Rev

JANUARY 11, 2018

Are you a sales professional hoping to close more deals than ever before in 2018? While your approach to sales won’t be exactly the same as the next person’s strategy, you can learn a lot by observing others. In fact, there are quite a few sales statistics that could potentially change your approach to selling.

Statistics 68

Statistics High Quality Lead Newsletter Sales Qualified Leads 68

Strategic-IC

DECEMBER 2, 2020

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets. So what is sales enablement?

Statistics 101

Statistics Account Based Marketing Marketing Automation Services ABM 101

Lake One

MARCH 1, 2019

“The leads from marketing are junk,” says sales. Sales can’t close to save their life,” says marketing. If only sales and marketing were in alignment. 1) 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will actually be qualified. It’s possible. Source: Marketing Sherpa ).

Statistics 49

Statistics Sales Qualified Leads Marketo Hubspot 49

Marketing Insider Group

MARCH 25, 2024

Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts. It’s your roadmap to more effective marketing, happier customers, and, yes, more sales.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Roketto

SEPTEMBER 28, 2021

SaaS is a blazing fast industry. We’re guessing you’ve noticed. How can we be so sure?

Statistics 83

Statistics Software Trends Marketing 83

Roketto

SEPTEMBER 28, 2021

SaaS is a blazing fast industry. We’re guessing you’ve noticed. How can we be so sure?

Statistics 83

Statistics Software Trends Marketing 83

KoMarketing Associates

JUNE 28, 2022

Marketing and sales team alignment has become critical to organizational success. Tealium published its “2022 State of CDP” report, and statistics suggested that nearly 70% of marketers who have invested in a CDP saw a positive return-on-investment (ROI) within six months.

Marketing Report 260

Marketing Report Advertising Agencies Statistics Privacy 260

Nudge.ai

SEPTEMBER 7, 2017

Sales technology is changing the game for sales pros. From professional social networking sites like LinkedIn to CRM and productivity apps; sales teams are investing more every year on new technology and using it to grow their business. More than 50% of sales pros use tech today to generate & manage accounts.

Statistics 52

Statistics Linkedin Social Networks Sales Cycle 52

KoMarketing Associates

JULY 13, 2022

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. In the year ahead, 28% of marketers stated that they would like to align the marketing and sales teams. Approximately 22% of sales personnel said the same.

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

KoMarketing Associates

MARCH 3, 2021

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2% vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

APRIL 12, 2022

MotionCue recently published its “Video Marketing Statistics: What to Expect in 2022” report, and statistics suggested that most marketers (59%) have seen a positive return-on-investment (ROI) from video marketing , and 58% intend to incorporate videos into their strategies moving forward.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

MAY 10, 2023

Statistics suggested that last year, 43% of Data Heroes saw the revenue at their organization increase significantly compared to the prior year. Having accurate data and using different types of data to understand your audience, like intent data, gives you the path to your next sale.”

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

JANUARY 11, 2023

Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals. While ABM has piqued the interest of many marketers and sales professionals, previous research indicates that most are still in the beginning stages of implementing this type of strategy.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. You can form accurate predictions by studying historical and current data and statistics. Again, you’ll use statistics to predict future customer events, outcomes, or behaviors.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

KoMarketing Associates

FEBRUARY 9, 2022

Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%).

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MAY 3, 2022

Ascend2 recently published “The Outlook on Intent Data” report, and statistics suggested that the majority of marketers (69%) have been at least “somewhat successful” at leveraging intent data to achieve their marketing objectives. About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data.

Intent Data 265

Intent Data Class Intent Planning 265

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. The average cost of a B2B sales lead varies by industry. B2B Lead Generation Statistics: Successful Tactics. Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KoMarketing Associates

MARCH 23, 2022

HipB2B recently partnered with Ascend2 to publish “The State of Demand Generation” report, and statistics indicated that only 25% of B2B marketers are currently leveraging omnichannel marketing tactics, and just 11% have an official omnichannel strategy in place that is measurable across all channels.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

The Point

OCTOBER 1, 2021

By forcing someone to comply with your process, you’re not making them more interested in doing business with your company (or talking to sales); more likely, the result is the exact opposite. Statistics from conversion optimization company Hushly indicate that only 44% of users will provide business emails when requested.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

KoMarketing Associates

FEBRUARY 8, 2022

Ascend2 recently published its “Using Data to Drive Demand” report, and statistics suggested that the majority of marketers (58%) “moderately agree” that demand generation is significantly improved when a data-driven strategy is used. Marketers Now Looking to Improve Data Quality.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

MARCH 24, 2022

As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. Account-based marketing (ABM) is one tactic that marketers and sales personnel agree on as beneficial.

Account Based Marketing 230

Account Based Marketing B2B Marketing B2B ABM 230

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. When respondents were asked about how they’ve made purchases over the past 12 months, the majority (45%) said via email.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

JULY 21, 2020

Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects. A large percentage of marketers find better sales results with more years of social media experience,” noted the authors of the report.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

JULY 20, 2021

Ascend2 recently published “The State of Lead Nurturing” report, and statistics showed that out of all of the digital channels used during the lead nurturing process, email (69%) leads the way. When it comes to utilizing email, previous research suggests that it is also still a large driver of sales revenue.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

JULY 7, 2022

Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type. This was followed by content and experience, commerce and sales, and social and relationships martech.

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

MAY 11, 2021

Statistics showed that the highest influence on buyer purchase decisions was when marketers addressed concerns, wants and needs (71%). Fortella conducted the “State of B2B Marketing 2021” report, and statistics indicated that B2B marketers are still faced with several obstacles, and budget and resources (64%) are at the top of the list.

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

KoMarketing Associates

MARCH 10, 2021

Fortella recently conducted the “State of B2B Marketing 2021” report, and statistics showed that B2B marketers are still faced with several obstacles as they look to achieve their revenue goals and marketing objectives. B2B Marketers and Sales Alignment.

Resources 269

Resources B2B Marketing B2B B2B Sales 269

KoMarketing Associates

APRIL 20, 2021

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team. In terms of deficiencies, 44% named customer journey, acquisition and conversion.

Resources 281

Resources CMO Statistics Acquisitions 281

KoMarketing Associates

DECEMBER 22, 2021

DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy. Forty-three percent cite their main challenge as proving return-on-investment/attribution, and 36% pointed to a lack of sales and marketing alignment.

Account Based Marketing 235

Account Based Marketing ABM Marketing Report Marketing & Strategy 235

Act-On

NOVEMBER 15, 2023

Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. And that’s likely why marketers want to know more about marketing automation ROI.

Marketing Automation Services 220

Marketing Automation Services Marketing Automation ROI Automation 220

KoMarketing Associates

AUGUST 24, 2021

Statistics indicated that the majority of respondents (50%) believe their marketers could improve or strengthen their demand generation and pipeline. Unsurprisingly, the majority of the same respondents (80%) said that they use revenue and sales growth to measure their marketing team’s value, contributions and performance metrics. “The

Demand 276

Demand Demand Generation Forrester Budget Programs 276

KoMarketing Associates

NOVEMBER 17, 2021

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. Nearly 83% believe in ABM’s ability to deliver intent data that sales reps can leverage as well. Finding B2B Marketing Success with ABM.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. Why is social media for sales a must-have?

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Marketing Insider Group

OCTOBER 27, 2021

But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. Marketing and sales are evolving, and Conversational Marketing is taking center stage. Your sales team can’t do it all—and neither can you. Levy, Jason.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Act-On

SEPTEMBER 25, 2023

Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. That only increases tension, not alignment.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales.

Statistics 66

Statistics Branding Brand Identity Peer-to-peer 66