Search Engine, Wikipedia] How do I improve our online reputation?
    Image via Wikipedia. They asked if I could help them eliminate the negative results that are popping up about them in search. If the charges are true and can't be removed, or if you're bedeviled by an entire hate site (YourSiteSucks.com), you need to get those results off the search page completely. In this case, they aren't.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Search Engine, Wikipedia] Digital Marketing Glossary, Part 2
    This link to Wikipedia is outbound from Act-On’s perspective, and inbound from Wikipedia’s. This is done through a mix of content marketing , search engine optimization, social media, and other tactics designed to attract attention, which Forrester Research has called “the fine art of being found.” eBook characteristics.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 17, 2010
    [Search Engine, Wikipedia] The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.
    Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Next the question becomes- how do we do it ? And who does which piece? This is not my idea.  James L.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 6, 2012
    [Search Engine, Wikipedia] Are the Content Needs of Your Audience Caught in Your Blind Spot?
    Here is a simple definition of strategy, courtesy of Wikipedia : “A plan of action designed to achieve a particular goal.”  This leads to information gathering to identify solutions from multiple sources—friends, ads, search engines, etc.  The bigger the item’s ticket price the more time is spent searching for information. 
  • VOLACCI  |  FRIDAY, JUNE 28, 2013
    [Search Engine, Wikipedia] Drip Marketing Campaigns vs Lead Nurturing Campaigns
    Wikipedia defines drip marketing as "a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time." Traffic Source (Search Engine, Search Phrase, Referrer, Direct Access, Adsense). What Are Drip Marketing Campaigns? When To Use Drip Marketing Campaigns? Set Lead Stage.
  • VOLACCI  |  FRIDAY, JUNE 28, 2013
    [Search Engine, Wikipedia] Drip Marketing Campaigns vs Lead Nurturing Campaigns
    Wikipedia defines drip marketing as "a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time." Traffic Source (Search Engine, Search Phrase, Referrer, Direct Access, Adsense). What Are Drip Marketing Campaigns? When To Use Drip Marketing Campaigns? Set Lead Stage.
  • BIZNOLOGY  |  MONDAY, AUGUST 30, 2010
    [Search Engine, Wikipedia] Content with Intent: Content for Content's Sake
    Image via Wikipedia. There is a notion that I believe was born through the success of spam in the search engines that if you produce content that is keyword- and traffic-focused then you will eventually rank in the search engines and reap the rewards. by Frank Reed. Do you remember President George W. Here's why.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 17, 2010
    [Search Engine, Wikipedia] The #1 Way to Improve Customer Loyalty and Satisfaction
    Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Next the question becomes- how do we do it ? And who does which piece? This is not my idea.  James L.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 26, 2010
    [Search Engine, Wikipedia] Focus on Content in B2B Marketing
    Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 18, 2012
    [Search Engine, Wikipedia] International Content Marketing Dos & Don’ts
    According to Wikipedia, the trilogy has “sold around 20 million copies worldwide… and set the record as the fastest-selling paper back of all time, surpassing the Harry Potter series.” 'International waters… have you dipped your toe in them, not just personally, but for your business? An international content marketing mishap. or ???
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, APRIL 3, 2012
    [Search Engine, Wikipedia] SEO Tips To Increase Your Ranking and Improved CTR
    White hat seo symbolizes good ethic techniques in search engine marketing (Photo credit: Wikipedia). All the online efforts whether it is SEO, SMO or SME all are made with an aim to get the high rankings on search engine and increase traffic to your website. Keep your descriptions short but effective.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, APRIL 13, 2012
    [Search Engine, Wikipedia] 3 Golden SEO Copywriting Rules
    Writing to Reach You 2 (Photo credit: Wikipedia). This does not mean cramming your website with popular keywords in the hope that this will drive up your search engine results position. Having identified these goals, you can devise ways to have the greatest possible impact in search results by carrying out keyword research.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, APRIL 23, 2012
    [Search Engine, Wikipedia] Do news feeds benefit users or search engines?
    Feed Icon Bl-Or (Photo credit: Wikipedia). When publishing news feeds to your websites, you’ll need to be sure they are optimised for both the search engines and the users. So, given they are so entwined and mutually beneficial, what aspects benefit the search engines and what is beneficial to users? Unique.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, APRIL 3, 2012
    [Search Engine, Wikipedia] SEO Tips To Increase Your Ranking and Improved CTR
    White hat seo symbolizes good ethic techniques in search engine marketing (Photo credit: Wikipedia). All the online efforts whether it is SEO, SMO or SME all are made with an aim to get the high rankings on search engine and increase traffic to your website. Keep your descriptions short but effective.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, APRIL 13, 2012
    [Search Engine, Wikipedia] 3 Golden SEO Copywriting Rules
    Writing to Reach You 2 (Photo credit: Wikipedia). This does not mean cramming your website with popular keywords in the hope that this will drive up your search engine results position. Having identified these goals, you can devise ways to have the greatest possible impact in search results by carrying out keyword research.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, APRIL 23, 2012
    [Search Engine, Wikipedia] Do news feeds benefit users or search engines?
    Feed Icon Bl-Or (Photo credit: Wikipedia). When publishing news feeds to your websites, you’ll need to be sure they are optimised for both the search engines and the users. So, given they are so entwined and mutually beneficial, what aspects benefit the search engines and what is beneficial to users? Unique.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 18, 2007
    [Search Engine, Wikipedia] 7 Things I Didn’t Get Out of SMX Social Media and 2 Important Things That I Did
    Lisa Broer is not going to cut anyone any slack for messing up Wikipedia entries just because she spoke at the conference. Search Engine Journal. Search Engine Roundtable. Search Marketing Gurus. The Big SMX Roundup on Search Engine Land. It’s still all about content. AimClearBlog.
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, JANUARY 9, 2009
    [Search Engine, Wikipedia] Mobile Codes and B2B
    a tool in search of a solution, that enjoys a surge of activity followed by a slow decline into boredom and malaise? This is the one for wikipedias home page: Microsoft’s biggest announcement at this weeks’ CES was their version of QR codes called Microsoft Tag. Take Twitter, for example. Here’s what one looks like.
  • BIZNOLOGY  |  TUESDAY, MARCH 15, 2011
    [Search Engine, Wikipedia] Are you policing your domain from spammers?
    Image via Wikipedia. Do you know whether your Web site has been attacked by search spammers? But if you don't know whether your Web site is safe, and you don't know why anyone would want to break in to plant search spam, you need to read my latest post on Search Engine Guide, " Are you policing your domain from spammers? ".
  • BIZNOLOGY  |  SUNDAY, FEBRUARY 13, 2011
    [Search Engine, Wikipedia] Are you keeping up with paid search trademark policies?
    Image via Wikipedia. Depending on the search engine you are bidding with, and the country in which you are doing it, you might have every reason to be concerned. If you'd like to hear more about this subject, check out my latest post on Search Engine Guide, " Are you keeping up with paid search trademark policies? ".
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 4, 2010
    [Search Engine, Wikipedia] Content Anticipation: Inc. Magazine vs. Inc.'s Website
    Image via Wikipedia. It shows a lack of concern for the reader (or just a desire to keep the content there to appease the search engines, which is just bad policy when it comes to credibility and user experience). by Frank Reed. have revealed in my last post that I am a bit of a sports fan. am not a sports geek. relationship.
  • BIZNOLOGY  |  MONDAY, JUNE 21, 2010
    [Search Engine, Wikipedia] Is Your SEO Strategy to Barely Avoid Spamming?
    Image via Wikipedia. If you take the same attitude to the search engines' terms of service, you're making a big mistake. To learn more, read my latest column in Search Engine Guide, " Is Your SEO Strategy to Barely Avoid Spamming? ".
  • BIZNOLOGY  |  SUNDAY, JUNE 13, 2010
    [Search Engine, Wikipedia] Why optimizing your pages for search doesn't work
    Image via Wikipedia. SEO stands for "search engine optimization," so you can be excused for thinking that optimization is the most important thing for you to do. Tags: Organic Search googlesearch keywordresearch keywords searchengineoptimization websearchengine
  • BIZNOLOGY  |  FRIDAY, JUNE 11, 2010
    [Search Engine, Wikipedia] Content Is Bigger Than I Thought
    Image via Wikipedia. Also, beyond content being the thing that the search engines can latch on to, it is the thing that people, as in your customers and prospects, latch on to. Sure, it's good to appease the engines, but it's more important to engage your customer or prospect. by Frank Reed. How so?
  • WEBBIQUITY  |  MONDAY, JANUARY 4, 2010
    [Search Engine, Wikipedia] Best of 2008: Amusing, Creative and Just Plain Odd
    In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing. Search Engine Rap Battle. Charlie Brown and the Peanuts gang running an ad agency.
  • MARKETING GENIUS BLOG  |  MONDAY, NOVEMBER 2, 2009
    [Search Engine, Wikipedia] 7 Simple Steps to Get Started With Content Marketing
    For more detailed definitions, see  Wikipedia and  Junta42. This does not only build a loyal audience, but also creates lots of  long tail keywords for search engine optimization. Invest in Search Engine Optimization. When I started in marketing, content was a necessary evil. How different the world is today!
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 16, 2007
    [Search Engine, Wikipedia] Who will be the Next President? Mr. or Mrs. Widget
    According to Wikipedia, a web widget is a small piece of code that you add to a web page. It's a widget search engine and directory. Widgets are becoming more and more popular these days as additional tools for marketers. Why should I care about widgets? They are helpful as they provide useful information. Building your brand?
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 25, 2009
    [Search Engine, Wikipedia] OneRiot.com - b2b marketing
    Search the realtime web OneRiot: Fuel Your Search - Feed the Pulse Web Video Search Trending Topics: Ed McMahon , World Hunger , Dead Sea , Coma , King of Pop , Thriller , MJ's , P Michael , P Micheal Sort by: Pulse | Realtime Most relevant results: Refresh to see Are B2B Companies Ready for the Real Time Web? Social Medi.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 17, 2009
    [Search Engine, Wikipedia] Best of 2008: Cool Web Tools, Part 1
    LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features.
  • PR MEETS MARKETING  |  SUNDAY, JANUARY 25, 2009
    [Search Engine, Wikipedia] Using Social Media: Part 4 - Linking Strategies
    Rather, Google’s search results is now the new home page for your company.  . As such, SEO (search engine optimization) has become a strategic tool in every interactive marketers tool box for increasing a company’s presence on search engines. Using Social Media: Part 2 - Search Feeds. del.icio.us
  • MY TRAVELS ON THE NET  |  THURSDAY, JANUARY 15, 2009
    [Search Engine, Wikipedia] Taming Social Media - How to keep track of social networking, blogs and Twitter and still get your job done.
    Then it was search engine optimization. Once you’ve signed in, you can browse through and add gadgets (aka widgets) to your iGoogle home page by clicking on the “Add Stuff” link under the search box and to the right. The Natives Revolt It seems like every one I talk to is fed up. First, it was email. Gotta have email. Try Flock.
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 5, 2009
    [Search Engine, Wikipedia] Don't They Know Who You Are? Why Reputation Management is Critical
    And search engines love social media, which helps expose that rant to anyone searching for the company's name. Consider writing a Wikipedia page about yourself. That means you'll need to have links to third-party sources who have written about you, and the, er, idiosyncratic folks at Wikipedia will have to agree.
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